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International Journal of Business, Law, and Education
Published by IJBLE Scientific Publications Community Inc
ISSN : -     EISSN : 2747139X     DOI : -
Core Subject : Economy, Science, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other
International Journal of Business, Law, and Education disseminates knowledge about Business, Law, and Education that useful to academics, educators, scholars, managers, practitioners, policy makers, consumers, and other stakeholders all around the world.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 729 Documents
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Social Media Marketing Strategies and Customer Engagement Effects on Purchase Intention in Online Business Wijayanto, Gatot; Risdwiyanto, Andriya; Imawati, Rochimah; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1320

Abstract

The rapid expansion of digital platforms has transformed social media into a strategic marketing channel that significantly influences consumer behavior in online business environments. This study examines the relationship between social media marketing strategies and purchase intention, with customer engagement acting as a mediating variable. Using a quantitative research approach, data were collected from active social media users through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that social media marketing strategies positively and significantly affect both customer engagement and purchase intention. Additionally, customer engagement demonstrates a strong influence on purchase intention and partially mediates the relationship between social media marketing and purchasing behavior. These findings underscore the importance of designing interactive, credible, and value-oriented marketing content to strengthen consumer engagement and drive purchasing outcomes. The study offers theoretical contributions to digital marketing literature and practical implications for online businesses aiming to enhance marketing effectiveness and customer conversion rates in an increasingly competitive digital marketplace.
Work-Life Balance and Performance: The Mediating Role of Job Satisfaction at BPS North Maluku Muhammad Mansur, Iman; Hasyim, Abdul Wahab; Buamonabot, Irfandi
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1322

Abstract

This study analyzes the influence of work-life balance on employee performance with job satisfaction as a mediating variable among employees of the Central Bureau of Statistics (BPS) in North Maluku Province. Using a quantitative approach, data were collected from 100 millennial and Generation Z employees through a structured questionnaire and analyzed using hierarchical regression in SPSS 25. The results show that work-life balance has a positive and significant effect on job satisfaction and employee performance. Job satisfaction also positively and significantly improves employee performance and partially mediates the relationship between work-life balance and performance. These findings indicate that employees who maintain a balanced work and personal life tend to experience higher job satisfaction, which subsequently enhances their performance. The study highlights the importance of organizational policies that support work-life balance to strengthen well-being and productivity within public sector institutions.
Factors Associated with Student-Perceived Research Quality: Evidence from Categorical Analysis at MAN Insan Cendekia East Lombok Iqbal, Muhammad; Irfan, Ahmad Zainul; Muzakkir, Muzakkir; Muslim, Ahmad; Zulfakar, Zulfakar; Mursyid, Hidayat Joni; Maliki, Imam Maksum Al
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1324

Abstract

This study examines factors associated with student-perceived research quality among senior high school students at MAN Insan Cendekia Lombok Timur, Indonesia. Research quality was measured through a 10-item self-perception instrument demonstrating excellent psychometric properties with high internal consistency (Cronbach’s alpha = .863) and adequate item-total correlations (.381-.706). Using convenience sampling, 67 students participated in the study. Data were collected through Google Forms and analyzed using descriptive statistics and chi-square analysis with Monte Carlo simulation. Results indicated that students’ perceived research quality was predominantly in the moderate category (47.8%), with mean score of 77.34 (SD = 10.75). Chi-square analyses revealed no statistically significant associations between perceived research quality categories and any of the eleven student characteristics examined, including gender (chi-square = 5.699, p = .058), grade level (chi-square = 2.371, p = .306), age, monthly allowance, subject preferences, school status, school type, and academic specialization. These non-significant findings are interpreted through the lens of social cognitive theory and research skill development frameworks, suggesting that research literacy as an acquired competency through structured learning may transcend demographic and academic boundaries when educational environments provide equitable learning opportunities. Practical recommendations for enhancing research literacy programs in secondary education are discussed.
Educational Content as a Marketing Tool in Increasing Consumer Engagement Mendrofa, Kristiurman Jaya; Saputra, Devid; Hermaya, Gading Octorio; Dakhi, Paskalis; Anindya, Annisa
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1327

Abstract

In the rapidly evolving and highly competitive landscape of modern marketing, educational content has emerged as a vital strategic tool to enhance consumer engagement and build trust in products and services. This study investigates the role of literacy-based marketing through educational content across various business sectors in Indonesia, including finance, technology, retail, and automotive. Employing a qualitative case study approach and content analysis of marketing campaigns, the research reveals that informative and relevant educational content significantly improves consumer understanding, encourages active interaction with brands, and supports more informed purchasing decisions. The financial and technology sectors demonstrate effective implementation of literacy strategies via digital media such as webinars, video tutorials, and online learning modules. In contrast, the retail and automotive sectors show room for growth in adopting educational marketing content. The findings underscore that literacy-driven marketing boosts brand awareness and consumer loyalty and fosters sustainable trust. The study recommends the development of creative, interactive, and personalized educational content tailored to local market characteristics to strengthen consumer engagement. This research contributes valuable insights for businesses that leverage literacy as a competitive advantage in Indonesia’s increasingly digital and complex market environment.
Artificial Intelligence–Based Human Resource Management and Employee Performance: The Mediating Role of Digital Skills and the Moderating Effect of Technology Acceptance in Indonesian Manufacturing Firms Kusworo, Ahmad Dzulfikri Budi
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1328

Abstract

This study examines the effect of artificial intelligence–based human resource management (AI-based HRM) on employee performance with digital skills as a mediating variable and technology acceptance as a moderating variable. The research adopts a quantitative explanatory approach using a cross-sectional survey design. Data were collected from 300 permanent employees of manufacturing firms in Indonesia and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that AI-based HRM has a significant positive effect on employee performance. Digital skills partially mediate the relationship between AI-based HRM and employee performance, while technology acceptance positively moderates the effect of AI-based HRM on digital skills. This study contributes to the AI–HRM literature by integrating the Resource-Based View and the Technology Acceptance Model and offers practical insights for manufacturing firms seeking to align AI adoption with employee digital capability development.
Social Media Marketing and Purchase Decisions: The Mediating Role of Electronic Word of Mouth (E-WOM) Evidence from Dimsumbite, Ternate City Nisadiayanah, Nadia; Hidayanti, E Ida; Laela, Laela
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1329

Abstract

This study aims to analyze the influence of social media marketing on purchase decisions mediated by Electronic Word of Mouth (E-WOM) among Dimsumbite consumers in Ternate City. A quantitative approach was applied using purposive sampling to obtain respondents who had purchased Dimsumbite products and used Instagram or TikTok. Data were analyzed using Structural Equation Modelling–Partial Least Square (SEM-PLS). The results reveal that (1) social media marketing has a positive and significant effect on purchase decisions; (2) social media marketing has a positive and significant effect on Electronic Word of Mouth; (3) Electronic Word of Mouth has a positive and significant effect on purchase decisions; and (4) Electronic Word of Mouth partially mediates the relationship between social media marketing and purchase decisions. These findings indicate that the better the social media marketing strategy implemented by Dimsumbite, the greater the likelihood that consumers will share positive online reviews, which ultimately increases purchase decisions.
Constraining Bankruptcy as an Ultimum Remedium: Evidence from Indonesia in Comparative Perspective with the United States and Singapore Santosa, Dewa Gede Giri; Dewi, Erna; Fardiansyah, Ahmad Irzal
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1332

Abstract

Bankruptcy law is fundamentally designed as an ultimum remedium due to its severe legal and economic consequences for debtors, creditors, and broader market stability. However, Indonesian bankruptcy law continues to rely on minimal formal requirements, which may facilitate the misuse of bankruptcy petitions against solvent debtors. This article examines how the principle of ultimum remedium and proportionality has been operationalized in judicial practice through Indonesian Supreme Court Decision No. 1714 K/Pdt.Sus-Pailit/2022. Using a normative legal approach combined with jurisprudential analysis, this study evaluates the Court’s reasoning in limiting bankruptcy despite the formal statutory requirements being satisfied. The analysis is complemented by a comparative perspective with involuntary bankruptcy regimes in the United States and the rehabilitative-oriented insolvency framework in Singapore. The findings demonstrate a judicial shift from formalistic application toward substantive justice, emphasizing economic impact, proportionality, and the availability of non-bankruptcy alternatives. This development signifies an emerging judicial constraint on bankruptcy as a last resort and provides a normative foundation for future reform of Indonesian bankruptcy law.
How Perceived Risk Shapes User Satisfaction and Continuance Intention Toward AI-Based Applications in Higher Education ? Sumaryanto, Sumaryanto; Ricadonna, Nadia Adriane; Susanti, Nani Irma
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1333

Abstract

This research explores factors influencing university students' satisfaction and intention to continue using AI-based applications. By analyzing the roles of perceived ease of use, usefulness, and risk, the study assesses how these elements drive technology engagement and the extent to which perceived risk moderates user experience. A survey was administered to 210 university students within a quantitative research framework. Findings reveal that perceived usefulness and ease of use drive continuance intention through the mediation of satisfaction. However, perceived risk showed no significant effect, challenging previous empirical evidence that emphasizes its role as a key moderator in technology adoption. The study concludes that improving the functionality and usability of AI tools is key to driving student persistence. Given that perceived risk plays a less significant role than previously theorized, institutions should focus on promoting user-friendly and impactful AI solutions to maximize technology integration and sustained usage.
Case Study on Separation Anxiety in an Early Childhood Who Refuses to Go to School Marzuqi, Muh Syafiq; Hamidah, Hamidah; Saferince , Maria; Irawan, Eka Setyawati; Majid, Andreas
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1334

Abstract

Separation anxiety is a typical emotional response in early childhood, particularly during the initial transition to formal schooling. This study aims to explore the forms, contributing factors, and practical mentoring approaches related to separation anxiety in a 4-year-old child who refused to go to school. Using a qualitative approach with a case study design, data were collected through participatory observation during the separation process and classroom activities, semi-structured interviews with parents and teachers, play-based interviews with the child, and supporting documentation. The findings indicate that the child’s separation anxiety manifested specifically during the moment of separation from the mother, characterized by crying, clinging behavior, verbal refusal, and expressions of fear. However, the anxiety gradually subsided after the child engaged in play and felt secure in the classroom. The main contributing factors included a strong attachment to the mother, overprotective parenting practices, limited prior social experience, parental anxiety, and a history of early caregiving trauma that influenced the child’s internal working model. Importantly, the anxiety observed was situational, adaptive, and temporary rather than a clinical disorder. Empathic, consistent, and play-based approaches implemented by teachers were effective in supporting emotional regulation and facilitating adaptation. These findings underscore the importance of collaborative efforts between parents and educators in providing emotionally supportive and developmentally appropriate transition strategies for young children entering school.
Comparative Analysis of RCEP and WTO Dispute Settlement Mechanisms in International Commercial Relations Najwa, Sayyid Nabil Mahakim; Fitriyanti, Fadia
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1335

Abstract

This article examines the dispute settlement mechanisms under the Regional Comprehensive Economic Partnership (RCEP) and the World Trade Organization (WTO) through a comparative legal analysis. The study aims to assess how both frameworks regulate international commercial disputes and promote legal certainty in cross-border trade relations. Employing a doctrinal and comparative legal approach, this research analyzes treaty provisions, institutional structures, procedural stages, and enforcement mechanisms governing dispute resolution under RCEP and the WTO Dispute Settlement Understanding. The findings indicate that while the WTO provides a more institutionalized and legally binding mechanism, RCEP emphasizes flexibility, consultation, and regional consensus. This article argues that RCEP’s dispute settlement mechanism may complement the WTO framework by offering an alternative forum for resolving international commercial disputes, particularly within the Asia-Pacific region.

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