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INDONESIA
Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28086635     DOI : https://doi.org/10.54443/morfai
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Agriculture, Art, Social, Engineering,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Arjuna Subject : Umum - Umum
Articles 1,727 Documents
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THE EFFECT OF WORK LIFE BALANCE AND HYBRID WORKING SYSTEM ON THE PRODUCTIVITY OF THE MARKETING DIVISION AT PT. PIM Likdanawati; Hamdiah; Muttaqien
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3575

Abstract

This study aims to evaluate the influence of Work Life Balance and Hybrid Working System on the productivity of employees in the Marketing Division at PT. PIM. The research adopts a quantitative approach with a causal-comparative method. The entire population consists of employees in the Marketing Division, with samples selected using purposive sampling based on at least one year of work experience and prior participation in a hybrid working system. Data analysis employs the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, considered suitable for assessing relationships among latent variables and indicators in cases of non-normal data and relatively small sample sizes. The results indicate that Work Life Balance has a positive and significant effect on employee productivity; in other words, the better the work life balance experienced by employees, the higher their productivity. In addition, the Hybrid Working System also shows a positive and significant effect on productivity. An optimally implemented hybrid system provides flexibility in managing work time and location, thereby increasing motivation, reducing fatigue, and driving employee productivity.
THE EFFECT OF FINANCIAL LITERACY, FINANCIAL BEHAVIOR, DIGITAL PAYMENT, AND THE ABILITY TO PREPARE FINANCIAL REPORTS ON THE PERFORMANCE OF MSMES IN LHOKSEUMAWE CITY Muhammad Yusra; Nur Afni Yunita; Sri Mulyati; Rany Gesta Putri Rais; Mardiaton
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3576

Abstract

This study aims to determine the influence of Financial Literacy, Financial Behavior, Digital Payment, and the Ability to Prepare Financial Reports on the Performance of MSMEs in Lhokseumawe City for the period 2019-2023. The population in this study were MSMEs registered with the Lhokseumawe City Trade, Industry, Cooperatives, and SMEs Office, with a sample of 100 MSMEs selected using Purposive Sampling techniques, namely sample selection based on certain criteria. The data collection technique used in this study was a questionnaire. Data analysis was carried out using descriptive percentage analysis, instrument testing, classical assumption testing, and hypothesis testing. Instrument testing consisted of validity and reliability tests, while classical assumption testing included normality tests, multicollinearity tests, and heteroscedasticity tests. Hypothesis testing in this study was carried out using multiple linear regression analysis, partial tests (t-tests), and coefficient of determination (R²) tests. The results of the study indicate that financial literacy, financial behavior, digital payments, and the ability to prepare financial reports partially have a positive and significant effect on the performance of MSMEs in Lhokseumawe City. This suggests that the better the financial understanding, financial habits, adoption of digital payment systems, and financial reporting skills, the better the performance of MSMEs in the area.
ANALYZING THE IMPACT OF PERSONALIZATION AND USER EXPERIENCE ON TRUST, SATISFACTION, AND LOYALTY IN TOKOPEDIA USERS Agus Tamrin Reni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3587

Abstract

This study investigates the impact of personalization and user experience on customer loyalty, with trust, customer satisfaction, and positive perception as mediating variables among Tokopedia users in Indonesia. Grounded in Social Exchange Theory (SET) and the Stimulus–Organism–Response (S-O-R) framework, the research explores how digital stimuli influence internal evaluations and behavioral responses in e-commerce settings. A structured online survey was distributed to Tokopedia users, and after data screening, 165 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3. The measurement model demonstrated acceptable reliability (Cronbach’s Alpha and CR > 0.70), convergent validity (AVE > 0.50), and discriminant validity (HTMT < 0.90). Structural model results show that personalization significantly affects trust (β = 0.347, t = 6.426), satisfaction (β = 0.261, t = 4.424), and perception (β = 0.289, t = 5.352), while user experience positively influences trust (β = 0.366), satisfaction (β = 0.311), and perception (β = 0.298). In turn, trust (β = 0.276) and satisfaction (β = 0.317) positively shape perception, and perception directly drives loyalty (β = 0.331, t = 5.707). All hypotheses (H1–H9) were statistically supported (p < 0.001). The findings validate the integration of SET and S-O-R in explaining loyalty formation in digital commerce. This study contributes to the theoretical discourse on e-commerce behavior and offers practical insights for platform developers to enhance user retention through personalized, trust-based, and satisfaction-driven experiences.
ANALYSIS OF THE SEXUAL EXPLOITATION VICTIMS’ RIGHTS FULFILLMENT IN HUMAN TRAFFICKING CRIMES THROUGH THE ROUTINE ACTIVITY THEORY PERSPECTIVE Anastasya Estin Febyola; Fany N. R. Hakim
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3590

Abstract

Human trafficking (Tindak Pidana Perdagangan Orang—TPPO), which includes sexual exploitation, is a form of organized crime that is on the rise and has serious consequences, particularly for vulnerable groups such as women and children. This study aims to analyze sexual exploitation as the modus operandi in human trafficking and to assess the extent to which the fulfillment of victims’ rights has been implemented, with the focus of the study area at the Kebayoran Baru Police. The research method is a descriptive qualitative approach, with data collected through interviews, observations, and document studies. The findings indicate that economic factors are the primary motivator for victims to become involved in this crime, followed by inadequate parental supervision, a lack of active community involvement, and minimal intervention from law enforcement officers. In terms of fulfilling victims’ rights, the police have implemented protection and assistance measures in accordance with Law Number 21 of 2007 concerning the Eradication of Human Trafficking. However, actual implementation continues to face challenges with regard to institutional coordination and the long-term viability of victim protection.
"SOCIETAL PERSPECTIVES ON THE STIGMATIZATION OF THE REGGAE MUSIC SCENE AS ASSOCIATED WITH CANNABIS USE" Adam Fauzan Rivaldi; Nadia Intan Fadila
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3591

Abstract

This study aims to examine public perceptions of the reggae music scene, which is often stigmatized as being closely associated with marijuana use. Such stigmatization is shaped by various social, cultural, and media factors that reinforce the association between reggae music, Rastafarian lifestyle, and cannabis consumption. Using a descriptive qualitative approach and labeling theory as the analytical framework, this research involved three categories of informants: reggae musicians, reggae listeners, and members of the general public. The findings indicate that negative public perceptions of the reggae scene are influenced by prevailing stereotypes and certain social experiences, such as the discovery of marijuana remnants after reggae concerts. However, some segments of the public recognize that not all individuals involved in the reggae scene are marijuana users and consider such stigmas to be unfair generalizations. The study concludes that the stigma surrounding the reggae scene is a result of social constructions imposed by dominant groups and has led to limited space for expression and reduced social acceptance of reggae culture practitioners.Keywords: stigma, reggae music, marijuana, public perception, labeling theoryINTRODUCTIONMusic is a medium or form of art that evolves in tandem with the progression of time. The development of music has always aligned with the advancement of human civilization. Therefore, music cannot be separated from human life (Soedarsono, 1992). As life and times continue to evolve, numerous new music genres have emergedeach developing rapidly, characterized by unique features, and influencing various aspects of global life. One particular genre that has attracted significant public attention is reggae music. This genre originated in Jamaica and first emerged in the late 1960s (Pratama, 2021).The rise in popularity of reggae music, especially among Indonesian musicians, has given birth to a new style that characterizes the genre. Reggae is commonly associated with dreadlocksknown in Indonesia as rambut gimbalas well as the red, yellow, and green flag, and the use of marijuana. These characteristics were popularized by Bob Marley, who is considered a central figure and icon among reggae enthusiasts. The development and introduction of regae music in Indonesia began in the 1980s (Fadhil, 2016).Reggae music is often linked to the Rastafari movement, whose followers tend to live a minimalist, simple, and natural lifestyle. In Rastafarian belief, marijuana is viewed as a sacred plant with spiritual energy, often used to strengthen the connection with God, and not merely for recreational purpose. At its core, Rastafari is a spiritual movement that goes beyond religion—it is also a cultural force that influences music, society, politics, and many other aspectsof life (Muhammad, 2021).In the context of reggae culture, the use of marijuana is often viewed as a symbolic expression of freedom, a form of protest against restrictive norms, and an act of resistance against injustice. However, this form of rebellion is frequently misunderstoodand tends to generate negative stigma, especially in countries with strict regulations against narcotics(Waldstein, 2019). For instance, in Indonesia, individuals who dress in red, yellow, and green colors, wear dreadlocks, or simply enjoy listening to reggae music are often labeled by the general public as marijuana users. This has led to widespread misconceptions about reggae music and its cultural meaning (Pamungkas, 2018).The following are several reggae music practitioners who have been arrested by authorities over a period of time due to their involvement as marijuana users.  
THE INTEGRATION OF LOCAL FOOD AND TOURISM: A STRATEGIC APPROACH FOR ECONOMIC WELFARE AND SUSTAINABILITY Michael Ricky Sondak; Sinar Dharmayana Putra; Kellen Feivel Wijaya; Khalia Vista Alaskania; Julia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3593

Abstract

Indonesia’s long-term development strategies emphasize the crucial role of agriculture in ensuring food security and promoting economic growth. This study examines how a rural area in South Sulawesi can enhance its economy and foster sustainable food production by leveraging its abundant agricultural resources, including strawberries and various vegetables. By integrating local food systems with tourism, the region can reduce food waste and create value-added products, such as strawberry jam, fruit peel flour, and canned vegetables, thereby supporting economic resilience and sustainability. Although local rural businesses often face challenges such as limited access to finance and technology, they can benefit from sustainable, green economy-focused practices. This research highlights the importance of incorporating agricultural by-products and eco-friendly products into agritourism to promote local prosperity while preserving the environment. Using a qualitative approach, the study explores how combining food systems and tourism can generate new income, promote a circular economy, and encourage the use of locally sourced, sustainable products. The findings suggest that this rural area could serve as a model for sustainable tourism, where local food production boosts both economic vitality and environmental stewardship.
THE EFFECT OF AGE, QUALITY AND GENDER ON CUSTOMERS' INTEREST IN DRINKING COFFEE AT COFFEE SHOP JABU HELA, MEDAN CITY Arjun Setiawan Ndraha; Farhan Zacky; Deni Faisal Mirza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3594

Abstract

This study aims to investigate the influence of age, coffee quality, and gender on customer interest in consuming coffee at the Jabu Hela Coffee Shop in Medan City. The method used is quantitative through multiple linear regression analysis. The research findings indicate that the age variable has a positive but partially insignificant effect on customer interest. Meanwhile, coffee quality and gender have a partially significant positive effect on customer interest. Simultaneously, the variables of age, coffee quality, and gender have a positive and significant effect on customer interest. These findings emphasize the importance of maintaining product quality and understanding demographic preferences to increase consumer interest.
EXPLORING THE NEXUS BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT (CRM), CUSTOMER BONDING, PATIEN SATISFACTTION AND PATIENT LOYALTY Reni Septa Anggraeni; Haris Hermawan; Mohammad Thamrin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3597

Abstract

Loyalty is very important because the health center (Puskesmas) is a primary healthcare facility that provides basic services, both for patients enrolled in the BPJS Kesehatan program and for the general public. Patient loyalty depends on the implementation of customer relationship management and the creation of customer bonding, which will foster patient satisfaction. This study aims to examine the influence of customer relationship management and customer bonding on loyalty mediated by satisfaction. The research population consists of all patients visiting the health center from January to December 2024. The number of respondents is determined using Slovin's formula, totaling 100 individuals. The method used is partial least squares for analyzing the outer model and inner model tests. The results of the direct influence tests indicate that: CRM has a positive and significant effect on patient satisfaction, customer bonding has a positive and significant effect on patient satisfaction, CRM has a positive and significant effect on patient loyalty, customer bonding has a positive but not significant effect on patient loyalty, and patient satisfaction has a positive and significant effect on patient loyalty. The indirect effect test shows that patient satisfaction plays a positive and significant role in strengthening the influence of CRM on patient loyalty, and patient satisfaction also plays a positive and significant role in strengthening the influence of customer bonding on patient loyalty.
QUALITY OF SERVICES AND FACILITIES ON INPATIENT SATISFACTION WITH STAFF COMPETENCE AS AN INTERVENING VARIABLE AT TAMAN KROCOK COMMUNITY HEALTH CENTER Aprilia Windarti; Toni Herlambang; Abadi Sanosra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3606

Abstract

The study was conducted at the Taman Krocok Health Center, Bondowoso with the aim of testing and analyzing the effect of service quality and infrastructure on patient satisfaction mediated by the competence of officers. The objects of the study were residents who were registered as inpatients at the Taman Krocok Health Center. The number of respondents was 125 people. The results are service quality had a positive and significant effect on the competence of officers at the Taman Krocok Health Center. Facilities and infrastructure had a positive and significant effect on the competence of officers at the Taman Krocok Health Center. Service quality had a positive but not significant effect on the satisfaction of inpatients at the Taman Krocok Health Center. Facilities and infrastructure had a positive and significant effect on the satisfaction of inpatients at the Taman Krocok Health Center, Bondowoso. Competence has a positive and significant effect on inpatient satisfaction at Taman Krocok Health Center, Bondowoso. Service quality has a positive and significant effect on inpatient satisfaction through the competence of Taman Krocok Health Center officers, Bondowoso. Facilities and infrastructure have a positive and significant effect on inpatient satisfaction through the competence of Taman Krocok Health Center officers.
HUMAN RESOURCE DEVELOPMENT STRATEGIES IN OIL PALM PLANTATION COMPANIES: A SWOT ANALYSIS APPROACH Delyana Rahmawany Pulungan; Muhammad Ari Nasution; Junita Elisabeth; Dina Arfianti Saragih; Tifany Zia Aznur; Wahyudi Maherza; Suhendri Suhendri; Purjianto; Lendra Faqrurrowzi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3609

Abstract

X is a company that has shifted its commodity from rubber to oil palm plantations. The company faces many challenges and difficulties in increasing the capacity and competence of its employees to support company productivity. The development of quality Human Resources (HR) can support various operational aspects. This study was conducted to analyze the factors influencing HR development at PT X using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. This study uses the SWOT analysis method to evaluate internal and external factors influencing HR development. Data were obtained through questionnaires and employee interviews at the company. A descriptive approach was used to provide an in-depth overview of the condition of HR development in the company. This study was conducted from August to October 2024. The results show that the condition of Human Resources in the company is in quadrant I, which leads to an aggressive strategy of using strengths to seize opportunities. HR development strategies include increasing training and technical assistance, focusing on modern cultivation skills, forming work groups, and increasing land productivity for optimal and sustainable results

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