JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
Articles
322 Documents
<![CDATA[THE INFLUENCE OF POSITIVE EMOTION AND SALES PROMOTION ON IMPULSE BUYING IN SHOPEE CONSUMERS IN PONDOK GEDE DISTRICT ]]>
<![CDATA[Wahib, Moh]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1142
<![CDATA[The rise of e-commerce in Indonesia has transformed consumer behavior, leading to a growing preference for online shopping. Shopee, a unique e-commerce platform, is experiencing rapid growth in the country, sparking an increase in impulse buying. Factors such as positive emotions and sales promotions are believed to drive impulse purchases. This study employs quantitative research methods to explore these phenomena. By surveying 100 respondents, it was found that positive emotions do not impact impulse buying among Shopee users in Pondok Gede District. However, sales promotions have a significant influence on impulse buying in the same area. When combined, positive emotions and sales promotions have a notable effect on impulse buying behavior among Shopee users in Pondok Gede District. The findings of this study suggest that while positive emotions may not directly lead to impulse buying on Shopee, the presence of sales promotions can significantly influence consumer behavior. This highlights the importance of marketing strategies that leverage both emotional appeal and promotional offers to drive impulse purchases among online shoppers in Indonesia. Furthermore, the rapid growth of e-commerce platforms like Shopee in Indonesia indicates a shift towards a more convenient and accessible shopping experience for consumers. As more Indonesians embrace online shopping, businesses will need to adapt their marketing tactics to cater to the changing preferences of their target audience.]]>
<![CDATA[WHAT’S BEHIND BRAND SWITCHING AMONG INDONESIAN CUSTOMERS: IS IT ALL ABOUT BRAND IMAGE AND CUSTOMER SATISFACTION? ]]>
<![CDATA[Munawaroh, Nuril Aulia]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1143
<![CDATA[The study focuses on individuals who consume fast-moving consumer goods and uses a cross-sectional time frame. The data was collected using Google Forms and a snowball sampling method, with a total of 300 samples gathered. The study found that product quality, customer satisfaction, and brand image are significant factors in brand-switching behavior. The study also found that product quality has a significant relationship with all variables, including brand switching, customer satisfaction, and brand image. The study used partial least squares structural equation modeling (PLS-SEM) to analyze the data and found that product quality is positively and significantly related to brand switching through customer satisfaction and brand image. The study concluded that product quality plays a crucial role in brand-switching behavior and customer satisfaction. The research suggests that companies should focus on building and maintaining a favorable brand image to retain customers and prevent brand-switching. By understanding the relationship between product quality, customer satisfaction, and brand image, businesses can develop effective strategies to enhance brand loyalty and drive long-term success in the competitive FMCG market.]]>
<![CDATA[DEPRESSION AS A SERIOUS HUMAN DILEMMA IN THE NOVEL "MOTH SMOKE" BY MOHSIN HAMID ]]>
<![CDATA[Ayaz, Maria]]>;
<![CDATA[Numan, Muhammad]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1150
<![CDATA[Depression is a severe dilemma in our society, a sense of bleakness, confusion, and overthinking. Due to this dilemma, many unruly arise in human life, and humans face many consequences; many people die due to this dilemma in the world. Nobody understands the seriousness of this dilemma, and no one even understands the psyche of depressed people, and cannot understand their feelings and emotions and consider them as a psycho person. The primary purpose of this research is to show the severity of this dilemma that how this dilemma brings disasters in human life, ruins the personality of a normal person, and makes them psycho in the eyes of society. We must highlight the seriousness of this dilemma to achieve better results and peace of mind and create a better society. So, this research explores the seriousness of this dilemma that destroys many people, and their lives become a sea of sadness, tension, and empty feelings. This study seeks to answer research questions that how does the severe dilemma of depression affects the people of the world. The goal is to analyze the demographics of this dilemma of depression and determine how we can get relief from this dilemma or how we can overcome the destruction of this dilemma.]]>
<![CDATA[THE ROLE OF PHOTOJOURNALISTS IN ONLINE MEDIA PHOTOJOURNALISM DETIK.COM ]]>
<![CDATA[Muzakki, Naufal]]>;
<![CDATA[Irawan, Rahmat Edi]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1152
<![CDATA[Journalism is one of the most dynamic professions. Likewise, photojournalists are always required to keep abreast of the latest developments and, as much as possible, share the latest stories of an event. In this digital era, the author sees that increasingly online media currently put forward photojournalism. Photojournalism is used in online media to put forward visual messages as reinforcement of messages from events or events to the public. One of them is Detik.com. Detik.com is a connected media content provider. This research uses qualitative research with a descriptive research type. From the results of research, discussion, and analysis that have been collected, the authors conclude that photojournalists, in carrying out the process of taking journalistic photos, must meet the main components in the news, namely 5W + 1H, by existing and applicable journalistic rules and ethics and use photographic techniques following events or events in the field. In taking photos, photojournalists must follow the guidelines from pre-production to post-production under directions from the leadership until the editorial team approves the photo, visual, or image until the news is uploaded. The role of photojournalists supports the report uploaded by Detik.com. The gatekeeping scheme played by photojournalists is also crucial at three stages, namely the individual level, media routines, and organization, so the news uploaded by Detik.com has high credibility.]]>
<![CDATA[ORGANIZATIONAL CULTURE : ARE YOU REALLY THE ONE ? ]]>
<![CDATA[Zebua, Martin]]>;
<![CDATA[Fatimah, Nuzulul]]>;
<![CDATA[Zargar, Nasir Ahmad]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1153
<![CDATA[The condition of a healthy organization cannot be determined solely by the condition of its assets or the appearance of its resources. There are numerous factors that owners and potential investors must take into account. There are often hidden aspects that should be of concern to both owners and external parties interested in becoming investors. In the service sector, the key factors for growth and development are the quality of service provided and the capabilities of the human resources. However, the financial aspect also plays a significant role in the growth and development of a service organization. This qualitative article aims to provide concrete evidence that service organizations face challenges in their growth and development when their service activities fail to meet consumer expectations or even harm them. Consumers act as unpaid marketers for organizations engaged in service activities. Once an organization disappoints its consumers, news of the poor service spreads quickly in the market. Consequently, it is inevitable that the organization will experience a decline in its market share in the near future.]]>
<![CDATA[WHAT CAN MODERN FARMERS’ DO? ]]>
<![CDATA[Muslikhun, Muslikhun]]>;
<![CDATA[Sitepu, Rismawati Br]]>;
<![CDATA[Hameed, Amjad]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1154
<![CDATA[Farming, a profession that has been present since the dawn of humanity, has thrived due to the vast and fertile land surrounding human settlements. However, in various regions, the younger generation is increasingly abandoning this occupation. Despite this trend, farming remains a crucial means of meeting daily needs in many parts of the world. Unfortunately, the rapid pace of development has resulted in a decline in traditional agricultural land. Consequently, urban farming has emerged as a solution in numerous cities worldwide. This qualitative article aims to emphasize the rise of urban farming as a new cultural phenomenon embraced with great enthusiasm by individuals. Its primary objective is to shed light on the increasing popularity of urban farming and its impact on both individuals and communities. The study's findings demonstrate that promoting urban farming, including hydroponic systems, can address unemployment and boost economic productivity.]]>
<![CDATA[THE INFLUENCE OF MACHINE MAINTENANCE AND RAW MATERIAL INVENTORY ON THE SMOOTHNESS OF PRODUCTION PROCESSES AT PT INDOMETAL SEDJATI ]]>
<![CDATA[Hananto, Djoko]]>;
<![CDATA[Sudarman, Daman]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1155
<![CDATA[This study aims to test and analyze the effect of machine maintenance and raw material inventory on the smooth production process at PT. Indometal Sedjati. This study employs an associative research approach, utilizing a quantitative method. Data collection is done through a questionnaire, incorporating both primary and secondary data. The research population consists of 100 respondents, with a non-probability sampling technique being employed. Data analysis includes validity test analysis, reliability test, classic assumption test, multiple linear regression test, and hypothesis testing, utilizing SPSS Version 22 software. The results of this study indicate that partially machine maintenance has a positive and significant effect on the smooth running of the production process with a tvalue of 5.049 > 1.660 and a significance value of 0.000 <0.05, raw material inventory has a positive and significant effect on the smooth running of the production process with a tvalue of 5.006 > 1.660 and a significance value of 0.000 <0.05. In the F test, if the significant value is 0.000, then Ho is rejected and Ha is accepted. This indicates that machine maintenance and raw material inventory have a significant effect on the production process. The fvalue is 108.520, which is greater than 3.09, and the significant value is less than 0.05.]]>
<![CDATA[THE INFLUENCE OF WORD OF MOUTH, NCT DREAM AS A BRAND AMBASSADOR AND BONUS PACK ON BUYING INTEREST IN LEMONILO NOODLE PRODUCTS: (Study on Consumers of Lemonilo Noodle Products in Medan City) ]]>
<![CDATA[Putri Lubis, Zahwa Nadia]]>;
<![CDATA[Adlina, Hafiza]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1163
<![CDATA[This research aims to examine the impact of word of mouth, brand ambassadors, and bonus packs on the buying interest of consumers in Medan City who purchase Lemonilo Noodle Products. The study utilizes a quantitative research approach with an associative method. The researchers employed a nonprobability sampling technique, specifically the purposive sampling method. The findings of this study indicate that the word of mouth variable has a significant positive effect on buying interest, as evidenced by the tvalue of 5.074, which is greater than 1.986, and a significance level of 0.000, which is less than 0.05. Similarly, the brand ambassador variable also has a significant positive effect on buying interest, with a tvalue of 2.278, greater than 1.986, and a significance level of 0.001, less than 0.05. Furthermore, the bonus pack variable also demonstrates a significant positive effect on buying interest, with a tvalue of 2.564, greater than 1.986, and a significance level of 0.000, less than 0.05. Additionally, the overall results of this study indicate that all the variables are interconnected, as evidenced by the fvalue of 17.686, greater than 3.09. Hence, this study provides valuable insights into the factors influencing buying interest in Lemonilo Noodle Products.]]>
<![CDATA[THE IMPACT OF SOCIAL MEDIA PROMOTION ON PURCHASE DECISIONS IN SUKUN CHIPS SMEs IN KEDIRI ]]>
<![CDATA[Syahputra, Erwin]]>;
<![CDATA[Sumelvia Dewi, Anita]]>;
<![CDATA[Hardiningrum, Iing Sri]]>;
<![CDATA[Nadhiroh, Umi]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1164
<![CDATA[Breadfruit chips or also known as ‘kripik sukun’ are a snack made from thinly sliced breadfruit, which is a starchy tropical fruit. They are typically fried or baked until crispy and seasoned with salt or other spices. Popular in many tropical regions, breadfruit chips offer a unique, crunchy alternative to traditional potato chips. The research focuses on the impact of social media promotions (WhatsApp, Instagram, TikTok) on purchasing decisions in marketing management. The objective is to analyze this impact both partially and simultaneously. The study used a quantitative approach with a sample of 94 respondents who shopped at breadfruit chips SMEs in Kediri through 3 social media platforms. Data collection was done through questionnaires and analysis techniques such as validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The sampling technique used was accidental sampling. The research results showed a regression equation of Y = 2.519 + 0.247X1 + 0.463X2 + 0.273X3 + e. The research hypothesis confirmed that WhatsApp, Instagram, and TikTok all have a significant effect on purchasing decisions at breadfruit chip SMEs in Kediri. The findings of this research provide valuable insights for marketing managers in SMEs, helping them understand the importance of utilizing social media platforms effectively to influence consumer behavior and drive sales.]]>
<![CDATA[ANALYSIS OF ROBUSTA COFFEE MARKETING CHANNELS IN ULUWAE VILLAGE, EAST LAMBA LEDA DISTRICT, EAST MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCE ]]>
<![CDATA[Syukur, Flavianus Pankrasius]]>;
<![CDATA[Eka Martiningsih, Ni Gst. Ag. Gde]]>;
<![CDATA[Hanum, Farida]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jhssb.v3i3.1166
<![CDATA[Price fluctuations are a significant challenge for coffee farmers when selling their crops. These fluctuations affect the stability of producers' incomes and consumption levels, thereby increasing marketing risks. The method used in this research involves data analysis through observations, interviews with farmer respondents, literature review, and documentation throughout the study. Based on the research conducted with the Ulu Wae Village coffee farmer group, several obstacles were identified. These include rapid and unpredictable weather changes, pests, and diseases that commonly attack coffee plants, such as coffee fruit borers, leaf rust disease, and nematode infestations. One crucial aspect of marketing that needs attention to improve the flow of goods from producers to consumers is marketing efficiency. Improved marketing efficiency can reveal the price differences between what farmers receive and what final consumers pay. Coffee farmers are recommended to market Robusta coffee directly to consumers or form an association that can sell their production directly to consumers. Additionally, agricultural extension officers are expected to continuously provide strategies to manage pests and diseases and to anticipate adverse weather conditions, which are often significant obstacles for farmers cultivating Robusta coffee.]]>
