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INDONESIA
Journal of Indonesian Management
Published by Indonesian Journal Publisher
ISSN : 28072405     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v1i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 617 Documents
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The Effect of Content Marketing and Electronic Word of Mouth (e-wom) on Purchasing Decisions of the Tasikmalaya Regency Transportation Office (Survey of University of Perjuangan Tasikmalaya Students Class of 2019 Erigo Cunsomers in The Tiktokshop Applica Zanatunnisa, Alvisyah; Arisman , Ari; Barlian , Barin
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1409

Abstract

This study aims to determine the effect of content marketing and electronic word of mouth simultaneously on purchasing decisions for Erigo stores in the Tiktok shop application. The effect of content marketing and E-wom partially on purchasing decisions at Erigo stores in the Tiktok shop application. The method used in this research is descriptive causal with a quantitative approach. With a research sample of 100 people as respondents to students from the Universitas Perjuangan, Tasikmalaya student class of 2019, based on 989 known population data, the analytical tool used in this study is multiple linear regression using the SPSS support application version 25. Simultaneously content marketing and E-wom have a significant effect on purchasing decisions. The test results show that partially the content marketing variable has a positive but not significant effect on purchasing decisions, but for the E-wom variable it has a partial positive and significant effect on purchasing decisions.
Analysis Of The Community Satisfaction Index On Public Services At The Sub-District Head Office Of The Ulu Musi Sub-District, Empat Lawang District Lindayanti, Lindayanti; Fitriano , Yun; Abi , Yudi Irawan
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1486

Abstract

The research was conducted in Ulumusi District, Empat Lawang Regency. The purpose of this study was to determine the analysis of the community satisfaction index on public services at the Sub-District Office of Ulu Musi District, Empat Lawang Regency. The data analysis technique used is to use the measurement of the value of the Community Satisfaction Index / IKM based on the Regulation of the Minister of Administrative Reform and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 concerning the Regulation of the Minister of Administrative Reform and Bureaucratic Reform on Guidelines for Preparing Community Satisfaction Surveys for Public Service Delivery Units. The sample used was 210 people who came to the Ulu Musi Sub-District Office, Empat Lawang Regency. From the results of the study, it was found that the services of the Ulu Musi Sub-District Office of Empat Lawang Regency were at a good level. This is indicated by the value of the Community Satisfaction Index (IKM) of 9 (nine) IKM elements of 3.13 and with an IKM conversion value of 78.25. . The indicator that has the highest IKM value is the cost/tariff with an IKM value of 3.54 with an IKM conversion value of 88.69. While the indicator that has the lowest IKM value is the facilities and infrastructure indicator, getting an IKM value of 2.90 and an IKM conversion value of 72.64. The nine elements of the IKM at the Ulu Musi Sub-District Office, Empat Lawang Regency, the quality of service obtained after the research is all predicated on at least "Good". The weighted NR value after conducting research amounted to 3.13. So the weighted IKM value is predicated on "Good".
The Influence Of Innovation, Work Enthusiasm And Work Facilities On Employee Quality At The Ministry Of Religion Office Muara Enim District Bahrun, Mohd; Majdir, Sulbahri; Samsuddin, Harun
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1529

Abstract

The aim of this research is to determine and analyze the influence of innovation, work enthusiasm and work facilities, both partially and simultaneously, on the quality of employees at the Muara Enim Regency Ministry of Religion office. The research method used in this research is a quantitative method using questionnaires distributed to respondents. Test data quality using validity tests, reliability tests, normality tests. The analysis used is descriptive analysis and inferential analysis using statistical calculations with multiple regression formulas, coefficient of determination, partial tests and simultaneous tests. The research results showed that innovation had a significant effect on the quality of employees at the Muara Enim Regency Ministry of Religion office. Work morale has a significant effect on the quality of employees at the Muara Enim Regency Ministry of Religion office. Work facilities have a significant effect on the quality of employees at the Muara Enim Regency Ministry of Religion office. Innovation, work enthusiasm and work facilities have a significant effect together on the quality of employees at the Muara Enim Regency Ministry of Religion office.
Strategies in improving teacher motivation madrasah tsanawiyah negeri 2 muara enim Widyawati, Widyawati; Hardiyansyah, Hardiyansyah; Aprini, Nisma
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1530

Abstract

Strategy in Improving Teacher Work Motivation Madrasah Tsanawiyah Negeri 2 Muara Enim. The author conducted research with the aim of analyzing the Strategy in Improving Teacher Work Motivation of Madrasah Tsanawiyah Negeri 2 Muara Enim. This type of research is a form of field research using a qualitative approach, which is a research approach that produces descriptive data in the form of written or spoken words from objects or subjects that are observed and then drawn conclusions. Researchers try to understand the phenomena experienced by research subjects and conduct studies of field studies. Qualitative research is also a form of research that aims to describe existing problems that occur in the object of research. The results of the study found that Madrasah Tsanawiyah Negeri 2 Muara Enim with the position of the school must be able to capture opportunities by maximizing its strengths. The strategy in the SO strategy can be done by maximizing the strategic location, maximizing promotion, having a majority of teaching staff with degrees in accordance with competence is an opportunity to add value to promotion, teachers have high motivation, making opportunities in improving competence and establishing good relations with school residents, being an opportunity to establish communication with committees and communities.
Public relations strategy of rsud dr. H. Mohammad rabain in improving the quality of public services In muara enim district Wulan Sari, Cheny; Madjir, Sulbahri; Samsuddin, Harun
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1531

Abstract

The author conducted research at Public Relations Hospital Dr. H. Mohamad Rabain Research with the aim of Knowing and Analyzing the Public Relations Strategy of RSUD Dr. H. Mohamad Rabain in Improving the Quality of Public Services and to Know and Analyze the Challenges and Obstacles of Public Relations of RSUD Dr. H. Mohamad Rabain in Improving the Quality of Public Services. The type of research used by the author in this research is field research using a qualitative approach, namely a research approach that produces descriptive data in the form of written or spoken words from the objects or subjects observed from which conclusions are then drawn. Researchers try to understand the phenomena experienced by research subjects and conduct studies on field studies. Qualitative research is also a form of research that aims to describe existing problems that occur in the research object. Public Relations Strategy of RSUD Dr. H. Mohamad Rabain In Improving the Quality of Public Services, namely: Growing public awareness of the products and services provided. Build public trust in the image of the Hospital or the benefits of the products and services offered. Encouraging enthusiasm for understanding the uses and benefits of a product and services provided. Reducing promotional costs for commercial costs, both in electronic media and print media and so on in order to achieve cost efficiency. Commitment to improving service to consumers, including the costs of resolving complaints and so on in order to achieve customer satisfaction. Continuously communicate through public relations media about activities and work programs related to social care, in order to achieve positive publications in the eyes of the community/public. Building and maintaining the image of the hospital or its products and services, both in terms of quantity and quality of services provided to consumers and working proactively to deal with negative events that may arise in the future.
The influence of service procedures, transparency and security on the quality of pt umroh travel services. Fti branch muara enim Darmin, Darmin; Khairani, Yelli; Yusnawati, Yusnawati
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1532

Abstract

This research aims to determine the influence of service procedures, transparency and security individually on the quality of PT.FTI Muara Enim Branch Umrah travel services. The research method used in this research is a quantitative method using a questionnaire distributed to 79 respondents who were determined using random techniques. Test the instrument using validity tests, reliability tests. The results of the validity test show that the three independent variables and one dependent variable are declared valid. Meanwhile, the reliability test shows that Cronbach alpha for the four variables is declared reliable. The results of descriptive statistical analysis of the four variables show very high results. The highest variable is the service quality variable (Y). Inferential statistical analysis was carried out using classical assumption tests (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression test and T test (partial). The results of the normality test showed that all data were normally distributed. The results of the multicollinearity test did not occur and the heteroscedasticity test showed that there was no heteroscedasticity. The results of the multiple linear regression test showed that service procedures (X1) influence service quality, transparency (X2) influences service quality, security (X3) influences service quality. The results of the T test (partial) show that the service procedure (X1) H0 is rejected and H1 is accepted. Transparency variable (X2), H0 is rejected and H1 is accepted. Security variable (X3), H0 is rejected and H1 is accepted. Thus, it shows that there is a significant influence of service procedures (X1), transparency (X2) and security (X3) on the quality of PT.FTI Muara Enim Branch's Umrah travel services (Y).
Pengaruh Promosi, Produk, Harga Dan Tempat Dalam Menarik Minat Pembeli Pada Hypermart Kota Bengkulu Parolita, Inka; Anggriani , Ida; Yustanti, Nirta Vera
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1538

Abstract

At this time Indonesia is facing a period of globalization and the development of information technology is accelerating. Indonesia must prepare itself and be able to plunge in the era of globalization, one sector that must be considered is the retail business sector, where retail businesses are experiencing quite rapid development in recent years. Producers who produce goods and services not only pay attention to the goods and services they produce, but must be able to pay attention to how the goods and services they produce are known to consumers and reach the hands of consumers in accordance with consumer desires and expectations. The purpose of this study was to determine the effect of promotion, product, price and place in attracting buyers at Hypermart Bengkulu City. The sample used in this study amounted to 84 people who had shopped at Hypermart. The sampling technique uses the Slovin formula by taking a 10% confidence level. Data is processed in the form of numeric data (numbers) using a Likert scale. The data collection method in this study is in the form of a questionnaire. The data is processed using spss for windows version 25. The analysis method uses quantitative methods, namely by using multiple linear regression analysis. The results of the study show that there is a significant influence between promotion on consumer buying interest in Hypermart Bengkulu City, which means that the more promotion is held, the more consumer buying interest will increase. There is a significant influence between products on buying interest at Hypermart Bengkulu, which means that the better the quality of the products offered, the more consumer buying interest will increase. There is a significant effect on price on buying interest in Hypermart Bengkulu, which means that the more affordable the price offered, the more consumer buying interest will increase. There is a significant effect on place on buying interest in Hypermart Bengkulu City, which means that the more strategic the place that is reached, the more consumer buying interest in Hypermart Bengkulu City will increase.
The Influence of Product Innovation and E-Commerce on Competitive Advantage (Survey on Consumers of Compass Shoe Products) Muharam, Yusuf; Sutrina, Arga; Arisman, Ari
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1543

Abstract

The objectives of this research were to find out and analyze the innovation product, E-Commerce, and competitive advantage of Compass shoes, and the influence of the innovation product and E-Commerce competitive advantage on Compass shoes. The research method used in this research is survey methods, data used in this research are primary and secondary data. The object of this research was consumers of Compass shoes, using an accidental sampling method. The analysis technique used Multiple Regression Analysis. The results proved that an innovative product and E-Commerce influence the competitive advantage of Compass shoes.
The Influence Of Advertising, Price And Display On Purchasing Decisions At Indomaret Betungan Bengkulu City Rafsanjani, Rikei; Afriani , Sulisti; Nurzam, Nurzam
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1544

Abstract

Consumer purchasing decisions are an integration process that combines knowledge to evaluate two or more alternative behaviors, and choose one among them. This research aims to determine the influence of advertising, price and display on purchasing decisions at Indomaret Betungan Bengkulu, whether they influence simultaneously or whether they influence each other together. This type of research is quantitative descriptive, namely research that uses mathematical models, theories and/or hypotheses related to natural phenomena. The sample in this study used an accidental sampling technique, where the population was sampled at Indomaret Betungan when the researcher conducted the research. There is an influence of advertising (X1) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.000 < 0.05 and t count > t table (6.760>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X influences purchasing decisions (Y). There is an influence of price (X2) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.005 < 0.05 and t count > t table (8.427>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 influences purchasing decisions (Y). There is an influence of display (X3) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.004 < 0.05 and t count > t table (6.909>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X3 influences purchasing decisions (Y). Advertising, price and display together influence purchasing decisions with a value of Fsig < α where Fsig is 0.000 and the F count is 9.323, > F table 2.65.
The Effect of Discounts, Promotions, and Purchase Intention, on Cosmetic Purchasing Decisions at the Equatorial Store, Bengkulu City Putri, Indi Desti Dwi; Yulianti, Oni; Yusnita , Yuli
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1546

Abstract

This research aims to determine the influence of discounts, promotions, and purchasing interest on cosmetic purchasing decisions at Khalutistiwa store in Bengkulu City. The population in this study was 134 people. Data is processed in the form of numerical data (numbers) using a Likert scale. The data collection method in this research is a questionnaire. The data was processed using SPSS Windows version 25. The data analysis method used quantitative methods, namely by using multiple regression analysis. The results of research using multiple regression analysis (Y = 12.374 + 0.406 influenced the decision to purchase cosmetics at Khatulistiwa store in Bengkulu city. The largest significant influence on purchasing decisions at Khatulistiwa store in Bengkulu City is the promotion variable with a standard beta coefficient of 349, followed by the discount variable with a standard beta coefficient of 184, then the discount, promotion, and purchase interest variables with a significant Fcount value of 17.036. From the results of this analysis, a conclusion can be drawn that promotion is the dominant factor that has the greatest influence on purchasing decision tendencies at Khatulistiwa store, in Bengkulu city.

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