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KARONA CAHYA SUSENA
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Jurnal Fokus Manajemen
Published by Universitas Dehasen Bengkulu
ISSN : 28099931     EISSN : 28099141     DOI : https://doi.org/10.37676/jfm.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Focus Journal covers various research approaches, namely: quantitative, qualitative and mixed methods. Management Focus Journal (JFM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 251 Documents
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The Effect Of Personal Selling And Advertising On Increasing The Sales Volume Of Honda CBR 250r Motorcycles At Bintang Mulia Jaya Lahat Dealers M Rafli Askola; Heri Fitriadi; Delvina Yulanda
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9845

Abstract

This study aims to determine how personal selling and advertising partially and simultaneously influence the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership. The sample size for this study was 33 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis , processed using SPSS software, resulting in a regression equation. The results showed a significant effect of personal selling on the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership. The F-test showed that personal selling and advertising simultaneously influenced the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership.
The Effect Of Work Planning And Work Load On Teachers 'Productivity Of Kantor Camat Kecamatan Talang Padang Kabupaten Empat Lawang Pera Oktalia; Iskandar Iskandar; Hayani Hayani
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9846

Abstract

The purpose of this study is to determine the effect of work planning and workload either partially or simultaneously on the work productivity of teachers at Karyawan Pada Kantor Camat Kecamatan Talang Padang Kabupaten Empat Lawang. The sample in this study, namely all teachers of, totaling 42 people will be sampled in this study. So the method used in this research is the census method, namely the collection of data on the entire population, or this research is also called population research. The method of analysis in this study is to use quantitative analysis using the SPSS program. Testing the effect of Work Planning (X1) on Work Productivity (Y), with partial testing obtained a significant value of 0.013 <0.05, thus Work Planning (X1) has a significant effect on Work Productivity (Y), then Ho is rejected and Ha is accepted, So the hypothesis in this study is proven to show that there is a significant influence on the Work Planning variable (X1) on Work Productivity (Y). Testing the effect of Workload (X2) on Work Productivity (Y), with partial testing obtained a Significant value of 0.009 <0.05, thus Workload (X2) has a significant effect on Work Productivity (Y), so Ho is rejected and Ha is accepted, So the hypothesis in this study is proven to show that there is a significant influence on the Workload variable (X2) on Work Productivity (Y). Simultaneous testing obtained a Sig value of 0.001 <0.05, so Ho is rejected and Ha is accepted, meaning that the Work Planning (X1) and Workload (X2) variables have a significant effect on Work Productivity (Y) together this is proven to show a significant effect.
The Influence of Customer Trust and Customer Satisfaction on Customer Loyalty at PT. Bima Finance Lahat Intan Putri Pratama; Kasinem Kasinem; M. Pahlan
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9847

Abstract

The purpose of this study is to determine the effect of customer trust on customer loyalty at PT. Bima Finance Lahat. To determine the effect of customer satisfaction on customer loyalty at PT. Bima Finance Lahat. To determine the joint effect of customer trust and customer satisfaction on customer loyalty at PT. Bima Finance Lahat. This study is quantitative, using statistical calculations using multiple linear regression, partial tests (t-test), simultaneous tests (f-test), and coefficients of determination. The analysis results show that customer trust has a significant effect on customer loyalty at PT. Bima Finance Lahat. Customer satisfaction has a significant effect on customer loyalty at PT. Bima Finance Lahat. Customer trust and customer satisfaction have a significant joint effect on customer loyalty at PT. Bima Finance Lahat.
The Influence Of Product Quality And Price On The Purchase Decision Of Honda Brand Motorcycles At Bintang Motor Lahat Dealer Hiru Saputra Jaya; Markus Markus; Emilia Sholiha
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9848

Abstract

This study aims to determine how Product Quality and Price partially and simultaneously influence the purchasing decision for Honda motorcycles at the Bintang Motor Lahat dealership. The sample size for this study was 38 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS software, resulting in a regression equation . The results showed a significant effect between Product Quality and the purchasing decision for Honda motorcycles at the Bintang Motor Lahat dealership. Price also significantly influenced the purchasing decision for Honda motorcycles at the Bintang Motor Lahat dealership. The F-test showed that Product Quality and Price simultaneously influenced the purchasing decision for Honda motorcycles at the Bintang Motor Lahat dealership.
Analysis Of Regional Tax Potential As A Source Of Regional Original Income In West Nias Regency Tema Aturai Gulo; Idarni Harefa; Nanny Artatina Bu'ulolo; Serniati Zebua
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9880

Abstract

This study aims to analyze the contribution of regional taxes to Local Own-Source Revenue (PAD), measure the effectiveness of tax collection, and assess the extent to which the realization of regional tax revenue reflects the fiscal potential of West Nias Regency. This research employs a descriptive quantitative approach using secondary data obtained from the Regional Financial and Revenue Management Agency (BPKPAD) of West Nias Regency for the 2020–2024 period. The analysis includes the calculation of the contribution of regional taxes to PAD, the effectiveness ratio between realization and target, and the level of fiscal potential reflection (tax gap), using tax targets as an approximation of fiscal potential. The results show that the contribution of regional taxes to PAD falls into the fair category, while the effectiveness of tax collection is very good. The average Fiscal Potential Reflection Level (TPF) of 127.2% indicates that tax realization has optimally reflected the region’s fiscal potential. Overall, the performance of regional tax management in West Nias Regency is categorized as good to very good. The local government is advised to continuously update tax object data, strengthen tax administration systems, and enhance taxpayer awareness to ensure the sustainability of regional revenues and reinforce fiscal independence.
The Influence Of Marketing Strategy And Product Quality On Purchase Decisions Of Wardah Products At Toko Nyonya Kosmetik Pasar Lama Lahat Elinda Anggriani; Nidyawati Nidyawati; Delvina Yulanda
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9884

Abstract

The purpose of this study was to determine the influence of marketing strategy and product quality on purchasing decisions for Wardah products at Nyonya Cosmetics Store, Pasar Lama Lahat. The variables in this study were marketing strategy (X1), product quality (X2), and purchasing decisions (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. the results of the study showed that (1) marketing strategy has a significant partial effect on purchasing decisions, as shown by the calculated t value > t table (7.120 > 1.989). (2) product quality has a significant partial effect on purchasing decisions, as shown by the calculated t value > t table (3.358 > 1.989). (3) Marketing Strategy and Product Quality have a significant simultaneous influence on Purchasing Decisions, as seen from the calculated f value > f table (60.936 > 3.987), and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
The Influence Of Organizational Citizenship Behavior (OCB), Communication, And Commitment On Employee Performance At The Department Of Sports And Youth Of Lahat Regency Potential Rani Anjarsari; Titi Hasanah; Marko Ilpiyanto
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9887

Abstract

This study aims to analyse the influence of Organisational Citizenship Behaviour (OCB), communication, and commitment on employee performanceat the Lahat Regency Youth and Sports Office. Employee performance is considered one of the key factors in achieving organisational goals, especially in the public sector. OCB reflects the voluntary behaviour of employees that goes beyond their fo rmal duties, while effective communication and high commitment are expected to increase work productivity and efficien cy. This study uses a quantitative approach with a descriptive method. Data were collected through questionnaires distributed to 35 respondents who were active employees. Data analysis was performed using multiple linear regression to test the partial and simultaneous effects of independent variables on employee performance. The results showed that OCB, communication, and commitment had a positive and significant effect on employee performance, both partially and simultaneously, indicating the importance of these three factors in improving employeework effectiveness in a public organisation environment.
The Influence Of Punishment And Reward On Employee Work Effectiveness At Muhammad Taufik Kiemas Airport, Krui, Lampung Rano Rumansyah; Emila Sholiha; Markus Markus
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9933

Abstract

The purpose of this study was to determine the effect of Punishment on employee work effectiveness at Muhammad Taufik Kiemas Airport, KRUI, Lampung. To determine the effect of Rewards on employee work effectiveness at Muhammad Taufik Kiemas Airport, KRUI, Lampung. To determine the joint effect of Punishment and Rewards on employee work effectiveness at Muhammad Taufik Kiemas Airport, KRUI, Lampung. The sample in this study was all 39 employees at Muhammad Taufik Kiemas Airport, KRUI, Lampung. Therefore, the sampling technique used in this study was the census method. The census method involves data collection involving the entire population. The results showed that Punishment significantly influenced employee work effectiveness at Muhammad Taufik Kiemas Airport, KRUI, Lampung. Rewards significantly influenced employee work effectiveness at Muhammad Taufik Kiemas Airport, KRUI, Lampung. Punishment and Rewards significantly influenced employee work effectiveness at Muhammad Taufik Kiemas Airport, KRUI, Lampung.
The Effect Of Service Quality And Customer Satisfaction On Customer Loyalty At Ario Workshop In Lahat Regency Andre Oktiano Pratama; Mujari Mujari; Darwin Kesuma
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9993

Abstract

This study aims to determine the effect of service quality and customer satisfaction on customer loyalty. Based on the results of multiple linear regression analysis, the regression equation obtained is Y = 18.358 + 0.267 X₁ + 0.252 X₂, indicating that if the variables of service quality and customer satisfaction are assumed to be zero, customer loyalty remains at a constant value of 18.358. The regression coefficient for service quality (X₁) is 0.267, meaning that an increase of one unit in service quality will increase customer loyalty by 0.267 units. Likewise, the regression coefficient for customer satisfaction (X₂) is 0.252, indicating that an increase of one unit in customer satisfaction will increase customer loyalty by 0.252 units. The t-test results show that service quality (t = 2.359; Sig = 0.022) and customer satisfaction (t = 2.008; Sig = 0.049) have a significant influence on customer loyalty since their significance values are less than 0.05. Furthermore, the F-test result shows an F value of 7.448 with a significance level of 0.001 < 0.05, which means that service quality and customer satisfaction simultaneously have a significant effect on customer loyalty. Based on these findings, it is recommended that the company continues to improve service quality and pay attention to customer satisfaction to maintain and enhance customer loyalty.
The Effect Of Liquidity And Solvability On Financial Performance At Pt. Matahari Department Store, Tbk Rika Apriansyah; Iskandar Iskandar; Hayani Hayani
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9994

Abstract

The purpose of this study was to determine the effect of Liquidity and Solvency on Financial Performance at PT. Matahari Departement Store, Tbk. The results of the study showed that (1) Liquidity has a partial significant effect on Financial Performance, as evidenced by the Liquidity variable's significance value being lower than the real level (0.006 <0.05), meaning that the Liquidity variable has a significant effect on Financial Performance. (2) Solvency has a partial significant effect on Financial Performance, as evidenced by the Solvency variable's significance value being lower than the real level (0.005 <0.05), meaning that the Solvency variable has a significant effect on Financial Performance. (3) Liquidity and Solvency have a simultaneous significant effect on Financial Performance at PT. Matahari Departement Store, Tbk. This can be seen from the significance value being lower than the real level (0.000 <0.05), meaning that the Liquidity (X1) and Solvency (X2) variables together have a significant effect on Financial Performance.

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