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Asian Journal of Management Analytics
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29634547     DOI : https://doi.org/10.55927/ajma.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 239 Documents
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The Influence of Algorithm-Based Advertising on Social Media on Millennial Consumer Behavior Apriansyah, Ade; Gunarto, Muji; Helmi, Sulaiman
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13394

Abstract

This study aims to analyze the influence of algorithm-based advertising on social media on millennial consumer behavior. Algorithm-based advertising uses consumer behavior data to present relevant content, so it has great potential to influence purchase decisions. This research was conducted with a quantitative approach through a survey of millennial respondents who actively use social media. The results showed that the relevance of ads, display frequency, and trust in social media platforms had a significant relationship with consumer behavior. Recommendations are given for the optimization of algorithm-based marketing strategies.
Key Factors in Generation Z's Online Purchase Decision Making Ridwan, Nurul Haeriyah; Musa, Chalid Imran; Haeruddin, M. Ikhwan Maulana
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13458

Abstract

The purpose of this study is to review the factors that trigger generation Z in making online purchasing decisions. researchers used a qualitative approach with phenomenological research methods. The key informants in this study were 10 students as a representation of generation Z. The data were collected using interviews, observation, and documentation. Data collection was carried out using interviews, observation, and documentation. The analysis technique in this study was assisted by using Nvivo 12 Pro. There are four stages in interpreting research data with the Nvivo Analysis test, namely: Import Data/Source Data, Coding Data, Project Visualization and Create Reports and Extracts.
The Influence of Perceived of Usefulness, Ease, Risk and Trust on Continuous Intention in Using BRI Mobile Banking (Study of BRI Mobile Banking Users in Banyumas Regency) Kirani, Nabila Sasi; Widyaningtyas, Dian; Handayani, Erna; Randikaparsa, Irawan
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13459

Abstract

This study attempts to investigate the influence of perceptions of usefulness, convenience, risk and trust on continuous intention in utilizing BRI m-banking. This research was conducted on BRI mobile banking users in Banyumas Regency as research objects. The variables included in this study are those of benefit, convenience, risk and trust as independent variables, while continuous intention is the dependent variable. This study's methodology is quantitative. The sample that was utilized in this research was 130 respondents obtained through the purposive sampling method. Questionnaires with a Likert scale were distributed as part of this data collection method. The data obtained was processed utilizing SPSS version 26.
Analysis of Corporate Social Responsbility Program of Bank Sumsel Babel Lahat Branch in Improving the Corporate Image Agustini, Rahma Sarita; Setyaningsih, Rila; Siva, Nur
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13562

Abstract

Corporate communication activities are key in maintaining a company's business reputation . Corporate Social Responsibility is one of the corporate communication activities that can be carried out to maintain a company's good reputation . This research aiming to analyze the impact of the Corporate Social Responsibility (CSR) program run by Bank SumselBabel Lahat Branch in improving the company's image .This research method uses a qualitative descriptive method with a Stimulus- Response (SR) concept approach . Data was collected through observation , in-depth interviews,and document analysis . The results of this research showed that the Bank SumselBabel Lahat Branch CSR program had a significant impact value on increasing the company's reputation . CSR activities that focused on economic empowerment of local community , education and regional development were well received by the local community . apart from that , the CSR program carried out by Bank SumselBabel Lahat Branch has succeeded in increasing closer relations between the community and the bank, which in the end can attract potential new customers and increase customer loyalty .
Corporate Social Responsibility (CSR) Communication Strategy in an Effort to Form Corporate Image at PT. Resilient Superpower Shavina, Siti Noer; Andryani, Kristina; Febrianty, Yeni
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13563

Abstract

To maintain a good corporate image, it is necessary to have strategies and approaches that align with the company's needs and primary goals. On the other hand, effective communication strategies between the company, stakeholders, and the public are also essential in the implementation process of programs to shape the corporate image. One way to achieve this is by implementing Corporate Social Responsibility (CSR) using communication strategies. The communication strategy in a company's Corporate Social Responsibility (CSR) essentially involves planning and management aimed at achieving specific targets in the communication process. Thus, the CSR/PPM programs planned by the company can run smoothly. Therefore, this research is titled "Corporate Social Responsibility (CSR) Communication Strategy in Shaping Corporate Image at PT. Adidaya Tangguh," which aims to explore how the CSR communication strategy shapes the corporate image in a company. This research uses qualitative methods and in-depth interview techniques with data collection techniques including observation, interviews, and documentation. The analysis of this research employs the theory of CSR communication strategies. A good communication strategy in CSR programs is essential for shaping a positive corporate image.
Culinary Lifestyle and Consumer Culture in Consuming Gacoan Noodles in Yogyakarta Students through the Perspective of Jean Baudrillard's Consumerism Theory Chrissendy, Daniel; Narwaya, Tri Guntur; Febrianty, Yeni
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13564

Abstract

This thesis examines the culinary lifestyle and consumer culture of Yogyakarta students in consuming Mie Gacoan through the perspective of Jean Baudrillard's theory of consumerism. The study aims to analyze how the culinary lifestyle and consumer culture of students are formed in the context of Mie Gacoan consumption. Using a qualitative descriptive method with a postmodern paradigm, data were collected through interviews, non-participatory observations, and documentation of Yogyakarta students who regularly consume Mie Gacoan. Data analysis employs Baudrillard's theory of consumerism, which views consumption as a process of identity and social status formation. The research findings indicate that the consumption of Mie Gacoan among Yogyakarta students is not solely based on physiological needs but is also influenced by lifestyle, consumer culture, social media, and the desire to build certain identities and social statuses. The study concludes that food consumption is a complex social phenomenon where food choices become symbols of status, identity, and social capital.
Digital Marketing of UMKM Tugu Hydroponics through Social Media in Tugu Village, Sliyeg Sub-District, Indramayu District 2023 Muryono, Muryono; Andryani, Kristina; Yusfiarista, Erlika
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13565

Abstract

Digital marketing through Facebook social media has become an important strategy for Micro, Small and Medium Enterprises (MSMEs) in expanding their reach and building relationships with customers. In this context, this study explores how Tugu Hidroponik MSMEs use the Facebook platform as a key tool for their digital marketing. Through a qualitative approach, data was collected through interviews with business owners and analysis of their social media content. The results show that Tugu Hidroponik MSMEs have successfully utilized Facebook's interactive features to increase interaction with customers, present relevant content, and expand their market share. The findings provide insights into how MSMEs can optimize their digital marketing through social media, with a particular emphasis on the Facebook platform, to increase their brand visibility and business growth.
Analysis of Factors Affecting Consumer Satisfaction of Sate Ratu Yogyakarta (Survey of Sate Ratu Consumers) Syalehah, Ida Syahidah; Lestri, Rani Dwi; Saputri, Dhea Octavia
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13566

Abstract

Increasing competition in the culinary business makes culinary business people compete with each other to make a new innovation in attracting consumers. Consumer satisfaction is a problem where business actors must retain consumers with the products presented. The purpose of this study is to determine the effect of Product Quality, Price, Service Quality, Emotional Factor, Cost and Convenience on consumer satisfaction of Sate Ratu Yogyakarta. This type of research is quantitative. The population in this study is all consumers of Sate Ratu, data collection was carried out by distributing questionnaires to 100 respondents. This study used multiple linear regression analysis method with the help of SPSS.
The Influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during Shopee's Twin Date Promo Event (A Study on Students of Muhammadiyah University Purwokerto) Najri Aziz; Randikaparsa, Irawan; Rahayu, Tri Septin Muji; Kharismasyah, Alfato Yusnar
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13582

Abstract

The purpose of this research is to analyze the influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during the Shopee Twin Date Promo Event among Students. This type of research is quantitative, using a purposive sampling technique involving 244 respondents. Data were analyzed using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method to test the relationships between variables. The research results show that fear of missing out, hedonistic shopping motivation, and flash sales positively and significantly impact impulsive buying. The implication of this research is to assist companies in designing effective marketing strategies by leveraging the emotional appeal triggered by FoMO, creating enjoyable shopping experiences to enhance consumers' hedonistic shopping motivation, and utilizing flash sale-based promotions.
The Effect of Government Expenditure on Human Resource Development and its Impact on Economic Growth: A Longitudinal Study in South Sulawesi, Indonesia Fitrianti, A. Nur; KR, M. Yusuf Alfian Rendra Anggoro
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13622

Abstract

This study aims to analyze the effect of government spending on human resource (HR) development and its impact on economic growth in South Sulawesi. Government spending in the education, health, and skills training sectors is the main focus of this study, which measures its effect on the Human Development Index (HDI) and Gross Regional Domestic Product (GRDP) as indicators of HR development and economic growth. Using secondary data from the Central Statistics Agency (BPS) of South Sulawesi and government reports related to public spending, this study applies a multiple linear regression model to test the causal relationship between these variables in the period 2010-2023. The results show that government spending has a positive and significant effect on HR development, with the education sector making the largest contribution, followed by the health and skills training sectors.

Page 16 of 24 | Total Record : 239

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