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La Ode Muhammad Elwan
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Address: Kampus Hijau Bumi Tridharma, Anduonohu, Kec. Kambu, Kota Kendari, Sulawesi Tenggara 93232, Indonesia. Website: https://www.uho.ac.id/
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INDONESIA
Journal Publicuho
Published by Universitas Halu Oleo
ISSN : 26850729     EISSN : 26211351     DOI : https://doi.org/10.35817/publicuho.v5i3
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Aim Journal Publicuho is a double-blind peer-reviewed publication that aims to disseminate all information that contributes to the understanding and development of the study of public administration and public policy and social issues through the publication of research articles or critical reviews. Scope Journal Publicuho published by the Laboratory of the Department of Public Administration, Faculty of Social and Political Sciences, Halu Oleo University, publishes the results of research and literature studies with the focus and scope of the study of public administration, management and public policy, politics, government, global issues, community development and social issues. and various other social science studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 623 Documents
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ANALYSIS OF ONLINE MEDIA FRAMING DURING INDONESIA'S EMERGENCY WARNING Agus Priyanto; Al Fauzi Rahmat; Fadri Ari Sandi
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.857

Abstract

Indonesia was in an uproar over the issuance of an emergency alert, something that had never previously occurred in the form of a demonstration. Typically, emergency alerts in Indonesia are issued due to natural disasters. The author aims to examine how online media framed this emergency alert, which drew significant public attention in Indonesia. This study employs a qualitative descriptive method, utilising primary data from news reports published by online media in Indonesia. Data processing is conducted using the NVIVO application to analyse the news from these media sources. The framing analysis of online news articles reveals that the phrase “Expression Of Aspirations” appeared most frequently.  Based on the coding results, it can be concluded that before the large-scale and rapid demonstration took place, online media framed their news coverage around the theme of expressing aspirations, which ultimately led to a massive public demonstration.
STRATEGI PENGEMBANGAN USAHA UD. BARUASA MEMBIRI DALAM MENINGKATKAN PENDAPATAN Muh. Ikhsan; Akbar Wahbi; Bakti; Jamal; Waode Harliyanti Unga; Muh. Aswin
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.858

Abstract

This study aims to analyse business development strategies to increase revenue at UD. Baruasa Membiri in Kendari City. Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the regional economy, particularly in maintaining business sustainability and enhancing competitiveness. In facing increasingly intense competition, UD. Baruasa Membiri implements various business development strategies, such as product diversification, market share expansion, and partnerships and collaborations. The research method used is a descriptive qualitative approach with SWOT analysis techniques. Data were obtained through observations, interviews, and documentation from the owner and employees of UD. Baruasa Membiri. The results of the study indicate that the implemented business development strategies contribute to revenue growth, despite challenges in marketing and product innovation. By optimising internal strengths and external opportunities, UD. Baruasa Membiri can enhance its income and achieve sustainable business growth.
EFEKTIVITAS STORYTELLING MARKETING DAN KUALITAS PELAYANAN TERHADAP PURCHASE DECISION DENGAN TRUST SEBAGAI VARIABEL MEDIASI (Pada Survey Pelanggan Indihome Kota Padang) Rezky Mulia Armus; Eri Besra; Suziana
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.859

Abstract

This study aims to analyse the effect of storytelling marketing and service quality on purchase decisions with trust as a mediating variable among IndiHome customers in Padang City. The study employed purposive sampling with a total sample of 195 respondents who had subscribed to IndiHome for at least 6 months. Data analysis was conducted using the Structural Equation Modelling (SEM) method based on Partial Least Square (PLS) with the assistance of SmartPLS 4.0 software. The results show that storytelling marketing does not have a significant effect on purchase decisions. Conversely, service quality has a positive and significant effect on purchase decisions. Furthermore, both storytelling marketing and service quality have a positive and significant effect on trust. Trust also has a positive and significant impact on purchase decisions, mediating the influence of storytelling marketing and service quality on these decisions. The coefficient of determination (R²) value for the trust variable is 0.683, which means that 68.3% of the variation in trust can be explained by storytelling marketing and service quality. Meanwhile, the R² value for subscription decisions is 0.677, which means that 67.7% of the variation in subscription decisions can be explained by storytelling marketing, service quality, and trust. The remaining 32.3% is explained by other factors outside the scope of this study.
GAYA KOMUNIKASI EQUALITARIAN DAN DYNAMIC DALAM MEMBANGUN KEAKTIFAN BELAJAR AWARDEES IISMA 2024 Ahmad Faruq Baihaqi; Fajar Hariyanto; Rastri Kusumaningrum
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.860

Abstract

Recognising that dynamic lecturer-student interaction profoundly influences learning effectiveness in multicultural environments, this study aims to analyse lecturers' communication styles in fostering engagement among IISMA 2024 awardees at Prince of Songkla University, Thailand. Using a qualitative descriptive method, data were gathered from the Faculty of Management Sciences, Bachelor of Business Administration Program lecturers via semi-structured online interviews, moderate participant observation, and literature review. Results indicate that lecturers primarily employ Equalitarian and Dynamic communication styles. These styles successfully cultivate an equitable, interactive, and supportive learning environment, encouraging active student participation in expressing opinions, asking questions, and collaborating on projects.
PENERAPAN BAURAN PEMASARAN 7P SEBAGAI STRATEGI PEMASARAN TRAVEL ZIARAH HATI INDONESIA Ayu Dianapramesti Eksitasari; Garsione Agni Andrea
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.861

Abstract

This study aims to analyse the implementation of marketing strategies through the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) at Ziarah Hati Indonesia Umrah Travel Agency in attracting prospective pilgrims. The background of this research is based on the increasing competition among Umrah travel agencies in Indonesia, along with the growing number of Umrah pilgrims each year. To remain competitive, a structured and targeted marketing strategy is essential. This research uses a descriptive qualitative approach with data collected through observation, documentation, and literature study. The results show that Ziarah Hati Indonesia has applied the 7P marketing mix comprehensively, including service diversification (Umrah and Hajj packages), price setting based on market segmentation, a strategic office location in Surabaya, promotional efforts through both social media and print media, professional human resources, systematic service processes, and physical evidence that enhances the company's credibility. These findings indicate that the 7P marketing mix plays a significant role in shaping positive consumer perceptions and increasing interest in using Ziarah Hati's services.
EVALUASI PELAKSANAAN PROGRAM KELUARGA HARAPAN DALAM MENGATASI KEMISKINAN DI KECAMATAN LAWA KABUPATEN MUNA BARAT Suriyani BB; La Ode Agus Said; Rifal; Usman
Journal Publicuho Vol. 8 No. 2 (2025): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i2.867

Abstract

This study aims to evaluate the implementation of the Family Hope Program in overcoming poverty in Lawa District, West Muna Regency. The research method used is descriptive qualitative, with data collection techniques using observation, interviews, and documentation. The results of the study showed that the Evaluation of the implementation of the Family Hope Program in Lawa District, West Muna Regency, showed Effectiveness. The Family Hope Program has been effective in improving the welfare of underprivileged families, especially in the education, health, and economic sectors. However, more intensive assistance is still needed to overcome existing participation obstacles. Efficiency, this program runs efficiently with good coordination between related parties and timely distribution. However, there are still technical obstacles, such as data errors, that need to be corrected.
COLLABORATIVE GOVERNANCE DALAM PENGEMBANGAN WISATA RELIGI MAKAM GUS DUR DI KABUPATEN JOMBANG Azizah Ramadhani Mega Nahda W; Lukman Arif
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.868

Abstract

This study aims to analyse the process of collaborative governance in the development of religious tourism at the Tomb of Gus Dur in Jombang Regency based on the framework by Ansell and Gash (2008). The research uses a descriptive method with a qualitative approach. The findings indicate that the cooperation between the Jombang Regency Office of Youth, Sports, and Tourism (Disporapar) and the Tebuireng Islamic Boarding School was initiated through coordination following a surge of visitors after Gus Dur’s passing, which was not matched by adequate infrastructure. Additionally, the imbalance of authority among human resources also formed the basis for this collaboration. In terms of institutional design, the collaboration is supported by a written agreement titled the joint agreement, signed by both parties. In the dimension of facilitative leadership, Disporapar plays the role of a leader supporting the collaborative process. In the collaborative process itself, face-to-face dialogue was conducted, commitment was demonstrated through the signing of the agreement, mutual understanding was built through discussion forums, and early success of the collaboration was shown by winning the title of Cultural Tourism Attraction at the 2017 East Java Tourism Awards
UPAYA DIPLOMASI PUBLIK TURKI MELALUI INTERNATIONAL ISTANBUL FILM FESTIVAL Arina Varadilla; Haydar Faiq Eryanto; Ario Bimo Utomo
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.871

Abstract

This study explores how Turkey utilises the Istanbul International Film Festival (IIFF) as a public diplomacy tool to shape its international image. Using Nicholas J. Cull’s public diplomacy theory, particularly the aspect of cultural diplomacy, this research analyses how IIFF film festival serves as a cultural communication platforms that introduce Turkey’s values, identity, and narratives to global audiences. The study employs literature review, documentation of IIFF events, and content analysis of featured films and programs. The findings reveal that IIFF is not only a site of cultural exchange but also a strategic tool for the Turkish government to subtly convey political messages, extend cultural influence, and strengthen the country's position in international discourse. This strategy aligns with Turkey’s broader efforts to enhance its global soft power. The study concludes that cultural diplomacy through film festivals such as IIFF is an effective means of reinforcing national branding and fostering positive perceptions of Turkey on the world stage.
PERAN JOB SATISFACTION DALAM MEMEDIASI HUBUNGAN TRANSFORMATIONAL LEADERSHIP, SELF EFFICACY, DAN INNOVATIVE WORK BEHAVIOR PADA PEGAWAI DINAS PERTANIAN KOTA PAYAKUMBUH Susi Suheni; Heliyani
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.872

Abstract

This study aims to examine the influence of transformational leadership and self-efficacy on innovative work behaviour mediated by job satisfaction. A quantitative approach with hypothesis testing techniques was used in this study. 73 samples were used using a saturated sampling technique, namely, all employees of the Payakumbuh City Agriculture Office. Data were collected through offline questionnaire distribution and processed using SmartPLS 4.0 software with structural equation modelling techniques. The results showed that transformational leadership and self-efficacy each had a positive and significant effect on job satisfaction. Transformational leadership, self-efficacy, and job satisfaction each have a positive and significant influence on innovative work behaviour. The influence of transformational leadership and self-efficacy on innovative work behaviour through the mediation of job satisfaction was found to be positive and significant. The implications of this study emphasise the importance of meeting the needs and comfort of employees in government agencies in order to foster innovative work behaviour.
STRENGTHENING GOVERNANCE THROUGH PENTAHELIX COLLABORATION: A QUALITATIVE STUDY IN THE ERA OF DIGITAL DISRUPTIONS Magda Faradiba Mauludia Agung
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.873

Abstract

This study explores the strengthening of governance in Indonesia amid the challenges of digital disruption, marked by growing public demands for speed, transparency, and innovation in public services. Using a qualitative approach, data were collected through in-depth interviews with key stakeholders, direct observation of collaborative events, and analysis of documentation related to public sector digital transformation. The findings highlight persistent governance issues, including inconsistent decentralisation, bureaucratic inefficiency rooted in a nepotistic culture, and limited institutional readiness for digital adaptation. To address these challenges, the study investigates the operationalisation of the Pentahelix collaboration model—an inclusive framework that brings together government, academia, business, community groups, and the media. Field data show that this model enhances collaborative governance by leveraging diverse actor capacities in co-creating adaptive and innovative solutions. The Jakarta International Java Jazz Festival is used as a case study to illustrate real-world implementation of the Pentahelix model, revealing how multi-sector synergy contributes to digital transformation, public trust, and institutional resilience. Despite challenges such as digital infrastructure gaps and bureaucratic resistance, the study concludes that sustained multi-actor engagement is essential for building inclusive, future-ready governance. The replication of this collaborative model in other sectors offers significant transformative potential.

Page 54 of 63 | Total Record : 623

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