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Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6285726173515
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katon@politeknikpratama.ac.id
Editorial Address
POLITEKNIK PRATAMA PURWOKERTO Alamat : Komplek Purwokerto City Walk (PCW) Jl. H.R. Bunyamin Blok A 11-12 Purwokerto 53121 email : admisi@politeknikpratama.ac.id, website : www.politeknikpratama.ac.id
Location
Kab. demak,
Jawa tengah
INDONESIA
Jurnal Publikasi Ilmu Manajemen
ISSN : 29638712     EISSN : 2963766X     DOI : 10.55606
Core Subject : Economy, Science,
bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah dan Manajemen SDM Keuangan Akutansi Ekonomi Islam
Articles 335 Documents
The Influence of Social Media Marketing, Brand Image, Brand Awareness on Brand Loyalty Dewi Murtiningsih; Loeky Rono Pradopo; Supriyatno Supriyatno; Wahyu Anggraini; Hardiansyah Hardiansyah
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6854

Abstract

This study investigates the influence of green perceived risk, green perceived value, and green word of mouth on green purchase intention. This research employed a causal associative approach to examine the relationships among the variables. The population consisted of consumers of Indomaret Point SPBU BP AKR in Joglo, West Jakarta. A total of 165 respondents were selected as the sample through a Google Form questionnaire using a purposive sampling technique. Data were analyzed using the structural equation modeling (SEM) approach based on partial least squares (PLS), with SmartPLS 4.1 as the analytical tool. The results indicate that green perceived risk, green perceived value, and green word of mouth have significant effects on green purchase intention. These findings suggest that consumers’ perceptions of environmental risks, the benefits associated with environmentally friendly products, and information communicated through interpersonal or consumer-based recommendations can influence their intention to make green purchases. Therefore, companies should consider strengthening green product value, reducing perceived environmental risks, and encouraging positive green word of mouth to increase consumers’ green purchase intentions and support more sustainable purchasing behavior among consumers.  
Adopsi QRIS, Program Pembinaan dan Kinerja UMKM Kantor Perwakilan Bank Indonesia Cirebon Egi Migrawanto; Rina Indiastuti; Alfiah Hasanah
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6857

Abstract

Digital transformation has significantly driven changes in the business activities of Micro, Small, and Medium Enterprises (MSMEs), particularly in the adoption of digital payment systems via the Quick Response Code Indonesian Standard (QRIS). The Bank Indonesia Representative Office (KPw BI) in Cirebon actively seeks to enhance business capacity, accelerate payment digitalization, and boost overall MSME performance through its MSME Development Program. However, the specific impact of QRIS adoption and the intensity of these development programs on MSME revenue growth requires empirical verification. This study aims to analyze the influence of QRIS adoption, the Development Program, and business characteristics on the turnover of MSMEs supported by KPw BI Cirebon. Employing a mixed-methods sequential explanatory design, the quantitative analysis utilizes panel data from 130 MSMEs over the 2023–2025 period, yielding 390 observations. Data were analyzed using a Fixed Effect Model (FEM) with robust standard errors, complemented by qualitative insights from program evaluation documents. The findings indicate that the development program successfully contributed to enhanced business capacity. Quantitatively, QRIS adoption has a positive and significant impact, generating approximately 31.55% higher revenue for adopting MSMEs (coefficient 0.2743; prob=0.017). The development program, proxied by training sessions, positively affects turnover by 22.78% per session (coefficient 0.2052; prob=0.000). The number of employees also positively influences turnover. With a Within R² of 0.9485, the study concludes that digital payment transformation and capacity-building programs are highly complementary strategies for sustainable MSME growth.
Green Sukuk and Sustainable Development: A Systematic Literature Review through the Lens of Maqashid Shariah Liya Setiawati; A. Harits Nu'man; Neneng Nurhasanah; Tasya Aspiranti
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6858

Abstract

Green sukuk serves as an Islamic finance tool that offers support in funding projects that address climate concerns. Although there is much interest in this field, there is a lack of consolidation of the literature on Islamic finance, sustainable finance, and environmental sustainability with specific focus on Maqasid Shariah. This study seeks to advance green sukuk literature in a systematic way by identifying main themes, analyzing the theory, and outlining prospects for future inquiries with the aid of Maqasid Shariah. For systematic literature review (SLR) methodology with the aid of the PRISMA 2020 framework, the data was collected from Scopus and analyzed with the aid of the Watase UAKE software. Of 75 records, the literature review resulted in 20 articles published in the 2020 - 2026. The results show that there has been an increase in green sukuk literature and that the main country of interest is Malaysia and that one of the main theories is the Ecologies of Finance Theory. Other than financial performance, there is a dearth of literature on green sukuk market integration and the effects of green sukuk on risk, return, and investor behavioral issues. The review has noted a substantial gap in the mediation and moderation of behavioral and institutional elements. This study has outlined the necessity of moving away from a finance-centered approach and toward the Maqasid Shariah approach by assessing green sukuk in the context of environmental sustainability, social development, and the economic resilience of sustainable development.
Profesionalisasi Aparatur Desa Analisis Kebutuhan Bahasa Inggris dan Manajemen Pelatihan untuk Pemahaman Dokumen Hukum Dini Rizki Rahayu; Fitri Wahyuni; Asep Somantri
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6865

Abstract

The professionalization of village and urban village personnel requires competency development that responds to the needs of public services and institutional communication. This study aims to analyze English language needs and training management for village and urban village personnel to support their understanding of legal documents. The study employed a qualitative approach and was conducted in five villages and urban villages in Bandung City. Data were collected through interviews with local government personnel and photographic documentation of documents available at the research sites. The findings show that the use of English in legal and administrative documents at the research sites was highly limited. Most documents were written in Indonesian. English appeared only in a few isolated terms in certain documents, such as the term Zoom meeting in meeting invitations. This limited exposure means that local personnel rarely encounter legal documents written in English during their daily work. Nevertheless, the participants considered English proficiency an important competency for supporting professionalism, public communication, capacity development, and readiness to respond to changes in public administration. They also recognized the importance of English training focused on oral communication and public speaking. These findings indicate that training programs should be designed contextually and implemented gradually according to the actual needs of local personnel. Training management should include needs identification, material planning, implementation, mentoring, and evaluation. The training content may combine functional English, public speaking, basic legal terminology, and document comprehension exercises related to the participants’ professional responsibilities.
Faktor yang Mempengaruhi Stabilitas Keuangan Keluarga yang Dimoderasi Pasangannya (Istri) Irfani Nurul Fikriah; Adler Haymans Manurung
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6896

Abstract

This study is motivated by the importance of family financial stability in maintaining household well-being. Family financial stability is influenced by family income, family expenditure, financial literacy, and social contribution costs, with the wife's role serving as a moderating variable. This study aims to analyze the effects of these factors on family financial stability among households with a marriage duration of more than five years. This study employed a quantitative approach with a causal associative research design. Data were collected through questionnaires distributed to 136 married women who had been married for more than five years in the Greater Jakarta (Jabodetabek) area. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.The results indicate that family income and social contribution costs have a positive and significant effect on family financial stability, whereas family expenditure and financial literacy do not have a significant effect. The wife's role only moderates the relationship between financial literacy and family financial stability, while its moderating effects on the other variables are not significant. Simultaneously, all research variables, with the wife's role as the moderating variable, have a significant effect on family financial stability.
Pengaruh Kualitas Pelayanan Tenaga Administrasi Rumah Sakit dan Kepercayaan Pasien terhadap Kepuasan Pasien Rawat Jalan di Rumah Sakit Umum Avisena Cimahi Nabilla Mulya Kurniawan; Teguh Nurhadi Suharsono; Halim Halim
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6916

Abstract

Penelitian ini dimotivasi oleh masalah-masalah yang terus-menerus ditemukan dalam pelayanan administrasi rumah sakit, seperti kurangnya kejelasan informasi, inkonsistensi dalam penyampaian pelayanan, dan responsivitas staf administrasi yang suboptimal. Kondisi ini telah menyebabkan kepercayaan pasien yang belum cukup terbentuk dan kepuasan pasien yang suboptimal, khususnya pada pelayanan rawat jalan di RSU Avisena Cimahi. Oleh karena itu, penelitian ini bertujuan untuk menguji kualitas pelayanan administrasi rumah sakit, kepercayaan pasien, dan kepuasan pasien rawat jalan, serta menganalisis pengaruh kualitas pelayanan administrasi dan kepercayaan pasien terhadap kepuasan pasien, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Penelitian ini bertujuan untuk menjelaskan hubungan kausal antara kualitas pelayanan administrasi rumah sakit dan kepercayaan pasien terhadap kepuasan pasien. Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 responden rawat jalan di Rumah Sakit Umum Avisena Cimahi. Data dianalisis menggunakan analisis deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi, uji t parsial, dan uji F simultan. Hasil penelitian menunjukkan bahwa kualitas pelayanan administrasi rumah sakit dan kepercayaan pasien memiliki pengaruh signifikan terhadap kepuasan pasien baik secara parsial maupun simultan. Variabel kualitas layanan administrasi memiliki nilai t sebesar 4,283 dengan nilai signifikansi 0,000 (<0,05), sedangkan variabel kepercayaan pasien memiliki nilai t sebesar 4,243 dengan nilai signifikansi 0,000 (<0,05). Uji simultan menunjukkan nilai F sebesar 126,596 dengan nilai signifikansi 0,000 (<0,05).
Innovation of Training Needs Analysis Model for Human Resource Training and Development at PT Bpfilters Industri Mandiri Winda Astria; Hadi Supratikta; Umi Rusilowati
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6926

Abstract

This study analyzes organizational conditions, job requirements, employee competencies, and competency-development support systems at PT Bpfilters Industri Mandiri through Organizational Analysis (OA), Task Analysis (TA), and Person Analysis (PA); identifies competency gaps; and develops a Training Needs Analysis (TNA) model for a growing manufacturing company. A qualitative case-study design was used. Data were collected through interviews, observation, and document analysis involving key organizational and operational informants and analyzed through data condensation, display, verification, and triangulation. The findings indicate that the company has a clear organizational direction and division of work, while competency and training management remain largely informal and are not yet supported by complete job competency standards, competency matrices, systematic competency evaluation, or an integrated training-needs mechanism. Competency Gap Analysis identified position-specific development needs in engineering, production, and administration. The resulting model integrates OA, TA, PA, and Competency Gap Analysis into an operational sequence that connects organizational needs, job standards, actual competencies, competency gaps, and prioritized training recommendations. Expert judgement indicated that the model is appropriate, understandable, realistic, and useful for systematic competency mapping.
Marketing Strategy Analysis for Increasing New Student Enrollment at SMP Islam Teknologi Informatika Harapan Ciseeng, Bogor Regency Siti Maghfiroh; Udin Ahidin; Kasmad Kasmad
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6949

Abstract

This study analyzes the marketing strategy used to increase new student enrollment at SMP Islam Teknologi Informatika Harapan Ciseeng, Bogor Regency. The study was motivated by a continuous decline in enrollment against an annual target of 200 students: 70 students (35%) in 2022-2023, 67 (34%) in 2023-2024, and 57 (29%) in 2024-2025. A qualitative case-study design was employed with 14 purposively selected informants consisting of school leaders, the new-student admission committee, education/administrative staff, parents, and students. Data were collected through in-depth interviews, observation, and documentation. Analysis integrated Segmenting, Targeting, and Positioning (STP), the 7P service marketing mix, and SWOT supported by IFAS and EFAS. The findings show that the school targets families seeking affordable Islamic education and positions itself through tahfidz and Islamic character formation. IFAS produced Strength 2.34 and Weakness 0.92, while EFAS produced Opportunity 2.06 and Threat 1.16, giving SWOT coordinates (1.42, 0.90) in Quadrant I. A growth-oriented Strength-Opportunity strategy is recommended through stronger tahfidz branding, systematic digital promotion, alumni and parent advocacy, extracurricular development, and gradual facility improvement.
Pengaruh Modal Usaha dan Inovasi Produk terhadap Daya Saing UMKM di Desa Kampung Padang Kelvin Adityo; Fadzil Hanafi Asnora; Anita Sri Rejeki Hutagaol
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6954

Abstract

This study, using a quantitative methodology, aims to analyze the influence of working capital and product innovation on the competitiveness of MSMEs in Kampung Padang Village. This study involved 150 small and medium enterprise owners in Kampung Padang Village. The Slovin formula was used to determine the sample size, resulting in 32 respondents. Data collection was conducted through observation and questionnaires. In this study, multiple linear regression analysis was conducted using SPSS 25. The results indicate that working capital and product innovation partially and positively influence the competitiveness of MSMEs in Kampung Padang Village. Furthermore, both variables, namely working capital and product innovation, jointly have a positive and statistically significant effect on the competitiveness of small and medium enterprises in Kampung Padang Village. Therefore, in implementing marketing strategies, local small and medium enterprise owners need to focus on increasing trading capital, building emotional bonds, and maintaining consistent product quality to improve the competitiveness of these businesses in Kampung Padang Village.  
Pengaruh Disiplin Kerja dan Iklim Organisasi terhadap Kepuasan Kerja yang Berdampak pada Kinerja Karyawan pada PT Prima Nusantara di Bekasi Kamsidik; Prasetyo Kurniawan; Guruh Dwi Pratama; Suwanto
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6956

Abstract

Penelitian ini bertujuan untuk mengkaji hubungan antara kepuasan kerja, iklim organisasi, dan disiplin kerja di PT Prima Nusantara, Bekasi, dengan tujuan akhir memengaruhi kinerja karyawan. Dengan menggunakan teknik penelitian eksplanatori, penelitian ini melibatkan sampel sebanyak 98 responden. Analisis data dilakukan menggunakan metode statistik seperti uji hipotesis, analisis determinasi, dan uji regresi. Hasil uji hipotesis menunjukkan nilai signifikansi 0,000 < 0,05, yang mengindikasikan bahwa disiplin kerja berpengaruh signifikan terhadap kepuasan kerja sebesar 37,5%. Uji hipotesis juga mengungkapkan bahwa iklim organisasi berpengaruh signifikan terhadap kepuasan kerja sebesar 42,2%, dengan nilai signifikansi 0,000 < 0,05. Selain itu, uji hipotesis menunjukkan nilai signifikansi 0,000 < 0,05, yang menandakan bahwa disiplin kerja dan iklim organisasi secara bersama-sama memengaruhi kepuasan kerja sebesar 50,9%. Hasil uji hipotesis menunjukkan bahwa kinerja karyawan dipengaruhi secara signifikan oleh kepuasan kerja (sebesar 32,7%), dengan tingkat signifikansi 0,000 < 0,05.