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Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 29859476     DOI : https://doi.org/10.30996/uncollcs.v2i1
Core Subject : Humanities, Education,
Humanities Education Languange, Linguistic, Communication & Media
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies is a peer-reviewed proceeding, open access, and annual academic proceeding dedicated to the publications of research in the areas of linguistics, literature, and culture studies that had been disseminated in the conference held by Fakultas Ilmu Budaya, Universitas 17 Agustus 1945.
Arjuna Subject : Seni dan Humaniora - Sastra dan Teori Sastra
Articles 192 Documents
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Apology Strategies on Characters’ Utterances in Moana and Moana 2 Movies Karundeng, Grace Natasha; Pradipta, Bramantya
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Vol. 4 No. 1 (2025): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND CULTURAL STUDIES
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/uncollcs.v4i1.6183

Abstract

This study analyzes apology strategies used by characters in the Moana and Moana 2 animated movies. The study aims to find the types of apology strategies in the characters’ utterances and to determine which strategy is most frequently used. The theory of apology strategies by Olshtain and Cohen (1983), which includes five main types: an expression of apology, an explanation or account, an acknowledgment of responsibility, an offer of repair, and a promise of forbearance was applied in this research. This research used a descriptive qualitative method. The results show that a total of 53 utterances contain apology strategies. Among them, an explanation or account was the most frequently used strategy, followed by acknowledgment of responsibility, expression of apology, offer of repair, and promise of forbearance. These findings reveal that characters tend to provide reasons or explanations as a way to express regret and maintain harmony in their interpersonal communication. The study contributes to the understanding of apology strategies in animated movies and how they reflect real-life communication behavior.
Influencing through Language: Skincare Advertising Discourse on Instagram Amin, Fatimah Hidayahni; Sunusi, Seny Luhriyani; Ariyani, Amra; Sakkir, Geminastiti; Rahmat, Nur Ainun
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6561

Abstract

This study examines the linguistic strategies employed in Instagram skincare advertisements and their role in constructing persuasive messages and reinforcing dominant beauty ideologies. The study adopts a qualitative method through Critical Discourse Analysis (CDA), utilizing Fairclough’s three-dimensional framework: textual analysis, discursive practice, and social practice. Data were collected purposively from five Instagram posts by prominent skincare brands, selected based on relevance and audience engagement. The analysis reveals the use of imperatives, emotive vocabulary, structured narratives, and authoritative tone to build trust, appeal to emotions, and promote aspirational beauty ideals. These linguistic choices contribute to a discourse that equates beauty with confidence, self-worth, and social acceptance. The study identifies how these advertisements implicitly link consumption with self-improvement, positioning skincare not merely as a product but as a lifestyle necessity. The findings suggest that skincare advertisements on Instagram function not only as marketing tools but also as ideological texts that shape consumer identity and perpetuate societal norms regarding beauty and self-care. This study contributes to the growing body of literature on discourse and digital media by highlighting the intersection of language, ideology, and consumer culture in online marketing practices.
Promotional Sentences Used by Bali Tourism Office and the Philippines Departement of Tourism: A Systemic Functional Linguistics Study Claria, Dewa Ayu Kadek; Susanthi, I Gusti Ayu Agung Dian; Suwendri, Ni Made
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6562

Abstract

The achievement of the Philippines in developing different destinations is an urgent concern for the advancement of tourism in Bali. Previous research showed that there was a shift in tourist interest from visiting beeches in Bali to the Philippines, raising high concerns about changes in global travel trends. The success is reflected from the selection of words by the Philippines to promote the beauty of its beaches through Instagram account. The effectiveness of using promotional sentences is also considered as an essential part of branding applied to the Instagram account of Bali Tourism Office. Therefore, this research aims to compare the effectiveness of promotional sentences on Instagram used by Bali and the Philippines Department of Tourism through Systemic Functional Linguistics (SFL) method. The results showed that Bali tourism office only had 3 posts related to beach element as a promotion. The Philippines Department of Tourism massively promoted the beaches in the past year with 37 posts in a year. A total of six processes in transitivity can be used to make promotional content more interesting. However, only material, mental, relational, behavioral, and existential processes were used in Instagram posts of the Philippines Department of Tourism’s Instagram account. These processes shaped the presentation of product by promotional messages, as well as the benefit and the included consumer.
Silencing the Subaltern: Postcolonial Literary Voices & Contemporary Military Power in Indonesia Meyvicka, Zukhrufa
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6563

Abstract

This article examines the increasing influence of military power in Indonesian politics, the 2025 revision of the National Armed Forces (TNI) Law, and the growing restrictions on press freedom. Anchored in postcolonial theory—specifically Gayatri Spivak’s concept of the subaltern and Edward Said’s Orientalism—this study explores how state and military institutions silence public voices, particularly in the context of the recent legislation and the nationwide protests of March 20–28, 2025. Using a qualitative descriptive approach, with close reading as the primary research instrument, the analysis focuses on the character of Okonkwo and selected narrative elements in Chinua Achebe’s Things Fall Apart. The article compares silencing in the novel with current repressive actions in Indonesia to argue that colonial legacies endure not only in social and political structures but also in strategies of power consolidation. The findings suggest that literary representations of colonial domination mirror broader patterns of militaristic control in postcolonial states. This study identifies structural parallels between the silencing of subaltern characters in the novel and ongoing restrictions on civil and media freedoms in Indonesia. Postcolonial literature, therefore, is not only a historical reflection but a critical lens through which to understand modern state power and its enduring colonial imprints.
Challenging the Norms Through Language: Unveiling Gender Duality and Identity in Tempest’s Hold Your Own Okasunu, I Gusti Ayu Sundari; Malini, Ni Luh Nyoman Seri; Laksminy, Luh Putu
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6564

Abstract

Language plays a fundamental role in literature, particularly poetry, in shaping and directing the reader’s interpretation of the hidden meaning portrayed by the poet. In regard to this phenomenon, this study examines the construction of gender duality in selected poems written by Tempest in the anthology entitled Hold Your Own through a qualitative content analysis method utilizing retroactive reading and a purposive sampling technique. By juxtaposing the denotative and connotative meaning through the lens of linguistics and literary analysis, this research is theoretically grounded in Riffaterre’s Semiotics and Butler’s Gender Performativity theory. The data consist of thematically and strategically selected lines that reveal nuances of linguistics and literary patterns in representing gender identity. Findings demonstrate that feminime identities are predominantly articulated through lexemes or phrases corelated to softness, passivity, and negative light such as “watching them”, “school bench”, “be kind”, and “witch” meanwhile men are characterized by more assertive, dynamic, and power figure words such as “playing”, “football”, “kick”, “BMW”, and “above her”. The duality of gender is further illustrated through recurrent grammatical deviations such as “how many of yous”, “boy in her”, and “herself top boy” as well as frequent deployment of figurative devices such as simile, paradox, symbolism, hyperbole, and metaphor, one of which is “her shoulder is square”. This study contributes to a deeper understanding of the ways linguistics and narrative strategies in Hold Your Own perform a fluid and complex gender identity, thereby engaging the myth of Tiresias and the contemporary discourse of gender.
Between Liberation and Representation: Muslim Women’s Agency and the ‘Savior’ Narrative in Samira Ahmed’s Novels Widjayanti, Ellita Permata
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6565

Abstract

This article analyzes the representation of Muslim women’s agency in two novels by Samira Ahmed, Love, Hate & Other Filters (2018) and Mad, Bad & Dangerous to Know (2020), using a postcolonial feminist framework, specifically the thought of Mohanty, Spivak, and Abu-Lughod. This research uses textual analysis to identify the character constructions and cultural representations in both novels. The study focuses on three main aspects: (1) agency as a form of self-assertion (liberation as self-assertion), (2) the dynamics of savior narratives that present external savior figures, and (3) tendencies toward re-orientalism. Although Ahmed’s novels attempt to present diasporic Muslim women as independent subjects, these narratives are often trapped within the framework of Western liberal feminism, which defines liberation as a release from cultural and religious values. The presence of external savior figures reinforces savior narratives that position Western validation as a prerequisite for Muslim women’s freedom, while narratives that repeat Western perspectives on the East demonstrate a re-orientalist reproduction.
Enhancing The Capacity of Art Performances Through The Availability of Artistic Costumes as a Form of Strengthening Tourist Village of Jenisgelaran, Jombang Regency Rahayu, Anik Cahyaning; Sudarwati; Andari, Novi
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6566

Abstract

One of the essential elements in an aesthetic art performance lies in the costumes worn by the performers. Costumes are an urgent supporting aspect in every presentation because they serve as an aesthetic representation that becomes a medium for implementing the distinctive identity of each region. In art performances, costumes function to create visual beauty, distinguish one character from another, depict character traits, provide freedom of movement, and deliver dramatic effects. Thus, costumes are the most important element after artistic movements and musical instruments in a performance. Considering the limitations of available art wardrobes, the lack of contemporary relevance, and the absence of distinctive costume characteristics, solutions to the problems faced by art communities in Jenisgelaran Village need to be provided in the form of funding for artistic costumes that suit the character of each type of art and the age of the performers. Independent ownership of costumes is one of the crucial elements in business management for art groups, as it helps stabilize both individual and group economies. The results of this community service program, funded through the Kemenristek Dikti Grant, are expected to contribute to the economic independence of art performers in the Artist Village of Jenisgelaran, Jombang Regency.
Cultural Content and Foreign Language Public Speaking Anxiety: Contributing Factors and Culture-Based Coping Strategies in EFL Students Adys, Himala Praptami; Usman, Misnawaty; Ernawati
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6569

Abstract

This study investigates the relationship between cultural content integration and foreign language public speaking anxiety (FLPSA) among English as a Foreign Language (EFL) students. The research examines how incorporating Buginese cultural values (Sipakainga’, Sipakalebbi’, and Sipakatau’) affects anxiety levels and provides culture-based coping strategies for 56 Indonesian university students enrolled in Business English Communication program, Universitas Makassar. Using a mixed-methods approach, this study analyzed anxiety patterns, cultural identity impacts, and effectiveness of culturally-responsive pedagogical approaches. Results indicate that students who engaged with familiar cultural content demonstrated significantly lower anxiety levels and improved speaking performance compared to those exposed to purely Western-oriented materials. The findings suggest that integrating local cultural frameworks can serve as effective anxiety-reduction mechanisms while maintaining language learning objectives. This research contributes to understanding culturally-sensitive EFL pedagogy and provides practical implications for educators working with culturally homogeneous student populations.
Strategic Integration of Artificial Intelligence: The Mediating Role of Dynamic Capabilities and Moderating Influence of Environmental Turbulence in Developing Economies Bagis , Fatmah; Hasmi , Maria; Pratamasari , Mega Aprillia; Prayoga, Ogun; Nurhamam, Zaki
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6570

Abstract

This research investigates how organizations in developing nations focusing on Indonesia can effectively embed Artificial Intelligence (AI) into their strategic operations to boost competitiveness and support the achievement of Sustainable Development Goals (SDGs). Drawing upon Dynamic Capability Theory (DCT) and the Technology-Organization-Environment (TOE) framework, the study examines the role of AI readiness in fostering strategic AI integration, with dynamic capabilities acting as a mediating mechanism and environmental turbulence serving as a moderating factor. A survey of 150 industry managers in Central Java was conducted, with data analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. Results indicate that organizations with higher AI readiness tend to develop stronger dynamic capabilities, which subsequently enhance their strategic integration of AI. Additionally, the study finds that environmental turbulence can amplify or diminish the influence of dynamic capabilities. Theoretically, the research extends the TOE framework by incorporating dynamic capability perspectives, while practically offering guidance for business leaders and policymakers aiming to implement AI in ways that are both effective and sustainable.
Exploring Gender Discourse in “Modern Women Bali” Media Swari , Radha Andhra
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6571

Abstract

This study explores the construction of gender discourse in “Modern Women Bali” media. Drawing on gender theories and critical discourse analysis approach, this study aims to investigate how traditional gender roles and identities are articulated through media produced by women-based community of writers in Bali. Data were obtained from the Instagram posts of @modernwomenbali from January to July 2025, as well as five online magazine issues produced by Modern Women Bali. Utilizing qualitative method, this study analyzes the gender-related discourse that delve into how Balinese cultural values intersect with modern influences to shape gender narratives. The results revealed that Modern Women Bali actively embraces themes of women empowerment by correlating cultural expectations and modern reality. In conclusion, this study contributes to ongoing discussions in gender and media studies, especially in Bali.

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