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INDONESIA
AMMA : Jurnal Pengabdian Masyarakat
Published by CV. Multi Kreasi Media
ISSN : -     EISSN : 28286634     DOI : -
- Ilmu Komputer - Kemasyarakatan - Manajemen - Ekonomi - Manajemen - Agama - Ilmu Hukum - Pendidikan - Pertanian - Sastra - Teknik - Dan Bidang Ilmu Lainnya
Arjuna Subject : Umum - Umum
Articles 1,002 Documents
Digitalisasi Branding UMKM Gula Aren Cek Midut Di Batang Hari Ogan Tegineneng, Pesawaran, Lampung Dian Refyawati; Salma Nur Aziza; Dwi Indah Murdiyanti; Rahman Pansamara; Chintiya Rahmi Maharani
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

UMKM (Micro, Small & Medium Enterprises) are one of the means to improve the economy in Indonesia, but in the digital era like today UMKM need new innovations in terms of product marketing, namely by means of online marketing. To carry out online marketing, digital branding is needed. The 2023 Raden Intan Lampung UIN KKN service team based on economic independence partnered with one of the UMKM in Batang Hari Ogan Village, namely Gula Aren Cek Midut to carry out a branding digitization program. The purpose of digitizing branding for UMKM is to introduce UMKM in the digital world and is expected to expand the marketing reach of UMKM. The method used in this service is the appropriate technology method, which is a method used for activities that offer new science and technology that are more modern/new elements than the old science and technology. This digital branding program is carried out in several ways, namely (1) creating a logo (2) creating an Instagram account (3) registering for Google Maps (4) creating banners and (5) creating a link tree.
Workshop Technopreneurship Pembuatan Video Promosi Dengan Anggaran Yang Efisien Dan Mengedepankan Hak Cipta Pada Siswa SMK PGRI Sukoharjo Ramadhian Agus Triono Sudalyo; Nurita Elfani Prasetyaningrum; Gesang Kristianto Nugrohotomo
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
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Abstract

Promotional videos are videos used to build awareness of initiatives, product or service launches, marketing, sales, and programs. Basically, any video that promotes one or more brand elements is a promo video. Making a promotional video is like realizing a vision for the intended segmentation. This breakthrough is an effort to communicate to consumers and customers why business managers need a brand on the products and services launched. There are several reasons why any business that has just been started or a business that is running established needs to use promotional videos and are considered important for the continuity of the business being run, including: 1) to get more consumers to transact to buy products or services, consumers are interested in product launches / services, including product and service programs of a business; 2) to build more activity and engagement on social media management; 3) to gain credibility from consumers; 4) so ​​that the message is conveyed with a strong and riveting message; 5) promotion strategy for business brands with a low budget, high impact; and 6) through promotional videos, you can introduce products, services, events and programs on various social platforms, websites/blogs, including via email marketing, and so on. However, because of the importance of promotional videos, it turns out that many business actors do not understand it, only to find business idea initiatives, without a strategy to influence consumers through reliable promotional videos. Surakarta University through the Higher Education Tridarma which consists of Education, Research and Community Service according to its legal basis in Law Number. 12, article 1 paragraph 9 concerning higher education. These three are important points in realizing the vision of the university. Community Service activities were carried out at the PGRI Sukoharjo Vocational School with four implementing lecturers consisting of the Informatics Engineering Study Program and the Accounting Study Program, namely Ramadhian Agus Triono Sudalyo as Chair of Community Service, Nurita Elfani Prasetyaningrum and Gesang Kristianto Nugroho the two of them as member. As a result of the Community Service in the workshop for making promotional videos with an efficient budget and prioritizing copyright, the 16 participants experienced new experiences starting from getting to know the world of business, promotion, finance, and copyright as a preparation for becoming entrepreneurs.
Peningkatan Kualitas SDM Kelurahan Batu Ampar Melalui Workshop Kendaraan Roda Dua Kholiq Deliasgarin Radyantho; Herman Susilo; Jamal Nur Faisal; Jeriko Silalahi; Ridhwan Haliq; Devy Setioroni Sa'adiyah; Muchammad Jamil; Andre Amba Matarru; Dini Arianti
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
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Abstract

Improving community expertise through motorbike maintenance training is carried out as a form of community service. This was done to help improve the quality of human resources (HR) in the community of Batu Ampar Region, North Balikpapan. The final target of each activity provided basic ability to compete in terms of skills and the opportunity to open new job opportunities. Human resources are the subject or object of development, covering the entire human life cycle, from conception to the end of life. Therefore, developing the quality of human resources is very important, especially in small things. Based on the cycle above, there needs to be an effort to provide alternative solutions that can improve quality, one of which is regarding vehicle maintenance knowledge. Community service activities carried out by ITK Mechanical Engineering and SAA (Student Automotive Association). The general activities carried out are divided into 3, such as basic automotive workshops, basic automotive practices, and free service. After being provided with material about motorbike maintenance, the community is equipped with motorbike maintenance practices with the hope that the community can independently open a repair shop (independent repair shop).
Rebranding Produk Keripik Tortilla Seaweed-Binar PPU Poklhasar Swakarya Bersama Kabupaten Penajam Paser Utara Diniar Mungil Kurniawati; Menasita Mayantasari; Faisal Manta; Donny Pasunyar; Riola Montissa; Ahmad Yassar Sitompul; Muhammad Idris Al-Hakim; Achmad Farizul Hasmi; Fauzan Adzimi; Riki Herliansyah
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
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Abstract

Poklahsar Swakarya Bersama is an MSME Group that focuses on processing and marketing activities, located in Tanjung Tengah Village, North Penajam Paser Regency (PPU) East Kalimantan Province with processed products made from seaweed. Currently, PPU Regency has been approved as the National Capital of Indonesia (IKN). One of the concentrations needed in moving the new capital is the readiness of the IKN buffer area. However, the essence of this community service activity is to improve the quality of MSMEs operating in the food sector, namely Poklahsar Swakarya Bersama. These improvement efforts must be developed through strengthening technology, branding and marketing to expand markets and business management. With the market strengthening program with branding and digital marketing, it is hoped that it will be able to expand and strengthen the target market. This rebranding activity is packaged with digital marketing training activities and selecting logo and packaging designs. The target market desired by Poklahsar Swakarya Bersama is seaweed tortilla chips which can be consumed by all ages and genders. Therefore, the selection of a new logo and packaging went through an audience stage with partners where several alternative designs had been created by the activity implementation team.  
Pelatihan Pembuatan Media Pembelajaran Berbasis Powerpoint Interaktif Guru Pondok Tahfidz Ahlul Jannah Paddinging Sanrobone Abdul Wahab; Muh Aidil Sudarmono; Abdul Qahar Zainal; Muh Azhar; Junaedi
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
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Abstract

One of the teacher competencies that has not been implemented properly is skills in teaching activities, namely Making Interactive Powerpoint-Based Learning Media for teachers. This difficulty is caused because teachers lack the ability to make learning media. Therefore, it is necessary to hold training activities on Making Interactive Powerpoint-Based Learning Media for teachers of Pondok Tahfidz Ahlul Jannah Paddinging. Through this training activity, teacher competence in Making Interactive Powerpoint-Based Learning Media is expected to increase. Based on the situation analysis, the problems formulated: 1) The implementation of learning, is felt to be less attractive to students and tends to be boring, 2) Teacher motivation to carry out learning implementation innovations is very low, 3) The knowledge of teachers in designing and using interactive power point-based learning media. The training was conducted for 1 day face-to-face, by inviting 15 teachers of Pondok Tahfidz Ahlul Jannah, with a frequency of 3 visits. The outputs include: increasing teacher competence in the field of Interactive Powerpoint-Based Learning Media.
Pelatihan Pembelajaran Inovatif Dan Kreatif Pada Guru Pondok Tahfidz Ahlul Jannah Desa Paddinging Kecamatan Sanrobone Kabupaten Takalar Muh Azhar; Abdul Wahab; Abdul Qahar Zainal; Syamsul Bakhri
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
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Abstract

Educator activities in Pondok Tahfidz Ahlul Jannah, Paddingging Village, Sanrobone District, Takalar Regency are currently mostly based on teaching and learning activities that are still carried out conventionally. Based on the results of the initial survey of the Proposal Team to Pondok Tahfidz Ahlul Jannah Paddinging Village, there are many teachers who need assistance and education related to creative and innovative learning systems so that the quality of human resources can be further improved, and students are less enthusiastic and less enthusiastic in following the formal learning process. Referring to the results of service, the various problems faced by Partners and their solutions are: 1. The learning system by teachers is still monotonous, teaching methods are still conventional which are like habits and habits applied by teachers, even though there are many strategies that can make students more creative and innovative in working such as making wall magazines, portfolio tasks, making handicrafts according to the cultural culture of the community. 2. Students are less enthusiastic about participating in learning, because the learning system still uses makeshift media, even though science and technology must move forward simultaneously, technological developments are very fast so teachers must master learning media as a companion in the learning process. Like the film surgery system, the presentation of material with power points that can make learning more interesting by displaying photos or videos related to the material delivered by the teacher. As well as many methods that can be applied to students to make creative and innovative such as discussions, expert teams, problem solving, film review, and action / role-playing. 3. The teaching method is only in the classroom, because according to this era, namely the 5.0 era, students are expected not only to understand theory but must understand practice and its use. Educators can use outdoor learning or field studies, so students can directly witness and Linking directly between theories obtained in books and in class. Be it social subjects, natural science subjects, religious sciences, science and technology and so on. The results of creative and innovative learning training are that teachers understand various multi-learning methods, teachers use media in delivering material such as power points and learning videos, students are directed to collaborate with their colleagues, understanding the film surgery system, where students are directed not just to watch but there are moral messages and wisdom that can be learned, and teachers understand outdoor learning or field observation.
Pelatihan Dan Pemanfaat Teknologi Informasi Dalam Pengelolaan Data Penimbangan Bayi Di Posyandu Camar Pondok Bahar Karang Tengah Sejati Waluyo; Ika Susanti; Ferdiansyah
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
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Posyandu Camar is located in Pondok Bahar, Karang Tengah sub-district. This Posyandu has a very important role for public health, especially reducing infant mortality and improving the health of babies. The process that is routinely carried out in order to reduce the death rate and improve the health of babies is carrying out the process of weighing babies and checking baby health. Manually recording baby data is considered less effective when evaluating baby health, because the data is scattered and it is difficult to collect old data. So the community service that the author is currently carrying out is training and developing a computer-based system for managing baby weighing and recording data at the seagull posyandu in Pondok Bahar, Karang Tengah sub-district. The result of this PKM is education about the importance of using information technology in managing seagull posyandu data as well as an effective system that can be used to record and collect data on baby weighing data so that data can be easily evaluated if it is needed in the future.
Penerapan Sistem Akuntansi Dengan Basis Teknologi Informasi Sebagai Penunjang Kinerja Karyawan Pada Bank BPR Ekadharma Bhinaraharja Kabupaten Magetan Siswohadi; Nuryadi; Abdul Manan; Nofia Diah Ayu Tristanti; Jeni Ayu Tria Praneta; Ernawati
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 04 (2022): AMMA : Jurnal Pengabdian Masyarakat
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This Community Service aims to describe the development of information technology in the field of accounting has a significant impact, especially on accounting information systems in a business organization. In the world of banking, service is important because performance is directly related to the number of customers. The use of methods in the process of implementing this PKM activity is categorized into five main stages, namely: 1) preparation and organization; 2) preparing the agenda, materials, and training instruments; 3) implementation of training activities; 4) assistance in applying information technology basics; and 5) evaluation. Developments in processing accounting information ultimately have an impact on individual performance and the services provided by banks. So that the achievement of this service activity lies in the effectiveness of time and the convenience that can be obtained with a computerized system that is integrated with information technology. This is indicated by a significant increase in employee performance skills in work management at Bank BPR Ekadharma Bhinaraharja Magetan City.
Pentingnya Kesadaran Masyarakat Terhadap Kekerasan: Strategi Webinar Dalam Perlindungan Dan Mekanisme Pengaduan Bagi Perempuan Dan Anak Mutmainnah; Yenni Bilolo; Andi Farwatunnisa; Ainun Muflihah Yusuf; Muhammad Nur Hidayat Nurdin; Muhrajan Piara
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
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The prevalence of issues regarding violence against women and children has become a fairly popular topic in recent years. Violence against women and children in Indonesia continues to occur over time and takes on increasingly diverse forms. Therefore, the protection of women and children has become a primary focus of the Indonesian government. If not addressed seriously, the potential damage to the mental, moral, and spiritual well-being of the younger generation, including children considered as Indonesia's golden generation, may increase due to the significant impact of trauma. The method of implementing activities involves a webinar addressing the topic of "Combating Violence: Protection and Complaint Mechanisms for Women and Children," attended by 40 participants from various backgrounds. It is hoped that with this webinar, the community will be more aware of acts of violence against women and children and can identify indications of criminal acts. Additionally, the webinar is expected to help provide information about complaint mechanisms that can be utilized by the public witnessing acts of violence against women and children, encouraging them to report to the police, especially the Women and Children Protection Unit.
Penguatan Kader Masyarakat Dan Puskesmas Dalam Pengendalian Vektor Penyakit DBD Di RW 6 Kelurahan Gunung, Kecamatan Kebayoran Baru Jakarta Selatan Tahun 2023 Agus Riyanto; Atang Saputra; Dini Syafitri
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
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Cases of dengue fever in the DKI Jakarta area still exist and the prevalence fluctuates so that education to the public is considered important to stop the transmission of dengue fever. One of the institutions responsible for environmental conditions is the Community Health Center, where Community Health Center cadres have the task of developing the community so that they can independently control the dengue vector. Gunung Village, which is in the Kebayoran Baru District, South Jakarta, which is part of the DKI Jakarta area, is an area where there are still cases of dengue fever, in 2019 there were 57 cases and in 2020 there were 13 cases, although there has been a decrease, it does not rule out the possibility that it will increase if there is a lack of awareness among community in keeping the environment clean and healthy. In the Gunung Village area, there are 7 RWs and 67 RTs. Strengthening training will be carried out by the Health Polytechnic of the Ministry of Health Jakarta II in collaboration with the Community Health Center for RW/RT cadres so that the community can be independent in carrying out control in order to reduce the morbidity rate of dengue fever by being equipped with knowledge in eliminating breeding and use places. ovitrap. This activity will be continuous and the results will be evaluated which can later be used as an example for other regions in controlling vector-borne diseases.

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