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Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Published by Asosiasi Periset Bahasa Sastra Indonesia
ISSN : 30257506     EISSN : 30257492     DOI : 10.61132
Core Subject : Economy, Humanities, Health, Education, Agriculture, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Public Health
Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa.
Arjuna Subject : Umum - Umum
Articles 352 Documents
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Transformasi Digital Marketing untuk UMKM: Studi Kasus Strategi Penjualan Miniatur Kapal Pinisi di Kabupaten Bulukumba Ilma Wulansari Hasdiansa; Sitti Hasbiah
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1765

Abstract

The impact of the Covid 19 pandemic was also felt by the miniature craftsmen of the phinisi ship in the Bontobahari sub-district, Bulukumba Regency because of marketing limitations that only relied on offline stores. The purpose of this service is to help craftsmen business owners in utilizing digital media as a means of marketing the miniature phinisi boats in the Bontobahari sub-district, Bulukumba Regency. The instruments used in this service are observation, interview and documentation techniques. The results of the service show that there is an increase in the sale of miniature pinisi ships during the use of digital marketing using Instagram and the market reach is also getting wider.
Branding Produk Melalui Kemasan Kreatif : Pendampingan UMKM Virgin Coconut Oil (VCO Bu Kun) dalam Menarik Konsumen melalui Desain Kemasan yang Eye-Catching Iswati Iswati; Bayu Ardiwansyah; Heri Cahyono; Kuliyatun Kuliyatun; Cahaya Khaeroni; Prabowo Adi W; Tazakia A. Salma; Naina K. Nufus; Afan A. Kusuma
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1777

Abstract

This community service program aimed to enhance the competitiveness of the Virgin Coconut Oil (VCO) product owned by the "Bu Kun" MSME located in RT 11, Yosodadi Sub-district, through a branding strategy based on creative and attractive packaging design. The main problem faced by the MSME was the simple packaging, which failed to reflect the product’s quality and benefits. The program was implemented in several stages, including initial observation, discussion with the MSME, packaging design planning, and implementation of new bottle and label packaging with eye-catching visuals and natural colors. The assistance also included branding education to strengthen product identity and increase consumer loyalty. The results showed increased professionalism among the MSME actors and positive consumer responses, evidenced by rising sales through social media and local marketplaces. This program is expected to serve as a model for empowering other MSMEs in optimizing local product potential through design and targeted branding approaches.
Tinjauan Hukum dan Upaya Pencegahan terhadap Kasus Kebocoran Data NPWP Hizkia Roland Prawyra Sitorus; Dewi Pika Lumbanbatu; Daniel David Sidebang; Dules Ery Pratama; Risky Sakti Lumban Gaol
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.1851

Abstract

Taxpayer User Number (NPWP) data is something private to be published or known by everyone. Based on Law Number 27 of 2022, the contents of the Law are concerning Personal Data Protection (PDP). This law regulates the protection of citizens' personal data, including the rights of data owners, data controller obligations, and sanctions for violations. Today, adults are uncovering the Bjorka case that published several other people's NPWP data which made all NPWP users afraid. Therefore, this journal discusses the Legal Review and Prevention Efforts for NPWP Data Leakage Cases. This research was conducted using a qualitative descriptive research method through a literature study approach.
Laporan Akhir Kegiatan Magang di Badan Pengelola Pajak dan Retribusi Daerah Kota Palangka Raya Bagian Umum Kepegawaian Husnul Khotimah; Haidi Hajar Widagdo
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.1898

Abstract

This report discusses a four-month independent internship experience at the Regional Tax and Retribution Management Agency of Palangka Raya City, specifically in the general staffing section. The internship aimed to connect theoretical knowledge gained in college with practical work experience in a government environment, as well as to develop administrative, communication, and teamwork skills. During the internship, the author was involved in various staffing administrative activities, such as recording and disposition of incoming and outgoing mail, managing employee data, and supporting internal operations. Through observation, interviews, and documentation methods, the author gained a deep understanding of staffing administrative procedures and the importance of accuracy and coordination in supporting smooth organizational operations. This experience also strengthened professional readiness and broadened insight into the work dynamics within government institutions. The implications of this activity demonstrate that systematic and professional staffing administration plays a crucial role in supporting organizational performance and achieving institutional goals
Peningkatkan Daya Saing Industri Rumah Tangga Melalui Program Pelatihan dan Pendampingan Keuangan Usaha di Desa Kindang Anwar Anwar; Zainal Ruma; Nurman Nurman; Chalid Imran Musa; Khaidir Syahrul
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1929

Abstract

Kindang Village is one of the villages that has quite large potential for home industries, but still faces challenges in effective business financial management. This community service activity aims to increase the competitiveness of home industries through training and mentoring in sustainable business financial management. The implementation method includes socialization, simple financial management training, financial record keeping, and intensive mentoring for three months. The results of the activity show an increase in business actors' understanding of the importance of financial records and business planning, as well as changes in behavior in managing cash flow and determining product selling prices. This program has succeeded in building financial awareness and increasing the efficiency of business management, which has an impact on increasing the competitiveness of home industries in Kindang Village.
Strategi Penyuluhan Pengendalian Hama Tikus yang Efektif untuk Petani di Desa Jombok, Ngantang Kabupaten Malang Farah Mutiara; A. Yusuf Kholil; Fendiyatmi Kusufa; Tirta Yoga; Retno Ayu Dewi Novitawati
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.1933

Abstract

Rice is a primary commodity in Indonesia's agricultural sector, playing a strategic role in national food security. However, rice productivity in Jombok Village, Ngantang District, Malang Regency, has declined due to an infestation of rats (Rattus argentiventer). The uncontrolled rat population has caused damage to crops from the vegetative to the generative stages, resulting in a decrease in harvest yields. The limited understanding among farmers about effective pest control strategies has worsened the situation. The community service aims to enhance farmers' knowledge and skills in controlling rat pests through an Integrated Pest Management (IPM) approach. The methods used include socialization, counseling, field training, and the evaluation of pest control techniques involving mechanical, biological, and chemical methods. Evaluation results showed that farmers' understanding improved from 40% to 85% after the training. Furthermore, after one month, the rat population decreased by 40%. These findings suggest that education and hands-on practice contribute to the effectiveness of pest control and increased rice productivity. Therefore, a farmer empowerment-based approach should continue to be implemented to support the sustainability of agriculture in agrarian regions.
Implementation of Microsoft OneDrive Media Application in Social Studies Learning in High School Hikmah Khoirunnisa; Nida Siyadati Albi; Wahyunengsih Wahyunengsih
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.1998

Abstract

Asessing how well digital platforms work to improve student achievement is becoming increasingly important as these technologies become more widely adopted in the education sector. This study examines the contribution of Microsoft OneDrive in social studies learning at the secondary school level, with an emphasis on its potential to support learning flexibility, strengthen collaboration between students, and encourage learning autonomy. The lack of studies that specifically review the benefits of OneDrive in the context of the Indonesian education system, especially in the implementation of the Merdeka Curriculum, is a significant problem identified in this study. A descriptive, qualitative study employed the technique of document analysis on several instructional resources that utilize OneDrive. The results show that OneDrive facilitates the distribution of assignments, increases the accessibility of educational resources, enables immediate feedback, and encourages both solo and group learning methods. OneDrive also facilitates the synchronization of online learning methods with curriculum objectives. However, obstacles still exist, such as the lack of supporting facilities and educators' low digital skills. Overall, OneDrive is considered an instrumental tool in transforming social studies learning to a more responsive, efficient and student-oriented digital structure.
Pemberdayaan UMKM Pempek Kiyya Melalui Penguatan Media Promosi dan Pengembangan Identitas Usaha Dicky Ramadani; Nicolas Aldy Syahputra; Fikri Amrillah; Via Wahyuningtyas; Allysia Safira Putri Palevy; Santoso Santoso
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2073

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy which have a strategic role in national economic development. In the context of the traditional culinary industry, pempek as one of Palembang's typical foods has great economic potential. This traditional food has become a superior commodity that is not only popular in its area of ​​origin, but has also spread to various regions in Indonesia. In this Real Work Lecture (KKN), the activity began with field observation methods, in-depth interviews, and FGD (Focus Group Discussion) aimed at discussing the concept of developing promotional media and business identity together with business owners in order to identify the main problems faced, especially in terms of promotional media and business identity. The main problem faced is the limitations in marketing and branding aspects, especially in terms of effective promotional media such as banners, TikTok content, business cards and strong business identities such as business plaques and websites. Through the right approach, it aims to increase business visibility, expand market reach, and ultimately increase sales turnover. The mentoring program has succeeded in increasing the managerial capabilities of MSME owners in managing modern marketing aspects. Training in the use of digital platforms such as Instagram, Tiktok and WhatsApp Business has equipped business actors with practical skills in creating attractive visual content and strategic publication scheduling. changing the business approach from being conventional to being more professional and systematic.
Rekrutmen BUMN : Antara Transparansi dan Titipan Jabatan Fadilla Putri Awalia; Ikwan Arwan
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2080

Abstract

This research study examines the dynamics of organizational communication and public communication in the recruitment process in State-Owned Enterprises (SOEs), with a particular focus on the tension between transparency efforts and the ongoing practice of entrusting positions. Despite the government's introduction of the Joint Recruitment of SOEs (RBB) program, which aims to digitize and standardize the selection of employees, a discrepancy emerges between the program's stated objectives and the perceptions of both the government and the public. The prevalence of complaints pertaining to the absence of information transparency, the lack of feedback mechanisms regarding unsuccessful outcomes, and the emergence of the term "insider" within the digital domain are indicative of deficiencies in two-way communication and a decline in public trust in the BUMN recruitment process. The present research employs a descriptive qualitative approach, utilizing a case study method and thematic analysis. The data presented herein were obtained through meticulous documentation studies of official documents from the FHCI, the Ministry of SOEs, and online media, as well as netnographic observations of public interactions on social media such as Instagram and Twitter. The analysis focused on public narratives, institutional communication patterns, and their impact on institutional reputation and legitimacy. The findings indicate that organizational communication within the RBB process remains hierarchical, failing to align with the ideal of reciprocal communication. The absence of information disclosure and the lack of a designated public forum for clarification engender significant discord between the assertions of institutional entities and the actual experiences of participants. This research recommends the implementation of measures to enhance the effectiveness of the aforementioned processes.
Kreasi Cantik Warisan Budaya : Bros Jilbab dan Jepit Rambut dari Kain Songket Vella Adelia; Nelsy Helmilia Putri; Ilham Hudi; Wingki Sarmila; Syarifatul Hayati; Amelia Nurlita; Rahma Maulida Erizal; Putri Fauzelly Mulia; Annisa Safitra; Elda Amelia
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2103

Abstract

This research is a form of community service. This activity aims to develop creative skills, build entrepreneurial spirit, and increase awareness of the importance of maintaining local cultural values. Because the preservation of songket cloth as a cultural heritage and form of local wisdom of Indonesia faces challenges amidst the flow of modernization and declining interest of the younger generation. To overcome this, socialization and training activities were carried out on making hijab brooches and hair clips from songket cloth for housewives in the Bukit Barisan Housing Complex, Pekanbaru. Data collection techniques in qualitative research are by conducting observations, interviews, and documentation results. The results of this study indicate that participants are able to understand the techniques of making accessories, are enthusiastic about innovating, and show interest in developing small businesses based on local products. This activity proves that the use of local wisdom through an educational and creative approach can be a strategy for economic empowerment as well as cultural preservation.

Page 30 of 36 | Total Record : 352

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