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Lembaga Publikasi Ilmiah (LPI) INSTITUT AGAMA ISLAM NASIONAL LAA ROIBA BOGOR Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 HP 08118114379 email: elmujtama@journal-laaroiba.com dan elmujtamajournal@gmail.com Website: https://journal-laaroiba.com/ojs/index.php/elmujtama
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El-Mujtama: Jurnal Pengabdian Masyarakat
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 27469794     EISSN :  2747273     DOI : https://doi.org/10.47467/elmujtama
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
El-Mujtama: Jurnal Pengabdian Masyarakat is a scientific journal about community service programs and activities as part of the implementation of the Tri Dharma of Higher Education. This journal is published three times a year every January, May and September, managed by Lembaga Publikasi Ilmiah (LPI) - LPPM Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor. The scope of the manuscripts received includes issues of community service in the fields of: Islamic religious education, education management, teacher and madrasah education, communication and broadcasting, dakwah, sharia economics, finance, business, sociology, Islamic literacy and culture, P-ISSN 2746-9794 E-ISSN 2747-2736. El-Mujtama is published, starting from Volume 1 Number 1 2021 to Volume 4 Number 1 of 2024, published on the website with the URL https://journal.laaroiba.ac.id/index.php/elmujtama. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/elmujtama.
Arjuna Subject : Umum - Umum
Articles 611 Documents
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PESONA: Strategi Promosi Efektif secara Online untuk Niaga dan Pariwisata Fathurrahman, Akhwal; Fitriana, Ana; Ramadhianti, Risa; Rivaldo, Karis; Septiarni, Marsa; Rizal, Fakhri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5482

Abstract

Digital changes in marketing have created new opportunities for local businesses in villages to reach a wider market. Digital marketing is not only a promotional tool but also an effective strategy to increase the competitiveness of local products in the era of globalization. This research aims to increase the promotion of local products and village tourism by utilizing digital marketing, especially through social media. The method used is a qualitative participatory approach, where village communities are involved in training in content creation and social media account management. The research results show that the implementation of digital marketing strategies has succeeded in increasing public awareness of local products and village tourism, which is reflected in increased sales and tourist visits. This research also emphasizes the importance of branding through product labels to maintain consumer image and trust and increase consumer attraction to local products. Thus, this digital marketing strategy not only contributes to increasing sales and tourist visits, but also plays a role in supporting village economic growth.
Meningkatkan Pemahaman Strategi Pemasaran dan Penerapan Digital Marketing pada UMKM Dusun Mulyorejo: Studi Kasus pada Kelompok Usaha “Kinanti Snack” di Desa Limbung, Kecamatan Sungai Raya, Kubu Raya Safitri, Dayang Annisa; Daud, Ilzar; Sudjono, Denzel; Fajryn, Marleny; Dinata, Febtian Aaron
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5489

Abstract

Small and Medium Enterprises (SMEs) play a strategic role in Indonesia's economy, but one of the main challenges they face is the limited scale of marketing, particularly in utilizing digital technology. This Community Service Program (PKM) aims to improve the understanding and implementation of digital marketing strategies for SMEs, specifically for the business "Kinanti Snack" in Dusun Mulyorejo, which until now has relied on conventional marketing. Through this mentoring activity, participants were involved in training on how to use social media platforms, such as Instagram, to promote products more effectively. They also learned how to use applications like Canva to create engaging promotional content. Additionally, participants took part directly in the production process of various traditional snack products. This activity provided dual benefits: helping SMEs expand their market reach and increase sales through digital marketing strategies, while also offering participants new experiences in the micro-business world. With proper implementation of digital marketing, SMEs can become more competitive and adaptable to the evolving times, contributing to local economic stability and growth.
Integrasi Teknologi dalam Pembelajaran Pendidikan Agama Islam: Peluang dan Tantangan Aripin, Abdul Malik; Noviani, Dwi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5625

Abstract

This article examines the integration of technology in Islamic Religious Education (PAI) learning in the digital era. This study uses a literature study method to analyze the opportunities and challenges faced in integrating technology into the PAI curriculum. The results of the study indicate that technology integration can improve the effectiveness of PAI learning, but also requires a careful approach to ensure that Islamic values are maintained.
Membangun Jiwa Kewirausahaan melalui Pelatihan dan Pendampingan Kewirausahaan bagi Anak-anak Panti Asuhan ‘Aisyiyah Nur Fauzi Nurul Aini, Khadijah; Saleh, Mustaruddin; Agustina, Devita; Natalie, Gabriella; Sal Sabila, Aulia; Rizky Ananda Putri, Gita
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5632

Abstract

This community service activity is motivated by a problem, specifically the lack of entrepreneurial experience in orphanage children. Entrepreneurial activity is an important factor in improving community welfare. In accordance with the vision and mission of ‘Aisyiyah Nur Fauzi Orphanage, which is to train orphanage children to become independent, this entrepreneurial service activity is in line with the vision and mission. But in reality, the experience of orphanage children in entrepreneurship is very limited due to the lack of facilities owned. The implementation of this series of activities using lecture and practice methods. This service activity involves orphanage children through training and mentoring in entrepreneurial activities, starting from introducing entrepreneurship, practicing making business products for accessories and spring rolls, designing posters and logos, promotion, determining capital and setting price, selling and marketing the products they made to consumers. The results of this service activity provide new knowledge and experience in entrepreneurship for orphanage children so that they gain new experiences regarding entrepreneurial training. This service is expected to have a positive impact in an effort to create a young generation that has entrepreneurial knowledge and skills, and can make a creative and innovative person to face obstacles in the future.
Pemanfaatan Digital Marketing untuk Meningkatkan Potensi Wisata Kampung Gambut Siantan Hilir Amanda, Zhakia Putri; Wendy, Wendy; Rosari, Carviena Alia; Novita, Nanda; Oviska, Astrid; Ningsih, Welly Putri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5638

Abstract

This study investigated the development of identity and promotional strategies for tourism in Kampung Gambut Siantan Hilir, aiming to enhance local tourism awareness among residents of Pontianak city. A significant challenge identified is the insufficient information and promotional efforts regarding local tourism, particularly among urban populations unaware of nearby attractions, such as “vegetable picking”, located just a few kilometers from the city center. The research employs sosial media and visual content as primary tools for disseminating information about Kampung Gambut’s attractions. Additionally, the creation of informative tour packages, visual booklets, and brochures seeks to broaden public understanding of various available tourism offerings. Methodological approaches include developing engaging content, strategically planning educational tour packages, and producing unique merchandise that reflects the village’s positive image. The involvement of local communities in promotional activities is emphasized to enhance engagement and participation. Findings indicate that targeted promotion through sosial media and visual content effectively highlights tourism potential, while merchandise plays a crucial role in positioning Kampung Gambut Siantan Hilir as an appealing educational tourism destination, ultimately fostering increased community visit and participation.
Peningkatan Literasi Keuangan Desa: Peran Akademisi dalam Edukasi Teknologi Finansial dan Investasi Hansen, Hansen; Mufrihah, Mazayatul; Hendri, Fransiskus Deny; Prangestu, Yoga; Ericko, Ericko
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5650

Abstract

The low financial literacy in Penyeladi Village, Kapuas District, Sanggau Regency, has become a major barrier to effective financial management, especially in utilizing modern financial technology (fintech) and understanding investments. Most of the population, who work as farmers and small business owners, have not fully utilized financial technology, resulting in inefficient financial management and increased vulnerability to digital fraud. This community service program aims to enhance the understanding of financial management and investments through education and training tailored to local needs. The methods used include financial technology socialization, a workshop on creating Shopee Pay accounts, and investment management education for elementary school students and their parents. The results show an improvement in participants' knowledge in separating personal and business finances, as well as the ability to use fintech applications effectively and safely. This initiative is expected to have a positive impact on the community's economic stability, reduce fraud risks, and increase participation in the digital economy, supporting the village's future economic growth.  
Pemberdayaan Ekonomi dan Kewirausahaan Melalui Pemasaran Digital serta Manajemen Lingkungan Sehat di Desa Sungai Raya Stefani; Heriyadi; Sinta Amanda Putri; Nurul Fadillah; Elika Rani
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5655

Abstract

Economic empowerment of residents in Sungai Raya Village is focused on business development through digital marketing and healthy environmental management. This activity was carried out by Tanjungpura University students through Student Work Lectures (KKM). Through digital-based entrepreneurial economic empowerment, people receive training to develop businesses by utilizing online marketing technology. The result of this activity is to provide an understanding of entrepreneurship and provide a broader contribution to society. Apart from that, an entrepreneurship workshop was also held for students at SMA Negeri 1 Sungai Raya. In this workshop, students receive training on the basics of entrepreneurship. This activity aims to foster an entrepreneurial spirit among students so that they are ready to face challenges in the business world. This program also includes education about the importance of maintaining a clean environment and good waste management. The community is taught to sort organic and non-organic waste, by providing appropriate trash bins to create a clean and healthy environment. With this approach, Sungai Raya Village is expected to become an example for other villages in integrating digital technology and environmental sustainability for shared prosperity.
Penerapan Metode Waterfall pada Teknologi Sistem Informasi Web dalam Pelayanan Publik Pemerintah Daerah: Studi Kasus pada PTSP Kabupaten Banyuasin Nisyah, Berlia; Algandi, Ahmad Jibrael; Suhanda, Janu; Purwani, Fenny
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5667

Abstract

Digital platforms known as web-based public service information system technology encourage increased effectiveness and quality of public services. The purpose of this study on web-based public service information systems is to simplify, accelerate, and make it more transparent for the general public to access services offered by local governments. Humans use information technology to handle information and information needs from organizational procedures. The community will find it easier to carry out administrative service procedures at the village level using this system because it is developed using the Waterfall development method. According to the findings of the study, the Banyuasin government's public service procedures should be faster to manage data, ensure more accurate data, and increase worker efficiency. Communities and local governments can benefit from this research by utilizing information technology more effectively.
Implementasi Waktu dalam Pengembangan Keterampilan sebagai Awal Mula Ide Bisnis bagi Adik-Adik Panti Asuhan Anggraini, Dewita Rana; Barkah, Barkah; Febriandi, Rieqa Adzelia; Wati, Syf Marfirah; Riantika, Naswa; Febriana, Febby
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5719

Abstract

The aim of this community service activity is to introduce and explore the implementation of time management in developing business skills for orphanage residents. Children in orphanages often lack adequate access to education and skills training. Through the application of structured training on effective time management, this program provides opportunities for orphanage children to develop practical skills, including entrepreneurial skills. This activity was conducted at the Catur Dharma Orphanage, Pontianak, using observation and interview methods to collect data. The results of this activity indicate that good time management positively impacts the productivity of training participants, enabling them not only to improve technical skills but also to formulate business ideas based on the skills they have learned. This community service activity recommends repetitive skill training focused on entrepreneurship and time management to enhance the independence of orphanage children, which is expected to create sustainable business opportunities for them.
Pemanfaatan Komputer dalam Pembelajaran Berbasis Augmented Reality (AR) untuk Meningkatkan Pemahaman Materi IPA di SDIT Kasih Ibu Fikriyah, Siti Nur; Supriatna, Asep; Saepudin, Saepudin; Jaenal, Agus; Musyadad, Mia Audina
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5721

Abstract

In this digital era, technology has an important role in improving the quality of education. This Community Service Activity (PKM) aims to increase understanding of science material at SDIT Kasih Ibu through the use of Augmented Reality (AR) technology. The main aim of this activity is to empower teachers in using AR and increase students' interest and understanding of science material. The method used is training for teachers regarding the use of AR in learning, followed by the application of this technology in the classroom. By using AR, science material is presented interactively, allowing students to more easily understand difficult concepts. The results of the activity show that teachers can implement AR well in learning. Students become more interested, active, and understand the material better, because learning is more visual and interactive. Students' digital skills also increase, because they are invited to interact directly with technology in the learning process. The implication of this activity is the importance of integrating technology in education to improve the quality of learning and students' digital skills. This activity provides an example for other schools in utilizing technology to empower teachers and improve student learning experiences. In the future, further development is needed in the use of AR and ongoing training for teachers so that the application of technology can be more optimal in learning.

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