cover
Contact Name
Abdul Muhid
Contact Email
jurnalengagement@gmail.com
Phone
+6281234542355
Journal Mail Official
jurnalengagement@gmail.com
Editorial Address
Universitas Islam Negeri (UIN) Sunan Ampel Surabaya Jl. Ahmad Yani No.117, Jemur Wonosari, Kecamatan Wonocolo, Kota Surabaya, Jawa Timur 60237
Location
Unknown,
Unknown
INDONESIA
Engagement: Jurnal Pengabdian Kepada Masyarakat
ISSN : 25798375     EISSN : 25798391     DOI : https://doi.org/10.29062/engagement
ENGAGEMENT aims to provide a forum for international researchers on applied Society Development and Engagement to publish the original articles. The scope of ENGAGEMENT are Society Development and Engagement. This journal contains research-based community service results such as PAR (Participatory Action Research), ABCD (Asset Based Community Development), CBR (Community-Based Research), Service Learning, Community Development, and other methodologies.
Arjuna Subject : Umum - Umum
Articles 294 Documents
Empowering MSMEs in Lampung: Increasing Income Through Training in Financial Management, Digital Marketing, and Packaging Ridwansyah, Ridwansyah; Suprianingsih, Okta; Rosilawati, Weny; Sisdianto, Ersi
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1897

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy of Lampung Province, Indonesia; however, they face challenges including limited financial management knowledge, ineffective digital marketing, and suboptimal product packaging. This community service initiative aims to address these issues by providing targeted training to MSMEs in South Lampung and Pringsewu Regencies. Using a Participatory Action Research (PAR) methodology, the program enhances participants' financial literacy, equips them with digital marketing strategies, and encourages innovation in product packaging. The results demonstrate a significant improvement in MSME competitiveness, market reach, and revenue generation. Additionally, the program highlights the integration of cultural and sustainable practices in product packaging to align with global trends and consumer preferences. This holistic approach not only empowers MSMEs but also fosters regional economic development, offering a replicable model for similar community service initiatives.
Cadre Empowerment in Diversification of Locally Sourced Complementary Feeding: Community Based Research Through Smart Integrated Service Post (Posyandu) Rukma Santi, Dwi; Hidayati, Sri
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1898

Abstract

Inapropriate feeding practice is one main cause of malnutrition onset among infants and toddlers. Community service program in diversification of locally-sourced complementary feeding (MPASI) in Subdistrict of Dukuh Menanggal, Surabaya City is aimed at the empowerment of integrated service post (posyandu) cadres employing Community Based Research (CBR). Workshop as the chosen learning model of diversification of locally-sourced complementary feeding plays a significant role in improving knowledge and attitude among the mothers of infants and toddlers. Poor knowledge (35.38%) increased to good (64.61%), while poor attitude (30.76%) also increased to good (69.23%) The best internalization of posyandu cadres’ roles and functions is through the workshop activity and the integration of Smart Posyandu under the supervision of Community Health Center (Puskesmas), supported by the role of health academicians as assistants along with active participation of posyandu cadres as well as other community elements.
Empowering Community MSMEs: Enhancing Economic Potential Through Digital Marketing and Innovative Packaging Solutions in Lampung Province Ermawati, Liya; Utami, Zhatu Restie
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1903

Abstract

This community service focuses on strengthening the economic potential of MSMEs in Lampung Province by addressing the issue of limited digital marketing skills and inadequate packaging strategies. The subjects of the activity are MSME actors from several districts with promising local products but limited digital exposure. The objective is to enhance their competitiveness through training on digital platforms and packaging innovation. The program adopts a service learning approach, involving students under academic supervision in delivering hands-on mentoring to MSMEs. Strategies include interactive workshops on Shopee, Tokopedia, Instagram, TikTok, and packaging design based on market trends. The result shows increased participant knowledge and application of digital marketing and packaging, contributing to higher product visibility and sales. Despite its limited scale, the initiative offers a replicable model for MSME empowerment and emphasizes the need for wider collaboration to ensure sustainability and regional economic impact.
Initiation of Women United to Reduce the Suffering of HIV/AIDS (Persatuan Diva) at Public Health Center of Sempu, Banyuwangi District Mandagi, Ayik Mirayanti; Oktavadhan, Mohamad Devan Tri; Prayogi, Ahmad Rido'i Yuda; Anggraeny, Syafira Kurnia; Cahyani, Nurlailia Resa
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1934

Abstract

Diva Association is a program initiation that is a pioneer in preventing and controlling HIV/AIDS in women. This activity was carried out in two meetings, where the first meeting focused on mental empowerment regarding endurance and strength to face stigma and the second meeting discussed training on starting a business and marketing products through empowering MSMEs (Micro, Small and Medium Enterprises). The results of this community service activity show positive changes in the participants as evidenced by the increased knowledge and understanding of the participants regarding the material provided. This program has high sustainability in the form of mental and physical resilience in fighting negative stigma and discrimination as well as increasing productivity and skills to start a business as a source of income
Improving Understanding of Equality and Social Solidarity Among Islamic Students to Prevent Violence and Bullying in Pesantrens at Mojokerto Regency Syarif, M.; Rohmad, Muhammad Ali; Ali Muchasan
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1943

Abstract

Violence and bullying remain recurring issues in Pesantrens, despite their foundation in Islamic values that promote harmony and respect. This community service program focuses on reviving the values of equality and social solidarity among santri (students) to prevent such negative behaviors. Targeting students in Pesantrens under Rabithah Maahidil Islamiyah, Mojokerto Regency, East Java, the program aims to foster a culture of mutual respect and non-violence. Using a Community-Based Participatory Research (CBPR) approach, the program was collaboratively designed and implemented with local stakeholders. The strategy emphasized active involvement, value internalization, and experiential learning. Results show a positive change in students’ awareness and behavior, with increased commitment to uphold equality and social cohesion. This initiative demonstrates that value-based education rooted in the Pesantren’s moral heritage can effectively reduce violence and bullying. The program is expected to inspire similar collaborative efforts across other Islamic educational institutions in Indonesia.
Digital Literacy Mentoring and Training Through Online Marketing for MSMEs Widiati, Ari; Saragih, Eka Junila
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1971

Abstract

This community service program aims to improve digital literacy of MSMEs through mentoring and online marketing training. The Community-Based Research (CBR) approach is applied by involving students as facilitators to support knowledge transfer and implementation of digital literacy at the community level. The training includes the use of social media, e-commerce, and fintech as marketing tools. The results of the activity show that 70% of MSMEs have started to utilize digital platforms for promotion, with an increase in interaction on social media up to five times. However, there are challenges faced by MSMEs in implementing digital literacy including limited infrastructure, access to technology, and low understanding of data-based marketing strategies. Some MSMEs also experience obstacles in maintaining consistent promotions and adapting to technological changes. Therefore, ongoing assistance and synergy between academics, business actors, and the government are needed to ensure sustainable impact. This program proves that effective digital literacy can increase the capacity of MSMEs and students in the digital ecosystem, as well as encourage technology-based economic growth.
Strengthening Youth Organizations Through the Daiyah Fatayat Forum in Bojonegoro: Community-Based Fiqh Aswaja Initiatives Nurul Musyafaah; Ulfa, Ulfa; Nuha, Muhammad Afthon Ulin
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1979

Abstract

The community service activity focuses on "Capacity Building Assistance Through Organizational Strengthening and Fiqih Aswaja Counseling at the Forum Daiyah Fatayat Bojonegoro." This initiative addresses the need to enhance Fatayat members' capacity in understanding Fiqih Aswaja and strengthening their organizational structure, recognizing the vital role of women in community preaching and education. The program aims to improve knowledge and skills in Fiqih Aswaja and clarify task distribution for more effective preaching. Using a Community Education approach, the project involved eight Fatayat members and successfully increased their understanding of Fiqih Aswaja from 40% pre-training to 80% post-training. Furthermore, participants reported a 60% improvement in digital documentation and publication skills, with active engagement in organizational activities rising from 50% to 90%. This initiative not only imparts essential knowledge but also equips members with practical skills applicable in daily life. The successful implementation highlights the importance of structured capacity building in empowering women and enhancing their contributions to community development.
Biogas Energy Application for Eco-Friendly Development in Dukuh Village, Banyudono District, Boyolali Noviani, Rita; Ubaidillah, Ubaidillah; Eko Setyowati, Widiastuti Agustina; Arif, Nursida; Indraningrum Shrestha, Maria Emerita; Marfu'ah, Istiyanti Nur
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1991

Abstract

Waste management has become a significant challenge due to the increasing volume of waste driven by rapid population growth. Banyudono District, a major contributor to waste in Boyolali Regency, faces considerable difficulties in managing this waste. This community service initiative applies the Community-Based Resource (CBR) approach to empower the local community in processing organic waste and livestock manure into biogas energy. Through the implementation of biogas machines, capacity-building training, and technology guidance, the community is actively involved in the process. As a result, Dukuh Village now operates a biogas production system, and the community has gained the necessary knowledge and skills to independently manage waste and livestock manure for biogas production. This project not only addresses waste management issues but also promotes sustainable energy solutions by leveraging local resources and fostering active community participation.
Integrated Marketing Optimization for Ornamental Fish Using Information Technology in Canggu Village, Kediri Ashar , Salim; Yasminto, Muhammad
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i2.1994

Abstract

This study aims to optimize integrated marketing for ornamental fish aquaculture through a Unique Selling Proposition (USP) based on Information Technology (IT), focusing on identifying product uniqueness such as rare fish species, advanced maintenance techniques, and sustainability practices, and promoting them via digital platforms. Using a qualitative approach, the research involved observation, interviews, group discussions, and document analysis, guided by the Asset-Based Community Development (ABCD) method to empower the Ornamental Fish Pokdakan community in Canggu Village, Kediri Regency. The findings revealed increased awareness within the community to optimize and enhance the productivity of their existing resources and businesses, demonstrating the positive impact of IT-based USP on marketing and operations. This study contributes to the field by showcasing the integration of IT in ornamental fish marketing and highlights the potential of community-driven, asset-based approaches for rural development in aquaculture sectors.
Implementation of CPPB-IRT in Fish Smoking Groups Using Liquid Smoke in Langgam Village, Pelalawan, Riau Sukmiwati, Mery; Leksono, Tjipto; Fionasari, Dwi
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1995

Abstract

Fish smoking in Langgam Village is a traditional practice using fuels like laban wood, coconut shells, and corn cobs. The fishery group faces challenges due to a lack of knowledge about Good Food Production Methods for Home Industry (CPPB-IRT). This community service activity, applying the Service Learning approach, aimed to address these issues by involving students in training the community on CPPB-IRT and selecting optimal fuels for processing. Students collaborated with the group to apply pyrolysis technology for improved fish processing. The results showed that group members gained a better understanding of CPPB-IRT and learned about the best fuels for smoking fish. As a result, the community was empowered with the skills to improve product quality and expand their market reach. The Service Learning approach allowed students to apply their academic knowledge while helping the community develop practical skills for sustainable growth.