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Profetik: Jurnal Pengabdian Masyarakat
Published by Institut Agama Islam Bakti Negara Tegal
ISSN : -     EISSN : 30469902     DOI : https://doi.org/10.62490/profetik.v1i2.390
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Profetik: Jurnal Pengabdian Masyarakat published by Institut Agama Islam Bakti Negara (IBN) Tegal (Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat - LP3M) the Institut Agama Islam Bakti Negara (IBN) Tegal as the implementation of science, technology, economics, environment, and social in empowering the community. Profetik: Jurnal Pengabdian Masyarakat published by Institut Agama Islam Bakti Negara (IBN) Tegal as part of the spirit of disseminating the results of community service. Profetik: Jurnal Pengabdian Masyarakat published by Institut Agama Islam Bakti Negara (IBN) Tegal site provides journal articles for free download. Profetik: Jurnal Pengabdian Masyarakat published by Institut Agama Islam Bakti Negara (IBN) Tegal is a national scientific journal which is a reference source of academics in the field of community service.
Arjuna Subject : Umum - Umum
Articles 33 Documents
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Optimalisasi Strategi Pemasaran Melalui Platform Digital untuk Meningkatkan Penjualan Anyaman Bambu di Desa Kalipucang Kulon Ansori, Miswan; Nur Maulidia, Rizka; Ramadhan Pujisantoso, Rahmat; Putri Ningsih, Nia; Ilham, Mohammad; Dewi Saputri, Oktaviana; Sholikhati Ikmah, Ika; Irfana, Naila; Rizky Amalia, Ratna; Rosidah, Ida; Eka Fitri Nor Faizah, Natasya; Abdulloh Yusuf, Ahmad; Dwi Arini, Rina; Naufal Rif’at, Dhany; Putri Anjar Sari, Laila; Sholihatussifa, Nailis
Profetik: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Pengabdian dalam Peningkatan Kapasitas Masyarakat di Bidang Ekonomi, Sosial-Kea
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v2i02.684

Abstract

In today's digital era, digital-based marketing strategies have become crucial for the success of Micro, Small, and Medium Enterprises (MSMEs) in enhancing competitiveness and expanding market reach. This community service program was conducted by the UNISNU XVII KKN Team in collaboration with the Fahri Parcel MSME in Kalipucang Kulon Village, Welahan District, Jepara Regency. The program aimed to optimize marketing strategies through digital platforms to increase the sales of bamboo weaving products. The methods used in this program included observation, mentoring, and intensive training focused on enhancing brand identity, creating and managing accounts on digital platforms (such as Shopee and Instagram), and developing skills in digital content creation. The results of this program showed a significant increase in brand recognition, market reach, and sales of Fahri Parcel's products. In conclusion, optimizing marketing strategies through digital platforms proved effective in improving the performance of the partner MSME. The active participation of the partner in every stage of the program also ensured the sustainability of the implemented strategies. This program not only provided direct benefits to the Fahri Parcel MSME but also enriched the practical experience of the service team in applying digital marketing knowledge. Thus, this program contributes to strengthening the competitiveness of MSMEs in the digital era.
Peningkatan Daya Saing Produk Jamur Tiram di Desa Srikandang Melalui Inovasi Strategi Pemasaran Digital dan Desain Kemasan Choeri, Imron; Ariyanti, Diana Putri; Auliya, Ceaciellya Dhaiya’ul
Profetik: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Pengabdian dalam Peningkatan Kapasitas Masyarakat di Bidang Ekonomi, Sosial-Kea
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v2i02.687

Abstract

Oyster mushrooms (Pleurotus Ostreatus) are increasingly in demand in Indonesia due to their ease of cultivation and economic benefits. Oyster mushroom cultivation, which can be carried out throughout the year, does not require large areas of land, and utilizes easily obtained raw materials, provides advantages in the context of urban and rural agriculture and environmental sustainability. However, entrepreneurs in Srikandang Village, Jepara Regency, face challenges in conventional marketing and unattractive packaging design. This research used a qualitative case study approach to identify and develop digital marketing strategies and packaging design improvements. Results show that innovations in packaging design and logo, as well as the implementation of digital marketing strategies through social media, can improve product competitiveness and expand market reach. The implementation increased sales by 20 per cent in three months and improved the digital skills of the entrepreneurs. The programme also brought about positive social and cultural changes, with local communities appreciating digital marketing and packaging design more. The long-term impact is expected to improve the economic and social welfare of the people of Srikandang Village by strengthening the position of oyster mushroom products in the national market.
Penguatan Kewirausahaan Mahasiswa KKN Institut Ahmad Dahlan Melalui Produksi Kerupuk Nuris di Triwung Kidul Danis Chusniyah; Ahmad Qhusyaery; Reza Hilmy Luayyin
Profetik: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Pengabdian dalam Peningkatan Kapasitas Masyarakat di Bidang Ekonomi, Sosial-Kea
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v2i02.695

Abstract

The Ahmad Dahlan Institute's Community Service Program (KKN) with the theme “Optimizing the Potential of MSMEs with Innovations Based on Local Wisdom” not only functions as a community service activity, but also a medium for strengthening students' entrepreneurial skills. This study aims to identify and analyze the strengthening of KKN students' entrepreneurship through the production of Nuris crackers in Triwung Kidul. Nuris cracker production was chosen as a form of local economic empowerment that involves students in the entire process, from production to marketing. The research method used was qualitative. The results showed that students' involvement in the production of Nuris crackers succeeded in improving their understanding of entrepreneurship, especially in the aspects of production management, resource management, and marketing strategies. Thus, the production of Nuris crackers is an effective medium in strengthening students' entrepreneurial skills, as well as contributing to the economy of the local community.
Peran dan Esensi Karang Taruna dalam Pengembangan Masyarakat di Desa Jangur Rohman, Abdur; Islamia, Sividinal; Suciati, Eny
Profetik: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Pengabdian dalam Peningkatan Kapasitas Masyarakat di Bidang Ekonomi, Sosial-Kea
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v2i2.703

Abstract

Karang Taruna plays a significant role in local community development, including in Desa Jangur. This research aims to explore the essence of Karang Taruna and delineate its role in community development efforts in Desa Jangur. A qualitative approach was employed in this study, examining Karang Taruna's activities, local economic empowerment programmes, skill development and educational initiatives, as well as its role in fostering solidarity and partnerships. The research findings reveal Karang Taruna's positive contributions in strengthening social networks, enhancing the community's quality of life, and facilitating the development of local potential. The implications of this research provide a foundation for enhancing Karang Taruna's role as a sustainable community development agent in Desa Jangur. This study demonstrates that Karang Taruna has a substantial role in community development in Desa Jangur. Through economic empowerment programmes, skills training, and efforts to build solidarity, Karang Taruna is able to make positive contributions to advancing the local community. By maintaining the organisation's essence and continuously engaging members actively, Karang Taruna can become a strong partner for the government and other institutions in strengthening the development of Desa Jangur. Through this research, it is anticipated that relevant parties will further recognise the important role of Karang Taruna in rural community development. It is recommended that empowerment programmes continue to be enhanced, collaboration with relevant agencies be strengthened, and Karang Taruna's role in supporting community welfare be further improved. Thus, Karang Taruna can continue to be a driving force in promoting the welfare of the Desa Jangur community and realising sustainable development.
Pemberdayaan Ekonomi Kreatif Melalui Daur Ulang Sampah Plastik di Triwung Kidul Kota Probolinggo Sholihah, Siti Aminatus; Umami, Nur Fitria; Putri, Nur Risma Cahyani Pratama; Zainul, Ahmad; Prasetya, Benny
Profetik: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Membangun Desa dengan Penguatan Ekosistem Digital dalam Bidang Kesehatan, Pendi
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v3i1.985

Abstract

Semakin meningkatnya sampah di Desa Triwung Kidul kecamatan Kademangan Besar akan menjadi masalah serius apabila tidak dibarengi dengan pemanfaatan. Kegiatan pengabdian ini memiliki tujuan untuk meningkatkan kesadaran masyarakat unduk menjaga lingkungan. Khususnya dalam mengelola limbah plastik menjadi produk kreatif. Kegiatan ini diharapkan meningkatkan produktivitas dan peran aktif masyarakat Desa Triwung Kidul dalam menghasilkan pendapatan keluarga serta memberikan dampak positif pada perkembangan komunitas. Metode yang digunakan mencakup pelatihan kerajinan dari sampah plastik dan pembentukan bank sampah. Hasilnya menunjukkan dampak positif pada pengetahuan dan ketrampilan masyarakat serta pemahaman tentang pengolahan sampah dengan nilai ekonomi. Kegiatan ini juga mengembangkan pengetahuan dan kemampuan mahasiswa KKN dalam berinteraksi dengan masyarakat dan mencari solusi terkait sampah. Berdasarkan hasil evaluasi, masyarakat desa Triwung Kidul memperoleh ilmu dan informasi mengenai hakikat pemberdayaan dari segi keterampilan, masyarakat dapat memanfaatkan limbah plastik menjadi produk kreatif yang dapat dijual, dan masyarakat memahami pemanfaatan limbah yang baik dan benar untuk menjaga lingkungan.
Inovasi Makanan Jintul Berbasis Keberlanjutan Untuk Meningkatkan Daya Saing UMKM di Desa Bukateja Irmawati
Profetik: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Membangun Desa dengan Penguatan Ekosistem Digital dalam Bidang Kesehatan, Pendi
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v3i1.1033

Abstract

Abstract : Bukateja Village has great potential in traditional food production, one of which is jintul. However, the competitiveness of this product is still low due to the lack of innovation in processing, marketing, and sustainability of its production. This study aims to develop sustainability-based jintul food innovations to improve the competitiveness of Micro, Small, and Medium Enterprises in the village. The methods used include qualitative and quantitative approaches through surveys, interviews, and experiments in processing jintul with local raw materials that have more added value. In addition, digital-based marketing strategies and the application of circular economic principles in managing production waste are also applied. The results of the study show that innovation in materials, production techniques, and marketing can increase the attractiveness and selling value of jintul, thereby expanding the market and improving the welfare of MSME actors. With a sustainability-based approach, jintul products not only become more competitive, but also contribute to the preservation of local culinary culture and the economic empowerment of the Bukateja Village community. Keywords: innovation, jintul, sustainability, competitiveness Abstrak : Desa Bukateja memiliki potensi besar dalam produksi makanan tradisional, salah satunya adalah jintul. Namun, daya saing produk ini masih rendah akibat kurangnya inovasi dalam pengolahan, pemasaran, dan keberlanjutan produksinya. Penelitian ini bertujuan untuk mengembangkan inovasi makanan jintul berbasis keberlanjutan guna meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di desa tersebut. Metode yang digunakan meliputi pendekatan kualitatif dan kuantitatif melalui survei, wawancara, serta eksperimen dalam pengolahan jintul dengan bahan baku lokal yang lebih bernilai tambah. Selain itu, strategi pemasaran berbasis digital serta penerapan prinsip ekonomi sirkular dalam pengelolaan limbah produksi turut diterapkan. Hasil penelitian menunjukkan bahwa inovasi dalam bahan, teknik produksi, dan pemasaran mampu meningkatkan daya tarik dan nilai jual jintul, sehingga memperluas pasar dan meningkatkan kesejahteraan pelaku UMKM. Dengan pendekatan berbasis keberlanjutan, produk jintul tidak hanya menjadi lebih kompetitif, tetapi juga berkontribusi terhadap pelestarian budaya kuliner lokal serta pemberdayaan ekonomi masyarakat Desa Bukateja. Kata kunci: inovasi, jintul, keberlanjutan, UMKM, daya saing.
Pembuatan Susu Jagung Dan Packaging Yang Menarik Untuk Meningkatkan Perekonomian Di Desa Sangkanjaya Kabupaten Tegal Sarja, Sarja; Ratri, Fauziyyah; Maula, Nurizzatul; Khikmah, Iza Nurul; Arifin, Laelatul Nurul; Sholahudin, Muhammad; Rahmawati, Yosita Rizki; Romdhoni, Dadan Muhamad; Lutfie, Mochammad; Putri, Rizqi Maolia
Profetik: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Membangun Desa dengan Penguatan Ekosistem Digital dalam Bidang Kesehatan, Pendi
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v3i1.1043

Abstract

Pembuatan susu jagung merupakan salah satu upaya untuk memanfaatkan potensi lokal jagung yang melimpah di desa-desa. Proses pembuatan susu jagung ini melibatkan pengolahan jagung menjadi produk minuman sehat yang kaya akan nutrisi. Selain memberikan nilai tambah pada hasil pertanian jagung, produk ini juga dapat menjadi alternatif pendapatan bagi masyarakat desa. Salah satu aspek penting dalam meningkatkan daya tarik produk ini adalah kemasan yang menarik. Penggunaan desain kemasan yang inovatif, ramah lingkungan, dan mudah dikenali dapat meningkatkan daya saing produk di pasar. Kemasan yang menarik tidak hanya berfungsi untuk melindungi kualitas susu jagung, tetapi juga menjadi alat pemasaran yang efektif untuk menarik perhatian konsumen. Dengan demikian, pembuatan susu jagung dan kemasan yang tepat dapat meningkatkan perekonomian desa, membuka lapangan kerja baru, serta memperkenalkan produk lokal ke pasar yang lebih luas. Produk ini juga berpotensi untuk meningkatkan pendapatan petani jagung dan pengusaha kecil, sekaligus memperkenalkan produk khas desa yang bernilai ekonomi tinggi. Kata Kunci: susu jagung; pemanfaatan potensi lokal; desain kemasan inovatif; perekonomian desa
Esensi Sosialisasi Pemilahan Sampah dalam Membangun Kultur Peduli Lingkungan di Masyarakat Muzakki, Akhmad; Mughni, Abdul; Fauzan, Irfan; Firmansyah, Alif; Al Ayubi, Andika Ahmad; Yanuari, Fitria; Ulviyana, Leni; Salsabila, Mahira Putri; Mahdiyana, Rima
Profetik: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Membangun Desa dengan Penguatan Ekosistem Digital dalam Bidang Kesehatan, Pendi
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v3i1.1401

Abstract

Pengelolaan sampah yang efektif merupakan salah satu tantangan utama dalam menciptakan lingkungan yang bersih dan sehat. Penelitian ini bertujuan untuk mengkaji proses sosialisasi pengelolaan sampah yang dilakukan di masyarakat, serta dampaknya dalam membangun kultur peduli lingkungan. Metode pelaksanaan yang dilakukan adalah memberikan sosialisasi tentang pemilahan sampah di Kecamatan Balapulang. Hasil penelitian menunjukkan bahwa sosialisasi yang dilakukan melalui berbagai kegiatan seperti pelatihan, seminar, dan kampanye lingkungan berhasil meningkatkan kesadaran masyarakat tentang pentingnya pengelolaan sampah yang baik. Selain itu, keterlibatan aktif masyarakat dalam program pengelolaan sampah berkontribusi pada terbentuknya budaya peduli lingkungan. Penelitian ini menyarankan perlunya dukungan dari pemerintah dan organisasi non-pemerintah dalam upaya berkelanjutan untuk mengedukasi masyarakat serta meningkatkan partisipasi mereka dalam program pengelolaan sampah. Sebagai kesimpulan, sosialisasi yang efektif dan kolaborasi antara berbagai pihak memainkan peran kunci dalam menciptakan masyarakat yang lebih peduli terhadap lingkungan.
Sosialisasi Pemanfaatan dan Pembuatan Website Profil Sekolah di SDN Karangjambu 02 Kec. Balapulang Kab. Tegal Ahillah, Ade Irma; Nurzaen, Satrio Bagus Putra; Nurhikmah, Rizki; Subekhi, Isriyana Nurus; Widiawati, Laili; Kusumo, Hanung Endro; Rosyidah, Agustina Fajriyatul; Laely, Nur; Juliyanti, Widya Rosi; Salsadila, Salma Selfi; Nurhadi, Ikhwan
Profetik: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Membangun Desa dengan Penguatan Ekosistem Digital dalam Bidang Kesehatan, Pendi
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v3i1.1507

Abstract

The potential of technological resources is increasingly providing more benefits to users. One of them is website technology. The existence of a website is very important to support the delivery of intent and purpose through information media that can be accessed by the wider community. In addition, the website can also be used as a promotional media for a particular product. SDN Karangjambu 02 is one of the elementary schools in Karangjambu Village, Balapulang District, Tegal Regency that does not yet have a website media. Meanwhile, the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia (Kemendikbudristek) of the Republic of Indonesia has encouraged and provided guidance to schools in Indonesia to have a school profile website as part of an effort to increase transparency and accessibility of educational information. This study aims to create a school information system website at SDN Karangjambu 02. This school profile website media is considered important for conveying information about school activities to the community. And the most important thing is as a media for introducing schools or promotions to the community. The method used by the KKN student team from the Bakti Negara Islamic Institute (IBN) Tegal to socialize the use and creation of this website is data collection, concept design, website creation, implementation, and evaluation. The results obtained are in the form of a school website that can be accessed by the public at the address https://sdnkarangjambu02.sch.id The website displays school profile information (welcome, vision and mission, extracurricular activities, facilities), articles (activities at SDN Karangjambu 02), PPDB results (open quota, registration fees, registration requirements, and registration flow), information (announcements, agendas and achievements), contacts that can be contacted regarding information at SDN Karangjambu 02, Balapulang District, Tegal Regency.
Pendampingan Pembuatan Metode Pembayaran Quick Response Code Indonesian Standard (QRIS) Pada UMKM dan Rumah Ibadah di Desa Balapulang Wetan Aminulloh, Wasis; Nabiyi, Ihda Oktavian; Azzam, Abdullah; Mas’udip, Ali; Febrianti, Andin; Sonia, Jihan; ’Afita, Luthfatul Laeli Nur; Apriliaji, Heru; Faizin, Ahmad Nur
Profetik: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Membangun Desa dengan Penguatan Ekosistem Digital dalam Bidang Kesehatan, Pendi
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v3i1.1508

Abstract

This research examines the implementation of assistance in the use of digital payment methods through the Quick Response Code Indonesian Standard (QRIS) for MSMEs and houses of worship in Balapulang Wetan Village as an effort to support digital transformation in the financial system. Using a Participatory Action Research (PAR) approach, this activity involves the active participation of MSME players (Wedding Decoration MSME and Embroidery MSME) and the manager of houses of worship (Majlis Saung Sholawat) through the stages of needs survey, discussion forums, training, and implementation assistance. Socialization and education about the benefits, registration procedures, and use of QRIS have succeeded in increasing digital literacy and participants' confidence in non-cash transactions. Evaluation results show that QRIS has been well implemented, accelerates transactions, increases payment security, and supports transparency of financial records. Thus, assistance in using QRIS has proven to have a significant role in encouraging digital economic growth and financial inclusion at the local level.

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