cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Avid Leonardo Sari
Contact Email
avidleonardo@uinsgd.ac.id
Phone
+6281221512892
Journal Mail Official
jurnalbranding@uinsgd.ac.id
Editorial Address
UIN Sunan Gunung Djati, Kampus 2 - Gedung FEBI Jalan Cimencrang, Panyileukan, Cimencrang, Gedebage, Kota Bandung, Jawa Barat 40292
Location
Kota bandung,
Jawa barat
INDONESIA
Branding: Jurnal Manajemen & Bisnis
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : -     EISSN : 29638852     DOI : https://doi.org/10.15575/jb
Core Subject : Economy,
Economics, Econometrics & Finance
BRANDING: Jurnal Manajemen & Bisnis (issn: 2963-8852) is a peer-reviewed journal published two times a year (April and October) by Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research on management. BRANDING: JBM invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and sustainable, and entrepreneurship. BRANDING: Jurnal Manajemen & Bisnis includes research related to: 1. Marketing Management 2. Financial Management and Banking 3. Human Resource Management 4. Operations Management 5. Strategic Management 6. Knowledge Management 7. Business, Innovation, Economy 8. Entrepreneurship 9. Syariah Management 10. Related topics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 65 Documents
 1   2   3   4   5 
FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS Tekat Sukomardojo; Rahmat Purbandono H; Endang Fatmawati; Sri Wulan Windu Ratih; La Ode Almana
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36580

Abstract

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.
RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS Nico Djundharto Djajasinga; Endang Fatmawati; Syamsuddin Syamsuddin; Tekat Sukomardojo; Arif Budi Sulistyo
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31919

Abstract

In the rapidly evolving digital landscape, businesses face unprecedented cybersecurity challenges that pose significant risks to their operations and data integrity. This study aims to explore effective risk management strategies tailored to the unique demands of the digital era, focusing on mitigating cybersecurity threats in the business sector. Through a comprehensive analysis of current cybersecurity trends, threats, and the efficacy of various risk management frameworks, this research offers insights into developing robust defense mechanisms against cyber threats. The methodology encompasses a mixed approach, combining qualitative and quantitative data from industry case studies, expert interviews, and cybersecurity incident reports. The findings reveal a pressing need for adaptive risk management strategies that are proactive, resilient, and aligned with the evolving nature of cyber threats. The study concludes with actionable recommendations for businesses to enhance their cybersecurity posture, emphasizing the integration of advanced technological solutions, employee training, and a culture of security awareness. This research contributes to the field by providing a nuanced understanding of cybersecurity challenges in the business context and proposing a comprehensive framework for effective risk management in the digital era.
BRAND PERSONALITY MATTERS: ENHANCING CUSTOMER LOYALTY IN THE RETAIL INDUSTRY Luluk Fauziah; Agus Dedi Subagja; Putri Anditasari; Yogi Syarif Hidayat; Yusti Pujisari
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.28929

Abstract

Customers are an important part of a company. Therefore, customer loyalty is an important aspect that needs to be obtained by the Company. One of the steps to increase customer loyalty is through brand personality. This study aims to see how brand personality can increase customer loyalty. This research will be carried out with a descriptive qualitative approach. The data used in this study comes from various research results and previous studies. The results of this study then found that brand personality is an important factor in building customer loyalty. Through an attractive brand personality, customers will feel personally connected to the brand, where which will then increase trust and cause purchasing decisions to be more consistent.
Mekanisme Pasar Menurut Pemikiran Ibnu Taimiyyah dan Ibnu Khaldun Afiqoh Agustin; Dudang Gojali; Reza Fauzi Nazar; Lilis Sulastri
Branding: Jurnal Manajemen dan Bisnis Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v1i2.21561

Abstract

Pasar adalah suatu aktivitas pembentukan harga suatu barang yang terjadi malalui mekanisme tertentu. Pasar sangat berperan dalam peningkatan perekonomian suatu Negara. Mekanisme pasar sendiri merupakan proses penentuan harga dalam suatu pasar bebas yang didasarkan oleh kekuatan permintaan (demand) dan penawaran (supply), atau penentuan harga yang disebakan oleh suatu proses tarik menarik antara produsen dan konsumen yang bertemu dipasar. Dalam sejarah pemikiran ekonomi islam terdapat beberapa ilmuan muslim yang membahas tentang mekanisme pasar, antar lain Ibnu Taimiyyah dan Ibnu Khaldun. Ibnu Taimiyah (661 H – 728 H) sangat menutamakan pasar bebas dimana mekanisme pasar terjadi secara alami yaitu terjadi ketika harga ditentukan oleh kekuatan permintaan dan penawaran. Ibnu Khaldun (732H/808H) merupakan bapak ekonomi islam, Beliau mendukung adanya pasar terbuka yang dilandasi oleh kekuatan permintaan dan penawaran. Beliau juga berpendapat bawa harga juga dipengaruhi oleh  cukai atau bea/pajak, jumlah penduduk, kondisi pasar dan kebutuhan terhadap barang pokok atau pelengkap.
EMPOWERING EMPLOYEES THROUGH INNOVATIVE HUMAN RESOURCE MANAGEMENT PRACTICES IN THE AGE OF REMOTE WORK Mashudi Mashudi; Aprilya Fitriani; Nurhamzah Nurhamzah; Radi Radi; Iman Ahmad Gymnastiar
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35116

Abstract

The era of remote work has significantly changed the way companies operate, with a focus on flexibility and innovative use of technology. In this context, human resource management (HR) practices become critical in influencing employee engagement and productivity. The challenges arising from the transition to remote work demand innovation in management approaches, especially in terms of employee empowerment and development. The aim of this research is to explore the effectiveness of innovative HR management practices in empowering employees in the era of remote work. This research was conducted using a qualitative approach, with data obtained from literature studies and relevant previous research. Data analysis was carried out in depth to identify the impact of this practice on employee performance and satisfaction. The conclusion shows that adapting innovative HR management policies and practices can improve operational efficiency and employee satisfaction. The implementation of adaptive management strategies and the use of technology play an important role in ensuring effective communication and accurate performance monitoring in unconventional work environments. Additionally, increasing employee engagement and motivation can be achieved through reward and recognition initiatives and involving them in decision making. Employee skills development and well-being have also proven critical in maintaining and increasing productivity in remote work settings. This study confirms the need for organizations to continuously adapt and update their HR management practices to remain relevant and effective in the digital era.
EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION I Made Suraharta; Nico Djajasinga; Luluk Fauziah; Sri Umiatun Andayani; Mashudi Mashudi
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29193

Abstract

Transportation is an important part of this era of globalization. But at the same time transportation, especially in the field of logistics, often harms the environment. This research will then look at the impact of sustainable transportation and the implementation of green logistics on the environment. This research will be carried out using a descriptive qualitative approach. The data used in this study comes from various relevant previous research results or studies. The results of this study then found that the negative impact of conventional transportation led to the importance of changes in transportation management. Through the adoption of innovative technology, smart route management, and environmentally friendly vehicles, a company will be able to reduce operational costs, increase efficiency, and significantly reduce the negative impact it has on the environment. Sustainable transportation and green logistics are strategic opportunities for future businesses.
DAMPAK KESEIMBANGAN KEHIDUPAN KERJA DAN KEHIDUPAN PRIBADI TERHADAP KEPUASAN DAN KINERJA KARYAWAN Muhammad Zaky
Branding: Jurnal Manajemen dan Bisnis Vol 1, No 1 (2022): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v1i1.25258

Abstract

Keseimbangan antara kehidupan kerja dan kehidupan pribadi menjadi topik yang semakin penting dalam dunia kerja saat ini. Penelitian ini bertujuan untuk menginvestigasi dampak keseimbangan kehidupan kerja dan kehidupan pribadi terhadap kepuasan dan kinerja karyawan melalui metode studi literatur. Tinjauan pustaka ini mencakup sejumlah studi yang telah dilakukan dalam beberapa tahun terakhir yang berkaitan dengan keseimbangan kehidupan kerja dan kehidupan pribadi, kepuasan kerja, dan kinerja karyawan. Hasil tinjauan ini menunjukkan bahwa keseimbangan kehidupan kerja dan kehidupan pribadi memiliki dampak positif yang signifikan terhadap kepuasan kerja dan kinerja karyawan. Selain itu, kepuasan kerja terbukti berperan sebagai mediator dalam hubungan antara keseimbangan kehidupan kerja dan kehidupan pribadi dengan kinerja karyawan. Temuan ini menegaskan pentingnya perusahaan untuk menerapkan strategi dan kebijakan yang mendukung keseimbangan kehidupan kerja dan kehidupan pribadi karyawan demi meningkatkan kepuasan dan kinerja mereka. Penelitian lebih lanjut dapat menggali faktor-faktor yang mempengaruhi keseimbangan kehidupan kerja dan kehidupan pribadi, serta dampaknya pada kesejahteraan karyawan secara keseluruhan.
OPTIMALISASI STRATEGI DIGITAL MARKETING BAGI RUMAH SAKIT Leni Burhan; Wachyu Sulistiadi
Branding: Jurnal Manajemen dan Bisnis Vol 1, No 1 (2022): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v1i1.17202

Abstract

Pertumbuhan pengguna smartphone terus meningkat, memicu sebagian besar strategi pemasaran memanfaatkan berbagai platform internet dan media sosial. Media digital sebagai salah satu komunikasi pemasaran sudah diterapkan oleh perusahaan produksi barang, dan juga dibidang jasa kesehatan yaitu rumah sakit. Berdasarkan hal tersebut tulisan ini bertujuan memaparkan salah satu cara pemasaran rumah sakit dengan memanfaatkan media digital. Metode: Kajian literatur dengan merumuskan kontribusi teoritis serta penguraian secara teratur data yang diperoleh, kemudian dituliskan pemahaman dan penjelasan agar dapat dimengerti. Hasil: Rumah sakit perlu melakukan digital marketing yang efektif, untuk mempromosikan layanan perawatan medis dalam memperluas bisnis dengan tetap memberikan layanan perawatan kesehatan berkualitas dan menjamin kepuasan pasien. Media sosial merupakan platform digital marketing yang banyak digunakan fasilitas kesehatan. Pemanfaatan digital marketing dapat diterapkan dalam pemasaran produk layanan rumah sakit, juga dapat memperkokoh brand image dari fasilitas kesehatan. Digital marketing bisa dilakukan melalui aplikasi yang dirancang rumah sakit secara personal maupun dengan ragam lainnya. Platform media sosial menghasilkan tingkat keterlibatan tertinggi dari sisi pasien. Pemantauan dan pengawasan yang konstan serta komitmen untuk peningkatan kualitas, maka digital marketing dapat dimanfaatkan untuk pemasaran rumah sakit.
ENTREPRENEURSHIP AND ETHICS NAVIGATING THE CHALLENGES OF ETHICAL BUSINESS PRACTICES IN STARTUPS Endang Fatmawati; Mohammad Abdul Mukhyi; Agus Leonard Togatorop; Wilson Marpaung; Ahmad Muhajir
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36581

Abstract

In recent years, the entrepreneurial landscape has witnessed a surge in the establishment of startups. While these ventures bring innovation and economic growth, they also face significant ethical challenges. This study explores the complexities of maintaining ethical business practices within startups. Utilizing a normative legal research method, the research draws on various previous studies and statutory laws in Indonesia to analyze how ethical considerations are integrated into business operations. The findings reveal that while many startups strive to adhere to ethical standards, they often encounter dilemmas due to limited resources, competitive pressures, and the evolving regulatory environment. This paper aims to provide insights into the importance of ethical business practices and offers recommendations for startups to navigate these challenges effectively.
ECONOMIC DYNAMICS IN THE POLITICAL SPOTLIGHT: ANALYZING THE IMPACT OF PRESIDENTIAL AND LEGISLATIVE CAMPAIGNS ON ECONOMIC GROWTH Sudjono Sudjono; Sukmayadi Sukmayadi; Kadar Nurjaman; Masnilam Hasibuan; M. Al Muhtadin
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31920

Abstract

This article delves into the intricate relationship between political campaigns, specifically presidential and legislative, and their impact on economic growth. Employing a robust analytical approach, the study systematically examines how these political events influence economic dynamics. The research integrates a comprehensive review of economic-political theories and empirical data analysis to assess the extent to which political campaigns affect economic indicators such as GDP growth, investment, and consumer confidence. By correlating election cycles with economic fluctuations, the study offers a nuanced understanding of the interplay between political activities and economic performance. The findings reveal significant insights into the temporal and causal relationships between political campaigns and economic growth, highlighting the role of political stability, policy anticipation, and investor sentiment. This article contributes to the broader discourse on economic-political interactions, providing valuable implications for policymakers, economists, and political strategists. It underscores the importance of considering political factors in economic forecasting and policy-making, especially in periods leading up to major elections.

Page 2 of 7 | Total Record : 65

 1   2   3   4   5 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis Vol 2 No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis Vol 2 No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis Vol 1 No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis Vol 1, No 1 (2022): BRANDING: Jurnal Manajemen dan Bisnis More Issue