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INDONESIA
Jurnal Pakar Manajemen
Published by Utami Publisher
ISSN : -     EISSN : 30640199     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strategic Management: Business strategy, competitive analysis, corporate governance, and strategic decision-making. Human Resource Management: Talent management, organizational behavior, leadership, employee relations, and performance management. Operations Management: Process improvement, supply chain management, production planning, and quality management. Marketing Management: Consumer behavior, brand management, digital marketing strategies, and market research. Financial Management: Corporate finance, investment strategies, risk management, and financial planning. Innovation and Entrepreneurship: Innovation management, start-ups, entrepreneurial ecosystems, and new product development. Sustainable Management: Corporate social responsibility, sustainability practices, and ethical management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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Marketing Strategy Through Social Media To Improve Sales Achievement Of Msmes In Bengkulu City (Case Study Of Nafoody's Catering) Arie Nugraha Pratama; Yudi Irawan Abi; Lydia Gustina Putri
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.470

Abstract

The rapid development of information and communication technology has transformed the way business owners market their products and interact with consumers. For Micro, Small, and Medium Enterprises (MSMEs), social media is not only a promotional tool but also a primary platform for building brand image and increasing sales. This study aims to analyze the marketing strategies implemented by the MSME Catering Nafoody’s through social media and to evaluate their effectiveness in improving sales performance. The research focuses on how Catering Nafoody’s utilizes various social media features such as Instagram, TikTok, Facebook, and WhatsApp Business to expand market reach and strengthen customer relationships.The research method used is a qualitative descriptive approach. Data were collected through in-depth interviews with the owner of Catering Nafoody’s, observations of promotional activities on social media, and documentation in the form of digital content and sales reports. Data analysis was carried out descriptively. The study also reviews elements of digital marketing strategy such as content creation and audience interaction.The results of the study indicate that Catering Nafoody’s marketing strategy focuses on using creative and interactive content to attract consumer attention, such as behind-the-scene production videos, customer testimonials, and collaborations with local micro-influencers. These strategies have been proven to increase the engagement rate on social media accounts and broaden the reach of potential audiences. Another factor supporting the success of this strategy is consistency in promoting products and responsive customer service through direct message features and WhatsApp Business. Overall, the study concludes that the implementation of marketing strategies through social media plays an important role in improving the sales performance of Catering Nafoody’s. Optimizing content, selecting platforms that match the target market, and the ability to adapt to digital trends are key to the success of this strategy. The results of this study are expected to serve as a reference for other MSME actors in developing effective, efficient, and sustainable digital marketing strategies in today’s era of digital transformation.
The Influence Of Gamification, Exclusive Promotions, And Consumer Trust On Customer Loyalty In Shopee E-Commerce (A Case Study Of Unived Bengkulu Students) Vandri Salomo Lumban Gaol; Tito Irwanto; M. Rahman Febliansa
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.471

Abstract

This study aims to determine the influence of gamification, exclusive promotions, and consumer trust on Shopee customer loyalty among students of Universitas Dehasen Bengkulu. The background of this research is based on the increasing competition among e‑commerce platforms that demands innovation in retaining user loyalty, where Shopee presents gamification features and exclusive promotions as its main strategies. The research method used a quantitative approach with descriptive and associative study types. The study sample consisted of 100 respondents who were active students of Universitas Dehasen Bengkulu and active Shopee users. Data were collected via an online questionnaire using Google Forms, then analyzed with the help of SPSS version 22 through validity and reliability tests, as well as multiple linear regression analysis to determine the influence of each variable. The results show that, partially, the variables gamification (X₁), exclusive promotions (X₂), and consumer trust (X₃) significantly influence customer loyalty (Y), with significance values of 0.044; 0.032; and 0.017 respectively (< 0.05). Simultaneously, the three variables significantly affect customer loyalty with an R² value of 0.698, meaning 69.8% of the variation in customer loyalty can be explained by these three independent variables. Based on the results, it can be concluded that gamification, exclusive promotions, and consumer trust play important roles in increasing Shopee customer loyalty. These findings imply that enhancing interaction, trust, and an engaging shopping experience can be effective strategies for retaining customers amid increasingly intense digital competition.
Analysis Of Factors Affecting Purchase Decisions At Kopi Janji Jiwa Bengkulu Rivaldo Dwi Ardiansyah; Neri Susanti; Dewi Harwini
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.478

Abstract

This study examines the factors influencing purchasing decisions at Kopi Janji Jiwa Bengkulu. The background is the significant development of the contemporary coffee industry and the high interest of the younger generation in coffee as part of a lifestyle. The study focuses on the variables of product quality, price, promotion, and service as factors suspected to influence purchasing decisions. This study aims to identify and analyze the partial and simultaneous influence of these four variables on consumer purchasing decisions at Kopi Janji Jiwa Bengkulu. The study used a quantitative method with a survey approach and data collection through a questionnaire with a Likert scale. The study population was Kopi Janji Jiwa consumers in Bengkulu with a sample of 100 respondents taken by purposive sampling. Data were analyzed using multiple linear regression with the help of SPSS version 26 to test the influence of product quality, price, promotion, and service variables on purchasing decisions. Product quality has a significant positive effect on purchasing decisions with a regression coefficient of 0.122 and a significance of 0.050. Consumers are more likely to buy coffee products with good quality including performance, taste durability, complete features, and reliability. Price has a significant negative effect (coefficient -0.377, p = 0.003). Promotion has a significant positive effect (coefficient 0.493, p=0.000). Service also has a significant positive effect (coefficient 0.496, p=0.000). Simultaneously, these four variables significantly influence purchasing decisions with a calculated F value of 108.064 (p=0.000) and a determination coefficient R² of 0.812, meaning that 81.2% of the variation in purchasing decisions can be explained by these factors.
The Influence Of Price And Product Quality On The Business Success Of Coffee Traders In Kepahiang Regency Sidik Maulana; Nirta Vera Yustanti; Kimas Kurniawan Tando Agung
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.490

Abstract

This study aims to analyze the effect of price and product quality on the business success of coffee traders (Toke Kopi) in Kepahiang Regency, both partially and simultaneously. This study uses a quantitative method with an associative-causal approach. The study population consisted of 75 active coffee traders, and a sample of 43 respondents was taken using a saturated sampling technique. Data were collected through questionnaires and then analyzed using multiple linear regression with the assistance of SPSS version 27. The results show that partially, price and product quality have a positive but not significant effect on business success. Simultaneously, the two variables also do not have a significant effect, with a significance value of 0.067 > 0.05 and a coefficient of determination (R²) of 12.6%. This indicates that 87.4% of other variables outside the study also influence business success, such as capital, marketing networks, and relationships with farmers. This study concludes that price and product quality are not yet the primary factors determining the business success of coffee traders in Kepahiang Regency.
Inovasi Jasmeen Florist Bengkulu Dalam Membangun Ketahanan Usaha Di Era Digital” Indriana Indriana; Silke Sachanovrissa; Dodi Hardinata
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.501

Abstract

This study analyzes the innovation strategies of Jasmeen Florist Bengkulu in building business resilience in the digital era. Using a descriptive qualitative approach through interviews, observations, and documentation, the study found that Jasmeen Florist successfully combined creativity, digital marketing, and community collaboration to enhance competitiveness and strengthen economic, social, and psychological resilience. The use of social media, online ordering systems, and creative visual content emerged as key success factors, supported by product diversification, local workforce empowerment, and adaptation to digital trends. These findings enrich the literature on digital entrepreneurship in the local florist sector and provide valuable insights for MSME practitioners, academics, and local governments in fostering an adaptive and sustainable creative business ecosystem.
The Effect Of Supervision And Work Discipline On Employee Performance At The General Criminal Investigation Directorate Office Of The Bengkulu Provincial Police Bara Calang Dewa; Yeni Herlina; Tito Irwanto; Iswidana Utama Putra
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.513

Abstract

The purpose of this study is to determine the effect of supervision and work discipline on the performance of employees at the Bengkulu Regional Police Criminal Investigation Directorate. The population in this study consisted of all 112 employees at the Bengkulu Regional Police Criminal Investigation Directorate, with a sample size of 112 employees. The sampling technique used was cluster sampling. The data analysis technique used multiple linear regression: Y = 23.319+0.166X1+0.015X2, meaning that if supervision and work discipline are increased by 100%, employee performance will be 0.166 and 0.015, respectively. The results of the study show that by comparing the Fcount value with the Ftable value, it is known that the Ftable value is 3.757 > 3.16 and it can be concluded that supervision and work discipline have a significant effect on employee performance at the Bengkulu Regional Police Criminal Investigation Directorate Office. Based on the partial test, it is known that supervision has a positive and significant effect on the performance of employees at the Bengkulu Regional Police Headquarters' General Criminal Investigation Directorate with a sig value of 0.004 < alpha (0.05), while work discipline has a positive and insignificant effect on the performance of the Bengkulu Regional Police Headquarters' General Criminal Investigation Directorate with a sig value of 0.810 > alpha (0.05)
The Effect Of Return On Assets, Debt To Equity Ratio, And Current Ratio On Profit Growth In Healthcare Companies Listed On The Idx For The 2019-2024 Period Yudi Yusup; Nita Fauziah Oktaviani; Ghaling Achmad Abdul Ghonisyah
Jurnal Pakar Manajemen Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v3i1.815

Abstract

This study aims to empirically examine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), and Current Ratio (CR) on profit growth in healthcare companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2024 economic fluctuation period. This study uses a quantitative design based on secondary data. The population includes all healthcare companies listed on the IDX. Sampling was conducted through a Non-Probability Sampling approach with a Purposive Sampling technique, resulting in a final sample of 17 companies. Data analysis was performed using a panel data regression method operated through Eviews 13 software. Hypothesis testing was evaluated using the F-test (simultaneous) and T-test (partial) at a significance level of α = 0.05. The results of the simultaneous test indicate that ROA, DER, and CR together have a significant effect on profit growth. Furthermore, the results of the partial test prove that the ROA and DER variables have a positive and significant effect, while CR has no significant effect on profit growth in healthcare companies.
Quantitative Analysis: Capital Structure, Company Size And Liquidity On Financial Performance At PT. Bank Artha Graha Internasional Tbk In 2014-2024 Gina Hermalianti; Rita Tri Yusnita; Selji Salgangga
Jurnal Pakar Manajemen Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v3i1.821

Abstract

This study aims to analyze the influence of Capital Structure, Company Size, and Liquidity on the Financial Performance of PT Bank Artha Graha Internasional Tbk for the 2014-2024 period. Financial performance is measured by the Return on Assets (ROA), Capital Structure by the Debt to Equity Ratio (DER), Company Size by Size = Ln, and Liquidity by the Loan to Deposit Ratio (LDR). The study used an associative quantitative method with secondary data from annual and sustainability reports. A sample of 44 companies was selected through purposive sampling. The analysis was conducted using the classical assumption test and multiple linear regression. Based on the results of the F test it shows that capital structure, company size, and liquidity simultaneously have a significant effect on financial performance. Based on the results of the T test it shows that capital structure has a significant positive effect on financial performance. Company size has a significant negative effect on financial performance. Liquidity has no a significant effect on financial performance.
The Influence Of Entrepreneurial Environment, Financial Support, And Business Networks On Students' Readiness To Start A Business Oscar Julius Gamaliel Tambunan; Rina Trisna Yanti; Suswati Nasution
Jurnal Pakar Manajemen Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v3i1.864

Abstract

Students’ entrepreneurial readiness is a strategic concern because entrepreneurship education in higher education is not always followed by the confidence and capability required to start a business. This study examines the partial and simultaneous effects of the entrepreneurial environment, financial support, and business networks on students’ entrepreneurial readiness at the Faculty of Economics and Business, Universitas Dehasen Bengkulu. An explanatory quantitative design was applied to a population of 593 active students in the third to seventh semesters. One hundred respondents were selected through purposive sampling using the Slovin formula with a ten percent margin of error. Data were collected through observation and a Likert-scale questionnaire, then analyzed using validity and reliability tests, multiple linear regression, determination analysis, partial tests, and a simultaneous test. The entrepreneurial environment had a positive and significant effect, with a coefficient of 0.335 and a significance value of 0.000. Financial support also had a positive and significant effect, with a coefficient of 0.475 and a significance value of 0.000, making it the strongest relative predictor. Business networks had a positive coefficient of 0.116 but were not statistically significant, with a significance value of 0.183. Simultaneously, the three predictors significantly affected entrepreneurial readiness, with an F value of 188.261 and an adjusted coefficient of determination of 0.850. The model therefore explained 85 percent of the variation in readiness. The findings emphasize integrated entrepreneurial support through a conducive environment, accessible financing, and more active, practical, and outcome-oriented business networks.
The Influence of Brand Image and Product Quality on Customer Loyalty Toward ASUS Laptops Among University Students in Tasikmalaya Regency Alwan Hisam; Herdianti Herdianti; Isyana Rahayu
Jurnal Pakar Manajemen Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v3i1.901

Abstract

The increasingly intense competition in the laptop industry requires companies to build a strong brand image and provide high-quality products to enhance customer loyalty. However, the pre-survey results indicated that customer loyalty among ASUS laptop users in Tasikmalaya Regency remains low, accompanied by suboptimal perceptions of the brand image and product quality. This study aims to analyze the influence of brand image and product quality on customer loyalty among ASUS laptop users in Tasikmalaya Regency. A quantitative method with an associative approach was employed, involving 100 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS. The findings reveal that both brand image and product quality have a positive and significant effect on customer loyalty, both partially and simultaneously. Among the two variables, product quality has the strongest influence on customer loyalty. The R Square value of 0.830 indicates that 83.0% of the variation in customer loyalty is explained by brand image and product quality, while the remaining 17.0% is influenced by other factors outside the scope of this study. These findings highlight the importance of strengthening brand image and improving product quality as effective strategies for enhancing customer loyalty, particularly among university students.

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