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Jurnal Riset Multidisiplin Edukasi
Published by PT. Hasba Edukasi Mandiri
ISSN : -     EISSN : 30629624     DOI : -
Core Subject : Education,
Other
Jurnal Riset Multidisiplin Edukasi adalah jurnal peer-review yang bertujuan untuk memfasilitasi pertukaran pengetahuan dan ide-ide inovatif di antara para peneliti, akademisi, dan praktisi dari berbagai disiplin ilmu. Kami menerima kontribusi ilmiah dalam bentuk artikel penelitian, tinjauan pustaka, studi kasus, dan laporan teknis yang mencakup berbagai bidang keilmuan, termasuk tetapi tidak terbatas pada: Sains dan Teknologi: Fisika, Kimia, Biologi, Matematika, Informatika, Teknik, dan Ilmu Lingkungan. Ilmu Sosial dan Humaniora: Sosiologi, Antropologi, Psikologi, Ekonomi, Pendidikan, Hukum, Sejarah, dan Filsafat. Kesehatan dan Kedokteran: Kedokteran, Farmasi, Kesehatan Masyarakat, Keperawatan, dan Ilmu Biomedis. Bisnis dan Manajemen: Manajemen, Akuntansi, Keuangan, Pemasaran, dan Kewirausahaan.
Arjuna Subject : Umum - Umum
Articles 677 Documents
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PENGARUH PRICE TERHADAP ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE SERTA TERHADAP REPURCHASE INTENTION KONSUMEN KOPI LOKAL KEKINIAN (KOPI TUKU DI JAKARTA) Ilham Rafii Priyambodo; Mohammad Rizan; Nofriska Krissanya
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.672

Abstract

This study examines the influence of price on electronic word of mouth (E-WOM) and brand image, and their effects on repurchase intention among consumers of contemporary local coffee, focusing on Kopi Tuku in Jakarta. Using a quantitative approach, data were collected via an online questionnaire from 287 respondents who had purchased Kopi Tuku at least five times in the past three months, lived in Jakarta, were over 17 years old, and actively used the internet and social media to obtain information about the brand. The data were analyzed using Structural Equation Modeling (SEM) with Lisrel 8.8 software. Results indicate that price has a significant positive direct effect on E-WOM, brand image, and repurchase intention. Furthermore, E-WOM positively influences both brand image and repurchase intention. These findings support the Stimulus-Organism-Response (SOR) theory, suggesting that price as a stimulus affects internal consumer perceptions (E-WOM and brand image), which in turn impact repurchase intention as the consumer’s response. This research contributes theoretically by enhancing understanding of consumer behavior in the local coffee market and offers practical recommendations for Kopi Tuku’s management to optimize pricing strategies, strengthen brand image, and encourage positive E-WOM to improve customer loyalty and sales. The study provides valuable insights for businesses competing in the growing market of modern local coffee consumers.
ANALISIS AKAD TABUNGAN EMAS DI PEGADAIAN SYARIAH DALAM PERSPEKTIF EKONOMI ISLAM(Studi Kasus Unit Pegadaian Syariah Mlati, Sleman, Yogyakarta) Aulia Faradita; Abdul Salam; Baiq Ismiati; Febrian Wahyu Wibowo
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.677

Abstract

This study aims to analyze the practice of gold savings products at the Mlati Sharia Pawnshop Unit from an Islamic economic perspective and to identify factors that influence customer interest in gold savings products. The background of this study is based on the phenomenon of increasing interest in gold investment because it is considered safe, stable, and profitable, but its implementation still leaves various problems related to contracts, transparency, and customer understanding of sharia principles. This study uses a descriptive qualitative approach method with data collection techniques in the form of interviews, observations, and documentation. Data analysis was carried out with the help of Atlas.ti software version 9. The research sources consisted of unit managers and customers who use gold savings. The results of the study indicate that the Mlati Sharia Pawnshop Unit has succeeded in implementing murabahah and wadi'ah contracts in gold savings appropriately and in accordance with Islamic economic values. However, it is necessary to increase public literacy so that understanding of sharia contracts can be more optimal in supporting the development of the Islamic economy in Indonesia. Customer interest is influenced by several factors, namely, level of understanding, ease of access, economic conditions, perceptions of investment security, and trust in institutions. The conclusion of this study confirms that Pegadaian Syariah has succeeded in presenting affordable, safe, and digital-based financial products, which are in line with the needs of modern society and in accordance with Islamic values. Gold savings at Pegadaian Syariah have great potential to be developed amidst the increasing public interest in sharia-based gold investment.
ANALISIS KINERJA KEUANGAN PADA PT INDOSAT OOREDOO HUTCHISON TBK SEBELUM DAN SESUDAH MERGER PERIODE 2020-2024 Agustinus Farrell Phanali; Ari Agung Nugroho; Darman Saputra
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.674

Abstract

This study aims to analyze the differences and assess the impact of the merger on the financial performance of PT Indosat Ooredoo Hutchison Tbk by comparing financial conditions before and after the merger during the 2020–2024 period. The merger represents a strategic move to strengthen the company’s position in Indonesia’s telecommunications industry. This research employs a quantitative approach using secondary data obtained from the company’s annual financial reports. The methods used include descriptive statistical analysis to observe trends in financial ratio changes, and the Wilcoxon Signed Ranks Test to identify significant differences between pre- and post-merger periods. The financial ratios analyzed include the Current Ratio, Quick Ratio, Debt to Assets Ratio, Debt to Equity Ratio, Total Assets Turnover, Fixed Assets Turnover, Return on Assets, Return on Equity, Gross Profit Margin, Net Profit Margin, and Earnings Per Share. The results show that most ratios experienced numerical improvement after the merger. However, the Wilcoxon test results indicate no statistically significant differences. This suggests that the merger has not yet had a significant impact on the company’s overall financial performance in the short term.
Analisis Penerapan Sistem Biaya Pesanan dalam Menentukan Harga Pokok Produksi pada PT BNA Indonesia Akhdan Ramadhan; Makin Delis Gea; Nazifa Awalia; Suryaman; Welhelmina Paulina Usboko
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.675

Abstract

Penentuan harga pokok produksi yang tepat merupakan aspek penting dalam menetapkan harga jual serta mendukung pengambilan keputusan manajerial, terutama bagi perusahaan yang beroperasi berdasarkan pesanan seperti PT BNA Indonesia yang bergerak di sektor manufaktur garmen. Tujuan dari penelitian ini adalah untuk mengevaluasi implementasi sistem biaya pesanan (job order costing) di PT BNA Indonesia dan menilai pengaruhnya terhadap keakuratan perhitungan harga pokok produksi. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi langsung, dan studi dokumentasi. Hasil analisis menunjukkan bahwa perusahaan telah menggunakan sistem biaya pesanan dalam kegiatan produksinya, namun masih terdapat kekurangan dalam pencatatan biaya overhead serta alokasi biaya tenaga kerja tidak langsung, yang dapat mengurangi ketepatan dalam perhitungan biaya produksi. Oleh karena itu, penelitian ini menyarankan adanya perbaikan pada sistem pencatatan biaya serta pemanfaatan teknologi informasi guna meningkatkan efisiensi dan ketepatan dalam proses perhitungan biaya. Dengan penerapan sistem biaya pesanan yang lebih baik, PT BNA Indonesia dapat meningkatkan daya saing melalui penentuan harga jual yang lebih akurat.
PENGARUH AKSESIBILITAS, FASILITAS, DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DI PANTAI TEMBERAN KABUPATEN BANGKA Septari Hikmawati; Sumar; Darman Saputra
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.676

Abstract

Tourism has become one of the industries capable of accelerating economic growth. This is evident from its role in providing employment, increasing income and living standards, and stimulating other productive sectors, making tourism a vital contributor to Indonesia's economy. This study aims to analyze and determine the influence of accessibility, facilities, and tourist attractions on tourists' revisit intention to Temberan Beach, Bangka Regency. A quantitative approach was used, involving 100 respondents selected through purposive sampling. The independent variables in this study are accessibility, facilities, and tourist attractions, while the dependent variable is revisit intention. Data were processed using multiple linear regression analysis with t-tests, F-tests, and the coefficient of determination (R²). The results of the multiple linear regression analysis yielded the equation: Y = 1.732 + 0.705X₁ + 0.472X₂ + 0.666X₃. Partially, the variables of accessibility and tourist attractions have a positive and significant effect on revisit intention, while the facilities variable has a positive but not significant effect. Simultaneously, accessibility, facilities, and tourist attractions have a positive and significant influence on tourists' revisit intention to Temberan Beach. The coefficient of determination (R²) is 88.9%, indicating that the variables studied explain 88.9% of the variation in revisit intention, with the remaining 11.1% influenced by other factors not included in this study.
INVESTIGATION OF THE ROLE OF SOCIAL MEDIA MARKETING IN INCREASING CONSUMERS' PURCHASE INTENTION IN BOTTELED DRINKING WATER Hana Nuraini; Usep Suhud; Dewi Agustin Pratama Sari
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.692

Abstract

The purpose of this study was to determine the effect of social media marketing, brand awareness, perceived value, and brand image on purchase intention of consumers of bottled drinking water. The research method used in this study is quantitative method by distributing questionnaires. Sampling using purposive sampling technique and obtained 250 respondents as a sample. This research was processsed using SPSS version 26.0 and SEM (Structural Equation Model) through AMOS to analyze and generate data from this study. The findings show that Brand Awareness, Perceived Value, Brand Image has positive and significant effect on Social Media Marketing. Social Media Marketing has positive and significant effect on Purchase Intention. Brand Awareness, Perceived Value, and Brand Image has no effect on Purchase Intention. This research provides important implications for management who need to improving their marketing strategy on social media to push the purchase intention of consumers.
GAYA BAHASA SARKASME DALAM KOLOM KOMENTAR DI AKUN TIKTOK @DEDYCOMBUZER KAJIAN SEMANTIK Dwi Aprilia; Fajar Setiawan; Fatmawati
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 6 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juni 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i6.693

Abstract

This study explores the use of sarcastic language style in TikTok comments on @DeddyCorbuzier’s account as a response to legal injustice issues in Indonesia. Employing a qualitative approach and content analysis method, the researcher identified eleven sarcastic comments reflecting expressions of disappointment, criticism, and social protest against unequal legal treatment, particularly between minor and major offenses. Sarcasm here functions as a form of implicit communication, often expressed through irony, mockery, and dark humor. The findings suggest that sarcasm serves not only as emotional expression but also as a creative and strategic medium to voice social criticism and demand justice in the digital era. This research contributes to the study of semantics and language style within the context of digital communication.
A PHENOMENOLOGICAL STUDY ON EMPLOYEES’ SUBJECTIVE EXPERIENCES OF E-HRM PRACTICES IN THE ERA OF DIGITAL TRANSFORMATION Dedy Putro Triyuwono; Ahmad Ihsanul Anhar; Sulastini; Syahrial Shaddiq
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.694

Abstract

The rapid rise of Industry 4.0 has driven organizations globally to adopt Electronic Human Resource Management (e-HRM) systems as part of digital transformation. Yet, in developing countries, e-HRM implementation still faces socio-cultural and structural barriers, often overlooked from employees’ subjective perspectives. This study explores how employees construct meaning and interpret everyday experiences with e-HRM practices in Indonesia. Using an interpretative phenomenological approach, data were collected through semi-structured interviews, participatory observations, and document analysis in a tech startup and a medium-scale manufacturing company. Purposive and snowball sampling captured diverse viewpoints. Thematic analysis revealed three key themes: perceived benefits and barriers of e-HRM technology, changing patterns of workplace social interaction, and the reconstruction of work identity in digital HR contexts. Verbatim quotations illustrate employees’ negotiation between efficiency and social connectedness. Theoretically, this research applies Symbolic Interactionism and Social Phenomenology to deepen understanding of subjective meaning-making in HR digitalization. Practically, the findings highlight the importance of adaptive, human-centered e-HRM strategies that balance technological automation with meaningful social ties. These insights offer organizations guidance to develop inclusive digital HR policies responsive to the realities of Industry 4.0.
A Leadership Capability Framework for Supporting Strategic Transformation and Employee Engagement: A Case Study in an Aerostructure Strategic Business Unit Dhilal Ahmad Sobarudin; Aurik Gustomo
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.695

Abstract

Amid its ongoing strategic transformation, the Aerostructure Strategic Business Unit (SBU) of XYZ Company, a pseudonym for an Indonesian aerospace company, faces the challenge of aligning leadership practices with its transformation goals and enhancing employee engagement. While corporate-level assessments indicated leadership and engagement challenges across the organization, no systematic analysis had previously been conducted at the SBU level, nor had a leadership framework been specifically developed to address these needs. This study developed a Strategic Leadership Capability Framework (SLCF-Aero), synthesized from established leadership capability literature and tailored to the dynamic leadership practices emerging during the SBU’s transformation and employee engagement efforts. The framework’s relevance and impact were explored through empirical analysis of employee perceptions and engagement outcomes, using Partial Least Squares (PLS-SEM) on survey data from 42 employees. The findings reveal varied employee perceptions of leadership practices across the SLCF-Aero domains. Notably, only the People-First Orientation exhibited a statistically significant positive relationship with employee engagement. Nevertheless, the overall framework provides a relevant foundation for guiding leadership practice development within the SBU and supporting its transformation and engagement objectives. Moreover, it highlights the potential for such frameworks to inform leadership learning and the evolving practice of leadership within organizational change contexts.
DIGITAL MARKETING STRATEGIES FOR STARTUPS: A SYSTEMATIC LITERATURE REVIEW Mahmudatun Hasanah
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.696

Abstract

This study explores the effectiveness of digital marketing strategies for startups, comparing them with traditional marketing approaches. In today’s competitive business landscape, digital marketing has become a crucial tool for startups due to its cost-effectiveness, scalability, and ability to provide measurable results. The research highlights key digital marketing strategies such as social media marketing, SEO, content marketing, and influencer collaborations, focusing on their ability to drive ROI, increase brand awareness, and foster customer engagement. The findings suggest that startups can significantly benefit from digital marketing due to its ability to precisely target audiences, track performance in real-time, and offer personalized customer experiences. In contrast, traditional marketing methods, while still relevant in certain contexts, lack the flexibility and data-driven capabilities that digital marketing provides. This study emphasizes the importance of adopting digital marketing strategies tailored to startups’ needs, and the necessity of staying adaptable in the rapidly evolving digital space.

Page 29 of 68 | Total Record : 677

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