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Journal of Law, Social Science, and Management Review
Published by Utami Publisher
ISSN : -     EISSN : 30646006     DOI : https://doi.org/10.70963/jlsmr.v1i2
Core Subject : Economy, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media
Law: Legal theory, constitutional studies, human rights, and legal reforms. Social Sciences: Geography, Sociology, Education, Political Science, Communication science, Policy, Public Administration, Social Review, Art, History, Philosophy, Anthropology . Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resource Management, Marketing Management, Strategic Management, Quality Management Training and Development.
Arjuna Subject : Umum - Umum
Articles 51 Documents
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"DITARIK" The Impact of @Dehasen’s Creative Instagram Content on Brand Image Dehasen University, Bengkulu City Assah Nurhasanah; Dzakwan Haidar Muflih; Rafi Zahran Adiba
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the influence of creative content on Instagram @dehasen towards the brand image of Dehasen University, Bengkulu City. The study aims to determine the influence of creative content in shaping a positive image of the university on social media. The method used is a quantitative approach with descriptive methods. The sampling technique was carried out randomly using systematic random sampling. Data were obtained through questionnaires and analyzed using statistical methods based on a positivist approach. The results of the study indicate that creative content on Instagram @dehasen has a positive effect on the brand image of Dehasen University, Bengkulu City. The R-Square value of 0.412 indicates that Creative Instagram Content was able to influence Brand Image by 41.2%, while the remaining 58.8% was influenced by other factors outside the study. The t-test results obtained a significance value of 0.000
The Effect Of Digital Communication On Consumer Trust In The @Kembangtahuabbah Instagram Account Felzi Hijrah Pratami; Aditya Anugrah Pratama; Taufik Hidayat Akbar
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.788

Abstract

Instagram social media is one of the effective digital platforms used as a means of communication and business promotion in today's modern era. This study aims to identify the influence of digital communication on consumer trust in the Instagram account @kembangtahuabbah. The research method used is descriptive quantitative by distributing questionnaires to the account's followers. Data analysis was carried out using SmartPLS 4 software through outer model and inner model testing. The results of the validity test showed that all indicators were valid based on fulfilling the requirements of outer loading > 0.70, AVE value > 0.50, and HTMT value < 0.90. The results of the reliability test also proved the research construct was reliable with Cronbach's Alpha and Composite Reliability (rho_c) values > 0.70. Finally, the results of the simple linear regression test showed that digital communication had a positive and significant effect on consumer trust, evidenced by the T-statistic value of 0.000 < 0.05) and a path coefficient of 0.768. The R-square value of 0.590 indicates that digital communication contributes 59% to explaining the variance in consumer trust. The study concludes that digital communication on the @kembangtahuabbah Instagram account significantly contributes to increasing consumer trust. Theoretically, there are empirical findings in this study that not only run in line with the conceptualization of digital public relations, but also provide very strong confirmation of Trust Theory.
Analysis Of Students’ News Writing Ability On Ctzone Dehasen Online Media Ade Fitra; Vethy Octaviani; Maryaningsih Maryaningsih
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.811

Abstract

This study is motivated by the importance of news writing ability for Communication Science students in responding to the development of online media as a space for journalistic practice. Ctzone Dehasen Online Media serves as a platform for students of Dehasen University Bengkulu to directly develop their news writing skills. However, students’ writings still show variations in terms of information completeness, objectivity, journalistic language, and writing style. This study aims to describe students’ news writing ability on Ctzone Dehasen Online Media. This research used a descriptive qualitative approach. Data were collected through observation, interviews, and documentation. The research informants were students who actively wrote news articles for Ctzone Dehasen. The data were analyzed through the stages of data collection, data reduction, data presentation, and conclusion drawing. The results show that students’ news writing ability is fairly good. In terms of message mastery, students are able to select relevant topics, create interesting titles, and fulfill the elements of who, what, when, where, why, and how. In terms of objectivity, students attempt to present information based on facts and avoid personal opinions. In terms of journalistic language and writing style, students use simple, concise, clear, communicative, and easy-to-understand language for readers. Nevertheless, students still need to improve data accuracy, language consistency, and objectivity in order to produce more professional news articles.
The Branding Strategy Of @Yinyin.Nlw In Marketing Tiktok Affiliate Products Sesvina Apriantika; Anis Endang Sri Murwani; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.825

Abstract

This study examines the branding strategy of TikTok account @yinyin.nlw in marketing TikTok Affiliate products. The research used a descriptive qualitative approach through content observation, interviews, and documentation. The AIDA model was applied to understand persuasive communication in promotional content. The findings show that @yinyin.nlw builds branding through relatable hooks, personal storytelling, direct demonstrations of one set fashion products, and non-coercive purchase invitations. Consistency in one product category, casual communication, and detailed explanations about material, design, price, and benefits strengthen audience trust and encourage purchase decisions..
An Analysis of Rian Fahardhi Personal Branding as a TikTok Content Creator Dea Ananda Ambarwati; Sapta Sari; Yanto Yanto
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.826

Abstract

This study analyzes Rian Fahardhi personal branding in building a career as a TikTok content creator. The research used a qualitative descriptive approach through observation of ten posts uploaded to @rianfahardhi from May 2025 to May 2026, documentation, and literature review. The analysis applied Peter Montoya eight personal branding concepts: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings show that Rian builds his digital identity through consistency in social issues, education, public policy, and youth-related phenomena. His critical, communicative, and authentic style strengthens his positioning as the “President of Gen Z.”.
Transformation of RRI Bengkulu Public Relations in Strengthening Audience Relations in the Media Convergence Era Raypaldo Agustian; Martha Heriniazwi Dianthi; Dilmai Putra
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.827

Abstract

PeThis study examines the transformation of Public Relations at RRI Bengkulu in strengthening audience relations in the era of media convergence. The research is motivated by the shift of public broadcasting communication from one-way dissemination to a more dialogic, interactive, and participatory digital model, particularly through Instagram. This study employed a descriptive qualitative approach using in-depth interviews, observation, and documentation. The findings reveal three main strategies: multimedia strategy through vertical videos, images, audio, and text; multichannel strategy through radio, Instagram, TikTok, Facebook, YouTube, official website, and off-air activities; and multiplatform strategy to expand audience reach and participation. These strategies make RRI Bengkulu public relations more adaptive, responsive, and audience-oriented
The Effect of TikTok Advertising Exposure on Generation Z Purchase Intention at Dehasen University Dos-q Cincin Talafebher; Anis Endang SM; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.843

Abstract

TikTok has developed from a short-form video platform into an influential digital advertising channel for Generation Z consumers. Its personalized, interactive, visually engaging, and commerce-integrated content enables advertisements to attract attention and stimulate purchase interest quickly. This study examines the effect of TikTok advertising exposure on the purchase intention of Generation Z students at the Faculty of Economics and Business, Dehasen University Bengkulu. The study employed a quantitative survey approach. Data were collected through a five-point Likert scale questionnaire containing nine statements for advertising exposure and nine statements for purchase intention. The respondents consisted of 85 students selected from a population of 550 students. Participants were required to belong to Generation Z, actively use TikTok, have encountered advertisements on the platform, and possess experience or interest in online purchasing. The data were analyzed using validity and reliability tests, descriptive statistics, a normality test, simple linear regression, Pearson correlation, the coefficient of determination, and a t test. The findings demonstrate that TikTok advertising exposure has a positive and significant effect on Generation Z purchase intention. The calculated t value of 9.3804 exceeded the critical value of 1.989, with a significance level of 0.000. The correlation coefficient of 0.7174 indicates a strong relationship, while the coefficient of determination of 51.46 percent shows that advertising exposure explains more than half of the variation in purchase intention. These findings confirm that greater frequency, duration, and attention to TikTok advertisements increase students’ tendency to seek information, consider products, and intend to purchase the advertised products..
Rakyat Bengkulu’s Transformation from Print to Digital: Editorial Adaptation in the Disruption Era Tiara Desri Meisena; Martha Heriniazwi Dianthi; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.844

Abstract

PThe rapid development of digital technology has changed public information consumption patterns and encouraged print media organizations to adapt in order to remain relevant within an increasingly competitive media industry. This study aims to analyze the transformation of Harian Rakyat Bengkulu from print media to digital media and to identify forms of editorial adaptation during the disruption era. The study employed a descriptive qualitative approach, with data collected through interviews, observation, and documentation. The analysis was based on five dimensions of media convergence: technology, multimedia content, ownership, collaboration, and coordination. The findings show that the transformation of Harian Rakyat Bengkulu has taken place through the use of a news website, electronic newspaper, and social media as information distribution channels. Technological convergence is the most dominant aspect because digital devices have accelerated news production and distribution while expanding audience reach. Ownership convergence also plays an important role through management policies, technological investment, and corporate strategies designed to respond to the decline of print readership. Collaboration is reflected in the establishment of a digital team and cooperation with other media organizations within the same network. However, multimedia content development remains limited because digital news still relies mainly on text and photographs, while video, audio, infographics, and interactive content have not been used optimally. Coordination between print and digital editorial teams also needs to be strengthened. The study concludes that the transformation has progressed, but its sustainability requires greater content innovation, improved human resource competence, and more integrated editorial management.. terintegrasi.  
Determinants Of Financial Well-Being Among Married Individuals In Indonesia Based On Financial Product Inclusion: Evidence From IFLS-5 Chairunnisya Syafira Ramdhan; Safina Izzatul Ulya; Rosy Putri Silaen
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.850

Abstract

Financial product inclusion is an important agenda for welfare equality, yet the relationship between access to financial products and the financial well-being of married individuals requires a more specific explanation. This study aims to analyze the effect of financial product inclusion on the financial well-being of married individuals in Indonesia using two indicators: economic status level as an objective measure and life satisfaction as a subjective measure. The data were drawn from the fifth wave of the Indonesia Family Life Survey in 2014, covering 2,225 observations of married individuals. The main variables include loan amount, pension fund, government health insurance, and cooperative participation, with controls for age, gender, residential area, education, home ownership, electricity access, ownership of a certificate of poverty, and individual consumption expenditure. The analysis employed ordered logit and probit models with marginal effects. The results show that loans, pension funds, and cooperatives significantly increase the probability of being in a better economic status, while government health insurance is not significant for this indicator. For life satisfaction, pension funds and government health insurance have significant effects, whereas loans and cooperatives are not significant. These findings indicate that financial products perform different welfare functions across objective economic and subjective satisfaction dimensions.
Quantitative Analysis Of Psychological Well-Being And Workplace Resilience On Employee Performance At The Tasikmalaya City Department Of Communication And Informatics Nabila Wanda Dwi Putri; Mila Karmila; Ghaling Achmad Abdul Ghonisyah
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.892

Abstract

This study aims to analyze the influence of Psychological Well-Being and Workplace Resilience on Employee Performance at the Tasikmalaya City Department of Communication and Informatics. This study employed a quantitative method with a causality approach. The research sample was 45 respondents who were employees at the Tasikmalaya City Department of Communication and Informatics using a saturated cencus technique. The data analysis tool used in this study was multiple linear regression analysis using SPSS version 25. The results of the study indicate that simultaneously Psychological Well-Being and Workplace Resilience have a significant effect on employee performance at the Tasikmalaya City Department of Communication and Informatics. Partially, Psychological Well-Being has a significant effect on employee performance. Partially, Workplace Resilience has a significant effect on employee performance.

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