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Journal of Management
Published by Yayasan Pendidikan Belajar Berdikari
ISSN : -     EISSN : 30263239     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 184 Documents
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Digital Marketing Strategy in Efforts to Increase ROBAKA Sales Turnover in Karawang MSMEs in the Digitalization Era Yani, Dini; Isyanto, Puji; Rosmawati, Ery; Apriani, Zenita; Yudha Rahman, Shandikha Arya
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Toast is a food that is quite popular at all age levels. Consumers can choose a flavor variant that suits their taste. This type of food can be found in several places, including on Jl. HS Ronggo Waluyo No. 72 Sukaharja, East Telukjambe, Karawang. This research uses a qualitative descriptive method with data collection methods using interviews, observation, and decision techniques. The digital marketing carried out by Roti Bakar ROBAKA includes marketing efforts that use electronic devices or the internet. Search Engine Marketing (SEM) Search Engine Marketing, Content Marketing, content automation, social media marketing, and display advertising. The owner of Roti Bakar ROBAKA utilized the existing social media business TikTok and then started making posts with applications and layouts that attracted attention. Posts can be tailored to interesting promotional themes, for example, related to Buy 2 get 1 free, 30-50% discount with applicable conditions or other important dates and days.
Motivation And Job Satisfaction In Employees Krishernawan, Indra; Yudiani, Ema; Saiyed, Rahma; Manda, Darmawati; Yanto Rukmana, Arief
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Important components of the industrial workplace include work motivation, job satisfaction, interpersonal relationships, and non-financial rewards. The purpose of this study is to look into how various motivational factors affect leaders' and employees' communication and cooperation, as well as how non-financial incentives and interpersonal relationships affect workers' job satisfaction and work motivation in the electronics manufacturing sector. Purposive sampling was used in the study to select 91 respondents who worked for Indonesian companies that manufactured electronics. Structural Equation Modelling (SEM) was used to analyse the data that was gathered, and the SmartPLS 3.0 analysis tool was helpful in this process. The findings indicate that employee work motivation is significantly impacted by non-financial incentives. In other words, offering non-monetary rewards by top business executives raises worker motivation. The study's results also demonstrate that interpersonal relationships have no appreciable impact on workers' motivation for their jobs. This indicates that employees' levels of motivation at work are not directly influenced by the interpersonal relationships that exist between them and their bosses. Additionally, the study discovered that employee job satisfaction is significantly impacted by work motivation.
Government Strategies On Co-Operatives During The Covid-19 Pandemic In Supporting Economic Resilience Dalimunthe, Anantha Andhikatama; Suwito; Tumanggor, Muliahadi; Asmoro, Novky
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Pandemic disease outbreaks are one of the non-physical non-military threats with a public safety dimension, when the covid-19 pandemic that occurred in early 2020 affected the world economy as well as in Indonesia, one of the affected sectors was the Cooperative, especially regarding finance. This study uses Lykke's strategy theory which includes 3 (three) aspects of Ends (Purpose) explaining "what" is to be achieved, Ways (Ways) strategic concepts / actions and Means (Means) explaining what specific resources will be used in applying concepts to achieve goals that must be balanced there will be no risk with descriptive qualitative methods this paper discusses how the strategies implemented by the government in helping Cooperatives during the Covid-19 Pandemic in supporting Indonesia's economic resilience, the results obtained between the three policies issued by the government have been implemented by the institutions concerned have been balanced and the risks have been minimal and the strategy has been running in helping Cooperatives during the covid-19 pandemic
Customer Satisfaction And Product Quality Maryoso, Slamet; Hamzah, Ramadhani; Astri, Fitriyah; Yanto Rukmana, Arief; Apramilda, Riesna
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study project aims to understand (1) the effect of product quality on customer satisfaction in Sukabumi Mixue Beverage Product consumers. (2) the impact of pricing on customer happiness among Sukabumi Mixue Beverage Product customers (3) the impact of product quality on customer loyalty among Sukabumi Mixue Beverage Product customers (4) the impact of price on customer loyalty (5) the impact of Customer Satisfaction on Customer Loyalty in Sukabumi Mixue Beverage Product Users (6) The impact of Product Quality on Customer Loyalty via Customer Satisfaction in Sukabumi Mixue Beverage Product Consumers (7) The effect of price on customer loyalty as measured by customer satisfaction in Sukabumi Mixue Beverage Product consumers. This research endeavor employs both an associative and quantitative approach. This research activity's demographic consists of Mixue beverage drinkers in the Sukabumi area. While the sample is made up of Sukabumi residents who have purchased and consumed Mixue beverage goods more than once and are over the age of 15, the total number of respondents is 88. The route analysis technique was utilized to analyze the data. Product Quality (X1) has a positive and significant effect on Customer Satisfaction (Z), Price (X2) has a positive and significant effect on Customer Satisfaction (Z), and Customer Satisfaction (Z) has a positive and significant effect on Customer Loyalty (Y). Product Quality (X1) also has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z), and Price (X2) has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z). These findings are the outcome of the analysis of this research activity
How Do Brand Awareness and Inovation Influence Purchasing Decisions Anam, Chairul; Rahayu, Betty; Nurhayati, Wina
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

In order to improve consumer purchase decisions, this study attempts to investigate if brand awareness can moderate promotional activities, product quality, and product innovation. The study was carried out at PT Dharma Satya Nusantara, a new wood product craftsman company. Causal associative method in quantitative research. Purposive sampling was used in the questionnaire-based data gathering process, which had 142 respondents. analysis of data with the Smart PLS 3.0 software. The study's findings demonstrate that while brand awareness is a moderating variable, there is insufficient data to support its ability to regulate marketing campaigns, product innovation, and quality in order to influence customer purchase decisions. Nonetheless, it has been demonstrated that brand awareness can predict consumer purchasing decisions more accurately than other factors. By strengthening brand recognition as a predictor, boosting promotional activities, and enhancing product quality, the study's findings aid in efforts to enhance purchasing decisions
The Influence Of Transformational Leadership And Organizational Climate On The Performance Of Civil Servants In The Regional Secretariat Of Maros District Hamid, Hendrawati
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study was to investigate the impact of transformative leadership and organizational climate on the performance of Civil Servants (PNS) in the Secretariat of the Regional Government of Maros Regency, South Sulawesi Province. This study attempts to determine how much each influence of transformational leadership and organizational climate has on civil servant performance, as well as how much influence transformational leadership and organizational climate have on public servant performance simultaneously. The descriptive method with a quantitative approach was utilized in this study, with analysis based on the PLS-SEM SmartPLS 3.0 tool. The research population includes all government servants, and the sample includes 31 civil servants from Echelons IV, III, and II. The findings revealed that transformational leadership has a significant and strongest effect on civil servant performance, followed by organizational climate, and then the effect of transformational leadership and organizational climate both having a significant effect on civil servant performance
Financial Literacy In The MSME Sector Moridu, Irwan
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study was to evaluate the relationship between financial literacy, locus of control, and financial inclusion and the financial behaviour of MSME actors in the Central Market Environment of Luwuk Banggai Regency. The study was carried out with the help of SEM (Structural Equation Modelling) analysis tools and the PLS (Partial Least Square) approach on 55 samples of MSME actors. The findings of testing the hypothesis suggest that financial literacy and financial inclusion have a favourable impact on financial behaviour. Furthermore, financial literacy, locus of control, and financial inclusion all have an impact on financial behaviour. This demonstrates that financial literacy, locus of control, and financial inclusion all play a vital role in shaping the financial behaviour of MSME actors in the Luwuk Banggai Regency's Central Market Environment
The Role Promotion and Location On Purchase Decisions Rusdi Walinono, Andi
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study is to see how promotion and location affect purchasing decisions at Café Andju Pangkajene Regency. According to the findings of this study, promotion and location have a partially significant effect on purchase decisions at Café Andju Pangkajene Regency. At Café Andju Pangkajene Regency, promotion and location both have a big impact on purchasing decisions.
Tigawasa Buleleng Tourism Village Development Tri Sutaguna, I Nyoman
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Since Tigawasa Village issued Perdes No.65 of 2020 to conserve the declining bird population, residents who work as bird attractors have been concerned that their jobs may be destroyed. The goal of this research is to explain how birds and humans may cohabit with reciprocal advantages, as demonstrated by sustainability and ecotourism campaigners in Tigawasa Village, Buleleng, Bali. The descriptive qualitative method was used in this study, with data collected through a literature review. The involvement of people who already understand the value of sustainability, in this example, Bamboo Plaiting, is critical to the success of ecotourism management in Tigawasa Village.
How Satisfied Is The Samarinda Community With Parking Services Sari, Ade Risna
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The study is concerned with public satisfaction with alternate parking options accessible near the Samarinda Wisatadi Object. Because of the high number of visitors or visitors of the Tourist Objects who come to the tourist spot without knowing the actual number, the population of this study is uncertain. As a result, the sample was tallied using the lemeshow formula, yielding at least 88 responses. The research method employed is quantitative, with data collected using questionnaires and supplemented with interview results. Simple regression algorithms are utilized for data analysis. The research findings indicate that the full hypothesis has been accepted because the test results are both positive and significant

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