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Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Published by Politeknik Negeri Jakarta
ISSN : 20853262     EISSN : 27757374     DOI : https://doi.org/10.32722/snrtbisnis
Core Subject :
Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE merupakan konferensi yang berskala nasional yang diadakan setiap tahunnya oleh Jurusan Administrasi Niaga Politeknik Negeri Jakarta. Konferensi ini bertujuan untuk menjadi ajang pertemuan ilmiah para peneliti, akademisi, dan praktisi dari dunia industri untuk berdiskusi dan mempublikasikan hasil penelitian dan penerapan teknologi terkini.
Arjuna Subject : -
Articles 238 Documents
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Pengaruh Live Streaming Shopping dan Flash Sale terhadap Keputusan Pembelian TikTok Shop Putri Ayuning Wardani
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7446

Abstract

The rapid development of social commerce has transformed consumer purchasing behavior, particularly through the TikTok Shop platform, which integrates live streaming shopping and flash sale as digital marketing strategies. This study aims to examine the influence of live streaming shopping and flash sale on purchasing decisions on the TikTok Shop platform. A quantitative approach was employed by distributing online questionnaires through Google Forms to 100 Generation Z TikTok Shop users selected using a purposive sampling technique. The collected data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4 software. The findings indicate that flash sale has a positive and significant effect on purchasing decisions, whereas live streaming shopping does not have a significant effect on purchasing decisions. These results suggest that Generation Z consumers tend to prioritize the economic benefits offered through promotional programs over the interactive shopping experience provided by live streaming shopping. Theoretically, this study contributes to the development of digital marketing and social commerce literature by providing empirical evidence regarding the effectiveness of promotional strategies in influencing purchasing decisions. Practically, the findings offer valuable insights for business practitioners to optimize flash sale programs while improving the quality of live streaming shopping in order to enhance consumer purchasing decisions on the TikTok Shop platform.
Pengaruh Hedonisme dan Religiusitas Terhadap Perilaku Konsumtif Mahasiswa IAIN Ash-Shiddiqiyah Siti Soleha; Tetiana Fitrianingsih
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7536

Abstract

Consumptive behavior among university students has become increasingly prominent due to the rapid development of digital technology, social media, e-commerce, and digital payment services. This study aims to examine the influence of hedonism and religiosity on the consumptive behavior of students at IAIN Ash-Shiddiqiyah. This research employed a quantitative correlational approach involving 55 active students selected using simple random sampling. Data were collected through a Likert-scale questionnaire and analyzed using IBM SPSS with validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The findings indicate that hedonism has a positive and significant effect on consumptive behavior (t = 7.181; p < 0.05). Religiosity has a negative but statistically insignificant effect (t = –1.319; p > 0.05). Simultaneously, hedonism and religiosity significantly influence consumptive behavior (F = 26.048; p < 0.05). The coefficient of determination (R² = 0.500) indicates that 50% of the variation in consumptive behavior is explained by the two independent variables, while the remaining 50% is influenced by other factors. The results suggest that hedonistic lifestyle plays a dominant role in shaping students' consumptive behavior, whereas religiosity has not yet become a significant controlling factor.
Literatur Review: Pengaruh Akuntansi Sumber Daya Manusia Terhadap Kinerja Keuangan Leilanirma Gantari Ariyafan
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7577

Abstract

Corporate financial performance is not solely determined by physical assets and financial capital, but is also significantly shaped by the quality of human capital management and reporting. This article presents a systematic literature review of 15 empirical studies published between 2020 – 2025, with the aim of examining the firm characteristics that influence human resource accounting (HRA) disclosure levels, the variation in HRA disclosure practices across industries and countries, and the impact of HRA disclosure on financial performance and firm value. The findings reveal that firm size in the most consistent factor in driving HRA disclosure levels, while profitability, leverage, firm age, and ownership structure exhibit varying degrees of influence depending on industry context and regulatory environment. Furthermore, in terms of disclosure practices, Indonesia leads HRA disclosure, although such practices remain largely voluntary and non-standardized. In terms of impact, HRA adoption contributes positively to profitability and firm asset value, though its relationship with firm value remains complex and is shaped by market perception. This study underscores the necessity of regulatory standardization in HRA to promote consistency in human capital reporting at both the national and international levels.
Implementasi Link and Match Dalam Kurikulum SMKN 20 Jakarta Najib Bassya; Nur Busyra
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7589

Abstract

The high unemployment rate among vocational high school (SMK) graduates, triggered by a mismatch between student competencies and the needs of the workforce, highlights the importance of optimally implementing a link and match strategy. This study aims to examine the implementation of this strategy in the curriculum at SMKN 20 Jakarta using a descriptive qualitative approach. The findings indicate that the school has aligned its curriculum with industry partners through collaborative partnerships, including with the Muammalat Institute, PT. Zahir Internasional, PT. Midi Utama Indonesia Tbk, and BIB Computer. This strategy is implemented through industry involvement in curriculum design, project-based learning, guest teacher programs, and strengthening teaching factories. These efforts are also supported by the implementation of BNSP-licensed competency certification and a structured Field Work Practice (PKL) program. Overall, the research results indicate that the implementation of the link and match strategy at SMKN 20 Jakarta is able to narrow the gap between graduate skills and industry demands while simultaneously improving students' readiness and competitiveness in the workforce.
Strategi Pengembangan Program Panggung Pameran Berdasarkan Preferensi Pengunjung pada INDOCOETECH 2025 Ashila Majid; Fatimah Nur Rahmadani; Nur Syazhlina Hidayat
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7590

Abstract

Stage programs at Meetings, Incentives, Conventions, and Exhibitions (MICE) events are a key point of interaction that influences visitor satisfaction and the overall quality of the event. This study aims to assess visitor preferences regarding the featured programs held at the Technoforia Stage and Biznovation Stage during Indocomtech 2025, Indonesia’s largest technology exhibition, which will take place at the Indonesia Convention Exhibition (ICE) in BSD City from October 30 to November 3, 2025. The study employed a quantitative approach, collecting data via questionnaires administered to 100 randomly selected visitors. Descriptive analysis and exploratory factor analysis (EFA) revealed that competition-based programs—specifically the National ICT Olympiad (OTN) (84%) and the cosplay competition (76%)—received the highest engagement rates at the Technoforia Stage, while the NVIDIA RTX AI Talkshow (88%) was the program with the highest level of interest at the Biznovation Stage. The analysis also identified three main dimensions of visitor preferences: competitive and entertainment programs, technology-based educational content, and formal education focused on AI and technology. Based on these findings, this study proposes a framework for developing exhibition programs that focuses on visitor segmentation, multidimensional experience design, and continuous quality improvement. This framework provides practical guidance for Professional Exhibition Organizers (PEOs) on how to improve service quality, strengthen visitor engagement, and enhance the strategic value of MICE exhibitions in Indonesia’s tourism and hospitality sectors.
Tantangan Mewujudkan Pendidikan yang Bebas Diskriminasi Terhadap Peserta Didik Disabilitas: Studi Etnografi di SMA Cahaya Medan Vinta Ito Manik; Ratih Baiduri; Supsiloani Supsiloani
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7598

Abstract

The study is motivated by the growing development of inclusive education practices in Indonesia, which involve not only educational access but also social acceptance, cultural relations, and the lived experiences of students with disabilities within school life. .This research employs a qualitative method with a social anthropology approach. Data were collected through observation, in-depth interviews, and documentation. Research informants consisted of the principal, teachers, counseling teachers, students with disabilities, and non-disabled students. Data were analyzed using domain and taxonomic analysis developed by James P. Spradley to identify cultural meanings and patterns of social relations within the school environment. The findings reveal that SMA Cahaya Medan has implemented inclusive education by integrating students with disabilities into regular classrooms and providing equal opportunities in both academic and non-academic activities. The school's inclusive culture is reflected in positive social acceptance, teacher support, active participation of students with disabilities in organizations and extracurricular activities, and the development of values that respect diversity. However, the study also found that ableist practices persist in the form of stereotypes, assumptions of incapability, overprotective treatment, and jokes that reinforce labeling toward students with disabilities. The challenges in realizing discrimination-free education stem not only from limitations in facilities and understanding of disability but also from social constructions that position disability as different from socially accepted standards of normal ability.
Pengaruh Komunikasi Interpersonal Terhadap Kepuasan Pelanggan Yang Dimediasi Oleh Fasilitas Pelayanan (Studi Kasus di KBIHU Tarbiyatul Islamiyah) Daneswara Jayalaksana; Risya Zahrotul Firdaus; Laras Afifah
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7600

Abstract

This study aims to analyze the influence of interpersonal communication on service facilities, the influence of interpersonal communication on pilgrim satisfaction, the influence of service facilities on pilgrim satisfaction, and examine the role of service facilities as a mediating variable in the relationship between interpersonal communication and pilgrim satisfaction at KBIHU Tarbiyatul Islamiyah. The study used a quantitative approach with a survey method. The study population was 500 alumni of the 2022–2026 Hajj pilgrims, while the study sample was 248 respondents selected using a purposive sampling technique. Data collection was carried out by distributing questionnaires using a six-point Likert scale, then analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the help of SmartPLS 4.0. The results showed that interpersonal communication had a positive and significant effect on service facilities and pilgrim satisfaction. Service facilities also had a positive and significant effect on pilgrim satisfaction. In addition, service facilities were proven to partially mediate the effect of interpersonal communication on pilgrim satisfaction. Thus, all research hypotheses were accepted. The research findings show that improving the quality of interpersonal communication supported by adequate service facilities can increase the satisfaction of the congregation at KBIHU Tarbiyatul Islamiyah.
Pengaruh Fleksibilitas Kerja dan Komunikasi Digital terhadap Produktivitas Karyawan di Perusahaan X Marisha Putri Aisiyah; Windi Nur Apriliya; Haris Machmudi; Dewi Mariam; Elfina Hima Damayanti
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7621

Abstract

This study aims to analyze the effect of work flexibility and digital communication on employee productivity in the hybrid working system at Company X. The development of digital technology and changes in work patterns have encouraged companies to implement more flexible work systems supported by digital communication to improve employee productivity. This study employed a quantitative method with an explanatory approach. The population consisted of 50 employees, all of whom were selected as respondents using a total sampling technique. Data were collected through questionnaires and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The results indicate that work flexibility has a positive and significant effect on employee productivity, with a t-statistic value of 2.403 and a p-value of 0.008. Furthermore, digital communication also has a positive and significant effect on employee productivity, with a t-statistic value of 6.071 and a p-value of 0.000. The findings reveal that digital communication is the most dominant variable affecting employee productivity. Therefore, companies need to optimize the implementation of work flexibility and strengthen digital communication systems to enhance employee productivity in the hybrid working era.
Pengaruh Stres Kerja Terhadap Kepuasan Kerja Perawat di Rumah Sakit Kota Surabaya Amira Ranum Sari; Daisy Marthina Rosyanti
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7688

Abstract

Nurses' job satisfaction is an important aspect of healthcare services because it influences the quality of care provided to patients. The high work demands faced by nurses make work stress one of the factors that is assumed to affect job satisfaction. However, the effect of work stress on nurses' job satisfaction in hospitals in Surabaya City still requires further investigation. This study aimed to analyze the effect of work stress on nurses' job satisfaction in hospitals in Surabaya City. This study employed a quantitative approach using a purposive sampling technique. The sample consisted of 83 nurses working in hospitals in Surabaya City. Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method. The results showed that work stress had a positive and significant effect on nurses' job satisfaction. The findings indicate that work pressure at a manageable level can encourage nurses to perform their duties optimally, thereby increasing their job satisfaction. Therefore, hospitals need to pay attention to work stress management and create a supportive work environment to ensure that work pressure remains at a productive level, thereby improving nurses' job satisfaction and the quality of healthcare services.
Peran Artificial Intelligence dalam Meningkatkan Kepuasan Pengguna E-Commerce: Pengaruh Pengalaman Penggunaan, Kemampuan Pemecahan Masalah, dan Ekspektasi Pengguna Imas Chandra Pratiwi; Arizal Putra Pratama; Luthfiah Khairunisa
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7689

Abstract

The rapid adoption of Artificial Intelligence (AI) in e-commerce platforms has transformed user interactions through features such as chatbots, AI-powered product recommendations, and virtual search systems. This study aims to examine the effects of AI feature usage experience and AI problem-solving capability on e-commerce user satisfaction, with consumer expectations toward AI features serving as a mediating variable. A quantitative research approach was employed using a survey of e-commerce users who had experience using AI-powered features. The 143 data were collected analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that AI feature usage experience has a positive and significant effect on user satisfaction, whereas AI problem-solving capability does not directly influence user satisfaction. However, consumer expectations toward AI features significantly mediate the relationships between both AI feature usage experience and AI problem-solving capability with user satisfaction. Furthermore, the proposed model demonstrates strong predictive power, with an R² value of 0.826. These findings indicate that user satisfaction is influenced not only by the technical capability of AI features but also by positive user experiences and consumer expectations regarding AI performance. This study provides practical implications for e-commerce providers in designing AI features that enhance user experience while effectively managing consumer expectations.

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