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Meisa Sofia
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INDONESIA
Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Published by Politeknik Negeri Jakarta
ISSN : 20853262     EISSN : 27757374     DOI : https://doi.org/10.32722/snrtbisnis
Core Subject :
Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE merupakan konferensi yang berskala nasional yang diadakan setiap tahunnya oleh Jurusan Administrasi Niaga Politeknik Negeri Jakarta. Konferensi ini bertujuan untuk menjadi ajang pertemuan ilmiah para peneliti, akademisi, dan praktisi dari dunia industri untuk berdiskusi dan mempublikasikan hasil penelitian dan penerapan teknologi terkini.
Arjuna Subject : -
Articles 238 Documents
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Penerapan ISO 31000 dalam Pengelolaan Risiko Operasional di PT Sinar Multi Kemindo Yuningsih; Laras Afifah; Nurul Khotimah; Fatimah Nur Ulliya; Larisya; Siti Fadillah
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The demand for high-quality chemicals has increased significantly along with the growth of various industrial sectors such as cosmetics, food and beverages, household products, and personal care products. This study aims to determine operational risks, risk classification and assessment, implemented mitigation strategies, and the effectiveness of these mitigation strategies based on risk management theory and standards. This study used descriptive methods and field observations to understand daily workflows and potential hazards. The results indicate that operational risks can be classified and assessed, primarily related to occupational safety and chemical security in warehouses. These findings indicate that existing risks can be minimized with mitigation strategies tailored to the risk classification and operational characteristics of chemical warehousing. This study recommends the need for regular risk evaluation, building a safety culture, utilizing technology, improving collaboration, and integrating risk management with quality management.
ANALISIS PENGEMBANGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING COFFEE SHOP Muhamad Athalah Ramadhan; Titik Purwinarti; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the digital marketing strategy implemented by Kanca Coffee in an effort to enhance competitiveness amid the increasingly intense competition in the coffee shop industry, particularly in Bogor City. The research method used is descriptive qualitative with a case study approach. Data were collected through interviews, observations, documentation, and the distribution of questionnaires to internal parties at Kanca Coffee. The analysis was carried out using IFAS, EFAS, and SWOT matrices to identify internal and external factors that influence the effectiveness of the digital marketing strategy. The research findings indicate that Kanca Coffee has four strengths and four weaknesses based on the internal factor analysis, and five opportunities and five threats based on the external factor analysis. The SWOT analysis resulted in two SO strategies, two WO strategies, two ST strategies, and two WT strategies derived from the combination of internal and external factor indicators. In the competitive profile analysis, it was found that Kanca Coffee ranks second among its competitors in terms of digital marketing performance.
Prosedur Peminjaman dan Pengembalian Arsip Fisik Statis di Unit Layanan Arsip Statis Arsip Nasional Republik Indonesia Dwiana Novita Kirani; Endah Wartiningsih; Laras Afifah; Yuningsih
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Archives play a crucial role in preserving information and documentation about the nation's government, social, and cultural activities. This study aims to determine the procedures for borrowing and returning physical archives and the obstacles encountered in borrowing and returning them at the Static Archives Service Unit of the National Archives of the Republic of Indonesia. This study employed a descriptive approach, including interviews, observation, and documentation. The results indicate that obstacles exist in borrowing and returning physical archives. These findings indicate that existing risks can be minimized with mitigation strategies tailored to these obstacles. This study recommends the need to modernize the archives borrowing system and conduct regular archive checks.
TATA RUANG CERDAS INDONESIA DI ERA TRANSFORMASI DIGITAL MENGGUNAKAN AI Ida Farida
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Amidst the rapid Industrial Revolution 4.0 and the development of artificial intelligence (AI), the world is experiencing an extraordinary transformation, including Indonesia which has great demographic and geographical potential. This study is a comprehensive review of various sources including scientific journals and policy reports. Qualitative analysis is conducted to express the concept of supporting technologies (such as IoT, big data and AI), as well as the social, economic and environmental impacts of implementing smart spatial planning in the Indonesian context. By utilizing digitalization and AI, Indonesia can: 1) optimize planning and decision-making in this case comprehensive spatial data and AI-based analysis will enable more accurate pattern identification, trend prediction, and development scenario simulation; 2) improve the efficiency of infrastructure management, namely Smart systems can monitor, manage, and optimize the use of energy, transportation, water, and waste in real-time, reducing waste and improving the quality of public services; 3) encourage sustainable development, with smart spatial planning will support the integration of renewable energy solutions, better management of natural resources, and development of green areas, contributing to climate change mitigation and environmental conservation; 4) improving the quality of life of people, that smart cities and regions will offer better access to public services, higher security through intelligent monitoring, and a more comfortable and adaptive environment; dan 5) creating new economic opportunities, namely the development of smart spatial technology and infrastructure will spur innovation, create new jobs, and attract investment in the technology and development sectors.
ANALISIS RISIKO BAGIAN PENGADAAN PADA PT BADAK PRIMA LESTARI Annisa Nur Hasanah; Karbala Madania; Adella Khansa Tuzayyan; Aisyah Shafira; Caesar Nobel Paraloan; Sri Maharani
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the risks that may arise in the procurement process of heavy equipment at PT Badak Prima Lestari. The study uses a qualitative method to identify risks, with data collected through surveys, interviews, focus group discussions, historical information, and SWOT analysis. The variables studied include the types of risks related to regulations, shipments, and product damage, as well as the financial, operational, and strategic impacts of each risk. The indicators used in this study include the likelihood and severity of each risk, which are then analyzed using a risk matrix to determine the risk level. The results show that most of the risks are categorized as moderate risks, except for the risk of delays due to bad weather, which is categorized as high risk. The company is advised to implement appropriate risk mitigation strategies based on the characteristics of each risk, such as risk transfer, risk avoidance, and risk reduction for risks that cannot be fully controlled, in order to create a resilient and adaptive business process in response to uncertainty.
Reaksi Pasar Modal Indonesia Saat Penerapan Kebijakan Opsen Pajak Syiva Salsabila; Sandhika Cipta Bidhari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study examines the impact of the tax opsen policy implementation on the Indonesian capital market, as the capital market is often sensitive to events containing economic information. The objective of the study is to determine the market reaction to the tax opsen policy. To achieve this objective, a comparative test with a quantitative approach is used in this study. This study measures market reaction using Abnormal Return and Trading Volume Activity variables, specifically for the Automotive and Components Sub-Sector listed on the Indonesia Stock Exchange (IDX), as the opsen policy is related to motor vehicle tax. In the sample selection, Purposive Sampling was used to acquire a sample of 14 companies. The Wilcoxon Signed Ranks Test, a non-parametric technique appropriate while dealing with non-normally distributed data, is used in this study. The average abnormal return was different seven days prior and seven days following the adoption of the tax opsen policy, according to the study’s findings. However, the average trading volume activity over the seven days prior to and following the tax opsen policy’s the introduction does not differ much. This indicates the capital market reacts to events, as evidenced by fluctuations in stock prices. Therefore, it is essential that investors to be aware of news or events related to government-issued policies before making investment decisions in the capital market.
PENGARUH HALAL AWARENESS, K-CONTENT CREATOR DAN SERVICESCAPE TERHADAP PREFERENSI KONSUMEN PADA KOREAN MINIMARKET: Studi Kasus di K3mart Tangerang Novita Sari Dewi; Nining Latianingsih; Ratri Kurniasari; Ridwan Roy Tutupoho
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study investigates the influence of Halal Awareness, K-Content Creator, and Servicescape on Consumer Preference in Korean Minimarkets, with a case study at K3mart Tangerang. Using a quantitative approach, data was collected from 160 respondents who have visited K3mart, through structured questionnaires. Analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results show that Halal Awareness and Servicescape have a significant positive effect on consumer preference, while K-Content Creator has no significant effect. The findings highlight the importance of halal certification and physical store environment in shaping the preference of Muslim consumers. The model explains 53.4% of the variance in consumer preferences. Recommendations include transparent halal information, careful selection of influencers, and store environment enhancement.
Pengaruh Emotional Appeal dan Perceived Credibility terhadap Perilaku Konsumen di Industri F&B dengan Food Vlogger @codebluuuu sebagai Variabel Intervening Deani Nabila Faiza; Syamsurizal; Wahyudi Utomo
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of emotional appeal and perceived credibility on consumer behavior in the food and beverage (F&B) industry with food vlogger @codebluuuu as an intervening variable. Quantitative methods with an explanatory approach were used in this study. Data were collected by distributing questionnaires to 200 respondents who were active TikTok users aged 18-40 years and domiciled in the South Jakarta area. The data analysis technique was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method to test the relationship between variables. The results showed that emotional appeal and perceived credibility were directly and negatively significant on consumer behavior. Conversely, both have a significant and positive influence on consumer behavior when conveyed through food vloggers. This shows that food vloggers are able to mediate the influence of emotional appeal and perceived credibility more effectively. This study provides theoretical and practical implications regarding the effective role of food vloggers in transforming emotional appeal and credibility into encouragement of consumption behavior, as well as providing important contributions to more targeted communication strategies for F&B industry players
Analisis Potensi dan Daya Saing Bogor sebagai Destinasi MICE: Analisis Potensi dan Daya Saing Bogor sebagai Destinasi MICE Meisa Sofia; Cinta Fitri Marsyanti; Amanda Chahyaningsih; Peter Moses
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.6812

Abstract

The MICE industry represents a strategic sector in tourism development, as it contributes to increasing business tourist arrivals, expanding economic activity, and stimulating various supporting sectors within a destination. Bogor has considerable potential to be developed as a MICE destination due to its strategic proximity to Jakarta, the availability of meeting facilities, natural tourism attractions, supporting amenities, and the presence of tourism and creative economy actors. This study aims to analyse the potential and competitiveness of Bogor as a MICE destination by examining several key dimensions, including accessibility, attractions, amenities, destination image, human resources, and stakeholder support. A descriptive qualitative approach was employed through a literature review, involving the examination of documents, scientific publications, official reports, and other relevant sources related to the development of the MICE sector in Bogor. The findings indicate that Bogor possesses competitive advantages, supported by large-scale venues, hotels, resorts, tourist attractions, and a destination image associated with natural and recreational characteristics. However, the development of Bogor as a MICE destination continues to face challenges, particularly in terms of coordination among stakeholders. Therefore, efforts to strengthen Bogor’s position as a national MICE hub should focus on establishing a clear destination positioning, developing integrated MICE packages, improving infrastructure and service quality, and fostering sustainable cross-sector partnerships.
Persepsi Pembelajaran Sebagai Mediator Pengaruh Kualitas Pembelajaran Terhadap Kepuasan Mahasiswa Iis Mariam; Laras Afifah; Friscila Purba; Nining Latianingsih
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.6881

Abstract

     Learning quality is an important factor influencing student satisfaction in vocational higher education. However, previous studies have primarily focused on the direct effect of learning quality on student satisfaction without considering the role of learning perception as a mechanism underlying this relationship. This study aims to analyze the effect of learning quality on student satisfaction with learning perception as an intervening variable. A quantitative approach with a survey method was employed involving 100 active students of the Diploma III Business Administration Program at Politeknik Negeri Jakarta, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that learning material quality, learning methods, and lecturer performance have positive and significant effects on both learning perception and student satisfaction. Lecturer performance was identified as the most dominant factor in shaping learning perception and enhancing student satisfaction. Furthermore, learning perception has a positive and significant effect on student satisfaction and serves as a mediator in the relationship between learning material quality, learning methods, lecturer performance, and student satisfaction. These findings suggest that improving student satisfaction depends not only on the quality of learning itself but also on how students perceive and interpret their learning experiences throughout the educational process.

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