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I GST AYU EKA DAMAYANTHI
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E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Published by Universitas Udayana
ISSN : -     EISSN : 23373067     DOI : https://doi.org/10.24843/EEB.2024.v14.i04
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
E-Jurnal Ekonomi dan Bisnis Universitas Udayana (EEB) is an electronic scientific journal that publishes the results of economic and business studies. EEB is published periodically every month with an online format. EEB Editor receives written results of studies in the fields of economics, management, and accounting, both empirical and theoretical studies which are analyzed qualitatively and quantitatively and have never and will not be published in other media. The incoming script will be evaluated and edited for uniformity of formats, terms and other procedures according to the style of the environment that applies to the E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 13 Documents
 1   2 
Search results for , issue "VOLUME.11.NO.08.TAHUN.2022" : 13 Documents clear
PENGARUH CAR, LDR, DAN BOPO TERHADAP NET INTEREST MARGIN DENGAN ROE SEBAGAI VARIABEL MODERASI I Gusti Ngurah Widay Wijaksana; Ni Putu Sri Harta Mimba
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.08.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i08.p06

Abstract

Banks as intermediary institutions must have good financial performance. Good financial performance and good management of funds by the bank can increase public confidence in the bank. Currently, banks are required to find ways and strategies to fulfill the policies set by the Financial Services Authority (OJK). This research uses quantitative methods. The data used in the form of secondary data obtained from data on the financial statements of banks listed on the IDX and inflation data published by Bank Indonesia. The sampling technique used in this research is purposive sampling technique. The hypothesis was tested using Moderated Regression Analysis (MRA). This research was conducted at banks listed on the Indonesia Stock Exchange (IDX) from 2015 to 2020. The results of this study are that CAR has a positive effect on NIM. LDR has a negative effect on NIM. BOPO has a positive effect on NIM. ROE weakens the positive effect of CAR on NIM. ROE does not moderate the negative effect of LDR on NIM. ROE strengthens the positive effect of BOPO on NIM
PENGARUH DIGITAL MARKETING DAN KERAGAMAN PRODUK TERHADAP MINAT BELI PADA PENGGUNA E-COMMERCE SHOPEE Nabilla Khoirun Nisa'; Tri Sudarwanto
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.08.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i08.p11

Abstract

Today the development of technology and the internet has a great influence on the marketing sector. People are getting used to digital marketing carried out by sellers to market their products. The diversity of products sold with digital marketing makes people more interested so that there is interest in buying to online shop. The purpose of this study is to find out the impact of digital marketing and product diversity on buying interest in Shopee e-commerce application users study in the community of Margomulyo Village, Margomulyo District, Bojonegoro Regency. This type of research is quantitative descriptive with sampling using non probability sampling and sampling methods using accidental sampling techniques with a total of respondents 91 people who own and use the Shopee e-commerce application to shop. The data source uses primary data in the form of questionnaires with a likert scale. Data processing is carried out using IBM SPSS Statistics version 22 for windows application with multiple linear regression test analysis. The results of this study show that there is a positive and significant influence on digital marketing variables and product diversity on buying interest
PENGARUH NON-PERFORMING LOAN, ‘LOAN TO DEPOSIT RATIO’, NET INTEREST MARGIN, ‘CAPITAL ADEQUACY RATIO’ TERHADAP PROFITABILITAS” I Gede Taksu Mahendra Giri; Ida Bagus Anom Purbawangsa
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.08.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i08.p02

Abstract

The purpose of this study was to determine the effect of non-performing loan (NPL), loan to deposit ratio (LDR), net interest margin (NIM) and capital adequacy ratio (CAR) simultaneously and partially on the profitability of PT. Pedungan Rural Bank. This study uses quantitative research, namely by looking at the financial statements of the I-IV quarters for the 2014-2019 period. The sampling technique used was purposive sampling technique. The data analysis technique used in this research is multiple linear regression analysis technique. It was found that simultaneously the variables of Non-Performing Loan (NPL), Loan to Deposit Ratio (LDR), Net Interest Margin (NIM), Capital Adequacy Ratio (CAR) had an effect on profitability. Partially, Non-Performing Loan (NPL) has a negative and significant effect on profitability. Loan to Deposit Ratio (LDR) has a positive and significant effect on profitability. Net Interest Margin (NIM) has a positive and significant effect on profitability. Capital Adequacy Ratio (CAR) has a positive and significant effect on profitability.

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