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I GST AYU EKA DAMAYANTHI
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eebunud@gmail.com
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eebunud@unud.ac.id
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Jl. P.B. Sudirman, Dangin Puri Klod, Kec. Denpasar Tim., Kota Denpasar, Bali 80112
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INDONESIA
E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Published by Universitas Udayana
ISSN : -     EISSN : 23373067     DOI : https://doi.org/10.24843/EEB.2024.v14.i04
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
E-Jurnal Ekonomi dan Bisnis Universitas Udayana (EEB) is an electronic scientific journal that publishes the results of economic and business studies. EEB is published periodically every month with an online format. EEB Editor receives written results of studies in the fields of economics, management, and accounting, both empirical and theoretical studies which are analyzed qualitatively and quantitatively and have never and will not be published in other media. The incoming script will be evaluated and edited for uniformity of formats, terms and other procedures according to the style of the environment that applies to the E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 13 Documents
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Search results for , issue "VOLUME.11.NO.09.TAHUN.2022" : 13 Documents clear
DIGITALISASI UMKM DENGAN MENGGUNAKAN PENDEKATAN TOE MODEL Luh Diah Citra Resmi Cahyadi; Ni Luh Putu Sri Purnama Pradnyani
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.09.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i09.p10

Abstract

Digital transformation in MSMEs requires readiness in term s of technology, organization and the external environment of the business. Using the TOE Framework approach, this study aims to determine the readiness of MSME actors in digitizing. Applying multiple linear regression analysis techniques with a total of 119 respondents, this study found that technology through perceived relative advantage affects business readiness in making e-commerce, e-payment and e-finance. Perceived complexity also affects the readiness of business actors in making e-commerce. Organizations through the support of top management affect the readiness to use digital sales applications while communication affects the readiness of business actors to use digital payments and finance. The external environment through the support of internet provider companies and government support affects the readiness of business actors in making digital sales and payments.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI USIA KAWIN PERTAMA DAN FERTILITAS DI KECAMATAN NEGARA KABUPATEN JEMBARANA I Wayan Agus Prayogi; I Ketut Sudibia
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.09.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i09.p01

Abstract

This study aims to analyze 1) the effect of women's education, employment status, socio-economic conditions of parents and culture on the age of first marriage in the State District of Jembarana Regency; 2) the influence of women's education, employment status, parents' socio-economic conditions and culture on fertility in the State District of Jembrana Regency; 3) women's education, employment status, parents' socio-economic conditions and culture indirectly affect fertility through age at first marriage in the Negara District, Jembrana Regency. The data analysis technique used is descriptive statistics and inferential statistics consisting of path analysis and Sobel test. The results showed that women's education, parents' socioeconomic conditions, and employment status had a positive direction and partially significant effect on the age at first marriage of women of childbearing age (PUS) in Negara District, Jembrana Regency. Culture has a negative direction and partially significant effect on the age at first marriage of women of childbearing age (PUS) in Negara District, Jembrana Regency. Women's education and employment status have a negative direction and partially significant effect on the fertility of women of childbearing age (PUS) in Negara District, Jembrana Regency. Culture has a positive direction and partially significant effect on female EFA fertility in Negara District, Jembrana Regency. Age at first marriage (Y1) has a negative direction and partially significant effect on fertility (Y2) female EFA in Kecamatan Negara, Kabupaten Jembrana. Based on the indirect effect test, the results show that women's education, parents' socioeconomic conditions, employment status, and culture indirectly affect fertility through the age of first marriage in women of childbearing age (PUS) in Negara District, Jembrana Regency.
PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP REPURCHASE INTENTION Ni Putu Dellya Febrianda Melzica; I Made Wardana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.09.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i09.p06

Abstract

Celebrity endorsers are one of the factors that influence a person's intention to buy or reuse (repurchase intention) a product or service. The use of celebrity endorsers in promotions can increase repurchase intention. This study wants to explain the role of brand image in mediating celebrity endorsers on repurchase intention. This research was conducted in Denpasar City involving 80 respondents. The data collection method used is purposive sampling. Data was collected by distributing questionnaires containing statements related to celebrity endorser variables, brand image and repurchase intention. Furthermore, the data from the questionnaire collection was processed using validity and reliability tests to determine the feasibility and consistency of indicators in the questionnaire. In addition to validity and reliability tests, other tests were conducted, namely path analysis and Sobel test. The results showed that celebrity endorser had a positive and significant effect on repurchase intention. Meanwhile, brand image has a positive and significant effect on repurchase intention. So it can be said that to increase repurchase intention, it can be done by increasing the use of celebrity endorsers and growing a good brand image.

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