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Christine Widilestari
Politeknik Maritim Negeri Indonesia
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The Impact of TikTok Marketing on Consumer Motivation and Purchase Decisions for Tourism Products in Labuan Bajo Widilestari, Christine; Masriah, Masriah; Nugroho, Agung Yuliyanto; Putrianti, Flora Grace; Anshoriyah, Sofiyatul
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1466

Abstract

This study aims to describe the impact of social media, specifically TikTok, on advertising and marketing in Labuan Bajo's tourism industry. The study was conducted in Labuan Bajo with approximately 100 respondents, and data was collected and analyzed quantitatively to assess the influence of social media on consumer behavior and purchasing decisions. This study examines the effectiveness of TikTok as a promotional and marketing tool in encouraging consumers to purchase tourism products in Labuan Bajo. The findings indicate that TikTok is a viable promotional medium that can have a significant impact on consumer decision-making when it comes to culinary products. The use of this social media platform has a notable influence on the tourism industry in Labuan Bajo
Pemberdayaan Masyarakat melalui Pelatihan Soft Skill Digital Marketing di Desa Kemujan Kecamatan Karimunjawa Kurniawan, Fajar Sari; Winarni, Endra; Retnandari, Septina Dwi; Widilestari, Christine
Manggali Vol 3 No 1 (2023): Manggali
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Ivet

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31331/manggali.v3i1.2353

Abstract

Dari sejumlah pewirausaha di Desa Kemujan, diketahui bahwa masih sangat sedikit yang melakukan pemasaran produk atau jasa melalui media online. Kebanyakan mereka melakukan aktivitas usaha secara manual (offline), sehingga selama pandemi praktis tidak ada penjualan atau pemasukan bagi para pewirausaha Desa Kemujan. Kemampuan pengelolaan pemasaran produk atau jasa setidaknya didukung oleh dua unsur utama yaitu (1) Keinginan/ motivasi yang kuat dari pewirausaha untuk memasarkan atau mempromosikan sebuah produk atau jasa yang ditekuni melalui media online; (2) Dikuasai pengetahuan dan keterampilan teknik promosi, dalam hal ini adalah soft skill digital marketing. Tujuan Kegiatan PPM di Desa Kemujan, Karimunjawa adalah memberikan penguatan keterampilan pada kelompok pelaku usaha dalam memasarkan atau mempromosikan sebuah produk atau jasa yang ditekuni melalui media online seperti website dan marketplace agar bisa menjangkau konsumen dan calon konsumen dengan lebih luas dan cepat. Metode diterapkan dalam bentuk pelatihan dan pendampingan pemasaran digital, yaitu pembuatan content sebagai media peningkatan akses promosi dan penggunaan media sosial untuk promosi online produk atau jasa yang dimiliki. Simpulan kegiatan ini adalah masyarakat dapat memanfaatkan digital sebagai sarana pemasaran produk atau jasanya secara online untuk jangkauan pemasaran yang lebih luas agar lebih dikenal oleh konsumen.
Penerapan Ketentuan Kesehatan Awak Kapal Berdasarkan Maritime Labour Convention 2006: Studi Kasus di PT Meratus Line Surabaya Azhar, Hildan Nauril; Widilestari, Christine; Sari Kurniawan , Fajar; Mukti Adi, Widanto
Jurnal Maritim Polimarin Vol. 11 No. 2 (2025)
Publisher : PPPM Polimarin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52492/jmp.v11i2.147

Abstract

This study aims to determine the implementation of ship crew health standards based on the 2006 Maritime Labor Convention at PT Meratus Line Surabaya and identify the obstacles faced. The 2006 Maritime Labor Convention is an international convention that regulates work standards and the welfare of seafarers, including health aspects that include comprehensive health checks before crews serve on board ships. This study uses a qualitative approach with data collection methods through observation, in-depth interviews, and documentation. The results show that PT Meratus Line has carried out comprehensive Medical Check Up (MCU) examinations before crews on board, and issued health certificates according to the 2010 STCW standards. However, the implementation still faces various obstacles such as the limited number of competent medical personnel on board and the presence of prospective crew members who are declared unfit for duty due to health conditions. To overcome this, the company provides basic medical training to ship officers, provides medical facilities to crew members who are unfit for duty, and conducts regular health monitoring. In conclusion, although the implementation has been carried out in accordance with the provisions of the 2006 Maritime Labor Convention, it is still necessary to improve periodic evaluations and strengthen the training system to achieve optimal and sustainable ship crew health stan
Dampak Supplier Relationship Management Atas Kinerja Ekspor (Studi Kasus PT Pundi Alam Perkasa) Muhammad Fakhrizal Amri; Widilestari, Christine; Lia Retian Asfirah
Jurnal Maritim Polimarin Vol. 11 No. 2 (2025)
Publisher : PPPM Polimarin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Pundi Alam Perkasa is a company operating in the woodworking industry, with a primary focus on the export market and producing barecore products. This study identified that the company experienced a decline in the supply of wood raw materials during a certain period, while export activities continued to run smoothly. This phenomenon became the basis for conducting a more in-depth study to examine the possible influence of supplier relationship management on the availability of raw materials, which affects the smooth running of the production process. The purpose of this study is to analyse the effect of Supplier Relationship Management (SRM) implementation on the export performance of PT Pundi Alam Perkasa, as well as to examine the strategies applied by the company in dealing with raw material supply constraints. The research approach used is a mixed methods approach with an Exploratory Sequential Design. The findings show that SRM has a positive effect on the company's export performance. Strong and effective relationships with suppliers contribute to improved product quality, increased operational efficiency, and the company's ability to meet international market demand. The strategies implemented to overcome raw material supply shortages include: adjusting or increasing the price of wood raw materials, continuing the production process by making adjustments, and seeking alternative raw material suppliers.
Co-Authors Adi, Widanto M. Anshoriyah, Sofiyatul Anwar, Amthori Ario Hendartono Azhar, Hildan Nauril Erwin Sutantyo Flora Grace Putrianti Kurniawan, Fajar Sari Lia Retian Asfirah Mahsunah E Rahayuningsih Masriah masriah masriah, masriah Muhammad Fakhrizal Amri Mukti Adi, Widanto Nugroho, Agung Yuliyanto Panjaitan, Frengky Rahayuningsih, Mahsunah Etik Retian Asfirah, Lia Retnandari, Septina Dwi Rosita, Niken D. Santoso, Hero B. Sari Kurniawan , Fajar Septina Dwi Retnandari Warsina Warsina Winarni, Endra