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Pengaruh Pendidikan dan Pelatihan Tenaga Kerja terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening Pada Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Barat Ananda, Minda Aulyani; Sari, Marta Widian; Susriyanti, Susriyanti
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh pendidikan dan pelatihan tenaga kerja terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel intervening pada Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Barat. Variabel penelitian yaitu Pendidikan (X1), Pelatihan Tenaga Kerja (X2), Kinerja Pegawai (Y) dan Kepuasan Kerja (Z). Metode pengumpulan data melalui survei dan menyebarkan kuesioner kepada pegawai sebagai responden. Metode analisis yang digunakan adalah uji outer model dan inner model menggunakan alat pengolahan data SmartPLS3.0. Hasil penelitian menunjukkan (a) Pendidikan berpengaruh positif terhadap kepuasan kerja sebesar 6.474 dengan tingkat signifikan (0.000<0.05). (b) Pelatihan tenaga kerja berpengaruh positif terhadap kepuasan kerja sebesar 3.416 dengan tingkat signifikan (0.001<0.05). (c) Pendidikan berpengaruh positif terhadap kinerja pegawai sebesar 2.509 dengan tingkat signifikan (0.012<0.05). (d) Pelatihan tenaga kerja berpengaruh positif dan tidak signifikan terhadap kinerja pegawai sebesar 0.262 dengan tingkat signifikan (0.793>0.05). (e) Kepuasan kerja berpengaruh negatif dan tidak signifikan terhadap kinerja pegawai sebesar 0.733 dengan tingkat signifikan (0,464>0,05). (f) Pendidikan berpengaruh negatif dan tidak signifikan terhadap kinerja pegawai melalui kepuasan kerja sebesar 0.665 dengan tingkat signifikan (0.507>0.05). (g) Pelatihan tenaga kerja berpengaruh negatif dan tidak signifikan terhadap kinerja pegawai melalui kepuasan kerja sebesar 0.590 dengan tingkat signifikan (0.555>0.05).
ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION Husin, Husin; Hermawati, Adya; Purbaningsih, Yuli; Susriyanti, Susriyanti; Fettry, Sylvia; Ali, Shujahat
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.03

Abstract

Service providers must pay attention to customer satisfaction in their activities. They must focus on the quality of services provided and the need for innovation to increase customer value. It is important because service providers often pay little attention to the customer's perceived value in supporting service quality. The quantitative approach is used in this research. Data analysis is statistical and involves hypothesis tests. The survey is also conducted in which the data are obtained through a questionnaire. The object of research is service quality, innovation, perceived value, and customer loyalty. The research population is the customers of BPR Kedung Jaya Surabaya, with a sample of 100 respondents. The data collection instrument involves a questionnaire, documentation, and observation. The measurement scale is Likert Scale. The analysis technique in this research is a descriptive statistic and partial least square assisted by Smart PLS software. Results of the study show that: service quality has a significant effect on perceived value, innovation has a significant effect on perceived value, service quality has a significant effect on customer loyalty, innovation has a significant effect on customer loyalty, perceived value has a significant effect on customer loyalty, service quality significantly affects customer loyalty with the mediation of perceived value, and innovation significantly affects customer loyalty with the mediation of perceived value. This research implies that BPR Kedung Jaya Surabaya can use the results of this research as guidance to strengthen customer loyalty by examining all factors that influence research variables.
Creating Customer Loyalty Through Commitment to Quality of Service Model of Brady Cronin Susriyanti, Susriyanti; Krisna, Nandan Lima; Lusiana, Lusiana; Nardo, Rio
International Journal of Applied Management and Business Vol. 1 No. 1 (2023)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v1i1.458

Abstract

Purpose –This study aims to see how the effect of the service quality of the Brady Cronin model (quality of interaction, quality of the physical environment, quality of results) on customer loyalty directly or indirectly through commitment. Methodology/approaches – This Study used Quantitatif method. The Quistioner were distributing  to 200 customers of Bank Nagari in the city of Padang. Findings –It was found that the quality of the interaction and the quality of the physical environment in the service quality of the Brady Cronin model directly affected customer loyalty. Meanwhile, the quality of the results in the service quality of the Brady Cronin model does not directly affect customer loyalty. Indirectly, the three services of the Brady Cronin model of service quality affect customer loyalty through commitment. Novelty/values ​​–The quality of results that do not have a direct effect on loyalty indicates that customers have not got what they want. So it is important for Bank Nagari to improve the quality of results to increase customer loyalty in the future.
ANALSIS PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA UD. CAHAYA BARU PAYAKUMBUH SUSRIYANTI, SUSRIYANTI
Jurnal Marketing Vol 1 No 1 (1): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, harga, dan iklan terhadap keputusan pembelian. Populasi dalam penelitian ini adalah semua orang yang membeli sepeda motor Yamaha di UD. Cahaya Baru Payakumbuh. Sampel dalam penelitian ini adalah 100 orang yang membeli sepeda motor Yamaha di UD. Cahaya Baru Payakumbuh yang diambil secara purposive sampling. Hasil analisis uji regresi bergandaY=2,138 + 0,237X1+0,183X2+0,340X3 + e. Variabel independen seluruhnya berpengaruh positif terhadap variabel dependen. Iklan mempunyai pengaruh yang paling besar. Hasil uji t membuktikan bahwa semua variabel independen (kualitas produk, harga dan iklan) signifikan berpengaruh terhadap variabel dependen yaitu keputusan pembelian sepeda motor Yamaha di UD. Cahaya Baru Payakumbuh.