Article Per Year (5 Year)
p-Index From 2021 - 2026
5.723
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Artificial Intelligence Research JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Business Innovation and Entrepreneurship Journal Jurnal Ekonomi Jurnal Marketing Quantitative Economics and Management Studies Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Pengabdian Masyarakat Akademisi Jurnal Administrasi Sosial dan Humaniora (JASIORA) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS PMSDU Jurnal Penelitian Pendidikan Indonesia Jurnal Penelitian Multidisiplin Bangsa Jurnal Ilmu Manajemen Dan Pendidikan Greenation International Journal of Economics and Accounting International Journal of Applied Management and Business JKOMED
Susriyanti, Susriyanti
Manajemen, Universitas Putra Indonesia YPTK Padang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
Pengaruh kualitas interaksi dari pengembangan model Brady Cronin terhadap loyalitas nasabah Susriyanti, Susriyanti; Istianianingsih, Nanik
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243924

Abstract

Loyalitas nasabah merupakan salah satu kunci untuk menjaga kelangsungan operasional perbankan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas interaksi terhadap loyalitas nasabah secara langsung dan tidak langsung melalui komitmen nasabah. Penelitian ini menggunakan model persamaan struktural berbasis Partial Least Square (PLS). Sampel penelitian adalah nasabah Bank Nagari Kota Padang. Sampel dalam penelitian ini sebanyak 200 responden, teknik pengambilan sampel dengan menggunakan metode Joreskog dan Sorbom. Hasil penelitian menemukan bahwa loyalitas nasabah dipengaruhi oleh kualitas interaksi baik secara langsung maupun tidak langsung. Kualitas interaksi model Brady Cronin berpengaruh positif dan signifikan terhadap loyalitas nasabah secara langsung maupun tidak langsung melalui komitmen. Hal ini dapat menjadi acuan bagi dunia perbankan untuk menjaga loyalitas nasabah dengan berkomitmen menjaga pelayanan.
Pengaruh Pendidikan dan Pelatihan Tenaga Kerja terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening Pada Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Barat Ananda, Minda Aulyani; Sari, Marta Widian; Susriyanti, Susriyanti
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.25708

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh pendidikan dan pelatihan tenaga kerja terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel intervening pada Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Barat. Variabel penelitian yaitu Pendidikan (X1), Pelatihan Tenaga Kerja (X2), Kinerja Pegawai (Y) dan Kepuasan Kerja (Z). Metode pengumpulan data melalui survei dan menyebarkan kuesioner kepada pegawai sebagai responden. Metode analisis yang digunakan adalah uji outer model dan inner model menggunakan alat pengolahan data SmartPLS3.0. Hasil penelitian menunjukkan (a) Pendidikan berpengaruh positif terhadap kepuasan kerja sebesar 6.474 dengan tingkat signifikan (0.000<0.05). (b) Pelatihan tenaga kerja berpengaruh positif terhadap kepuasan kerja sebesar 3.416 dengan tingkat signifikan (0.001<0.05). (c) Pendidikan berpengaruh positif terhadap kinerja pegawai sebesar 2.509 dengan tingkat signifikan (0.012<0.05). (d) Pelatihan tenaga kerja berpengaruh positif dan tidak signifikan terhadap kinerja pegawai sebesar 0.262 dengan tingkat signifikan (0.793>0.05). (e) Kepuasan kerja berpengaruh negatif dan tidak signifikan terhadap kinerja pegawai sebesar 0.733 dengan tingkat signifikan (0,464>0,05). (f) Pendidikan berpengaruh negatif dan tidak signifikan terhadap kinerja pegawai melalui kepuasan kerja sebesar 0.665 dengan tingkat signifikan (0.507>0.05). (g) Pelatihan tenaga kerja berpengaruh negatif dan tidak signifikan terhadap kinerja pegawai melalui kepuasan kerja sebesar 0.590 dengan tingkat signifikan (0.555>0.05).
ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION Husin, Husin; Hermawati, Adya; Purbaningsih, Yuli; Susriyanti, Susriyanti; Fettry, Sylvia; Ali, Shujahat
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.03

Abstract

Service providers must pay attention to customer satisfaction in their activities. They must focus on the quality of services provided and the need for innovation to increase customer value. It is important because service providers often pay little attention to the customer's perceived value in supporting service quality. The quantitative approach is used in this research. Data analysis is statistical and involves hypothesis tests. The survey is also conducted in which the data are obtained through a questionnaire. The object of research is service quality, innovation, perceived value, and customer loyalty. The research population is the customers of BPR Kedung Jaya Surabaya, with a sample of 100 respondents. The data collection instrument involves a questionnaire, documentation, and observation. The measurement scale is Likert Scale. The analysis technique in this research is a descriptive statistic and partial least square assisted by Smart PLS software. Results of the study show that: service quality has a significant effect on perceived value, innovation has a significant effect on perceived value, service quality has a significant effect on customer loyalty, innovation has a significant effect on customer loyalty, perceived value has a significant effect on customer loyalty, service quality significantly affects customer loyalty with the mediation of perceived value, and innovation significantly affects customer loyalty with the mediation of perceived value. This research implies that BPR Kedung Jaya Surabaya can use the results of this research as guidance to strengthen customer loyalty by examining all factors that influence research variables.
Creating Customer Loyalty Through Commitment to Quality of Service Model of Brady Cronin Susriyanti, Susriyanti; Krisna, Nandan Lima; Lusiana, Lusiana; Nardo, Rio
International Journal of Applied Management and Business Vol. 1 No. 1 (2023)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v1i1.458

Abstract

Purpose –This study aims to see how the effect of the service quality of the Brady Cronin model (quality of interaction, quality of the physical environment, quality of results) on customer loyalty directly or indirectly through commitment. Methodology/approaches – This Study used Quantitatif method. The Quistioner were distributing  to 200 customers of Bank Nagari in the city of Padang. Findings –It was found that the quality of the interaction and the quality of the physical environment in the service quality of the Brady Cronin model directly affected customer loyalty. Meanwhile, the quality of the results in the service quality of the Brady Cronin model does not directly affect customer loyalty. Indirectly, the three services of the Brady Cronin model of service quality affect customer loyalty through commitment. Novelty/values ​​–The quality of results that do not have a direct effect on loyalty indicates that customers have not got what they want. So it is important for Bank Nagari to improve the quality of results to increase customer loyalty in the future.
ANALSIS PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA UD. CAHAYA BARU PAYAKUMBUH SUSRIYANTI, SUSRIYANTI
Jurnal Marketing Vol 1 No 1 (1): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.769 KB)

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, harga, dan iklan terhadap keputusan pembelian. Populasi dalam penelitian ini adalah semua orang yang membeli sepeda motor Yamaha di UD. Cahaya Baru Payakumbuh. Sampel dalam penelitian ini adalah 100 orang yang membeli sepeda motor Yamaha di UD. Cahaya Baru Payakumbuh yang diambil secara purposive sampling. Hasil analisis uji regresi bergandaY=2,138 + 0,237X1+0,183X2+0,340X3 + e. Variabel independen seluruhnya berpengaruh positif terhadap variabel dependen. Iklan mempunyai pengaruh yang paling besar. Hasil uji t membuktikan bahwa semua variabel independen (kualitas produk, harga dan iklan) signifikan berpengaruh terhadap variabel dependen yaitu keputusan pembelian sepeda motor Yamaha di UD. Cahaya Baru Payakumbuh.
E-Commerce Shopee Indonesia : Empirical Lessons From The Impact Of Digital Marketing, Brand Loyalty On Brand Equity Istianingsih, Nanik; Susriyanti, Susriyanti; Ariyanto, Ariyanto; Pranawukir, Iswahyu
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1339

Abstract

The study aims to provide empirical evidence of the impact of digital marketing, brand loyalty on the brand equity of E-commerce Shopee Indonesia. The research method is a survey study through a quantitative approach, assessment based on numbers using statistical calculations, using simple random sampling techniques and data collection techniques in this study using library research, field research, observation, and questionnaires. The research sample was 100 consumers. Data was processed using SPSS version 26. The results of the study indicate that digital marketing, brand loyalty partially and simultaneously have a positive and significant effect on the brand equity of E-commerce Shopee Indonesia. Based on the coefficient of determination (adjust R Square), the independent variables consisting of digital marketing, brand loyalty can contribute to the influence on brand equity
Analisis Dan Pemilihan Strategi Umum Yang Digunakan Para Pedagang Kaki Lima Di Kawasan Pantai Padang Susriyanti, Susriyanti; Yeni, Fitri; Wijaya3, Roni Andri; Diana, Yusvi
Jurnal Pengabdian Masyarakat Akademisi Vol. 4 No. 3 (2025)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v4i3.1401

Abstract

This community service activity was carried out for traders in the Padang Beach area. This service carries the title "Analysis and Selection of General Strategies Used by Street Vendors in the Padang Beach Area". Strategy is a pattern of activities that seeks ways or tips for every business actor or trader in marketing what they sell. Choosing the right strategy will determine the pattern and victory that will be obtained in the existing business competition arena. This activity aims to observe and analyze which general strategies have been used by street vendors in the Padang Beach area so far. The activity was carried out directly through surveys, observations, interviews, question and answer interactions in focus group discussions by dividing the team into 6 groups. From the results of questions and answers, interviews, and discussions, it is known that almost all general strategies in strategic management have been carried out, such as focus strategies and low-cost strategies. However, for differentiation strategies, there are still very few because the majority of what they trade is almost the same. Coupled with the limited capital resources, it is increasingly difficult for them to create differentiation.
Pengaruh Work Life Balance Dan Pemberian Kompensasi Terhadap Kinerja Dengan Kepuasan Kerja Sebagai Intervening Sarah Rahmiati Meha; Ramdani Bayu Putra; Susriyanti; Hasmaynelis Fitri
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 1 No. 4 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and analyze whether there is an influence from work-life balance and compensation on employee performance with job satisfaction as an intervention variable for PT Hayati Pratama Mandiri employees, Padang, West Sumatra. This research is a quantitative research with descriptive and explanatory research methods. The population in this study is employees of PT Hayati Pratama Mandiri, Padang, West Sumatra with a total of 54 employees with a research sample of 54 people. Data collection techniques in this research are questionnaires, interviews, and observations. This research model is structural equation modelings (SEM), with analysis tools using SmartPLS 3. The results obtained that work-life balance has a negative and insignificant effect on employee performance. Compensation has a negative and insignificant effect on employee performance. Work-life balance has a positive and significant effect on employee job satisfaction. Compensation has a negative and insignificant effect on employee job satisfaction. Job satisfaction has a negative and insignificant effect on employee performance. Work life balance indirectly through job satisfaction as an intervention variable has a negative and insignificant effect on employee performance. Indirect compensation through job satisfaction as an intervention variable has a negative and insignificant effect on employee performance.
Peran Persepsi,Kognisi Dan Emosi Terhadap Efektivitas Komunikasi Dan Negosiasi Pegawai Di Cafe Naya Ariel Dohan; Fahri Ardiansyah; Muthia Firstry Mayhapdi; Ayunita Fitri; Susriyanti, Susriyanti
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 2 No. 3 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The effectiveness of communication and negotiation is not solely determined by logical reasoning and factual information, but is also strongly influenced by psychological factors. This article examines the influence of perception, cognition, and emotion on the effectiveness of communication and negotiation processes. Perception affects how messages and intentions are interpreted, cognition shapes information processing and decision-making, while emotion influences attitudes, behaviors, and negotiation strategies. Using a qualitative approach through literature review, this study analyzes how perceptual differences, cognitive biases, and emotional conditions impact mutual understanding and negotiation outcomes. The results indicate that positive perception, accurate cognitive processing, and effective emotional management significantly enhance communication effectiveness and increase the likelihood of successful negotiations. This study emphasizes the importance of psychological awareness in developing effective communication and negotiation strategies.
Efektivitas Konten Edukatif Tiktok Pada Penjualan Produk Skincare Facetology Melalui Kampanye Pemasaran Juanarti, Anggi; Mila Kurnia Ramadhani; Naimatul Mardiah; Nurfadhila Ikhwani; Susriyanti, Susriyanti
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 2 No. 3 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan media sosial telah mendorong perubahan strategi pemasaran produk skincare, khususnya melalui pemanfaatan platform TikTok. Penelitian ini bertujuan untuk menganalisis efektivitas konten edukatif TikTok terhadap penjualan produk skincare Facetology melalui kampanye pemasaran. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui observasi daring terhadap konten edukatif TikTok Facetology, meliputi karakteristik konten, gaya penyampaian pesan, konsistensi kampanye, serta interaksi audiens. Analisis data dilakukan menggunakan model analisis interaktif Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa konten edukatif TikTok berperan penting dalam membangun pemahaman dan kepercayaan konsumen terhadap produk Facetology. Penyampaian informasi yang informatif, kredibel, dan konsisten mendorong keterlibatan audiens serta membantu konsumen dalam proses evaluasi sebelum melakukan pembelian. Dengan demikian, konten edukatif terbukti efektif sebagai strategi kampanye pemasaran yang mendukung penjualan produk skincare di media social.
Co-Authors Adya Hermawati Afifah Syukriyah Afrodita, Tara Ayu Ali, Shujahat Ananda, Minda Aulyani Ariel Dohan Arozi, Arozi Asrai Maros Aswinda, Yuni Ayunita Fitri Azzahra, Nabila Desvika Anggraini Adrialno Elfiswandi, Elfiswandi Elzahara, Faradila Erwin H Harahap Fahri Ardiansyah Farhan Alpha Rindika Firdaus Basbeth Fitri Yeni Fitri Yeni, Fitri Hasdani, Hasdani Hasmaynelis Fitri Helia, Suhelmi Hidayat, Nanang Al Husin Husin, Husin Indah Mulia Istianianingsih, Nanik Istianingsih, Nanik Iswahyu Pranawukir Juanarti, Anggi Khalifa, Achmad Gibran Krisna, Nandan Lima Lusiana Lusiana Lusiana Lusiana Lusiana M. Naufal Muzakhi Maharani Mardhiah Masril Mendrofa, Valennicia Mery Trianita Mila Kurnia Ramadhani Muhammad Arif Abdul Hakim Mulia, Fatimah Mulyani, Sitti Rizki Muthia Firstry Mayhapdi Nabila Agustin Nadia Septiasa Naimatul Mardiah Nandan Lima Krisna Nandan Lima Krisna Nanik Istianianingsih Nanik Istianingsih Nanik istianingsih Nanik Istianingsih NARDO, RIO Natalia, Angeli Tri Nitya Nirmalasari Nur Fitriyani Sahamony Nurfadhila Ikhwani Olivia, Fheza Purbaningsih, Yuli Putra, Ramdani Bayu Rafli Pratama Putra Ramadhan, Farel Surya Ratnasartika Aprilyani Redila, Cintia Cinta Rengga Wana Putra Reval Febriadi Rianto Rianto Riche Fermayani Sarah Rahmiati Meha Sari, Marta Widian Sarjon Defit Siswahyudianto Siti Nursima Arora Sitti Rizki Mulyani Sitti Rizki Mulyani Sylvia Fettry E.M W, Vimo Fandreski Wijaya3, Roni Andri Yerismal , Yerismal Yulasmi Yusvi Diana