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All Journal Jurnal Ilmu Manajemen (JIM) Kinerja: Jurnal Ekonomi dan Manajemen Ganaya: Jurnal Ilmu Sosial dan Humaniora Martabe : Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ilmiah Manajemen dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ilmiah Profesi Pendidikan BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Parta: Jurnal Pengabdian Kepada Masyarakat DAS SEIN: Jurnal Pengabdian Hukum dan Humaniora Jurnal Abdimas Maduma Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Ekonomi dan Studi Pembangunan (JESP)
I Gusti Ngurah Widya Hadi Saputra
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Exploring the Implementation of Digitalization and Business Innovation on SME Performance of at Gudang Ayam Potong Bu Haji Mala Rosalinda Rosalinda; I Gusti Ngurah Widya Hadi Saputra; Putu Dyah Permatha Korry; Nilna Muna
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7202

Abstract

This study explores the implementation of digitalization and business innovation to improve the performance of MSMEs at Gudang Ayam Potong Bu Haji Mala, Denpasar, Bali. The background of this research is the need for digital transformation in the Industry 4.0 era in the dynamic food sector, where MSMEs, as the backbone of Indonesia’s economy, must adapt to face globalization. This research uses an exploratory qualitative method with triangulation techniques, namely in-depth or semi-structured interviews, observation, and documentation of the owner, manager, administrative staff, and social media staff at Gudang Ayam Potong Bu Haji Mala. The choice of qualitative method aims to understand in depth the processes, strategies, and challenges encountered in adopting digitalization and business innovation. The results show initial digitalization through social media, QRIS/bank transfer transactions, and digital record-keeping, but are constrained by human resources and infrastructure. Business innovation includes product diversification (fillet, marinades, hampers), production efficiency through modern tools, and digital marketing strategies that increase sales, efficiency, and customer satisfaction. This research contributes theoretically to MSME innovation management and practically as a reference for digital strategies for business actors and the government.
Harnessing Collaboration for Tourism in Kuta, Bali: Dual Analysing SWOT and Porters Diamond Model I Made Chandra Mandira; I Gusti Ngurah Widya Hadi Saputra; Ni Putu Nina Eka Lestari; Anak Agung Ayu Ngurah Sri Rahayu Gorda; Anak Agung Ayu Ngurah Tini Rusmini Gorda; I Ketut Nuraga
Jurnal Ekonomi dan Studi Pembangunan Vol 16, No 2 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um002v16i22024p136

Abstract

The purpose of this study is to analyse and identify the factors of utilizing collaboration and exploring the strengths, weaknesses, opportunities, and threats of tourism in Kuta Beach, Bali, using a Penta helix approach that will be concluded using Porter's Diamond Model and the identification of collaborative strategies for tourism development. The research method uses a qualitative approach with RRA (rapid rural appraisal) techniques and SWOT analysis and uses Porter's Diamond Model in concluding, assisted by the N-Vivo Plus 12 application. The informants in this study totaled 16 people, with the criteria that 10 people were traditional leaders in Kuta Village, 2 were business people/MSMEs, 2 were academics, 2 were community members, 1 was a media person, and 1 was a government person, namely members of the people's representative council in Badung regency, Bali. The results of the research show that Penta helix collaboration plays a crucial role in the development of sustainable tourism. Real communication and collaboration with the same vision, namely realizing sustainable tourism by building cultural, social, economic, and environmental sustainability with crucial elements in the form of arts, health, accessibility, community, environment, and economic rotation
Co-Authors Anak Agung Ayu Ngurah Sri Rahayu Gorda Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Antari, Putu Eva Ditayani Ayu Made Dwi Apsari Dharma, I Dewa Gede Candra Ekaresty Haes, Putri Evirio Rahman, Royan Fredy Maradona, Agus Gautama, Anak Agung Ngurah Restu Gine Das Prena Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Haevita Astriena Natalia Himalaya, I Gede Oka I Gusti Ayu Ratih Swandewi I Made Chandra Mandira I Made Suidarma I Nyoman, Windu Surya Sidantha Ida Ayu Iswari Pidada Ika Elsiani Adek Jamil, Nor Suhaira Juwita Sari, Putu Ratna Kadek Devi Kalfika Anggria Wardani Kadek Linda Kusnita Kadek Rara Cahyani Komang Sri Widiantari Lessu, Milida Luh Komang Anita Subawa Putri N. Putri Sumaryani Ngurah Tini Rusmini Gorda, Anak Agung Ayu Ni Nyoman Alit Julia Lestari Ni Putu Nina Eka Lestari Ni Putu Yunita Anggreswari Ni Putu, Nina Eka Lestari Ni Wayan Merry Nirmala Yani Ni Wayan Merry Nirmala Yani Nilna Muna Nina Eka Lestari, Ni Putu Numertayasa, I Wayan Nuraga, Ketut Nurlita Cahyani, Ni Kadek Dwi Oka Suryadinatha Gorda A A N Putri Ekaresty Haes Putu Dyah Permatha Korry Putu Erika Silvarasthia Putu Gede Subhaktiyasa Putu Irma Yunita Putu Ratna Juwita Sari Ratna Juwita Sari, Putu Rosalinda Rosalinda Sang Ayu Ketut Candrawati Sanju Kumar Singh Sari, Kadek Ayu Nirmala Sari, Putu Ratna Juwita Subrata, I Wayan Wisnu Tegar Pramana Adi Putra I Wayan Wicaksana, I Putu Bayu Andre Wijaya, Gede Crisna Winda Yanti Ni Kadek Wirsa I Nengah Yani, Ni Wayan Merry Nirmala