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Yasmir, Yasmir
Institut Administrasi Dan Kesehatan Setih Setio Muara Bungo
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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
PENGARUH PENERAPAN METODE AIDA (Attention, Interest, Desire, Action) TERHADAP MINAT BELI KONSUMEN DI SHOPEE yasmir yasmir; Ariyanto M; Imam Prasetyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3823

Abstract

This research aims to find out whether there is an influence between AIDA (Attention, Interest, Desire, Action) on consumer buying interest at Shopee. The research method used in this research is a quantitative method. The population in this study are Shopee users, while the sample required in this research is 160 Shopee user respondents, with the sampling method being incidental sampling. Next, data processing uses multiple linear regression analysis using the SPSS version 21 program. The results of the t test for the Attention variable (X1) t count are 2.480 > t table 1.975, this is reinforced by a significance value of 0.00 < 0.05, so Attention has a significant effect on buying interest. Interest (X2) t count is 8.909 > t table 1.975 with a significance value of 0.00 < 0.05, so Interest has a significant effect on buying interest. Desire (X3) has a t count of 1.420 < t table 1.975, with a significance value of 0.00 < 0.05, so Desire has no significant effect on buying interest. Action (X4) has a calculated t value of 6.267 > t table 1.975, with a significance value of 0.00 < 0.05, so Desire has a significant effect on buying interest. Based on the f test calculation, the value obtained is 37.426 > from f table 2.43, reinforced by a significance value of 0.00 < 0.05, meaning it is accepted, so it can be concluded that AIDA (Attention, Interest, Desire, Action) together or Simultaneous influence on buying interest.
Co-Authors Ade Sofa Adi Saputra Adi Saputra Adriyanti Adriyanti Adriyanti, Adriyanti Afriani, Fina Afriany, Fina Afriyani, Fina Agustin Nuraida Alfarisi, Ikhsan Anggraini, Zepa Ariyanto M Ariyanto M Asrai Maros Bakhhtiar Ramli Burhanuddin Burhanuddin Christina Aprilliasari Deni handani Deni Handani Elsyra, Nova Eva Marlina Fajar Ifan Dolly Feri Antoni Feri Antoni Fina Afriani H. M. Chotib Hidayat, Nanang Al Ikhsan Alfarisi Imam Prasetyo Ira Widyastuti Irwan Muhammad Istianingsih, Nanik Jesika, Silvia Joko Sunaryo Joko Sunaryo Joko Susanto Joko Susanto JOKO SUSANTO Jono Hermanto Juniarsih, Delvita M Chotib M. Chotib Marhandrie, Dessy Marlina, Eva Mela Sari Mela Sari, Mela Muhammad Nasir Muslimin Muslimin Muyadi Mulyadi Nanik Istianingsih Nuraida, Agustin Panji Ulum Poiran Poiran Poiran, Poiran Puji, Ari Andriyas Rahmi, Helva Ramli, Bakhhtiar Ria Wenny Asriani Silvia Jesika Siti Rahmiati Solly Aryza Susanto, Joko Syah Amin Albadry Syahrul Arif Tarjo Tarjo Tarjo Tarjo Ulum, Panji Widya Pratiwi widyastuti, ira Widyawati Widyawati Wiji Astika, Yulia Zepa Anggraini