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All Journal Jurnal Mirai Management YUME : Journal of Management Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL ILMIAH ADVOKASI International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) U-NET Jurnal Teknik Informatika Economics and Digital Business Review Journal of Social Responsibility Projects by Higher Education Forum Jurnal Bisnis Mahasiswa Jurnal Minfo Polgan (JMP) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Riwayat: Educational Journal of History and Humanities Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA) Celebes Journal of Community Services
Hasibuan, Muhammad Irwansyah
Fakultas Ekonomi Dan Bisnis Universitas Labuhanbatu, Sumatera Utara
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : International Journal of Economics Development Research (IJEDR)

 1 
Optimizing Human Capital through Training, Career Development, and Discipline to Improve Employee Performance: Evidence from South Labuhanbatu Government Office Afgandhi, Maulana; Hasibuan, Muhammad Irwansyah; Gulo, Nur’ainun
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.9222

Abstract

This study aims to analyze the effect of training, career development, and work discipline on employee performance. The research is motivated by the need to strengthen human resource capacity in the public sector to deliver optimal services. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS application. Data were collected through questionnaires distributed to employees of the South Labuhanbatu District Disaster Management Agency. The findings indicate that training has a positive and significant impact on employee performance, showing that relevant, targeted, and continuous training programs can enhance employees’ skills and work productivity. Career development also plays a vital role by motivating employees to improve their performance when clear and structured career pathways are provided. In addition, work discipline contributes significantly to employee performance, as adherence to rules, accountability, and consistency in work behavior strengthen overall performance. These results highlight the importance of integrating training, career development, and work discipline in organizational strategies. The study emphasizes the need for public organizations to design effective training programs, establish structured career development systems, and promote a strong culture of discipline to sustainably improve employee productivity and service quality.
Strategic Email Marketing for Customer Retention: A Study of E-Commerce Practices in Panai Hulu NST, Ridho Ramdani; Hasibuan, Muhammad Irwansyah; Elvina, Elvina
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.9223

Abstract

This study aims to examine the influence of email marketing on e-commerce customer retention within the Panai Hulu Subdistrict, Labuhanbatu Regency. In the current digital era, email marketing has emerged as a key strategy for building and maintaining long-term customer relationships. The research employed a quantitative approach with an associative design, using questionnaires distributed to respondents who are active users of e-commerce platforms. The collected data were analyzed using SPSS software to explore the relationship between email marketing and customer retention. The results reveal that email marketing plays a significant role in enhancing customer retention, indicating that effective and well-targeted email strategies can strengthen customer loyalty. These findings highlight the importance of personalization and timely communication in email campaigns, suggesting that e-commerce businesses should optimize their email marketing practices to foster sustainable customer relationships and long-term business growth.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Afgandhi, Maulana Afrida, Nur Amanda Dwi Putri Amin, Mhd Amin, Mhd. Andrianto Anike Putri, Anike Astuti, Putri Widia Basyarul Ulya Budiman, Syahrul Bunayya, Haris Edwin Agung Wibowo, Edwin Agung Elvina Elvina Erlia Utami Panjaitan Fahri, Yuwanda Muhammad Gulo, Nur’Ainun Hanif, Khairil Hansyah, Praida Harahap, Junaidi Mustapa Harahap, Mariani Harahap, Novita Sari Hayanuddin Syafri Herliansyah, Debi Ibnu Rasyid Munthe Irba’ Muhlas Sambodo Khairul Anwar Lestari, Sri Evi Lubis, Junita M Fauzi Romadhon Marpaung Marantina.P, Megawana Mhd Amin Mhd. Amin Monica, Khansa Nasution, Siti Lam’ah Nova Jayanti Harahap NST, Ridho Ramdani Nurhalizah*, Siti Raden Sri Ayu Ramadhana Rafika, Mulya Raja Saul Marto Hendry Rina Asriani Levianti Ritonga, Rizki Amelia Rizki Kurniawan Rangkuti Ronal Watrianthos Safri, Hayanuddin Shabrina Rasyid Munthe Shabrina Rasyid Munthe Simanjorang, Elida Florentina Sinaga Siregar, Marlina Siregar, Muhammad Safi'i Sukandar Sukandar Suryadi, Sudi Syafaruddin Siagian Syahfitra, Defri Syahrul Budiman Syahyunan, Hengky Syaiful Zuhri Harahap Wahyu Azhar Ritonga Yuli Rosmawati Rambe Yulia, Ade Ayu Zebua, Yuniman