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All Journal Jurnal Ekonomi Integra Jurnal Pengabdian Magister Pendidikan IPA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Investasi Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora JURNAL MANAJEMEN AKUNTANSI (JUMSI) Bima Journal : Business, Management and Accounting Journal Jurnal PKM Manajemen Bisnis Jurnal Ekonomika Dan Bisnis Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) IIJSE Indonesian Journal of Humanities and Social Sciences
Safri, Hayanuddin
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Program Pengembangan Kemandirian Ekonomi Pondok Pesantren Darul Fikri sebagai Binaan Bank Indonesia Kalimantan Barat Gunawan; Syahbudi; Safri, Hayanuddin; Luqman
JOM Vol 5 No 4 (2024): Indonesian Journal of Humanities and Social Sciences, Desember 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i4.6188

Abstract

Islamic boarding schools that implement economic independence require cooperative relationships from outside parties or government institutions in financing the needs and requirements of the Islamic boarding school unit so that it continues to run and progress, while Islamic boarding schools are synonymous with the impression of being closed. To achieve Islamic boarding school economic independence, openness and innovation are needed so that the students who graduate have ownership skills apart from the religious knowledge obtained. This research aims to describe the implementation process, impact of implementation and sustainability of the Islamic Boarding School economic independence program under the guidance of Bank Indonesia. This research uses a qualitative method with a phenomenological approach. The research is located at the Darul Fikri Islamic Boarding School. Data collection consisted of in-depth interviews, documentation and non-participant observation. The results of this research show that the assistance and guidance program from Bank Indonesia to the Darul Fikri Islamic Boarding School has been able to transform the Islamic boarding school which was once financially weak and is now financially independent and has implemented an economic independence assistance program from Bank Indonesia. Keywords: Bank Indonesia, Islamic Boarding School, Islamic Boarding School Economic Independence
The Effect of Advertising, Quality Perception, and Brand Image on Consumer Purchase Decisions at Next Store Distro Rantauprapat Rambe, Putra Azhari; Safri, Hayanuddin; Anggraen, Elisa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8724

Abstract

This research aims to analyze the influence of advertising, perceived quality, and brand image on consumer purchasing decisions at Next Store Distro Rantauprapat. The background of the study is based on the increasing competition in the distro business, which requires companies to optimize marketing strategies in order to attract attention and build consumer loyalty. This study employs a quantitative approach with a survey method. Data were collected through questionnaires distributed to consumers of Next Store Distro Rantauprapat, with a specific sample size determined using a purposive sampling technique. Data analysis was conducted using validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results indicate that advertising has a positive and significant influence on consumer purchasing decisions. Perceived quality also has a significant effect, meaning that the higher the quality perceived by consumers, the greater their tendency to make a purchase. In addition, brand image significantly influences consumer trust and loyalty. Simultaneously, advertising, perceived quality, and brand image have a significant impact on consumer purchasing decisions at Next Store Distro Rantauprapat. The findings emphasize the importance of integrated marketing strategies in enhancing purchasing decisions through attractive advertising, consistent product quality, and a strong brand image.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Agustina Nurhayati Agustina, Sela Anggraen, Elisa Anike Putri, Anike Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arnanda, Ridho Aryanie, Irne Br Sitepu, Dona Laurika Broto, Bayu Eko Bustami Bustami Dani, Ayu Rama Denny Firmansyah Ekajaya, Candra Gulo, Nur’ainun Gulo, Nur’Ainun Gunawan Hasibuan, Muhammad Irwansyah Husin Husin, Husin Ihsan, M. Ali Al luqman M Yusuf Muhammad Diah Muhammad Yasir Arafat Pohan MULYADI Nelly Nurhayana, Inung Nurhayati, Agustin Pristiyono, Pristiyono Putri, Noni Adetiansi Rahmi Raja Saul Marto Hendry Rambe, Putra Azhari Ritonga, Zuriani Santika, Cut Simahatie, Mai Sirait, Wina Alya Febriana Siregar, Nurintan Asyiah Sri Murniyanti Sufitrayati Sufitrayati, Sufitrayati Sufritayati Sutoyo Sutoyo Sutoyo Suyanti Suyanti Syafrizal, Andre Syahbudi Syahbudi, Syahbudi Yudi Prayoga Yulia Yulia Zhalika, Zalikha Zufri, Zufri