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All Journal Jurnal Ekonomi Integra Jurnal Pengabdian Magister Pendidikan IPA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Investasi Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Bima Journal : Business, Management and Accounting Journal Jurnal PKM Manajemen Bisnis Jurnal Ekonomika Dan Bisnis Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Indonesian Journal of Humanities and Social Sciences
Safri, Hayanuddin
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH KUALITAS MAKANAN, CITRA MEREK, LOKASI USAHA DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADATOKO ROTI HASANAH BAKERY RANTAUPRAPAT Br Sitepu, Dona Laurika; Safri, Hayanuddin; Marto Hendry, Raja Saul
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2523

Abstract

This study aims to determine and analyze the influence of food quality, brand image, location and price on purchase decisions in the Store Bread Hasanah Bakery Rantauparapat. The population in this research is the customers at the Bakery Hasanah Bakery Rantauprapat, where the determination of the sample is by using the technique of random sampling by using the formula Wibisono. Data collection techniques using a questionnaire as the research instrument of the first test the validity and reliability of the instrument. Analysis of the data by using a hypothesis test, where the data of the first test, the classical assumption in the form of normality test, multicollinearity test and heterokedastisitas. The results showed that the Quality of the food (X1) has positive and significant effect on purchasing decisions (Y) on the Bakery Hasanan Bakery with a value of t1hitung of 2,439 > ttable of 1,660 with significance to 0.011 < 0.005. Brand image (X2) and the positive effect on the purchase decision (Y) on the Bakery Hasanan Bakery with a value of t2hitung of 2,340 > ttable of 1,660 with significance 0,021 < 0.005.The location of the business (X3) have a positive and significant impact on purchasing decisions (Y) on the Bakery Hasanan Bakery with a value of t3hitung of 3,140 > ttable of 1,660 with significance to 0.002 < 0.005.Price (X4) have a positive and significant impact on purchasing decisions (Y) on the Bakery Hasanan Bakery with a value of t4hitung by 4.824 > ttable of 1,660 with significance 0.000 < 0.005.Simultaneous food quality, brand image, the location of the business and the price has positive and significant effect on purchase decisions in the Store Bread Hasanan Bakery with a value of Fcount 123,875 < from Ftable 3.09 with a significance level of 0.000 > 0.05 at confidence level 95% and Alpha of 5%.
Pengaruh Cita Rasa, Kualitas Pelayanan, Etika Pelayanan Dan Lokasi Usaha Terhadap Kepuasan Pelanggan Pada UMKM Warung Kopi Gelas Batu Kota Pinang Putri, Noni Adetiansi; Safri, Hayanuddin; Zufri, Zufri
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2685

Abstract

This study was conducted to determine and analyze the influence of taste, service quality, service ethics and business location on customer satisfaction at the UMKM Kopi Kaca Batu Pinang City. The population in this study were all customers of the glass coffee shop in Kota Pinang, with sampling using the slovin formula. Then the data collection technique uses a questionnaire/questionnaire as an instrument or research tool by testing the validity and reliability first. Furthermore, to analyze the data using the classical assumption test in the form of normality test, multicullinearity test and heteroscedasticity test. The results showed that the taste (X1) had a positive and significant effect on customer satisfaction (Y) in the UMKM at the glass coffee shop in Pinang City with a t_count value of 2,338 with a significant level of 0.022 0.05. Quality of service (X2) has a positive and significant effect on customer satisfaction (Y) in the MSME glass coffee shop in Pinang City where the t_count value is 2.557 with a significant level of 0.012 0.05. Service ethics (X3) has a positive and significant influence on customer satisfaction (Y) in the MSME glass coffee shop in Pinang City where the t_count value is 2.063 with a significant level of 0.045 0.05. The location of the business (X4) has a positive and significant influence on customer satisfaction (Y) in the MSME glass coffee shop in Pinang City where the t_count value is 2.059 with a significant level of 0.034 0.05. taste, service quality, service ethics and business location together (simultaneously) affect customer satisfaction (Y) with a value of F_count (11,600) > F_table (2.469) and a significance level of 0.003 0.05 with a confidence level of 72.7 % and an error rate of 27.3%.
Pengaruh Lokasi, Promosi , Pelayanan Dan Kemasan Terhadap Minat Konsumen Pada Dm Thai Tea Cikampak Safri, Hayanuddin
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 2: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i2.2736

Abstract

The purpose of this study was to determine the influence of the influence of location, promotion, Service and packaging on consumer interest in DM Thai Tea Cikampakkecamatan Torgamba South Labuhanbatu Regency either partially or simultaneously. The sample in this study amounted to 34 people. The analysis method used is descriptive analysis, classical assumption test, multiple linear regression analysis, t test, F test, and coefficient of determination and this data is processed using IBM SPSS Statistics 26 program. The results of the hypothesis test showed that the partial location (X1) has a positive and significant effect on consumer interest, it is seen from the value of thitung for location is thitung 2.934 > ttable 1.697, with a significant value of 0.044< 0.05. Promotion (X2) positive and significant effect on consumer interest, it can be seen from the value of thitung for promotion (X2) is thitung 2.968> ttable 1.697, with a significant value of 0.013< 0.05. Service (X3) positive and significant effect on consumer interest, it can be seen from the value of thitung for service (X3) is thitung 2.061> ttable 1.697, with a significant value of 0.009< 0.05. Packaging (X4) positive and significant effect on consumer interest, it can be seen from the value of thitung for packaging (X4) is thitung 2.427> ttable 1.697, with a significant value of 0.025< 0.05. Ftable value in the distribution of 4: 29 is 2.70, then based on Table 4.14 it is seen that the value of Fhitung 14.244>2.70, and the significant value of 0.048< 0.05, this shows that simultaneously The Independent Variable has a positive and significant effect on the Dependent variable.
Strategi Diferensiasi Produk, Citra Merek, Targetting, dan Positioning Pasar Terhadap Keunggulan Kompetitif Minuman Lega di Labuhanbatu (Studi Kasus Konsumen Minuman Lega) Dani, Ayu Rama; Nasution, Ade Parlaungan; Safri, Hayanuddin
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 1: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i1.2101

Abstract

This study aims to determine the product differentiation strategy, brand image, targetting and market positioning of the competitive advantage of Lega drinks in Labuhanbatu, a case study of Lega drink consumers. The population in this study are consumers who buy directly at the Lega Outlet located at Jln. Kihajar Dewantara, Kec. Rantau Selatan, Kab. Labuhanbatu. In this study, using a sample of 80 people. This study used the simple random sampling method, where the penarika was randomized by providing equal opportunities for each member of the population to express their opinion. In simultaneous testing (Test F), it is known that product differentiation, brand image, targetting, and market positioning have a positive and significant effect on competitive advantage. Partially (t test) it is known that product differentiation and brand image have a positive effect on competitive advantage. Meanwhile, targetting and market positioning do not have a positive and significant effect on competitive advantage. Through the determinant coefficient test, the Adjusted R Square value of 0.355 or 35.5 can be obtained. Competitive advantage can be explained by product differences, brand image, targetting, and market position, while the 64.5 side can be explained by other variables not discussed in this study. The feasibility test of the research instrument and descriptive analysis of the characteristics of the respondents used the SPSS (Statistical Package For The Social Science) software Version 22.
PENGARUH KUALITAS PRODUK, HARGA DAN BRAND TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME Safri, Hayanuddin; Rahmi; Sufitrayati; Nelly; Aryanie, Irne
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 1 (2024): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i1.3162

Abstract

Tujuan penelitian ini adalah untuk menganalisis sejauh mana factor kualitas produk, harga dan brand dapat mempengaruhi Keputusan pembelian handphone Realme. Metode pengumpulan data yang digunakan dengan menyajikan kuesioner kepada 97 responden. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan teknik analisis datanya menggunakan software model SPSS. Hasil penelitian menunjukkan bahwa variabel kualitas produk, harga dan brand berpengaruh terhadap keputusan pembelian produk handphone Realme di Bireuen baik secara simultan maupun secara parsial. Dapat dilihat hasil dari koefisien determinasi besar nilai Adjusted R Square yaitu 0.780, hal tersebut dapat diartikan bahwa variabel kualitas produk, harga dan brand dapat memberikan pengaruh terhadap keputusan pembelian sebesar 78% pada Toko Erafone Bireuen sedangkan sisanya atau sebesar 22,00% dipengaruhi oleh faktor lain yang tidak diteliti pada penelitian ini.
The effect of advertising, brand image, price and consumer motivation on consumer purchase interest in ms.glow skincare in the Rantauprapat Region Putri, Anike; Safri, Hayanuddin; Hasibuan, Muhammad Irwansyah
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5068

Abstract

Research on the Effect of Advertising, Brand Image, Price and Consumer Motivation on Consumer Purchase Interest in Ms.Glow Skincare in the Rantauprapat Region. The purpose of this study was to determine the effect of advertising, brand image, price and consumer motivation on consumer buying interest. This study uses a quantitative approach and associative research type. The data source used is primary data source. The results showed that advertising has a positive and significant effect on buying interest, brand image has a positive and significant effect on buying interest, price has a positive and significant effect on buying interest and consumer motivation has a positive and significant effect on buying interest and advertising, brand image, price and consumer motivation together have a positive and significant effect on buying interest.
Pelatihan Strategi Bisnis UMKM Go Digital Dalam Meningkatkan Daya Saing di Era Digital Safri, Hayanuddin; Murniyanti, Sri; Firmansyah, Denny; Diah, Muhammad; Sutoyo, Sutoyo; Nurhayati, Agustina; Santika, Cut
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1232

Abstract

The rise of Micro, Small, and Medium Enterprises (MSMEs) in society requires them to keep up with the times. Home-based businesses, or what are commonly called home-based MSMEs, are also now competing on a large scale with their business strategies. As technology continues to develop, so do the strategies for business development, which increases competition. Therefore, in this digital era, where Android is used as a strategy for business growth, MSMEs must compete to expand their businesses, especially by utilizing popular apps like Gojek and Grab. MSMEs that use Gojek and Grab as partners often offer free shipping vouchers and price reductions as part of their strategy to increase sales. However, MSMEs going digital still face challenges in coping with the rapidly evolving digital era. MSMEs that still rely on traditional marketing methods need to work harder to develop business strategies that are now accessible to everyone. A good business strategy is one that creates a competitive advantage. The right business strategy will also ensure the longevity of the company, as desired by the business owner. The purpose of this community service is to improve understanding and enhancement of effective business strategies, especially in the era of digitalization. Many MSMEs close their businesses due to failing in marketing competition, resulting in low profits or, in some cases, no profit at all. This research was conducted to prevent such situations by providing training on business strategies and how these strategies can be used to enhance competitiveness in the digital era. The method used in the training is offline or face-to-face with mentoring, through analysis and problem-solving. The materials provided focus on business strategies to improve competitiveness in the digital era, delivered through lectures, training sessions, Q&A, and demonstrations.
PENGARUH IMPULSE BUYING DAN PROMOSI TERHADAP MINAT BELI ULANG AIR MINUM MASAK DI DEPOT AZAY Nurhayati, Agustin; Ritonga, Zuriani; Safri, Hayanuddin; Sufitrayati, Sufitrayati
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.4049

Abstract

The purpose of this research is to analyze the Azay Boiling Water Depot in Juang Bireuen City to find out how impulsive purchases and promotions influence customers' interest in purchasing boiled water. The research here is purely descriptive. Although 98 customers made up the sample, little is known about the population as a whole. Observation, interviews, questionnaires, and documentation studies were used to gather data. Smart PLS (Partial Least Square) 3.0 was used for the analysis of this research. The results indicated that both impulse buying and promotion had a positive and significant impact on consumers' buying interest. This is supported by the fact that the T-Statistics value was greater than 1.96 and the P-Value was less than 0.50, indicating that the hypothesis test in this study was accepted or valid. An R-Square value of 0.901 for the purchase intent variable is readily apparent. This indicates that a 90.1% relationship exists between the two variables, with impulsive purchases and promotions having the greatest impact on consumer interest.
IMPLEMENTASI NON PERFORMANCE LOAN ANALYSIS PADA PT.BANK RAKYAT INDONESIA (Persero) Tbk Safri, Hayanuddin
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 1: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.2157

Abstract

Non Performance Loans are an indicator of the soundness of a commercial bank. Because the high NPL shows the inability of commercial banks in the appraisal process up to the disbursement of credit to debtors, on the other hand NPL also causes high cost of capital (cost of capital) which is reflected in the operational costs of the commercial bank concerned. With the high cost of capital, it will affect the net profit from the bank. Based on calculations to find the NPL ratio, it will produce a ratio value, which describes the conditions currently being experienced by banks regarding credit problems. In this regard, Bank Indonesia has determined a fair ratio of NPLs of 5% of its total loan portfolio. In this case, a bank with an NPL ratio below 5% is still considered normal in its credit activity. The smaller the NPL ratio, the lower the risk of bad credit in a bank and the better its credit activity performance is in line with the theory attached above. The NPL ratio value generated by PT Bank Rakyat Indonesia (Persero) Tbk from 2013 to 2017 shows the value; 1.27%; 1.26%; 1.17%; 0.05% and 1.10%. This means that the rating value achieved is 1, which is very healthy.
Pengaruh Pemahaman dan Kemudahan Terhadap Keputusan Menggunakan Sistem Transaksi Digital Quick Response Code Indonesian Standart (QRIS) pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Pontianak Arnanda, Ridho; Syahbudi, Syahbudi; Yulia, Yulia; Safri, Hayanuddin
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1810

Abstract

Penggunaan Quick Response Code Indonesian Standart (QRIS) semakin meningkat di kalangan pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Pontianak, hal ini berkat adanya kemudahan transaksi dan kemudahan penggunaan di mana pemahaman yang baik tentang cara kerja dan proses implementasi QRIS berperan penting dalam keputusan penggunaannya. Dalam konteks ekonomi syariah, QRIS harus sesuai dengan prinsip syariah agar dapat diterapkan secara transparan dan adil. Meskipun ada pertumbuhan signifikan dalam jumlah pelaku usaha yang menggunakan QRIS masih terdapat keraguan dari sebagian UMKM untuk memutuskan menggunakan QRIS. Penelitian ini bertujuan untuk mengetahui pengaruh pemahaman dan kemudahan terhadap keputusan UMKM Kota Pontianak dalam menggunakan QRIS. Penelitian ini menggunakan metode kuantitatif, sumber data penelitian yaitu data primer dan sekunder. Pengumpulan data dilakukan dengan menyebarkan kuisioner. Data kemudian dinalisis menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa (1) pengaruh pemahaman berkontribusi sebesar 29,78% terhadap keputusan UMKM untuk menggunakan QRIS, (2) pengaruh kemudahan berkontribusi sebesar 20,66% terhadap keputusan UMKM untuk menggunakan QRIS. QRIS, sebagai sistem transaksi digital QRIS dari Bank Indonesia menawarkan kemudahan transaksi serta sesuai prinsip syariah, dan menjadinyya solusi pembayaran yang adil dan transparan. Dengan menyederhanakan proses pembayaran, mengurangi biaya operasional, dan meningkatkan akses pasar, QRIS mendukung efisiensi dan keberlanjutan operasional UMKM di Kota Pontianak. Kata Kunci: Kemudahan, Keputusan Penggunaan, Pemahaman, QRIS, UMKM
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Agustina Nurhayati Agustina, Sela Anike Putri, Anike Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arnanda, Ridho Aryanie, Irne Br Sitepu, Dona Laurika Broto, Bayu Eko Bustami Bustami Dani, Ayu Rama Diah, Muhammad Ekajaya, Candra Firmansyah, Denny Gulo, Nur’ainun Gulo, Nur’Ainun Gunawan Hasibuan, Muhammad Irwansyah Hendry, Raja Saul Marto Husin Husin, Husin Ihsan, M. Ali Al luqman M Yusuf M. Yusuf Marto Hendry, Raja Saul Muhammad Yasir Arafat Pohan MULYADI Munawarah Munawarah, Munawarah Nelly Nurhayana, Inung Nurhayati, Agustin Nurmalawati, Nurmalawati Prayoga, Yudi Pristiyono, Pristiyono Putra, Iqbal Fahrenza Putri, Noni Adetiansi Rahmi Rauzana, Rauzana Ritonga, Zuriani Rizky Maulana, Rizky Santika, Cut Simahatie, Mai Sirait, Wina Alya Febriana Siregar, Nurintan Asyiah siregar, usmala dewi Sri Murniyanti Sri Wahyuni, Ade Sufitrayati Sufitrayati, Sufitrayati Sufritayati Sutoyo Sutoyo Sutoyo Suyanti Suyanti Syafrizal, Andre Syahbudi Syahbudi, Syahbudi Yulia Yulia Zebua, Yuniman Zhalika, Zalikha Zufri, Zufri