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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Akuntansi Kesatuan Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) International Journal of Community Service GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Journal of Economics and Management Scienties IIJSE Journal of Innovative and Creativity
Rafika, Mulya
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : IIJSE

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The Mediating Role of E-Trust in the Relationship of E-Rating, E-Review, and Cash on Delivery System on Customer Purchasing Decisions: Evidence from Tiktok Shop Platform in Rantauprapat Utami, Nur Izzati Presty; Siregar, Zulkifli Musannip Efendi; Rafika, Mulya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3240

Abstract

This study aims to determine the effect of e-rating, e-review, and the cash-on-delivery (COD) system on e-trust and also on online purchasing decisions on the TikTok shop platform in Rantauprapat. The population in this study are consumers who own the TikTok application and use the TikTok shop platform in Rantauprapat, whose number is not known with certainty. The number of samples used in this study was 100 people with certain predetermined criteria. Sampling using non-probability sampling technique with the purposive sampling method. The data used in this research is primary data. The data analysis tool used is SEM analysis with Smart PLS software tools. The results obtained from this study indicate that e-rating has no significant effect on purchasing decisions, e-rating has no significant effect on e-trust, e-review has no significant effect on purchasing decisions, e-review has a positive and significant effect on e-trust, cod payment system has no significant effect on purchasing decisions, the COD payment system has a positive and significant effect on e-trust, and e-trust has a positive and significant effect on purchasing decisions.
The Influence of Price, Product Quality, and Service Quality on Customer Satisfaction at Home Smart Rantauprapat Safitri, Lia; Siregar, Zulkifli Musannip Efendi; Rafika, Mulya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3241

Abstract

Consumer satisfaction is an important element that must be created by all types of businesses. Researchers also agree that consumer satisfaction is a prerequisite for gaining loyalty from consumers, consumer loyalty that can make consumers come to buy products sold by sellers. The purpose of this study was to examine the effect of independent variables consisting of price, product quality, and service quality on consumer satisfaction who have shopped at Home Smart Rantauprapat. This study uses a quantitative approach, collecting data using a purposive sampling method, which means that researchers apply specific criteria in determining which respondents can be sampled in this study. The number of samples used in this study was 100 people with the specified criteria being consumers who had shopped at Home Smart Rantauprapat and were 18 years and over, which aims to get valid answers. The results of this study indicate that price has a positive and significant effect on customer satisfaction at Home Smart Rantauprapat, product quality is proven to have a positive effect on customer satisfaction at Home Smart Rantauprapat and the last variable, namely service quality, is also found to have a positive and significant effect on customer satisfaction that has been shopping at Home Smart Rantauprapat.
The Effect of Advertising, Image, Brand Trust, and Price on Interest to Buy Nescafe Ready-to-Drink Coffee in Perlabian Village Wibowo, Mhd Hadi; Musannip Efendi Siregar, Zulkifli; Rafika, Mulya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3521

Abstract

Purchase intention is a response or an effective process when liking a product. Purchase intention is influenced by advertising, brand image, trust, and product prices. This study aims to determine the effect of advertising, brand image, trust, and price on buying intention of ready-to-drink Nescafe coffee in Perlabian Village. The method used in this study is a quantitative method by collecting data using a questionnaire instrument. The population in this study is the Perlabian Village community. Determination of the sample using a non-probability sampling method with a purposive sampling technique in order to obtain a sample of 100 respondents. Data was obtained from the results of a questionnaire using the Google form. Data were analyzed using instrument testing techniques (validity and reliability tests), linear regression tests, classical assumption tests (normality and heteroscedasticity), and hypothesis testing (coefficient of determination) using SPSS. The results showed that the simultaneous variables of advertising, brand image, brand trust, and product prices have a significant effect on purchase intention. Meanwhile, partially, only advertising, brand trust, and product prices have a significant effect on the intention to buy Nescafe ready-to-drink coffee in Perlabian Village, while the brand image variable has no effect. Companies need to improve the brand image owned by ready-to-drink Nescafe products, especially for the people of Perlabian Village so that people make ready-to-drink Nescafe products their first choice.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Adli, Mughaimin Al Ihsan, Muhammad Ali Amalia, Kiki Dhea Amanda Dwi Putri Amin, Mhd Amin, Mhd. Annisa, Fadlia Arjuna, Syukron Budiman, Syahrul Dwi Andayani, Dwi Elvina Eviliani, Tiwi Hanif, Khairil Hansyah, Praida Harahap, Junaidi Mustapa Harahap, Salsabila Rahadatul Aisyi Hasibuan, Muhammad Abdi Hasibuan, Muhammad Irwansyah Jayadi, Rahmad Limbong, Christine Herawati Lubis, Junita Melia, Yona Muhammad Raja Siregar Musannip Efendi Siregar, Zulkifli Muti'ah, Rahma Nasution, Ahmad Yunus Perwati, Widti Pitriyani Prayogo, Yudi Purnomo, Wahyu Angger Putri, Susana Pratiwi Rambe, Bhakti Helvi Ritonga, Anggie Yolanda Ritonga, Faridah Ritonga, Mulkan Safitri, Lia Saputra, Ganda Sari, Kurnia Tika Simanjorang, Elida Florentina Sinaga Siregar, Zulkifli Musannip E Syahputra, Dian Syaiful Zuhri Harahap Tanjung, Soibatul Aslamiyah Utami, Nur Izzati Presty Wibowo, Mhd Hadi Yolanda, Feby Yunita, Ade Zufrie Zulkarnain Nasution Zulkifli Musannip Efendi Siregar