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All Journal Jurnal Kedokteran Brawijaya Empowerment : Jurnal Pengabdian Masyarakat Jurnal Abdimas Akademika Society: Jurnal Pengabdian Masyarakat Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal of Community Service and Society Empowerment Jurnal Pengabdian Masyarakat Nusantara KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Kurniawan, Rony
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The Influence of Social Media Promotion, Product Quality, and Product Price on Consumer Purchase Decisions at Daviena Skincare Kediri Puspita, Farsa; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5832

Abstract

Research aim : To analyze the effects of social media promotion, product quality, and pricing on Daviena Skincare's consumer decisions in Kediri. Design/Methode/Approach : Quantitative study using survey data collected from a business owner, a loyal consumer, and a new consumer, analyzed using statistical methods. Research Finding : Social media promotion strongly influences purchasing decisions, while product quality builds loyalty and competitive pricing attracts new customers. Theoretical contribution/Originality : Integrates social media, quality, and pricing as interrelated factors for consumer behavior in local skincare brands, addressing gaps in prior studies. Practitionel/Policy implication : Local skincare brands should leverage social media, ensure product quality, and adopt balanced pricing to compete effectively. Research limitation : Focused on one local brand in Kediri, limiting generalizability, future research should expand to other regions and use quantitative methods.
The Influence of Price, Location and Service Quality on Purchasing Decision at Fried Chicken & Ayam Geprek Wong Nganjuk Erliana Putri, Puspitasari; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/h2xs9f69

Abstract

Research aim : This reserach aims to determine  the influence of price, location, and service quality on consumer decisions to purchase Fried Chicken & Ayam Geprek Wong Nganjuk products. Design / Method / Approach : This research applies a quantitative method with a focus on causality. The population analyzed is all customers who come to Fried Chicken & Ayam Geprek Wong Nganjuk whose number is unlimited. From this population, this study took a sample of 40 respondents through a random sampling technique (accidental sampling). Data were gathered through the use of a questionnaire. To analyze the data, this study applied the classical assumption test, multiple linear regression, determination coefficient test, and hypothesis testing using SPSSv23. Research Finding : The findings of research statement states that price, place, and service quality have a significant positive influence on purchasing choices at Fried Chicken & Ayam Geprek Wong Nganjuk. Theoretical contribution / Originality : This research focuses on an in-depth understanding of how price, location and service quality together influence consumers' influence how consumers make purchasing decisions. This study investigates the complex relationships between these three variables to shape consumer preferences and influence their purchasing decision. Practitionel / Policy implication : This study has practical implications for Fried Chicken & Ayam Geprek Wong Nganjuk in encouraging increased purchasing decisions. Research limitation : This research has limitations that may influence  the results and generalization of research at Fried Chicken & Ayam Geprek Wong Nganjuk is that this research only focuses on the Fried Chicken & Ayam Geprek Wong Nganjuk business, so the results obtained do not necessarily reflect conditions in similar businesses in other areas
The Influence Of Brand Image, Product Quality, and Price On Purchasing Decision Of Le Minerale Brand Mineral Water in Nusantara PGRI Kediri University Students Putri Wulandari, Nabela; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5951

Abstract

Aim of research: This research seeks to determine the influence of brand image, product quality, and price on purchasing decision for Le Minerale Brand Mineral Water among students at Nusantara PGRI University, Kediri. Design/Methode/Approach : This research employs a quantitative methodology utilizing causative research techniques. The target population comprises students from the Economics and Business Faculty at Universitas Nusantara PGRI Kediri, specifically those from the 2021 cohort totaling of 455 students . A non-probability sampling method was implemented, selecting 40 respondents through purposive sampling. Data collection involved the distribution of questionnaires that had undergone validity and reliability testing prior to dissemination. The questionnaires were distributed via Google Forms, consisting of a series of questions or assertions designed for respondents to complete using a Likert scale. For data analysis, the study utilized the SPSS version 26 software to conduct classical assumption tests, multiple linear regression analysis, determination coefficient calculations, and hypothesis testing.    Research Finding : The partial findings of the research suggest that brand image factors exert a considerable impact on consumer purchasing choices. In contrast, product quality factors do not appear to significantly impact these choices. On the other hand, price factors are shown to have a considerable impact on purchasing decisions. Nonetheless, when considered together, brand image, product quality, and price factors collectively demonstrate a notable impact on purchasing choices. Theoretical contribution/Originality : This research offers theoretical insights by enhancing the comprehension of how brand image, product quality, and pricing have an effect on purchasing choices regarding Le Minerale bottled drinking water. The investigation emphasizes the simultaneous and partial effects of these three factors on consumer purchasing behavior, particularly among students at Universitas Nusantara PGRI Kediri. Practitionel/Policy implication : This research seeks to make a contribution to the existing body of academic literature. The findings regarding the constructed brand image are anticipated to have an impact on consumer purchasing behavior. While product quality may not directly affect purchasing decisions, it remains crucial to uphold and enhance quality standards. Additionally, competitive pricing plays a significant role in influencing consumer choices. By recognizing the interplay between brand image, product quality, and pricing, Le Minerale can effectively combine these elements to bolster its competitive edge in the bottled water market. Research limitation : This study only focuses on the variables of brand image, product quality, and price on purchasing decisions
Raw Material Inventory Control Analysis Of Shuttletcock PT. Walet putih Astuti, Tri; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/pfh73d96

Abstract

Research aim : This study aims to analyze the most dominant factors in the number of efficient Shuttlecock raw material orders in order to fulfill the raw material inventory at PT. Walet Putih and determine the Safety Stock and Re-Order Point. Design/Methode/Approach : In this study the method used is quantitative descriptive and the calculation model used isEconomic Order Quantity (EOQ).The subject of this study is the supply of Shuttlecock raw materials. Data collection techniques are carried out using interviews and documentation. Research Finding : The results of this study indicate that the purchase of Shuttlecock raw materials obtained an economic order quantity or can be called the Economic Order Quantity (EOQ) of 1,329 dozens per order. The maximum inventory level based on the average maximum value of 664 dozens. This value is the safety stock value based on the average inventory of 1,692 dozens or the amount of safety stock is 1,028 dozens greater than the company's calculation. The Re-Order Point value is 1,791 dozens. While the Total Cost (TC) value generated is 2,517,849,000 every 12 months. This value is the total sum of the total Inventory (Holding + Set Up) Cost. This value is usually greater than the amount that can be spent Rp. 183,348,800. Or a difference of more than Rp. 2,334,500,200. Theoretical contribution/Originality : The results of this study are expected to be useful and to increase understanding of operational management, especially in raw material inventory using the calculation method with Economic Order Quantity (EOQ). Practitionel/Policy implication : For business people, the results of this study are expected to be applied in their companies to overcome current problems, namely shortages and excesses of raw material supplies Research limitation : The limitation of this study is that the data comes from historical data, so it cannot describe the actual conditions because the condition of raw material inventory can change over time.
Co-Authors Abrianto, Merdian Yozima Sugeng Adela, Hilda Nur Adzani, Enyzha Vrisca Citra Aikasari, Ellen Putri Andre Juliawan, Reffo Anggrahini, Karina Arafat, Bisma Ziyad Ardiani, Galuh Dilla Ardiyan, Ferly Rensa Astri Dewanti, Melina Ati, Desy Cahyaning Ayodya, Frisma Ayu Bambang Agus Sumantri, Bambang Agus Cahyani, Linda Fitri Cindia, Ike Damayanti, Astrie Dwika Flacita Dana, Moch Dana Nafsyah Dani , Frika Amalia Erika Dewantari, Beti Anjar Dewi, Putu Purnama Dian Kusumaningtyas, Dian Djoko S, Edy Djoko Soeprajitno, Edy Edyuana, Fadia Tri Elok Puspita Sari, Elok Puspita Ema Nurzainul Hakimah, Ema Nurzainul Erliana Putri, Puspitasari Fauji, Diah Ayu Septi Fauji, Dyah Ayu Septi Fransisca, Roesa Zolanda Hadi, Sephia Miartha Samsu Hamidah, Iim Roatul Haqqi, Hubbil Herry Purnomo Hery Purnomo Hilalina, Deva Alvy Ichsannudin, Ichsannudin Ishmatul Maula, Ishmatul ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Khasanah, Atina Kuncoro, Safira Ratuhening Nur Leksono, Poniran Yudho Lestari, Veprillia lisa'adah, Eni Lorenza, Monica Cindy Maharani, Liya Malasari Mayangsari, Hesti MOHAMMAD FADIL, MOHAMMAD Muhamad Haris, Fatwa Muhammad Luthfi Noor’aini, Tias Nesti Novitasari, Reny Veronika Dian Novitasari, Yusi Nuril Hasanah, Ratna Nurjannah, Fitri Nurzainul Hakimah, Ema Oktanada, Walfadila Oktaviana, Yastika Paramitha, Dyah Pniel, Yemima Poniran Yudho Leksono Pragana, Yoesfi Alfian Prasojo, Aji Pravitasari, Mei Purnomoaji, Ahmad Puspita, Farsa Puspitasari, Anjar Puspitasari, De elsa Puspitasari, Yossy Putra Pratama, Ilham Putra, Whendy Pramudya Putri Wulandari, Nabela Putri, Shella Tamara raharjo, itot bian Rahayu, Agnes Widya Rasitania, Tika Reni Novitasari, Reni S, Edy Djoko Sabella, Ellsa Rechelina Samari Samari, Samari Sari, Fanti Puspita Sari, Nindya Laksmita Sari, Widya Apriliana Novita Sasongko, M. Zuhdi Sasongko, Muhammad Zuhdi Septa Wihara, Dhiyan Septiana, Rizky Shindy Dwita Nuansari Sigit Ratnanto Soeprajitno , Edy Djoko Soeprajitno, Edy Djoko Soepratjitno, Edy Djoko Subagyo Sugiono Sugiono Sugiono, Sugiono Sukmaningtias, Bella Kartika Agustina Susi Damayanti, Susi Tiara, Adelin Tri Astuti Trismaya, Eyyi Olninda Tritanti, Desi Tuhumena, Mathilda Yosephine Jecinda Viera Wardhani Wahyu Widodo Wahyuningtyas, Arindasari Widowati, Wiwik Wihara, Dhiyan Septa Wulandari, Luthfia Wulansari, Nindia Ayu Yekti, Rindhus Mei Anggar Yoanita, Enggar Yolan, Alhabella Wikanabelva Yudho Leksono, Poniran Zuhdi Sasongko, Muhammad Zulistiani Zulistiani, Zulistiani