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Service Quality and Customer Trust as Drivers of Customer Retention through Customer Satisfaction in the Digital Service Industry Moh. Tahang; Sukardi Sukardi; Sutariyono Sutariyono
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 5 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i5.1519

Abstract

Pertumbuhan pesat industri jasa digital telah meningkatkan persaingan dan meningkatkan pentingnya menjaga hubungan pelanggan yang berkelanjutan. Studi ini bertujuan untuk meneliti pengaruh Kualitas Layanan dan Kepercayaan Pelanggan terhadap Retensi Pelanggan melalui Kepuasan Pelanggan dalam industri jasa digital. Pendekatan kuantitatif digunakan dengan melibatkan 200 pengguna jasa digital yang dipilih melalui pengambilan sampel bertujuan. Data dikumpulkan menggunakan kuesioner terstruktur dengan skala Likert lima poin dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa Kualitas Layanan memiliki pengaruh positif dan signifikan terhadap Kepuasan Pelanggan, sedangkan Kepercayaan Pelanggan juga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Lebih lanjut, Kepuasan Pelanggan memiliki pengaruh positif dan signifikan terhadap Retensi Pelanggan. Analisis pengaruh tidak langsung menunjukkan bahwa kepuasan pelanggan memainkan peran penting dalam menghubungkan kualitas layanan dan kepercayaan pelanggan dengan retensi pelanggan. Temuan ini menekankan bahwa penyedia jasa digital harus secara konsisten meningkatkan kinerja layanan, memperkuat kepercayaan pelanggan, dan menciptakan pengalaman pelanggan yang memuaskan untuk mendorong penggunaan layanan yang berkelanjutan. Studi ini memberikan wawasan praktis untuk mengembangkan strategi retensi pelanggan dalam lingkungan jasa digital yang semakin kompetitif.
Wanita dan Entrepreneurship Rumahan Melalui Manajemen Posyandu di Jombang Ciputat Halim Tjiwidjaja; Sutariyono Sutariyono; Aep Saefullah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i4.4465

Abstract

The current less than favorable economic conditions require people to play an active role in fulfilling their daily needs. Empowering women through the MSME sector is expected to help increase income, reduce poverty levels, increase knowledge and quality of human resources and prepare women's communities to become home-based entrepreneurial communities that can help support the family economy and contribute to improving community welfare and the national economy. Economic empowerment/entrepreneurship through women's activity groups such as posyandu groups is a form of effort or process to increase awareness, willingness to improve the economy or family (community) standard of living. The research method used by researchers is a descriptive method with a qualitative approach, collection techniques using observation techniques and interview techniques with women members of posyandu in Jombang, South Tangerang. The aim of this research is to describe how interested posyandu members are in entrepreneurship to develop the community economy which has implications for reducing poverty and increasing community welfare. The research results showed that the counseling participants strongly agreed that to improve welfare/reduce poverty, you must open a home business. This is shown by the enthusiasm and enthusiasm of the counseling participants and the questions asked regarding how posyandu members/women start home businesses.
Employee Voice Behavior and Perceived Organizational Support in Enhancing Work Performance through Employee Engagement among Private-Sector Employees Sutariyono Sutariyono; Rahman Nurhakim; Ichsan Akbari
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 2 (2026): April: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i2.1550

Abstract

The growing complexity of contemporary workplaces requires employees to contribute not only through formal job responsibilities but also through constructive participation and active involvement in organizational processes. This study examines the effects of employee voice behavior and perceived organizational support on work performance through the mediating role of employee engagement among private-sector employees. A quantitative explanatory research design was employed using a cross-sectional survey of 250 employees selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that employee voice behavior and perceived organizational support positively influence employee engagement and work performance. Employee engagement also has a positive effect on work performance and partially mediates the relationships between employee voice behavior, perceived organizational support, and work performance. These findings demonstrate that constructive employee participation and supportive organizational practices can improve performance both directly and by strengthening employee engagement. The study implies that private-sector organizations should establish supportive communication environments, recognize employee contributions, encourage constructive voice, and strengthen employee engagement to achieve sustainable improvements in work performance.