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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen dan Bisnis (Performa) Jurnal Manajemen Teknologi Jurnal Sosioteknologi IMAGE Jurnal Mitra Manajemen Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Social Science and Business Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Journal of Information System, Applied, Management, Accounting and Research International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen JURNAL SeMaRaK Jurnal Syntax Transformation Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Economics and Policy Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Indonesian Journal of Multidisciplinary Science Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of World Science Jurnal Manajemen dan Pemasaran Jasa International Journal of Integrative Sciences eProceedings of Management International Journal of Economics, Business and Innovation Research Multidisciplinary Indonesian Center Journal Jurnal Bisnis dan Pemasaran Digital
Indira Rachmawati
Universitas Telkom
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGARUH WEBSITE QUALITY TERHADAP IMPULSE BUYING DENGAN DIMENSI SHOPPING VALUE SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen E-commerce Shopee) Aina Kemala Dewi; Indira Rachmawati
Jurnal Mitra Manajemen Vol 4 No 9 (2020): Jurnal Mitra Manajemen Edisi September
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52160/ejmm.v4i9.452

Abstract

Penelitian ini meneliti pengaruh website quality terhadap impulse buying pada konsumen e-commerce Shopee di Indonesia dengan dimensi shopping value sebagai variabel mediasi yang terdiri dari hedonic value dan utilitarian value. Jenis penelitian yang digunakan adalah kausal dengan menggunakan pendekatan kuantitatif. Penelitian ini menggunakan metode survei dengan menggunakan kuesioner. Populasi penelitian terdiri dari konsumen yang pernah menggunakan dan melakukan transaksi minimal sekali pada website e-commerce Shopee, sedangkan jumlah sampel yang digunakan sebanyak 385 orang. Teknik analisis data yang digunakan adalah Analisis Jalur dengan menggunakan program SPSS versi 20 dan perhitungan Uji Sobel untuk melihat adanya pengaruh mediasi. Hasil penelitian menunjukan pengaruh website quality terhadap impulse buying berpengaruh signifikan secara parsial dengan nilai t hitung 5,129 > 1,966, pengaruh website quality terhadap dimensi shopping value berpengaruh signifikan secara parsial dengan t hitung 17,812 > 1,966, pengaruh dimensi shopping value terhadap impulse buying berpengaruh signifikan secara parsial dengan nilai t hitung 8,964 > 1,966. Serta dimensi shopping value memiliki pengaruh mediasi pada website quality terhadap impulse buying.
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA BANDUNG Annisa Yasya Zhafira; Indira Rachmawati
Jurnal Mitra Manajemen Vol 4 No 9 (2020): Jurnal Mitra Manajemen Edisi September
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52160/ejmm.v4i9.453

Abstract

Ekuitas merek adalah seperangkat aset dan kewajiban merek yang terkait yang dapat menambah atau mengurangi nilai yang diberikan oleh sebuah produk atau jasa bagi perusahaan dan pelanggan. Ekuitas merek akan membantu pelanggan dalam mengartikan proses informasi terkait produk dan dapat mempengaruhi kepercayaan konsumen saat dalam pengambilan keputusan. Dengan adanya ekuitas merek dalam suatu produk, produk tersebut akan memiliki keunggulan kompetitif dalam perusahaan dan membuat konsumen dapat membuat keputusan pembelian setelah mengenal secara keseluruhan merek. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh elemen-elemen ekuitas merek tersebut terhadap keputusan pembelian konsumen pada pengguna smartphone Samsung yang berada di Kota Bandung. Penelitian ini termasuk ke dalam penelitian kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini adalah dengan menggunakan uji regresi berganda. Data yang digunakan dalam penelitian ini adalah data primer yang berasal dari responden yang telah mengisi kuesioner sebanyak 400 orang pengguna smartphone Samsung dengan menggunakan metode populasi non-probability sampling.
ENVIRONMENTAL AND ECONOMIC PERFORMANCE MEASUREMENT THROUGH GREEN SUPPLY CHAIN AND GREEN IN STORE MICRO, SMALL AND MEDIUM ENTERPRISES IN PROBOLINGGO CITY Ratih Hendayani; Ariel Axton Emmanuel; Indira Rachmawati; Ridwan Purwanadita
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4640

Abstract

Micro, Small and Medium Enterprises or MSMEs are a business group with a very large number in Indonesia. According to the Central Statistics Agency (BPS) the number of Micro, Small and Medium Enterprises (MSMEs) is 64,000,000 MSMEs and the City of Probolinggo has 33,395 MSMEs. Indonesia ranks second in Asia as the country that produces the most plastic waste after China. High waste production and the majority of the MSME industry make it important to implement Green Supply Chain Management.This study aims to determine the impact of the Green in Store Processes dimension on Performance Outcomes through the mediation of the Green Supply Chain Processes dimension with the research object of MSMEs in Probolinggo City.This study uses quantitative methods with multivariate analysis methods in data processing assisted by SmartPLS. Data was collected by distributing questionnaires using a Likert scale as a measurement scale. Data processing in this research is Direct and Indirect using SmartPLS software by carrying out two Bootstrapping processes in one tailed and two-tailed to determine the direct and indirect effects between variables.Based on the results of research conclusions, it is proven that many variables do not have a significant effect. The researcher suggests that the Probolinggo City Government should directly guide MSMEs regarding the implementation of Green Supply Chain Management. Keywords: Green Supply Chain Management, MSMEs, Green in store Processes, Environmental Performance, EconomicPerformance,SmartPLS
PENGARUH EKUITAS MEREK TERHADAP MINAT BELI ULANG PRODUK WARDAH PADA GENERASI Y Sazbilla Dwinanda; Indira Rachmawati
JURNAL SeMaRaK Vol 4, No 2 (2021): Jurnal Semarak
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/smk.v4i2.10994

Abstract

Penelitian ini mempunyai tujuan agar mengetahui pengaruh dari ekuitas merek pada minat beli ulang. Obyek penelitian yakni konsumen produk Wardah pada generasi Y. Metode Penelitian secara kuantitatif dengan menguji sampel 385 sebagại responden dengan sampel penelitian yaitu konsumen yang pernah membeli produk Wardah dengan usia antara 21- 41 tahun. Analisis data yang dipakai pada penelitian adalah analisis regresi, uji asumsi klasik, uji hipotesis serta koefisien determinasi. Hasil penelitian diperoleh dari pengujian secara parsial yaitu melalui uji t menunjukkan bahwa variabel Kesadaran merek (X1) terhadap Minat beli ulang (Y) berpengaruh signifikan pada minat beli ulang produk (Y). Uji t pada variabel Persepsi kualitas (X2) pada minat beli ulang (Y) berpengaruh signifikan pada minat beli ulang produk (Y). Uji t pada variabel Asosiasi merek (X3) terhadap minat beli ulang (Y) berpengaruh signifikan pada minat beli ulang produk (Y). Uji t pada variabel Loyalitas merek (X4) pada minat beli ulang (Y) berpengaruh signifikan pada minat beli ulang produk (Y). Pengujian secara simultan yaitu dengan uji F, dapat disimpulkan Ekuitas merek secara simultan memiliki pengaruh yang signifikan pada Minat beli ulang.Kata Kunci: Ekuitas Merek, Minat Beli Ulang, dan Wardah
Service quality role on customer’s loyalty of Indonesia internet service provider during Covid-19 Indira Rachmawati
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 2 (2020): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.418 KB) | DOI: 10.25105/jmpj.v13i2.7116

Abstract

The present study developed a conceptual research framework for potential predictors of loyalty to intention and loyalty to the action ofinternet service providers. This study examined whether customer loyalty of Indonesia service provider was related to service quality dimensions (namely network quality, customer service, information quality, security, and privacy) by providing empirical evidence of the relationship among there variables. Customer loyaltywas reflected by the indicators of loyalty to intention, loyalty to action, and willingness to recommend to others. This is to fill the research gap generated by the fact that many previous studies have only studied up to the intention phase and/or have jumped to the action phase without looking at the intention phase.  A quantitative approach through a questionnaire survey was conducted in primary data collection.Out of 400 internet service provider customers surveyed in this study that collected through internet online survey. The findings and results show: Firstly, network quality directly influences attitudinal loyalty. Secondly, customer service directly influences attitudinal loyalty. Thirdly, information quality directly influences attitudinal loyalty. Fourthly, securityand privacynot only directly influence attitudinal loyalty but also influence behavioral loyalty. Finally, attitudinal loyalty directly influences behavioral loyalty. The contribution to academicians interested in the same research topic was the conceptual model. It contributed to the understanding of the cognition-to action loyalty phase framework, also known as the four-stage loyalty phase framework.
Pengaruh E-Wom, Brand Image, dan Price Terhadap Repurchase Intention Pada Iphone Salma Azalia Devara; Indira Rachmawati
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3750

Abstract

Abstrak Perkembangan teknologi yang pesat telah memberikan dampak pada masyarakat terutama dalam penggunaan smartphone, salah satunya adalah IPhone. Dimana IPhone membangun electronic word of mouth (E-WOM), citra merek, dan harga produk mereka sehingga berdampak terhadap penjualan IPhone yang tentunya tidak hanya berfokus kepada kosumen baru tetapi juga mempertahankan konsumen lama dalam minat pembelian ulang produk IPhone.Penelitian ini bertujuan untuk meguji pengaruh electronic word of mouth (E-WOM), citra merek, dan harga terhadap minat pembelian ulang pada produk IPhone. Penelitian ini menggunakan metode kuantitatif dan analisis deskriptif dengan menggunakan teknik analisis regresi linear berganda melalui software SPSS versi 25. Pengambilan sampel penelitian dilakukan dengan metode non-probability sampling jenis purposive sampling dengan 300 responden yang pernah membeli produk IPhone di Indonesia. Hasil penelitian ini menunjukkan bahwa variabel independen yaitu E-WOM, citra merek, dan harga memiliki pengaruh positif dan signifikan terhadap minat pembelian ulang produk IPhone. Kata Kunci: electronic word of mouth (E-WOM), citra merek, harga, minat Pembelian ulang
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA MEDIA SOSIAL TIKTOK DEAR ME BEAUTY Syabatia Nurul Azmi; Indira Rachmawati
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1232

Abstract

Advances in technology introduce various media that can be interpreted as a communication platform, one of which is the internet. There is a main reason users on the Internet is to find information, it provides many opportunities for consumers who rely on eWOM. Tiktok is one of the social media that which functions as a digital marketing platform by Dear Me Beauty. The objective of this research ispfurther study the influence of e-WOM on TikTok towards the intention to buy Dear Me Beauty on TikTok. This research utilize quantitative methods with the aim of descriptive and causal research. Researchers distributed questionnaires through google form with a total of 401 respondents. The sampling techniqueaused was non-probability sampling with purposiveasampling. Data analysis technique utilize Partial Least Square (PLS) Structural Equation Modeling (SEM). The results of this study are the Information Quality has a positive and significant effect on Information Usefulness, the Information Quantity has a positive and significant effect on Information Usefulness, Information Credibility has a positive and significant effect on Information Usefulness. The Usefulness has a positive and significant effect on Information Adoption, and the Information Adoption has a positive and significant effect on Purchase Intention.
PENGARUH KARAKTERISTIK AKUN SOCIAL MEDIA INFLUENCER TERHADAP NIAT UNTUK MENGIKUTI AKUN DAN SARAN PADA MEDIA SOSIAL TIKTOK Rizdki Wicaksono Putra; Indira Rachmawati
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1236

Abstract

Internet users are increasing every year which makes the use of social media also increase. The use of social media by consumers is increasing and one of the reasons is to seek information as a basis for decision making, so that someone who can make an impact appears, namely social media influencer (SMI). Information provided by social media influencers currently has a high level of trust and data shows that 62% of consumers in Indonesia make purchases based on advice given by influencers. One of the social media influencers who has the highest followers on several social media and has influence on his followers in the field of fashion and beauty, namely Tasya Farasya. However, in the midst of its popularity, some followers complained about declining account publications. This study aims to determine whether there is a positive influence related to the account publication features (originality, quality, quantity, humor) on followers' intentions to continue following account publications and advice. A total of 385 respondents who were followers of the tiktok account were used. Quantitative methods are used with analysis structural equation modelling (SEM). SmartPLS 3.0 software was used for data analysis. The results of this study indicate that the publication of humor-based content is an important factor in retaining followers. and the value of uniqueness is also considered to increase influence capacity and drive the effectiveness of influencer marketing campaigns with brands.
THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN DANA APPLICATION Afifah Dian Septiantika; Indira Rachmawati
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem behind this research is to identify the causes of the decline in customer loyalty that occurs due to decreased service quality and customer satisfaction provided by the company for DANA application users. This study aims to identify the effect of service quality and customer satisfaction on customer loyalty in the DANA application. The method used in this study is a quantitative method. The population in this study is Indonesian people who are users of the DANA application. The sampling technique used in this study is a non-probability sampling technique with a total of 400 respondents. Data analysis techniques were carried out in this study using the Structural Equation Modeling (SEM) method with AMOS software. The results of this study show that service quality has a significant and positive effect on DANA customer satisfaction, service quality has a significant and positive effect on DANA customer loyalty, service quality and customer satisfaction has a significant and positive effect on DANA customer loyalty. Based on the results of hypothesis testing, service quality has the greatest influence in this study so that it is expected that companies can maintain good service quality to maintain relationships with customers.
Parasocial Interaction on Indonesia’s Beauty Influencer: Antecedents and Consequences Putri Linggasari Sofi; Indira Rachmawati
Jurnal Syntax Transformation Vol 5 No 3 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i2.929

Abstract

Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media influencers to communicate their products. However, the increasing use of influencer marketing by marketers has led to consumer suspicion of the authenticity of influencers. Therefore, based on the stimulus-organism-response (SOR) framework, this study analyzes consumer behavior through the content attributes and interaction strategies exposed by social media influencers to followers, leading to consumers' internal perceptions of parasocial interaction, hedonic value, and utilitarian, and ultimately influencing consumers' response of purchase intention. This study used PLS-SEM as a data analysis technique using a sample of 363 respondents. The PLS-SEM results revealed that content attributes (i.e., attractiveness and prestige) and interaction strategies (i.e., interactivity) positively influence parasocial interaction and, in turn, lead to purchase intention. The results also show that parasocial interaction has a significant effect on hedonic (perceived transparency and perceived enjoyment) and utilitarian (informativeness and credibility) responses. It was also found that hedonic (perceived enjoyment) and utilitarian (credibility) responses significantly influenced purchase intention. Meanwhile, the hedonic response (perceived transparency) and utilitarian response (informativeness) did not significantly affect followers' purchase intention. This research demonstrates the role of content attributes and interaction strategies in creating parasocial interactions and the effects of parasocial interactions on hedonic, utilitarian and purchase intention responses. Based on the results of this study, marketers and influencers are advised to build intimate relationships with the audience to increase purchase intention. This relationship-building can be created through high interactive power, attractiveness, and prestige content. Then, it is also recommended to pay attention to aspects of audience comfort and maintain the credibility of influencers to shape the buying interest of the audience of social media influencer content.
Co-Authors Adhi Prasetio Aditama, Allif Maulana Afifah Dian Septiantika Ahmad, Mokhtarrudin Aina Kemala Dewi Akhmad Yunani Al Amin, Ichwan Faiz Al Firdaus, Muhammad Yustan Alvian Putra Pamungkas Anita Silvianita Annisa Yasya Zhafira Anthonio Joshua Apon, Nathaleo Michel Ardio Sagita Ariel Axton Emmanuel Arien Arianti Gunawan Azzahra, Tarra Pinkan Batti, V Marvel Joshua bin Abu Sujak, Aznul Fazrin Damayanti Octavia Desianty Fithri Wahyuni Dian Indiyati Effendie, Muhammad Dwi Sakti Falah, Atthariq Shidqi Nur Farah Alfanur Farsya, Tasqia Ayu Fathan, Muhamad Arief Fetty Poerwita Sary Fitria, Tita Frintika, Marani Tamelin Galuh Sudarawerti Heppy Millanyani Herry Irawan Hidayah, Dina Nurul Hildayati, Hildayati Irfan Maulana, Irfan Istifaroh, Haifaninda Khairani Ratnasari Siregar Khairulah, Yusuf Akbar Mahendra Fakhri Mahir Pradana Mangsor, Miza Marani Tamelin Frintika Mayyu, Aulia Nisa Mendrofa, Clara Forendza Monica Esperanza Muzhoffar, Ghifari Zain Nabila Nastiti Naurah Nazhifah Nidya Dudija Nurdila Ayu Apriyanti Pratama, Wisnu Putra Akbar Pangestu Putri Linggasari Sofi Putri, Puji Ningsiana R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rachmadia, Rizky Lestari Rafi Amani Muflih Rahardi Rahayu Aprianti Raja Razali, Raja Razana Ratih Hendayani Ridwan Purwanadita Rizdki Wicaksono Putra Rizky Tiara Prabandini Rosadiputri , Kadiva Dwilia Salma Azalia Devara Salsabila, Adinda Intan Salsabilah, Tasya Sazbilla Dwinanda Setyawan, Natanael Kris Solihin, Jajang Badru Sudibyo, Fadhil Taufiq Surya, Saskia Putri Syabatia Nurul Azmi Syachreza, Yuga Raihan SYAFIRA DZIKRIA ALFIANI Syakilla, Nadia Pinkan Tarandhika Tantra Taufiq, Khairi Widiantari, Nindiana Wulandari, Ghina Alya Zahid, Azham Zahwa, Pandan Zelda Wildhania Basuki