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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen dan Bisnis (Performa) Jurnal Manajemen Teknologi Jurnal Sosioteknologi IMAGE Jurnal Mitra Manajemen Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Social Science and Business Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Journal of Information System, Applied, Management, Accounting and Research International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen JURNAL SeMaRaK Jurnal Syntax Transformation Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Economics and Policy Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Indonesian Journal of Multidisciplinary Science Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of World Science Jurnal Manajemen dan Pemasaran Jasa International Journal of Integrative Sciences eProceedings of Management International Journal of Economics, Business and Innovation Research Multidisciplinary Indonesian Center Journal Jurnal Bisnis dan Pemasaran Digital
Indira Rachmawati
Universitas Telkom
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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The Influence of E-WOM, Brand Image, Product Features, and Product Price on Purchase Intention for the Samsung Galaxy S23 Smartphone in Indonesia Marani Tamelin Frintika; Indira Rachmawati
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7651

Abstract

The rapid growth of technology has brought advances in information technology that can be easily accessed and has had a positive impact on all aspects, especially smartphones. One of the well-known smartphone companies in Indonesia is Samsung. Samsung is a smartphone that is favored by the public and occupies the position of Top Brand Award in Indonesia, but in recent years, the market share of Samsung smartphones has decreased. The objective of this study is to ascertain electronic word of mouth, brand image, product features, product prices, and purchase intentions on Samsung Galaxy S23 smartphones. The research method used is the quantitative method. The population and samples used in this study are people in Indonesia who have seen online reviews of the Samsung Galaxy S23 smartphone and are interested in or motivated to make purchases on the Samsung Galaxy S23 smartphone. The sampling technique used is the purposive sampling method by distributing questionnaires to 385 respondents. Based on this research, it is recommended that the Samsung Galaxy S23 smartphone pay attention to the variable production price. The company can review the price offered to match the competitive market and the features it has to increase purchase intention
The Influence of TikTok Social Media Influencers on Cosmetic Purchase Intentions and Brand Loyalty among Generation Z Indira Rachmawati; Naurah Nazhifah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generation Z is known to be very familiar with technology and often uses social media, especially TikTok. The beauty and skincare industry in Indonesia uses influencer marketing as the main strategy to promote their products and services. This study used quantitative methods with purposive sampling techniques, involving 385 respondents through online questionnaires. The analysis was performed using Structural Equation Modeling (SEM). The results showed that social media influencers have a positive and significant influence on purchase intention and brand loyalty, both directly and through purchase intention as mediation. The use of social media influencers can increase brand appeal and strengthen branding at minimal cost, especially for the younger generation. This research provides further insight into how social media influencers can shape positive customer perceptions and build brand loyalty. Further research is recommended to consider additional variables such as brand image and reputation, as well as expand the scope of the social media platforms studied Keywords:Social Media Influencer, brand loyalty, purchase intention, generasi Z
Hedonic Shopping Motivation Terhadap Impulse Buying Desianty Fithri Wahyuni; Indira Rachmawati
Jurnal Riset Bisnis dan Manajemen Vol. 11 No. 2 (2018): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.859 KB) | DOI: 10.23969/jrbm.v11i2.701

Abstract

The purpose of this research is to know the perception of Telkom University student about hedonic shopping motivation and impulse buying at Tokopedia.This research is causal quantitative research. This research used non-probability sampling technique with purposive sampling to 385 respondents of Telkom University student and used an online survey. The results showed that hedonic shopping motivation and impulse buying were in the good criteria. Hedonic shopping has significant influence to impulse buying simultanously. Partially, there were positive significant influence from adventure/explore shopping, idea shopping, and relaxation shopping to impulse buying, while insignificant influences from value shopping and social shopping have negative significant effect.
Pendekatan Hierarki Kebutuhan Maslow pada Motivasi Pembelian Electric Vehicles di Indonesia Rahardi, Rafi Amani Muflih; Rachmawati, Indira
Image : Jurnal Riset Manajemen Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.002

Abstract

The transportation sector is one of the largest contributors to the greenhouse effect. This causes consumers and industry to look for solutions to reduce the greenhouse effect, one of them is an Electric Vehicles (EV). EV is considered as one of the responses to reduce the use of oil energy and carbon emissions from the transportation sector. However, the EV success depends on the level of people's need for EV. Maslow's hierarchy of needs is widely used to understand consumer buying motivation and consumer buying behavior. This study aims to determine EV Purchase Motivation in Indonesia by using Maslow's Hierarchy of Needs approach. Questionnaires from 385 respondents were then analyzed using multiple linear regression models. Based on the research, the Openness to Experience variable has the most significant effect on EV Purchase Motivation, followed by Environmental Concern, Price Consciousness, and Self Esteem. Meanwhile, the Social Influences variable has a negative and insignificant effect on EV Purchase Motivation.. From a practical point of view, there are several useful recommendations for the government and also advice to automotive marketers and manufacturers.
PENGUATAN KAPASITAS BADAN USAHA MILIK DESA (BUMDES) UNTUK MENGOPTIMALKAN POTENSI DESA DALAM RANGKA PEMBERDAYAAN MASYARAKAT DAN POTENSI DESA DI KABUPATEN TASIKMALAYA Silvianita, Anita; Ahmad, Mokhtarrudin; Rubiyanti, Nurafni; Alfanur, Farah; Hendayani, Ratih; Rachmawati, Indira; Pradana, Mahir; Fakhri, Mahendra; Yunani, Akhmad; Dewi Kumalasari, Amalina; Zahid, Azham; bin Abu Sujak, Aznul Fazrin; Raja Razali, Raja Razana; Mangsor, Miza
Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Vol 4, No 2 (2023): Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sawala.v4i2.50394

Abstract

  Peran Badan Usaha Milik Desa (BUMDES) menjadi kunci dalam penguatan ekonomi desa dan pembangunan kerakyatan di Indonesia. BUMDES memfasilitasi pengelolaan potensi sumber daya alam dan manusia di desa untuk menciptakan nilai tambah, lapangan kerja, dan meningkatkan pendapatan asli desa. Melalui PP No. 11 Tahun 2021, desa diberikan otonomi yang lebih besar untuk mengelola sumber daya secara mandiri, memungkinkan BUMDES menjadi pusat akses layanan ekonomi desa yang lebih baik. Meski memiliki potensi besar, BUMDES menghadapi tantangan, termasuk peningkatan kompetensi manajerial dan inovasi bisnis untuk tetap relevan di era digitalisasi dan globalisasi. Dalam konteks ini, RKPD Kabupaten Tasikmalaya Tahun 2017 menggarisbawahi pentingnya integrasi perencanaan pembangunan yang responsif terhadap kebutuhan lokal. Artikel ini mengkaji kolaborasi pengabdian masyarakat antara Universitas Telkom dan Multimedia University, Malaysia, yang mengimplementasikan serangkaian workshop dan forum diskusi grup (FGD) untuk menguatkan kapasitas BUMDES di Kabupaten Tasikmalaya. Kegiatan ini, yang terdiri dari seminar, presentasi, dan sesi diskusi, mengidentifikasi kebutuhan BUMDES dalam pengelolaan bisnis, pengembangan sumber daya manusia, dan pemanfaatan teknologi. Hasilnya menunjukkan peningkatan kesadaran, pemahaman potensi desa, kebutuhan peningkatan kapasitas, dan pembentukan jaringan komunikasi sebagai langkah progresif menuju penguatan BUMDES.                                                                                  The role of the Village-Owned Enterprises (BUMDES) is pivotal in strengthening village economies and community-based development in Indonesia. BUMDES facilitates the management of the village's natural and human resources to create added value, jobs, and to increase the village's original income. Through Government Regulation No. 11 of 2021, villages were granted greater autonomy to manage resources independently, allowing BUMDES to become a better access center for village economic services. Despite its great potential, BUMDES faces challenges, including the need to enhance managerial competencies and business innovations to remain relevant in the era of digitalization and globalization. In this context, the Regional Medium-Term Development Plan (RKPD) of Tasikmalaya Regency in 2017 emphasized the importance of integrating development planning that is responsive to local needs. This article examines the community service collaboration between Telkom University and Multimedia University, Malaysia, which implemented a series of workshops and focus group discussions (FGD) to strengthen the capacities of BUMDES in Tasikmalaya Regency. These activities, which included seminars, presentations, and discussion sessions, identified BUMDES' needs in business management, human resource development, and technology utilization. The results indicate an increase in awareness, understanding of village potential, capacity building needs, and the formation of a communication network as progressive steps towards strengthening BUMDES.  
EDUKASI PERSONAL BRANDING DALAM PENGGUNAAN MEDIA SOSIAL KEPADA ORANG TUA SISWA SD PINTAR BANDUNG Rachmawati, Indira; Sary, Fetty Poerwita; Dudija, Nidya; Surya, Saskia Putri
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2143

Abstract

Community Service activities are carried out face-to-face by presenting parents of SD Pintar students as target participants to link personal branding on social media, learning motivation, wise use of gadgets, and efforts to motivate elementary school students who have just finished a long vacation. This activity took place at SD Pintar Bandung involving 44 parents and 10 teachers. This activity provides an interactive and inspirational guide for participants, focusing on how to build a positive identity on social media and optimize the wise use of gadgets as learning aids. Participants are invited to understand the concept of personal branding, where social media can be a powerful platform to strengthen children's self-image and provide high learning motivation. Practical strategies in dealing with cyberspace challenges, such as using gadgets wisely so that children can focus more on learning. The results of this activity showed a positive response from the participants where they felt helped by the guidance provided and were more confident in guiding their children to face the dynamic digital world. It is hoped that this activity can provide useful insights for SD Pintar parents, have a positive impact in helping build a young generation that is highly competitive, ready to face the digital world, and passionate about achieving success in learning and life.
PENINGKATAN PENGETAHUAN DAN KEMAMPUAN DIGITAL MARKETING DALAM MENGHADAPI INDUSTRI 4.0 Gunawan, Arien Arianti; Rachmawati, Indira; Indiyati, Dian; Zahwa, Pandan
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2223

Abstract

Perkembangan industri menuju industri 4.0 dimana penggunaan teknologi menjadi elemen pendukung utama dalam pelaksanaan bisnis telah dirasakan juga di IKM kerajinan dan batik di Indonesia. Balai Besar Kerajinan dan Batik (BBKB), Kementerian Perindustrian pun selama ini cukup gencar dalam menyediakan pelatihan dan workshop untuk teknis produksi. Namun sayangnya, pelatihan mengenai digital marketing masih sangat terbatas yang berdampak pada kurangnya wawasan para pemilik Industri Kecil Menengah (IKM) dalam memasarkan produknya. Maka dari itu, Universitas Telkom menugaskan seorang narasumber yang ahli di bidang digital marketing untuk membekali para pemilik IKM di industri kerajinan dan batik ini dalam menghadapi tantangan pemasaran di era industri 4.0. Dengan adanya acara ini, diharapkan para pemilik IKM dapat meningkatkan pengetahuan dan kemampuannya dalam memasarkan produknya melalui media social. Pengabdian kepada masyarakat (Abdimas) ini dilaksanakan pada tanggal 21 Oktober 2021 dengan memberikan seminar online melalui zoom yang dihadiri oleh 116 peserta yang terdiri dari pemilik IKM, perajin, akademisi, mahasiswa, PNS, dan pegiat industri kerajinan dan batik. Hasilnya mereka sangat menyukai materi yang disampaikan dan menginginkan sesi prakteknya dari materi digital marketing yang telah dibawakan.
Pengaruh pemasaran jejaring media sosial Instagram Digital Amoeba dan keterkaitan konsumen terhadap niat beli konsumen Istifaroh, Haifaninda; Rachmawati, Indira
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2603

Abstract

Social media network marketing in a company attracts consumers to relate to each other so that it will provide an increase in consumer purchase intentions. The purpose of this study was to determine the effect of social media network marketing on Instagram Digital Amoeba and the relationship between consumers and consumers' purchase intentions. This study uses a quantitative research methodology with a causal associative research approach with data analysis techniques using Structural Equation Model (SEM) and analysis tools using AMOS 24.0. The population in this study were all Instagram Digital Amoeba followers. The sample size in this study was 314 respondents with the characteristics of already following Instagram @digitalamoeba; aged 18-54 years; work as students, employees, and entrepreneurs; and Indonesian Citizens. The results of the study indicate that social media network marketing has a significant effect on consumer purchase intentions with consumer linkage acting as an intervening variable in influencing social media users to have consumer purchase intentions.
Value Proposition Design Of Luxury Class Sleeper Rail Bussiness Units Rachmawati, Indira; Mayyu, Aulia Nisa
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8427

Abstract

The purpose of this research is to understand the needs and desires of customers, including their perceptions and expectations, regarding the luxury sleeper train operated by PT Kereta Api Indonesia. The data analysis technique employed is the value proposition design using a descriptive qualitative research method. The value proposition design is used to specifically identify target customers based on problem definition, needs, desires, and what customers should avoid. The outcome of this research is a value proposition design that consists of customer jobs, customer pains, and customer gains from the luxury sleeper train segment of PT Kereta Api Indonesia's customers.
The Influence of E-Service Quality on Customer Loyalty Through Customer Satisfaction Among Livin' by Mandiri Users Al Firdaus, Muhammad Yustan; Rachmawati, Indira
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.69777

Abstract

Advances in information technology and the widespread proliferation of the internet have significantly changed service delivery. Banks are currently faced with demands to innovate in banking services and electronic services, particularly in the context of mobile banking. This study aims to analyze the impact of factors such as interface design, reliability, responsiveness, trust, and personalization on the level of customer satisfaction among Livin' by Mandiri application users. Data for this study was collected through the use of an online questionnaire distributed through Google Forms. This study used purposive sampling method for sample selection, with a sample size consisting of 408 customers using the Livin' by Mandiri application. Data analysis in this study was conducted using the SEM-PLS (Partial Least Squares) method. The results of this study show a significant positive relationship between factors such as interface design, reliability, responsiveness, trust, and personalization with customer satisfaction among Livin by Mandiri users. Furthermore, research findings show that customer satisfaction has a positive and significant effect on customer loyalty in the context of Livin by Mandiri. In addition, the study's findings reveal the significant positive influence of factors such as interface design, reliability, responsiveness, trust, and personalization on customer loyalty, with customer satisfaction acting as a mediator among Livin by Mandiri users.
Co-Authors Adhi Prasetio Aditama, Allif Maulana Afifah Dian Septiantika Ahmad, Mokhtarrudin Aina Kemala Dewi Akhmad Yunani Al Amin, Ichwan Faiz Al Firdaus, Muhammad Yustan Alvian Putra Pamungkas Anita Silvianita Annisa Yasya Zhafira Anthonio Joshua Apon, Nathaleo Michel Ardio Sagita Ariel Axton Emmanuel Arien Arianti Gunawan Azzahra, Tarra Pinkan Batti, V Marvel Joshua bin Abu Sujak, Aznul Fazrin Damayanti Octavia Desianty Fithri Wahyuni Dian Indiyati Effendie, Muhammad Dwi Sakti Falah, Atthariq Shidqi Nur Farah Alfanur Farsya, Tasqia Ayu Fathan, Muhamad Arief Fetty Poerwita Sary Fitria, Tita Frintika, Marani Tamelin Galuh Sudarawerti Heppy Millanyani Herry Irawan Hidayah, Dina Nurul Hildayati, Hildayati Irfan Maulana, Irfan Istifaroh, Haifaninda Khairani Ratnasari Siregar Khairulah, Yusuf Akbar Mahendra Fakhri Mahir Pradana Mangsor, Miza Marani Tamelin Frintika Mayyu, Aulia Nisa Mendrofa, Clara Forendza Monica Esperanza Muzhoffar, Ghifari Zain Nabila Nastiti Naurah Nazhifah Nidya Dudija Nurdila Ayu Apriyanti Pratama, Wisnu Putra Akbar Pangestu Putri Linggasari Sofi Putri, Puji Ningsiana R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rachmadia, Rizky Lestari Rafi Amani Muflih Rahardi Rahayu Aprianti Raja Razali, Raja Razana Ratih Hendayani Ridwan Purwanadita Rizdki Wicaksono Putra Rizky Tiara Prabandini Rosadiputri , Kadiva Dwilia Salma Azalia Devara Salsabila, Adinda Intan Salsabilah, Tasya Sazbilla Dwinanda Setyawan, Natanael Kris Solihin, Jajang Badru Sudibyo, Fadhil Taufiq Surya, Saskia Putri Syabatia Nurul Azmi Syachreza, Yuga Raihan SYAFIRA DZIKRIA ALFIANI Syakilla, Nadia Pinkan Tarandhika Tantra Taufiq, Khairi Widiantari, Nindiana Wulandari, Ghina Alya Zahid, Azham Zahwa, Pandan Zelda Wildhania Basuki