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All Journal PROMUSIKA: Jurnal Pengkajian, Penyajian, dan Penciptaan Musik Indonesian Journal of Business and Entrepreneurship (IJBE) PINUS: Jurnal Penelitian Inovasi Pembelajaran Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Kewarganegaraan Jurnal Abdimas Akademika Wacana : Jurnal Bahasa, Seni, dan Pengajaran Journal Of Human And Education (JAHE) Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Informatika Ekonomi Bisnis Journal of Community Service and Society Empowerment Multifinance Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Asa Jurnal Penelitian Pendidikan dan Pembelajaran
raharjo, itot bian
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Promotion, Content Marketing, and Impulse Buying on The Purchase Decision of K-Pop Boy Group NCT Merchandise at The Flurry Station Kediri Store NCT Merchandise at The Flurry Station Kediri Store Cahyantik, Irma Dewi; Raharjo, Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5972

Abstract

Research aim : The objective of this research is to analyze the influence of promotional activities, marketing content, and impulse purchasing behavior on consumer purchasing decisions regarding NCT K-pop merchandise at Flurry Station. Design/Method/Approach : A quantitative approach was applied to this study. Research approach with causality technique with multiple linear regression data analysis technique. Research Finding : The study finds that promotion, content marketing, and impulse buying positively and significantly affect purchase decisions, with these variables collectively influencing purchase decisions. Theoretical contribution/Originality : This research contributes to the understanding of promotion, content marketing, and impulse buying on the purchasing behavior of collectible products in a distributor. Practitionel/Policy implication : This research can be an overview in creating marketing strategies, as well as understanding consumer needs and expectations in encouraging repeat purchases. Research limitation : This research only focuses on promotion, content marketing, impulse buying and purchase decisions.
INFLUENCE MARKETING MIX AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS AT CORNER CELL Prasasti, Heni Eka; Raharjo, Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5990

Abstract

Research aim : The aim of this research is to determine the influence of marketing mix and service quality on consumer purchasing decisions at corner cells Design/Methode/Approach : This research uses a descriptive quantitative approach method. The population in this research is all corner cell consumers whose number is unlimited. The sample used in this research was 60 respondents taken using random sampling techniques. Data collection techniques use questionnaires. Data analysis in this research uses the multiple linear regression method. Research Finding : This research found that marketing mix and service quality have an influence on consumer purchasing decisions by 81.6% compared to other factors. Theoretical contribution/Originality : This research provides a theoretical contribution by integrating the concepts of marketing mix and service quality in the context of the mobile retail industry. In previous literature, marketing mix and service quality are often studied separately. However, this research shows that the combination of these two elements has a significant influence on consumer satisfaction. Thus, this research adds to the understanding of how optimal marketing and service strategies can be implemented simultaneously to improve consumer purchasing experience and satisfaction Practitionel/Policy implication : The results of this research provide practical guidance for Corner Cell management in designing more effective marketing and service strategies. By understanding that the combination of a good marketing mix and high service quality significantly increases customer satisfaction, management can focus resources on optimizing these aspects. For example, increasing staff training to improve service quality or adjusting promotional strategies to better attract customers. At the policy level, these results can be used to develop policies that support more holistic and customer-focused marketing practices. Research limitation : This research is limited to a sample of corner cell consumers located in Banggi Village, Kediri City, so the results may not be generalized to all retail stores.
Influence Brand Equity, Lifestyle, And Product Variation On The Decision To Purchase Geoff Max Shoes In Ngadisimo Kediri City Priyandani, Andy; Raharjo, Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7gp6yw14

Abstract

Research aim :The purpose of this study was to determine the influence of brand equity, lifestyle, and product variation on purchasing decisions for Geoff Max shoes in Ngadisimo, Kediri City. Design/Method/Approach: The method used in this research is quantitative.Sampling technique using techniquenonprobability sampling. The sample taken in this study were consumers who bought and wore Geoff Max shoes totaling 40 people. This study used classical assumption analysis techniques, multiple linear regression and hypothesis testing (t-test and F-test). Research Findings :The results of the t-test study showed that the variables of brand equity, lifestyle, and product variation partially had a significant effect on purchasing decisions. Based on the results of the F test, it is known that the variables of brand equity, lifestyle, and product variation simultaneously have a significant effect on purchasing decisions. Theoretical contribution/Originality :This research brings together key concepts in marketing (brand equity, lifestyle, and product variety) and provides new insights into how these three factors interact to shape consumer purchasing decisions, particularly in the context of a local brand such as Geoff Max.  Practitionel/Policy implications :This research provides Geoff Max company with strategic guidance that can be applied immediately to strengthen the brand's position in the market. Strengthening brand equity, adjusting to consumer lifestyles, increasing product variety, will support purchasing decisions. By continuing to innovate and adjust products and marketing to the needs of Geoff Max can increase competitiveness and achieve company goals. Research limitations:Because in this study it is proven that there are still other variables such as price, product quality, consumer satisfaction, and others that influence purchasing decisions, this can be used as material for conducting similar further research in order to obtain better results.
Co-Authors Adela, Meylani Luthfi Adjid, Adjid azril ananta Agustina, Rifana ahmad yani Ahyani, Edi Al Hidayat, Rahmat Aliami, Sri Antika, Rindy Aprila, Anggi Ragil Aria Mulyapradana, Aria Ariana, Supin Aryani, Nur Aini Azri Dwi Ausat, Abu Muna Almaududi Bambang Agus Sumantri, Bambang Agus Bhae, Benediktus Yoseph Cahyantik, Irma Dewi Dema Yulianto Devi Rahmawati, Devi Dian Kusumaningtyas, Dian Dwiyanti, Linda Eko Nur Hermansyah Eliata , Kezya Yunias Epritha Kurnia Wati Fandana, Oppi Salma Firman Aziz Forijati Forijati, RR Gunawan Witjaksono H.M, Mefrinta Nadya Hadi, Dodi Kusuma Hidayat, Rahmat Al Hutabarat, Arnold Sultantio Imroh, Alvina Isfauzi Hadi Nugroho Isnawan, Mohammad Bagus Kartamihardja, Sobarna Kurniawan, Rony Lasmiatun, KMT Magdalena Magdalena Maurisyen, Chornes Vraylin Mavira, Sherli Na'afi, Septiana Nafisa, Milatun Nasar, Ismail Nimah, Munthaha Nisa Rahmawati, Nisa Oseany, Rahma Laila Paramitha, Dyah Poniran Yudho Leksono Prasasti, Heni Eka Prasetyo, Moh. Andi Prasojo, Aji Priyandani, Andy Puspitasari, Inge Oviliana Yulanda Putri, Lina Wahyuni Putri, Sella Anggraini Putri, Yossi Primada Rahmadina, Amelia RESTIN MEILINA Riesna Apramilda RiziqiFath, Zain Fuadi Muhammad Romawi, Juleo Prabowo Adnan Rr. Forijati -, Rr. Forijati Sahara, Ardi Shina Toya Samari Samari, Samari Santoso, Calvin Denny Saputri, Heni Beti Sari, Ade Risna Sari, Ayu Titis Rukmana Sari, Yulita Fatma Sasongko, Muhammad Zuhdi Septiana, Elsa Intan Shellya, Caroline Intan Selma Shintaro, Margareta Sigit Ratnanto Soeprajitno, Edy Djoko Sofyan, Harnavela Sri Purwati, Sri Subagyo Subagyo Sugiono Sugiono Sunarso, Budi Sunita, Lutvi Deva Susanti, Eka Noviana Sutjiatmo, Bayu Prabowo Triandini, Windri Usulu, Elvira M. Veny Iswantiningtyas Wahyu Widodo Wanof, M. Indre Windakirana, Asshafrada Putri Wiyono, Syaiful Hadi Wulandari, Galuh Agusti Wulandari, Nike Yuliana, Risma Nila Zulistiani Zulistiani, Zulistiani