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All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Jurnal InterAct JURNAL SOSIAL HUMANIORA (JSH) Communication Sphere Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal SOLMA Journal of Dedicators Community Jurnal Sosial Humaniora IKRA-ITH ABDIMAS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Infrastruktur Jurnal Pengabdian Kepada Masyarakat (Mediteg) JURNAL LENSA MUTIARA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Indonesian Journal for Social Responsibility Jurnal Somasi (Sosial Humaniora Komunikasi) COMMICAST Jurnal Pewarta Indonesia Calathu: Jurnal Ilmu Komunikasi Agroteksos Economic Reviews Journal Jurnal Konstruksi Jurnal Ilmiah Multidisiplin (JUKIM) Jobmark: Journal of Branding and Marketing Communication CONSEN: Indonesian Journal of Community Services and Engagement Jurnal InterAct International Journal of Geotourism Science and Developmen Cerdika: Jurnal Ilmiah Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan VISA: Journal of Vision and Ideas Da'watuna: Journal of Communication and Islamic Broadcasting
Eli Jamilah Mihardja
Universitas Bakrie, Jakarta
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Journal : communication sphere

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Media Convergence as Universities’ Attraction: Study of the Use of E-Learning as a Marketing Communications Strategy of Private Higher Education Institution in Indonesia Siti Komsiah; Eli Jamilah Mihardja; Dian Harmaningsih
Communication Sphere Vol 1, No 1 (2015): November
Publisher : Communication Sphere

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Abstract

ABSTRACTThe competition between higher education institutions in attracting prospective studentsincreased today. Each educational institution improve educational facilities and infrastructurefacilities, improvement of the curriculum, the quality of human resources, collaborate withoutside agencies, and emphasis the cost of education. The increase in the facility includes theapplication of e learning on the course. E learning application provides convenience andflexibility in teaching and learning activities. This paper is a presentation on marketingcommunications strategies using e learning in the lecture as an attraction for students,consumers of higher education institutions.This research using survey method of students and then depth interviews withmanagers of private universities whose implementing e learning programs in Indonesia. At thetime of this paper was written, research was already held in Jakarta (representing the westernregion), Denpasar (representing the middle region), and will soon be carried out in Makassar(representing the eastern region of Indonesia).Our preliminary study, in Jakarta and Denpasar resulted in findings that e learning canbe partially marketing communications strategies for Private Higher Education Institution. Thatis, the application of e learning as a teaching and learning method improve the Private HigherEducation Institution opportunity to be selected as a college by students. The findings of thisstudy academically useful as a reference for similar studies in the future. As a practical manner,the findings of this study are expected to be a recommendation for the management of otherprivate universities in shaping the marketing strategy of the institution.Keywords: E learning, Marketing Communication Strategy, Private Higher Education Institution
Co-Authors Agatha Tri Priharini Ahmad Nur Ilham Ahmad Yani Akriadi Akriadi Alamsyah Alamsyah Alamsyah Alchoiri, Muhammad Firrizqi Amelia Sandyrani Amer Qasem Andi Hendra Paluseri Andini Khansa Andityas Bima Prasatya Anggraini, Candra Anggraini, Indri Anggraini Annisa Putri Antasari, M. Rizky Aqil Azizi Ari Kurnia Arif Mulizar Arni Widyastuti, Dominica Aryo Subarkah Eddyono Azman Azwan Azmawati Azmawati, Azman Azwan Azmawati, Azman Azwan Azzura, Denisa Bambang Sukma Wijaya Brian Benarivo Butar-butar Budi Priyanto, Adi Budi Priyanto, Adi Candra Anggraini Cintiya, Devina Dadang Rachmat Puja Deddy Setiawan Deddy Setiawan Deffi Ayu Puspito Sari Deni Mulyadi Denisa Azura Dewanty, Irma Septuriany Dian Harmaningsih Dianingtyas Murtanti Putri Dicky Andika Diki Surya Irawan Dominica A. Widyastuti, Dominica A. Dudi Rudianto Erica Thomas Gracemonia Fajrin Ismail, Rexy Fakhrurezza Fariardhany Fariardhany, Fakhrureza Fatin Adriati Feni Fasta Ghaisani Dwi Miranti Ginta Febryana Ramadhani Gunawan, M Guson P Kuntarto Hasan Ali Murtadha Hasan Ali Murtadha Ali Murtadha Hermansyah Hermansyah Holila Hatta Holilla Hatta Ika Nur Fitriani Indarmawan, Aldo Indriani, Putri Insan H Harahap Insan H. Harahap Jamin, M. Irsyad Jauhari Manfaat Jurica Lucyanda Karina Damayanti Kurnia, Ari Kurniati Putri Haeirina Kurniati Putri Haerina Lestari, Dinda Dwi Linda Lestari Linda Lestari M. Didih Mariano, Houce Mirsa Diah Novianti Mohammad Ihsan mountina, Natasya Sarah Mountina Muammar Septian Yuntha Makmur Muhammad Rassya Saputra Murtadha, Hasan Ali Nurul Aderahma Ocan Ocan Panggabean, Ronald H. Panji Witaryanto Pipit Nurvina Praditya Ernanda Alya Wigati Prima Mulyasari Agustina Prima Mulyasari Agustini Prof. Ir. Sofia W. Alisjahbana, M.Sc., Ph.D., Prof. Ir. Sofia W. R. Femmy Diajeng Kencana R. Subchan Daragana Raden Aryo Febrian ratama, Sapta Agung P Ratih Utami Dewi Rexy F. Ismail Rian Wahyudi Putra Nteseo Rio Rahim Rizki Briandana Rosi Sukmawati Santa Lorita Saputra, Muhammad Rassya Sarah Khaerunnisha Fathiarani Sartika, Forestya Setiawan, Deddy Simon, Victoria Sirin Fairus Siti Komsiah, Siti Stella Florensia Hutajulu Sulthan Fadhilah, Muhammad Susilaningrum Hartono Syaifuddin Syaifuddin Togu Pardede Tri Susanto Tuti Widiastuti Unirma M. Taufik Vicky Arief Herinadharma Vicky Arief Herinadharma Vivi Lovianita Widyastuti, Dominica Arni Yuliana, Mega Yusri Yusuf