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Journal : Journal of Student Development Informatics Management (JoSDIM)

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Analisis Faktor-faktor Yang Mempengaruhi Keputusan Nasabah Berasuransi Syariah di Desa Sordang Bolon Kec. Ujung Padang Kab. Simalungun Yuni, Yuni; Imsar, Imsar; Jannah, Nurul
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.4962

Abstract

The purpose of this study is to determine the factors of income, marketing, environment and customer decisions in sharia insurance. The research method used is a quantitative method. And the population is the people in Sordang Bolon Village, Kec. Edge of the district Simalungun. There were 364 people who became the sample of this study using the Slovin formula with a sampling error (0.5) of 5% so that there were 104 respondents. To get the data, use a questionnaire tool. Analysis tests include normality test, multicollinearity test, and heteroscedasticity test. Data analysis techniques include t test, f test, multiple regression and coefficients. The results of this study indicate that the determination (R Square) of the independent variable on the dependent variable is equal to 0.876 which means 87.6%. Based on the income variable (X1) of 0.000, the significance value of tcount <0.05. Based on testing on the marketing variable (X2), which has a tcount of 6.788 > 1.99. The environmental variable (X3) has a p-value of 0.294 <0.05, which means it influences the decisions of sharia-insured customers. This is in accordance with the t value of significance <0.05. This means that simultaneously the factors of income, marketing, environment have a positive effect on the decisions of customers with sharia insurance.
Co-Authors Akbar, Reza Astari, Wiya Mela Chiuman, Veranyca Edy Karno, Edy Elly Trisnawati Gunawan, Asep Sahrul Gusti Noorlitaria Achmad Hambali, Asep Hadi Hartono Hartono Hasanuddin, Muh Iqbal Ibrahim Ibrahim IDA Susilawati, IDA Imsar, Imsar Indah Budiastutik Ipa Sari Kardi Irma Irma Jumiati Jumiati Kahar, Irsan Ketut Muliartha Leilani, Adelia Mariyati, Yuni Marlenywati Marlenywati Mawardi Pewangi, Mawardi Mulyohadi Ali Nia, Murni Nur Aini, Dinda Nurdiana, Riyanti Nurliah, Siti Nurul Jannah Paridah Paridah Pratiwi, Tari Dwi Purwanto Purwanto Putri Maya Masyitah Rapael Ginting Rasyidah Jalil Saddam Saddam Sajida, Hanna Sary, Kezia Arum Setiawan, Linda Novelgia Setyowati, Dessy Shar, Aan Sri Murwani Sriwahyuni, Eka Sukmawati, U. Sulia Tehedi, Tehedi Warohma, Syaqinah Shiva Wilvia, Wilvia Winata, Aliahardi Yulia, Yaya Yuliyanti yuliyanti Yuniarti