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Journal : International Journal of Economics Development Research (IJEDR)

A Role Financial Inclusion in Moderating Digital Literacy, Innovation, and Certification for SMEs Cahyo, Septian Dwi; Mubarok, Ahmad Shofi; Astuti, Fitria Yuni
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6198

Abstract

This study examines the moderating role of financial inclusion in the relationship between digital literacy, innovation, and certification in maintaining the sustainability of SMEs in Kendal Regency. A quantitative approach was used, with a sample of 210 SMEs operators in Kendal Regency who have been in operation for more than one year, possess business licenses, and hold product certifications. The findings indicate that digital literacy and certification positively influence SMEs sustainability. However, innovation did not show a positive effect on SMEs' sustainability. Furthermore, financial inclusion was found not to moderate the relationship between digital literacy and innovation concerning SMEs sustainability, but it did strengthen the relationship between certification and SMEs sustainability.
The Mediating Role of Self-Efficacy in Factors Influencing MSME Performance Improvement Nugroho, Mahfud; Cahyo, Septian Dwi; Saraya, Sitta; Astuti, Fitria Yuni
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.6934

Abstract

After the Covid-19 pandemic ended, MSMEs selling online increased. However, price competition in the digital market is very tight, so MSMEs with small capital cannot compete with large companies that have entered the digital market first. The aim of this research is to analyze the impact of using digital marketing, financial inclusion and financial literacy on business performance which is mediated through self-efficacy. This research tests causality through a quantitative approach. The population in this study was 100 MSMEs in Kendal, Indonesia. The sample in this study was selected based on purposive sampling with certain criteria. The data analysis method uses linear regression analysis which is tested statistically via SmartPLS. The results of this research found that the use of digital marketing can influence or improve business performance. The use of digital marketing can also increase the self-confidence of MSMEs in managing their business (self efficacy). Ease of access to use financial products and services (Financial inclusion) can improve business performance. Then the ease of accessing financial products and services can also increase self-confidence to be successful (self-efficacy) in managing a business. Self-efficacy cannot mediate the influence of digital marketing, financial literacy and financial inclusion on business performance