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Dampak Metode Penyuluhan Langsung dan Tidak Langsung Terhadap Peningkatan Keterampilan Kelompok Tani Hortikultura Kecamatan Ruteng Jandu, Inosensius Harmin; Utama, Wigbertus Gaut
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12621

Abstract

For progress in agriculture, farmers as the main actors need increased resources. They must be able and have the skills to run their business, and extension workers as motivators must use effective methods to influence the farming community. Capabilities can be improved through learning processes, effective training and agricultural extension. The aim of this research is the direct and indirect impact of extension on farmers' skills in Ruteng District, Manggarai Regency. Time and Place of Research This research was conducted in Ruteng District, Manggarai Regency. Data collection was carried out on 10 August-10 October. In an effort to answer the problems in this research, multiple linear regression analysis was used. The author of this research used a quantitative descriptive approach. Based on the research results, it can be concluded that: The direct extension method has a positive and significant effect on farmers' skills and the indirect method has a positive but not significant effect on farmers' skills in Ruteng District, Manggarai Regency. The direct method is used when agricultural instructors face the target and obtain a response from the target in a relatively short time, while the indirect method is used when the instructor uses extension media and does not meet directly with the target to obtain a response. This second method can be very helpful in situations where direct methods cannot be used, especially in terms of attracting attention and moving the hearts of the target instructor.
Analisis Pengaruh Bauran Pemasaran Terhadap Peningkatan Volume Penjualan Padi Kelompok Tani Kembang Mekar di Desa Tal Kecamatan Satar Mese Santu, Lorensius; Payong, Polikarpus; Piran, Ronaldus Don; Jandu, Inosensius Harmin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14919

Abstract

This research aims to find out how the marketing mix influences the increase in rice sales volume of the Kembang Mekar Farmers Group. The marketing mix is one of the factors that can influence the increase in sales volume of a product. The marketing mix itself consists of four elements, namely product, price, promotion and distribution. In the context of the Kembang Mekar farmer group, it is important to analyze the influence of the marketing mix on increasing rice sales volume. Thus, this research aims to identify factors in the marketing mix that can increase the sales volume of rice for the Kembang Mekar farmer group. In the context of ideal conditions, the Kembang Mekar farmer group is expected to be able to increase rice sales volume significantly. The location of this research was carried out at the Kembang Mekar farmer group. Determining the location of the research was carried out deliberately. The time for conducting the research is from February to May 2024. Product and price have a significant influence on the volume of rice sales in the Kembang Mekar farmer group, while place and promotion do not have a significant influence individually.