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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Creative Research Management Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS International Journal Business, Management and Innovation Review
Nengsih, Mimi Kurnia
Ekonomi Manajemen, Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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ANALYSIS OF STRESS-TEST YOUR STRATEGY AND AMBIDEXTROUS STRATEGY FOR COUNTIONAL INNOVATION Mimi Kurnia Nengsih; Meiffa Herfianti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 5 No. 2 (2022): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v5i2.3472

Abstract

Competition in a global world requires every industry to innovate to survive in a constantly changing environment. Organizations are required to always be innovative, but to be innovative is not enough to be creative alone, but also requires ideas that can be applied to create value for the organization. Fajarwonk is one of the SMEs that uses hanging leather as a product that is worth selling, such as bags and regional souvenirs that are exclusive to Bengkulu City. This research aims to identify strategies that have been used by Fajarwonk to see the weaknesses and strengths of the strategies that have been carried out by Fajarwonk in marketing its products and continuous innovation. This study uses a qualitative approach by collecting data through interviews with businesspeople and Fajarwonk employees and using the Stress-Test Your Strategy, and Ambidextrous Strategy approaches. Research result Fajarwonk has main customers, namely the middle and upper-middle class, Fajarwonk establishes current core values ​​by prioritizing the interests of customers to increase sales of quality products, to maintain consumer confidence in product quality Fajarwonk provides training and special skills and responsibilities to each employee and provides flexibility to employees who have creative ideas in product design.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI ASN DINAS PERPUSTAKAAN DAN KERASIPAN PROVINSI BENGKULU Meiffa Herfianti; Mimi Kurnia Nengsih
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 1 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of leadership style and work environment on the performance of employees at the Bengkulu Province Library and Archives Service. This research is a quantitative study with a total sample of 79 employees of the Library and Archives Office of Bengkulu Province. Data collection using a questionnaire and multiple linear regression analysis method, determination test and hypothesis testing. The results of the regression analysis showed Y = 8.641 + 0.312X1 + 0.492 X2. This means that there is a significant positive influence between X1 (Leadership Style) and X2 (Work Environment) on employee performance (Y).
The Readiness of University to Implement of Merdeka Belajar Kampus Merdeka (MBKM) as a Competitve Advantage at Tridinanti University Palembang: - Irayani Irayani; Mimi Kurnianengsih; Ima Andriyani
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 2 (2022): Prosiding Seminar Nasional Ekonomi dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.213 KB)

Abstract

This article aims to identify the challenges faced by higher education and the implementation of free learning during the Covid-19 pandemic, and considers that the main approach to establish Tridinanti University is the implementation of “Independent Learning – Independent Campuses (MBKM)”. The logical consequence of this transition will require innovation not only in digital tools and forms of learning, but also  in the learning process and in the learning experience of students. The "Free to Learn, Independent Campus" or MBKM program is the flagship program designed to develop competitive, competent, independent and innovative students.. The purpose of this study was to determine the implementation of the MBKM program. Methods The source of this research was additional information  from books, journals and articles related to the Independent Learning – Independent Campus (MBKM) program. At the time of this writing, the authors used literature search as a research method to find data or research information through the collection of books, journals, scientific journals, reference works and documents available published and library materials that are relevant to the research question and objectives, Read in the form of  notes, books, magazines, journals, manuscripts, reviews, or articles. It is hoped that the results of this study will influence  the improvement of the "Independent Learning - Independent Campus (MBKM)" program, especially at Tridinanti University in Palembang.
PENGARUH OFFICE ATMOSFER DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. TELKOM AKSES KOTA BENGKULU Agung Mulyana; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5391

Abstract

This study aims to determine the effect of atmosphere and service quality on customer satisfaction at PT. Telkom Access Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the customers of PT. Telkom Access Bengkulu City, which is precisely located on Jl. Lt. Gen. Suprapto, No. 132, Kec. Ratu Samban, Bengkulu City, Bengkulu. The sampling method uses a non probability technique, namely accidental sampling. The number of respondents in this study were 150 people. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely t test and f test. The results of this study can be concluded that the atmosphere variable has a positive effect on customer satisfaction, service quality has a positive effect on customer satisfaction, and atmosphere and service quality together have a significant effect on customer satisfaction at PT. Telkom Access Bengkulu City. Keywords: Atmosphere, Service Quality, Customer Satisfaction
PENGARUH LIVE STREAMING SHOPPING DAN AFFILIATE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI TIKTOK SHOP ( Studi Kasus Mahasiswa UM Bengkulu Pengguna Aplikasi Tiktok di Kota Bengkulu ) Izumi, Chalvina Firda; Nengsih, Mimi Kurnia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 1 (2024): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i1.187

Abstract

The title of this research is The Influence of Live Streaming Shopping and Affiliate Marketing on Product Purchasing Decisions on the Tiktok Shop Application (Case Study of Bengkulu Muhammadiyah University Students Using the Tiktok Application in Bengkulu City). This research is based on the importance of Affiliate Marketing for business companies. Several factors that influence Affiliate Marketing are Live Streaming Shopping and purchasing decisions. This research aims to determine the influence of live streaming shopping and affiliate marketing on product purchasing decisions on the TikTok Shop application. This type of research is quantitative research with a descriptive approach. The research population is all users of the TikTok Shop application. The total sample was 100 people, taken using accidental sampling technique. Data collection uses a questionnaire. The data analysis technique uses Multiple Linear Regression analysis. Partial test results show that live streaming shopping has a positive and significant effect on the purchasing decision. Simultaneous test results show that the live streaming shopping variable and the affiliate marketing variable together have a significant effect on purchasing decisions.  Keywords: live streaming shopping, affiliate marketing, purchasing decisions
The Effect of Customer Value and Brand Trust on Customer Loyalty of Tabot Savings Bank Bengkulu Main Branch Gustian, Fery; Soleh, Ahmad; Nengsih, Mimi Kurnia
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.58

Abstract

The purpose of this study is to determine the effect of customer value and brand trust on customer loyalty Tabot Savings at Bank Bengkulu Main Branch. This research is a quantitative descriptive study with data collection methods through questionnaires. The sample in this study is were 82 customers of Tabot Savings at Bank Bengkulu Main Branch. The sampling method was purposive sampling. The data analysis method used includes validity test, reliability test, multiple linear regression analysis and hypothesis testing.The results of this study indicate that customer value and brand trust partially have a positive and significant effect on customer loyalty of Tabot Savings at Bank Bengkulu Main Branch. And simultaneously customer value and brand trust have a significant effect on customer loyalty of Tabot Savings at Bank Bengkulu Main Branch.
The Effect of Discounts, Free Shipping, Online Customer Reviews on Purchasing Decisions at the Shopee Marketplace (Case Study on Students of Universitas Muhammadiyah Bengkulu) Yestasari, Resa; Nengsih, Mimi Kurnia
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1629

Abstract

This research aims to determine "The Influence of Discounts, Free Shipping, Online Customer Reviews on Buying Decisions at the Shopee Marketplace (Case Study of Muhammadiyah University Bengkulu Students)". This type of research is quantitative research, research on measuring data and object statistics through calculations. The population in this study were students at Muhammadiyah University of Bengkulu. The sampling technique was carried out using non-probability sampling, so the total sample in this study was 96 respondents, but for convenience in this study it was rounded up to 100 respondents. Based on the results of the t test, it can be seen that the calculated t for the Discount variable is 5,597 greater than the t table of 1,660 with the probability of t being sig 0.00, which is smaller than the significance limit of 0.05. Based on this value, the Discount variable has a positive effect on the Buying Decision variable. In the Free Shipping variable the calculated t test value is 2.861 which is greater than the t table of 1.660 with a t probability of sig 0.005 which is smaller than the significance limit of 0.05. In the Online Customer Review variable the calculated t value of 8.276 is greater than the t table of 1.660 with a probability t, namely sig 0.00, is smaller than the significance limit of 0.05. Based on the results of the F test, the calculated F value is 35,622 > 2.70 with sig 0.00 < 0.05, Ha is accepted, meaning that Discount, Free Shipping, Online Customer Review simultaneously have a positive and significant effect on the Buying Decision variable. The R Square value obtained was 0.527. To see the magnitude of the influence of the independent variable on the dependent variable by calculating the coefficient of determination (KD) = R2 x 100%, to obtain KD = 52.7%. This figure shows that 52.7% of Buying Decisions (dependent variable) can be explained by discounts, free shipping, and online customer reviews. The remaining 47.3% was influenced by other factors not explained in this study.
ANALISIS BUDAYA ORGANISASI MENGGUNAKAN HOFSTEDE DAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI)(Studi Kasus pada Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Bengkulu) Herfianti, Meiffa; Nengsih, Mimi Kurnia; Ari Pribowo, M. Galy Njoman
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/0c114m09

Abstract

Organizational culture affects a person's role in carrying out his role. The success of organizational culture is marked by changes in individual behavior that can be emulated by other individuals. This study aims to determine the organizational culture created in the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The method used in analyzing organizational culture is Hofstede's method and OCAI (Organizational Culture Assessment Instrument) analysis. The results of the analysis using Hofstede's cultural dimensions state that the Faculty of Economics and Business, Muhammadiyah University of Bengkulu is in an organizational culture that has an even distribution of power, is collectivistic, masculinity has a strong influence within the institution, the institution focuses on things that have certainty value, the institution concentrate more on matters that have a long-term, future-oriented nature, and implement pragmatic values and institutions that control the fulfillment of needs and regulations with strict social norms. Meanwhile, based on the OCAI analysis, the current organizational culture and the expected organizational culture in the future is the Clan organizational culture. This means that there is a match between the desires of the leadership and employees because they are in the same organizational cultural orientation, namely a friendly workplace where people share with each other like a big family.
PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA, MOTIVASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN (Studi Empiris Pada PT. Putra Maga Naditama Domiinggo, Harry; Mimi Kurnia Nengsih
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 1 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i1.6164

Abstract

Tujuan penelitian untuk mengetahui pengaruh lingkungan kerja, disiplin kerja, motivasi dan komunikasi terhadap kinerja karyawan pada PT. Putra Marga Naditama. Penelitian dilaksanakan di PT. Putra Maga Naditama. Jenis penelitian yang di gunakan pada penelitian ini deskriptif kuantitatif. Sampel pada penelitian ini sebanyak 59 orang dengan teknik pengambilan sampel pada penelitian ini adalah purposive sampling. Teknik pengumpulan data adalah observasi, kuisioner dan dokumentasi.Teknik analisis data yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Hasil menunjukkan Lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan PT. Putra Maga Nanditama dengan nilai thitung > ttabel (33,788 > 1,69552) dan (sig a = 0,000 < 0,05). Disiplin kerja berpengaruh signifikan terhadap kinerja karyawan PT. Putra Maga Nanditama dengan nilai nilai thitung > ttabel (3,051 > 1,69552) dan (sig a = 0,002 < 0,05). Motivasi berpengaruh signifikan terhadap kinerja karyawan PT. Putra Maga Nanditama dengan nilai thitung > ttabel (3,807 > 1,69552) dan (sig a = 0,008 < 0,05). Komunikasi berpengaruh signifikan terhadap kinerja karyawan PT. Putra Maga Nanditama dengan nilai thitung > ttabel (4,156 > 1,69552) dan (sig a = 0,005 < 0,05. Lingkungan kerja, disiplin kerja, motivasi dan komunikasi berpengaruh signifikan secara simultan terhadap kinerja karyawan karyawan PT. Putra Maga Nanditama dengan nilai Fhitung 11,341> Ftabel 2,89 dan nilai signifikansi 0,000 < 0,05. Nilai R Square sebesar 0,947, yang artinya 94,7% kinerja karyawan dipengaruhi oleh variabel lingkungan kerja, disiplin kerja, motivasi kerja dan komunikasi, sedangkan sisanya sebesar 5,3% dipengaruhi oleh variabel lain.
SOSIALISASI PEMANFAATAN E-COMMERCE MARKETPLACE PADA ASOSIASI UMKM BENGKULU UTARA Ekowati, Sri; Mimi Kurnia Nengsih; Herfianti, Meiffa; Galy Njoman Ari Pribowo, Muhamad
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 3 (2024): Juni
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i3.659

Abstract

Kegiatan pengabdian ini dilaksanakan bermitra dengan Asosiasi UMKM Bengkulu Utara, banyak sekali ditemukan pelaku usaha yang tergabung dalam asosiasi UMKM yang belum mengenal e-commerce dan market place untuk meningkatkan jangkauan pemasaran produk UMKM dengan itu tim PkM mengadakan sosialisasi pemanfaatan e-commerce dan marketplace untuk meningkatkan jangkauan pemasaran produk UMKM. Namun tidak hanya memberi pelatihan saja tapi juga mengenalkan cara penggunaan e-commerce dan marketplace itu sendiri, agar pelaku usaha paham akan pentingnya kegunaan e-commerce dan marketplace dalam meningkatkan jangkauan pemasaran produk UMKM. Adapun tujuan sosialisasi ini memberikan pemahaman tentang pentingnya pemanfaatan e-commerce dan marketplace untuk meningkatkan jangkauan pemasaran produk UMKM di Asosiasi UMKM Bengkulu Utara.
Co-Authors Agung Mulyana Agusman, Kurniawan Ahmad Soleh Anggie Aditya Heriyanto Anisa Yani Arianto, Tezar Attilah Nopriani Chandra, Muhammad Jeffri Arlinandes Cornelia Nubatonis Dayang Dea Dwi Sari Dedi Hermanto Domiinggo, Harry Ekowati, Sri Eska Prima Monique Damarsiwi Fery Gustian Gayatri, Ida Ayu Made Er Meytha Gustian, Fery Hanila, Siti Herfianti, Meiffa Herfianti, Meiffa Herlina, Meti Herry Novrianda Ida Ayu Made Er Maytha Gayatri Ima Andriyani Irayani Irayani Irayani, Irayani Izumi, Chalvina Firda Jumagar Lumban Sianta Karona Cahya Susena, Karona Cahya Liviansyah, Liviansyah Lupita Sari M Jeffri Arlinandes Chandra Martizon, Ade Mikaresti, Pamella Mimi Vera Yustanti Muhamad Galy Njoman Ari Pribowo Neri Susanti Nopriani, Attilah Noviansyah Noviansyah Pribowo, Muhamad Galy Njoman Ari Raihan, Muhamad Ratnawili Revaldo, Ardian Rivaldhy Muhammad Sari, Lupita Shar, Aan Siti Hanila Sri . Handayani Sri Handayani Sri Handayani Sulisti Afriani Suwarni Suwarni Suwarni Suwarni Wagini Wisarjan Wisarjan Yesi Indian Ariska Yestasari, Resa Yulinda, Ade Tiara