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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Creative Research Management Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS International Journal Business, Management and Innovation Review
Nengsih, Mimi Kurnia
Ekonomi Manajemen, Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Influence of Work Life Quality and Organizational Culture on Employee Engagement in PT. Wahyu Septyan Bengkulu Nopriani, Attilah; Suwarni, Suwarni; Nengsih, Mimi Kurnia
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.165

Abstract

The purpose of this study is (1) to find out the influence of work life quality on employee engagement in PT. Wahyu Septyan Bengkulu. (2) to find out the influence of organizational culture on employee engagement in PT. Wahyu Septyan Bengkulu. (3) to find out the influence of work life quality and organizational culture on employee engagement in PT. Wahyu Septyan Bengkulu. Quality of work life is a commitment to work and organization, pride in work and in the organization, a willingness to support the benefits of work, organization, and satisfaction, both emotional and intellectual. Organizational culture is the socialization process of organizational members to develop perceptions, values, and beliefs about the organization. Employee engagement is an employee's appreciation of purpose and concentration of energy, which appears in the form of initiative, adaptability, effort, and persistence toward organizational goals.This type of research is a quantitative that emphasizing its analysis on numerical data (numbers) which are processed by statistical methods. The sample used in this study using nonprobability sampling technique with saturated sampling. Researchers used this sampling technique because the population was 60 people. Data collection techniques using observation, questionnaires, and documentation. The data analysis technique of this research is multiple linear regression, t test and f test.The results of this study, (1) the work life quality has a significant influence on employee engagement with a sig value of 0.003. This means that when the work life quality in the company is getting better, it will increase employee engagement. (2)Organizational culture has a significant influence on employee engagement with a sig value of 0.001. This means that when the organizational culture in the company is getting better, it will be able to increase employee engagement. (3) the calculated of F count is 4.037. Because the value of F count 4.037> F table 3.16, as the basis for decision making in the F test it can be concluded that the hypothesis is accepted or in other words the work life quality (X1) and organizational culture (X2) simultaneously affect employee engagement (Y).
Analysis of Community Satisfaction Index (SMI) Towards Public Services of the Dukcapil Department of Seluma District Sari, Lupita; Susena, Karona Cahya; Nengsih, Mimi Kurnia
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.227

Abstract

The purpose of this study is to analyze the Community Satisfaction Index (CSI) on the Public Services of the Dukcapil Department in Seluma Regency. The sample in this study amounted to 181 people who carried out the management of KK and KTP at the Dukcapil Department of Seluma Regency. Data were collected using a questionnaire analyzed by measuring the value of the Community Satisfaction Index (CSI) based on the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform Number 14 of 2017. The Community Satisfaction Index (CSI) for the quality of service at the Dukcapil Department of Seluma Regency obtained an average value of 3.01 which was in a good assessment, then the CSI of the service unit was multiplied by 25 so that the CSI was 75.25 with a service B with good criteria because it is in the interval value of 62.51 – 81.25. The element of cost/tariff gets the highest rating with an average value of 3.48 with very good assessment criteria. This illustrates that the community considers the Dukcapil Department of Seluma Regency to provide services free of charge without being charged. The lowest satisfaction value is 2.33 with a poor assessment on the elements of facilities and infrastructure, this illustrates that the facilities and infrastructure provided by the department in providing services to the community have not been maximized.
Literasi Pengelolaan Uang Saku Pada Siswa Sekolah Dasar Negeri 16 Kabupaten Seluma Liviansyah, Liviansyah; Agusman, Kurniawan; Ratnawili, Ratnawili; Nengsih, Mimi Kurnia
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7746

Abstract

Sekolah Dasar Negeri 16 Seluma is a public primary school located in Seluma Sub-district, Seluma Regency, Bengkulu. The purpose of this socialisation is to measure the level of pocket money management literacy of students of SD 16 Seluma and identify the factors that influence it. Based on data analysis, it was concluded that the majority of students who participated in the socialisation had a poor understanding of money management literacy. The factors of financial education knowledge, saving habits, and family factors were found to have a significant relationship. Therefore, by referring to the above research, it can be concluded that there is a need to develop financial education programmes in school subjects to prepare students to become financially intelligent individuals. The method used was Forum Group Discussion (FGD) involving students of SD 16 Seluma, in this activity, namely material explanation, questions and answers and quizzes. The results of discussions and discussions in the socialisation are that to facilitate the fulfilment of needs in the future, it is necessary to have a savings and must get used to living frugally.
Implementasi Teori Manajemen dalam Kegiatan 17 Agustusan di Desa Lubuk Resam dalam Perspektif Kuliah Kerja Nyata (KKN) Revaldo, Ardian; Arianto, Tezar; Nengsih, Mimi Kurnia
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7748

Abstract

The community service programme (KKN) in Lubuk Resam Village aims to implement management theory in the organisation of the 17 Agustusan event, an important annual celebration for the local community. In this activity, students had to apply various management functions, such as planning and organising. As well as having to communicate and report the results of company activities, information, personnel tasks both orally and in writing, and directing and controlling to ensure the event runs smoothly. The planning process includes setting activity objectives, developing a schedule, and allocating a budget. Organising is done by forming a committee that divides specific tasks to manage various aspects of the event. Directing involves coordination between committee members and the community to ensure that each component of the activity goes according to plan. Controlling is done through periodic evaluations to assess the effectiveness and impact of the activities. This article reviews how KKN students play an active role in supporting activities and assisting village communities through the application of theoretical and practical approaches. The results of the activities showed that the application of management theory effectively improved the smooth running of the events and motivated active participation from the villagers. With a systematic managerial approach, the 17 Agustusan activities in Lubuk Resam Village were able to run in a more structured manner, facilitating social interaction and strengthening community spirit. These findings suggest that the application of management theory not only improves the efficiency of activities but also provides significant benefits for the development of village communities.
Business Strategy Development Of Salted Fish Msmes Based On Business Model Canvas In Malabero Village, Bengkulu City Nengsih, Mimi Kurnia; Yulinda, Ade Tiara; Herfianti, Meiffa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7832

Abstract

Salted fish Micro, Small, and Medium Enterprises (MSMEs) in Malabero Village, Bengkulu City, play a significant role in the local economy. However, these businesses face challenges such as limited market reach, lack of innovation, inefficient production processes, and weak financial management. This study aims to analyze the current business model of salted fish MSMEs using the Business Model Canvas (BMC) framework and propose strategic improvements to enhance their competitiveness and sustainability.The research employs a qualitative approach, including field observations, interviews with business owners, and document analysis. The findings indicate that most MSMEs rely on traditional sales channels, lack product differentiation, and have minimal digital marketing adoption. To address these issues, this study suggests several strategic developments: (1) market expansion through digital platforms and retail partnerships, (2) product innovation with better packaging and value-added variants, (3) adoption of modern processing technologies to improve efficiency, and (4) improved financial management and access to funding.By implementing these strategies, salted fish MSMEs in Malabero Village can strengthen their market position, increase profitability, and ensure long-term sustainability. The study provides practical recommendations for business owners, policymakers, and industry stakeholders to support the growth of the salted fish sector in Bengkulu City.
The Impact of Artificial Intelligence (AI) -Based Marketing and Lifestyle Changes on Purchasing Decisions for Samsung Galaxy Flip5 Smartphones Dayang Dea Dwi Sari; Tezar Arianto; Mimi Kurnia Nengsih; Ade Tiara Yulinda
International Journal Business, Management and Innovation Review Vol. 2 No. 2 (2025): : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i2.125

Abstract

This study aims to examine the impact of Artificial Intelligence (AI) -based marketing and lifestyle changes on purchasing decisions for Samsung Galaxy Flip 5 smartphones. The research adopts a quantitative approach, involving a sample of 110 respondents who utilize AI features on Samsung devices at Toko Jaya Ponsel Bengkulu. The results indicate that AI-based marketing and lifestyle changes have a positive and significant influence on purchasing decisions, both partially and simultaneously. Specifically, the findings reveal that AI-based marketing and lifestyle changes account for 24.1% of the variance in purchasing decisions. These findings have strategic implications for Samsung and Toko Jaya Ponsel Bengkulu, emphasizing the importance of leveraging AI-based marketing strategies and understanding consumers’ evolving lifestyles to enhance sales performance.
Penguatan Kelembagaan Perkoperasian bagi SDM Koperasi Wanita Kelompok Usaha Lemang Tapai Kota Bengkulu Yusmaniarti, Yusmaniarti; Nengsih, Mimi Kurnia; Herfianti, Meiffa
PUBLIKASI PENGABDIAN KEPADA MASYARAKAT Vol 3 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/padimas.v3i1.4781

Abstract

Kegiatan penguatan kelembagaan koperasi wanita lemang tapai Kota Bengkulu ini dilatarbelakangi oleh keberadaan koperasi yang belum sepenuhnya berfungsi dan belum dimanfaatkan secara optimal oleh anggotanya dan masyarakat sekitar. hal tersebut disebabkan masih minimnya pengetahuan pengurus, anggota dan masyarakat mengenai fungsi dan manfaat koperasi. Masyarakat hanya mengetahui satu fungsi koperasi yaitu untuk memberikan bantuan modal dalam bentuk uang. Padahal ada beberapa fungsi lain dari koperasi, diantaranya untuk mengembangkan potensi warga masyarakat dan daerah sekitar serta dapat menjadi wahana untuk meningkatkan kemampuan ekonomi anggota keperasi dan juga masyarakat secara umum. Berdasarkan situasi tersebut di atas, maka upaya upaya meningkatkan pengetahuan masyarakat terkait keberadaan koperasi wanita lemang tapai menjadi hal yang penting untuk dilakukan, agar para pedagang dan masyarakat dapat secara optimal memanfaatkan keberadaan koperasi. Hasil diskusi dan pembahasan dalam pelatihan yang meliputi 3 aspek yaitu kelembagaan, keuangan dan majerial terlihat bahwa adanya keinginan dari para pengurus, anggota dan masyarakat sekitar untuk mengetahui bagaimana pengelolaan koperasi seharusnya dan pengetahuan terkait kelembagaan koperasi semakin dipahami oleh pengurus, anggota dan masyarakat.
Pelatihan Manajemen Strategi dan Organisasi Bisnis pada UMKM Makanan Khas Bengkulu “Kue Bay Tat Rieka II” di Kota Bengkulu Chandra, Muhammad Jeffri Arlinandes; Nengsih, Mimi Kurnia; Irayani, Irayani
PUBLIKASI PENGABDIAN KEPADA MASYARAKAT Vol 3 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/padimas.v3i2.6372

Abstract

Kegiatan pelatihan manajemen strategi dan organisasi bisnis pada UMKM makanan khas Bengkulu ini dilatarbelakangi oleh belum optimalnya pengembangan usaha yang di sebabkan belum adanya perencanaan strategi dan pengorganisasian yang baik. Berdasarkan situasi tersebut, maka upaya meningkatkan pengetahuan pelaku UMKM terkait manajemen stratgei dan organisasi bisnis menjadi hal yang penting untuk dilakukan, agar pelaku UMKM dan masyarakat menjalankan usahanya secara optimal dan dapat berkembang sesuai dengan yang diharapkan. Hasil diskusi dan pembahasan dalam pelatihan yang meliputi 3 aspek yaitu pengorganisasian, manajerial dan manajemen strategi terlihat bahwa perlunya pengetahuan dan wawasan untuk mengetahui bagaimana pengelolaan UMKM seharusnya dan strategi-strategi apa yang harus direncanakan guna meningkatkan dan mempertahankan usaha agar tetap eksis dalam berbagai kondisi
PENGARUH HARGA DAN KESADARAN MEREK TERHADAP MINAT MEMBELI PADA E-COMMERCE SHOPEE Pribowo, Muhamad Galy Njoman Ari; Herfianti, Meiffa; Nengsih, Mimi Kurnia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.222

Abstract

This study analyzes the influence of price and brand awareness on the buying interest of students of the Department of Informatics and Business of the Bangka Belitung State Manufacturing Polytechnic on the Shopee e-commerce platform. This research is motivated by the high use of e-commerce among students which is influenced by factors such as competitive prices and strong brand awareness. A quantitative approach was applied, with data collection through a questionnaire survey involving 90 respondents. Multiple linear regression is a useful method of analysis to assess the relationship between dependent variables (purchase intent) and independent variables (price and brand awareness). The research findings show that, both separately and in combination, price and brand awareness significantly and positively influence students' purchase intentions. Price has a significance value of 0.000 on its own, while brand awareness has a significance value of 0.002, both smaller than 0.05. Buying interest is significantly affected with an F value of 687.630, and a significance value of 0.000. The compatibility rate of the regression model was very high, with a determination coefficient (R²) of 94.2%, meaning 94.2% variation in students' buying interest with price variables and brand awareness.Keywords: Price, Brand Awareness, Buying Interest, E-Commerce  
Edukasi Kewirausahaan Dasar Bagi Keluarga Penerima Program Keluarga Harapan (PKH) Kelurahan Dusun Besar Kecamatan Singgaran Pati Kota Bengkulu Novrianda, Herry; Nengsih, Mimi Kurnia; Shar, Aan; Mikaresti, Pamella; Herlina, Meti
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8613

Abstract

The Family Hope Programme (PKH) is an effort to accelerate poverty by the Government of Indonesia since 2007. The community receiving PKH assistance tends to be passive in managing the assistance received, so that the positive impact on improving the quality of life is still limited and seems to wait or depend on the next assistance (periodic assistance). Dusun Besar Village is one of the villages that is still a PKH beneficiary, namely 115 households. Based on the survey results, it can be concluded that partners (PKH group in Dusun Besar Village) need training and assistance to be able to achieve the long-term goals of the PKH programme. The training and assistance needed is a Marketing Management Workshop on basic entrepreneurship. The purpose of the Community Service aims to provide education and strengthening about basic entrepreneurship through workshops and training activities for PKH beneficiary families in Dusun Besar Village, Singaran Pati District, Bengkulu City. This activity is carried out with stages of problem identification, training consisting of lecture, discussion and hands-on practice methods as well as mentoring, monitoring and evaluation. Participants of this activity are members of PKH beneficiaries from Dusun Besar Village, totalling 35 people. The results showed an increase in knowledge, motivation and skills of partners which had an impact on improving the welfare of families receiving the PKH programme in Dusun Besar Village, Singaran Pati District, Bengkulu City.
Co-Authors Agung Mulyana Agusman, Kurniawan Ahmad Soleh Anggie Aditya Heriyanto Anisa Yani Arianto, Tezar Attilah Nopriani Chandra, Muhammad Jeffri Arlinandes Cornelia Nubatonis Dayang Dea Dwi Sari Dedi Hermanto Domiinggo, Harry Ekowati, Sri Eska Prima Monique Damarsiwi Fery Gustian Gayatri, Ida Ayu Made Er Meytha Gustian, Fery Hanila, Siti Herfianti, Meiffa Herfianti, Meiffa Herlina, Meti Herry Novrianda Ida Ayu Made Er Maytha Gayatri Ima Andriyani Irayani Irayani Irayani, Irayani Izumi, Chalvina Firda Jumagar Lumban Sianta Karona Cahya Susena, Karona Cahya Liviansyah, Liviansyah Lupita Sari M Jeffri Arlinandes Chandra Martizon, Ade Mikaresti, Pamella Mimi Vera Yustanti Muhamad Galy Njoman Ari Pribowo Neri Susanti Nopriani, Attilah Noviansyah Noviansyah Pribowo, Muhamad Galy Njoman Ari Raihan, Muhamad Ratnawili Revaldo, Ardian Rivaldhy Muhammad Sari, Lupita Shar, Aan Siti Hanila Sri . Handayani Sri Handayani Sri Handayani Sulisti Afriani Suwarni Suwarni Suwarni Suwarni Wagini Wisarjan Wisarjan Yesi Indian Ariska Yestasari, Resa Yulinda, Ade Tiara