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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Creative Research Management Journal Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS International Journal Business, Management and Innovation Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Nengsih, Mimi Kurnia
Ekonomi Manajemen, Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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THE MARKETING STRATEGY IN PD. JABAR HADI BENGKULU Cornelia Nubatonis; Neri Susanti; Mimi Kurnia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI
Publisher : Penerbit Jurnal Indonesia

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Abstract

Marketing is a social and managerial process by which individuals and groups obtain their needs and wants by creating, offering, and exchanging things of value with one another. Marketing strategy is an activity of selecting and explaining one or more target markets and developing and maintaining a marketing mix that will produce consumers with the target market. The purpose of marketing is to find out how the marketing strategy in PD. West Java Hadi Bengkulu. This type of research is descriptive research with qualitative methods, namely identifying internal strengths, weaknesses and identifying external opportunities and threats faced by PD. Jabar Hadi in marketing products, in order to obtain the most appropriate strategy that can be used in the future. The data collection method used a questionnaire with a sample of 25 respondents with incidental sampling technique with SWOT analysis method. From the results of the research on the calculation of IFAS and EFAS in this study, there are strengths that PD has. West Java Hadi Bengkulu is 1.41 while the weakness is 1.54, so the cell (quadrant) internal factor is 1.41 1.54 = 0.13, while the opportunity is 1.72 with a threat of 1.4, so the cell ( quadrant) external factor is 1.72 1.4 = 0.32 so it is in cell (quadrant) 1 in the SWOT analysis diagram.
THE ANALYSIS OF COMMUNITY SATISFACTION INDEX (SMI) ON PUBLIC SERVICES IN SIDOMULYO KELURAHAN OFFICE BENGKULU CITY Jumagar Lumban Sianta; Karona Cahya Susena; Mimi Kurnia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 3 (2020): JULI
Publisher : Penerbit Jurnal Indonesia

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The purpose of this study was to determine the Community Satisfaction Index (CSI) in public services in Sidomulyo Urban Village Office of Bengkulu City. The data analysis technique by measuring the value of the Community Satisfaction Index (CSI) based on the Regulation of the Minister of Administrative and Bureaucratic Reform Number 14 Year of 2017. The sample in this study amounted to 370 people in Sidomulyo Urban Village who received services from the Sidomulyo Urban Village Office of Bengkulu City. The cost / tariff element gets the highest rating with an average value of 3.40 with very good evaluation criteria. This illustrates that the community assesses Sidomulyo Urban Village Office of Bengkulu City to provide services free of charge. The lowest satisfaction value is 2.44, which is the completion time with poor evaluation criteria. This illustrates that the time required for the completion of documents is not as promised, due to the slowness of employees in providing services, poor requirements and village heads who are often not available
Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City Anggie Aditya Heriyanto; Sri Handayani; Mimi Kurnia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.99

Abstract

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion
The Influence of Work Life Quality and Organizational Culture on Employee Engagement in PT. Wahyu Septyan Bengkulu Attilah Nopriani; Suwarni Suwarni; Mimi Kurnia Nengsih
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.165

Abstract

The purpose of this study is (1) to find out the influence of work life quality on employee engagement in PT. Wahyu Septyan Bengkulu. (2) to find out the influence of organizational culture on employee engagement in PT. Wahyu Septyan Bengkulu. (3) to find out the influence of work life quality and organizational culture on employee engagement in PT. Wahyu Septyan Bengkulu. Quality of work life is a commitment to work and organization, pride in work and in the organization, a willingness to support the benefits of work, organization, and satisfaction, both emotional and intellectual. Organizational culture is the socialization process of organizational members to develop perceptions, values, and beliefs about the organization. Employee engagement is an employee's appreciation of purpose and concentration of energy, which appears in the form of initiative, adaptability, effort, and persistence toward organizational goals.This type of research is a quantitative that emphasizing its analysis on numerical data (numbers) which are processed by statistical methods. The sample used in this study using nonprobability sampling technique with saturated sampling. Researchers used this sampling technique because the population was 60 people. Data collection techniques using observation, questionnaires, and documentation. The data analysis technique of this research is multiple linear regression, t test and f test.The results of this study, (1) the work life quality has a significant influence on employee engagement with a sig value of 0.003. This means that when the work life quality in the company is getting better, it will increase employee engagement. (2)Organizational culture has a significant influence on employee engagement with a sig value of 0.001. This means that when the organizational culture in the company is getting better, it will be able to increase employee engagement. (3) the calculated of F count is 4.037. Because the value of F count 4.037> F table 3.16, as the basis for decision making in the F test it can be concluded that the hypothesis is accepted or in other words the work life quality (X1) and organizational culture (X2) simultaneously affect employee engagement (Y).
Analysis of Community Satisfaction Index (SMI) Towards Public Services of the Dukcapil Department of Seluma District Lupita Sari; Karona Cahya Susena; Mimi Kurnia Nengsih
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.227

Abstract

The purpose of this study is to analyze the Community Satisfaction Index (CSI) on the Public Services of the Dukcapil Department in Seluma Regency. The sample in this study amounted to 181 people who carried out the management of KK and KTP at the Dukcapil Department of Seluma Regency. Data were collected using a questionnaire analyzed by measuring the value of the Community Satisfaction Index (CSI) based on the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform Number 14 of 2017. The Community Satisfaction Index (CSI) for the quality of service at the Dukcapil Department of Seluma Regency obtained an average value of 3.01 which was in a good assessment, then the CSI of the service unit was multiplied by 25 so that the CSI was 75.25 with a service B with good criteria because it is in the interval value of 62.51 – 81.25. The element of cost/tariff gets the highest rating with an average value of 3.48 with very good assessment criteria. This illustrates that the community considers the Dukcapil Department of Seluma Regency to provide services free of charge without being charged. The lowest satisfaction value is 2.33 with a poor assessment on the elements of facilities and infrastructure, this illustrates that the facilities and infrastructure provided by the department in providing services to the community have not been maximized.
Mak Pika Small Business Coffee Powder Marketing Strategy in Sekalak Village, Seluma Utara District, Seluma Regency Wisarjan Wisarjan; Sulisti Afriani; Mimi Kurnia Nengsih
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.334

Abstract

The purpose of the study was to find out how the marketing strategy was carried out by the small business coffee powder owner Mak Pika in Sekalak village, Seluma Utara sub-district, Seluma sub-district. The sample in this study was 52 people consisting of 12 employees for internal factors and 40 people for external factors, namely customers from Mak Pika coffee powder. The analytical method used is a SWOT analysis consisting of an Internal Strategy Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). Mak Pika's Small Business Strategy in Sekalak Village, North Seluma District, Seluma Regency supports an aggressive strategy, or SO strategy in the SWOT matrix. The result of the sum of the strengths possessed is 2.02 while the weakness is 1.31, then the internal factor quadrant is 2.02 + 1.31 = 3.33 which means that the ability of Mak Pika's Small Business in Sekalak Village, North Seluma District, Seluma Regency in utilizing strengths and minimize internal weaknesses. The opportunities for this strategy are 1.96 and the threats are 1.47. Then the external factor quadrant is 1.96 +1.47 = 3.43, meaning that the high ability of Mak Pika Small Business in Sekalak Village, North Seluma District, Seluma Regency in taking advantage of opportunities and overcoming threats faced by companies in marketing ground coffee business.
Marketing Strategy Of Bengkulu Latung Skin Craft At The Shop Bengkulu City Taste Dedi Hermanto; Ahmad Soleh; Mimi Kurnia Nengsih
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.449

Abstract

The purpose of the study was to determine the marketing strategy of lantung leather craft at the Taste Shop of Bengkulu City in order to obtain maximum sales results. The samples in this study were internal samples (21 people) + external samples (30 people) = 51 people, namely customers from the Sari Rasa Store, Bengkulu City. The analytical method used is a SWOT analysis consisting of an Internal Strategy Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). Based on the results of research on the marketing strategy of latung leather handicrafts, Based on the results of the discussion presented based on the results of previous studies, it can be concluded that the results of the SWOT analysis show that the internal strategic factor analysis summary (IFAS) / strengths and weaknesses of 3.16 and external strategic factor analysis summary (EFAS)/opportunities and threats of the Taste Shop business with a total of 3.41 from these results, it is better for the Taste Shop business to use the SO strategy, namely by utilizing all business strengths in order to seize and take advantage of existing opportunities optimally.
PENGARUH HARGA DAN KESADARAN MEREK TERHADAP MINAT MEMBELI PADA E-COMMERCE SHOPEE Muhamad Galy Njoman Ari Pribowo; Meiffa Herfianti; Mimi Kurnia Nengsih
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.222

Abstract

This study analyzes the influence of price and brand awareness on the buying interest of students of the Department of Informatics and Business of the Bangka Belitung State Manufacturing Polytechnic on the Shopee e-commerce platform. This research is motivated by the high use of e-commerce among students which is influenced by factors such as competitive prices and strong brand awareness. A quantitative approach was applied, with data collection through a questionnaire survey involving 90 respondents. Multiple linear regression is a useful method of analysis to assess the relationship between dependent variables (purchase intent) and independent variables (price and brand awareness). The research findings show that, both separately and in combination, price and brand awareness significantly and positively influence students' purchase intentions. Price has a significance value of 0.000 on its own, while brand awareness has a significance value of 0.002, both smaller than 0.05. Buying interest is significantly affected with an F value of 687.630, and a significance value of 0.000. The compatibility rate of the regression model was very high, with a determination coefficient (R²) of 94.2%, meaning 94.2% variation in students' buying interest with price variables and brand awareness.Keywords: Price, Brand Awareness, Buying Interest, E-Commerce  
ANALISIS STRATEGI PEMASARAN TOMORO COFFEE DALAM MENINGKATKAN LOYALITAS PELANGGAN Mutia Nurul Apriza; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the marketing strategy implemented by Tomoro Coffee in increasing customer loyalty at Tomoro Coffee Ruko Mahakam, Bengkulu City using the 7P marketing mix approach (product, price, place, promotion, people, process, and physical evidence). This research is a qualitative study with a descriptive approach. The informants were determined using purposive sampling technique. Data collection methods were conducted through in-depth interviews, observation, and documentation. Meanwhile, the data analysis technique used an interactive analysis model which includes data reduction, data presentation, and drawing conclusions.The results of this study indicate Tomoro Coffee has implemented an integrated marketing strategy based on the 7P marketing mix to build customer loyalty. The product strategy is implemented through consistent coffee taste quality and innovative menu variations. The price strategy is implemented by setting competitive prices and in accordance with customer value perceptions. The place strategy is supported by a strategic and easily accessible location. The promotion strategy is carried out through digital media, especially social media and online ordering applications. In addition, the elements of people, process, and physical evidence also play an important role in creating a positive experience for customers. The implementation of this marketing strategy contributes to building customer satisfaction, trust, and experience which ultimately encourages customer loyalty at Tomoro Coffee Ruko Mahakam, Bengkulu City. Keywords: marketing strategy, 7P marketing mix, customer loyalty, coffee shop, Tomoro Coffee.
PENGARUH CUSTOMER REVIEW DAN CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN Elnia Mei Wira; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of Customer Reviews and Customer Ratings on the purchase decisions of women’s clothing at Juragan Mode Bengkulu. The research method used is quantitative, employing data collection through questionnaires distributed to 90 respondents who are consumers of Juragan Mode Bengkulu. Data analysis was conducted using multiple linear regression to test the impact of the two independent variables on the dependent variable. The results show that both customer reviews and customer ratings have a significant effect on purchase decisions. The coefficient of determination (R²) of 98.5% indicates that the variables Customer Review and Customer Rating can explain the majority of the variation in consumer purchase decisions. These findings provide important implications for Juragan Mode management to optimize digital marketing strategies through improvements in the quality of customer reviews and ratings to increase sales. Keywords: Customer Review, Customer Rating, Purchase Decision, Women’s Clothing, Juragan Mode Bengkulu.
Co-Authors Agung Mulyana Agusman, Kurniawan Ahmad Soleh Anggie Aditya Heriyanto Anisa Yani Ardi Aprinawan Popi Arianto, Tezar Ariska, Yesi Indian Attilah Nopriani Chandra, M. Jeffri Arlinandes Chandra, Muhammad Jeffri Arlinandes Cornelia Nubatonis Damarsiwi, Eska Prima Monique Dayang Dea Dwi Sari Dedi Hermanto Dindi Mandala Putra Domiinggo, Harry Ekowati, Sri Elnia Mei Wira Fery Gustian Gayatri, Ida Ayu Made Er Meytha Gustian, Fery Herfianti, Meiffa Herfianti, Meiffa Herlina, Meti Herry Novrianda Ida Ayu Made Er Maytha Gayatri Ima Andriyani Irayani Irayani Irayani, Irayani Izumi, Chalvina Firda Jumagar Lumban Sianta Karona Cahya Susena Kusuma, Merta Liviansyah, Liviansyah Lupita Sari M Jeffri Arlinandes Chandra Martizon, Ade Mikaresti, Pamella Mimi Vera Yustanti Muhamad Galy Njoman Ari Pribowo Muhamad Galy Njoman Ari Pribowo Mutia Nurul Apriza Neri Susanti Nopela Liswanti Nopriani, Attilah Noviansyah Noviansyah Nur Arvian eka putra Raihan, Muhamad Ratnawili Revaldo, Ardian Rivaldhy Muhammad Robiansyah, Anton Sari, Lupita Shar, Aan Siti Hanila Siti Hanila Sri . Handayani Sri Handayani Sri Handayani Sulisti Afriani Suwarni Suwarni Suwarni Tri Yunicha Wagini Wisarjan Wisarjan Yestasari, Resa Yulinda, Ade Tiara