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PENGARUH SHOPING LIFESTYLE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING Dindi Mandala Putra; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9420

Abstract

This study aims to analyze the influence of Shopping Lifestyle and Store Atmosphere on Impulse Buying in clothing store consumers in Bengkulu City. The research method used is a quantitative method with a survey approach. Data were collected through observation, interviews, and questionnaires to 160 respondents who were selected using purposive sampling techniques. Data analysis was carried out through validity, reliability, classical assumptions, and multiple linear regression analysis with the help of SPSS software. The results of the study show that both Shopping Lifestyle and Store Atmosphere have a positive and significant effect on Impulse Buying, both partially and simultaneously. The t-value for Shopping Lifestyle is 12.306 and for Store Atmosphere is 7.613, both are larger than the t-table (1.975) with a significance value of < 0.05, so both variables have a partially significant effect. The F test showed an F value of 6414.348 which was much greater than the F of the table (3.05) with a significance of 0.000, so that both variables also had a simultaneous significant effect on Impulse Buying. A determination coefficient value (R²) of 0.988 indicates that 98.8% of the variation in Impulse Buying can be explained by these two independent variables, while the rest is influenced by other factors outside the study. These findings confirm the importance of marketing strategies that pay attention to consumers' shopping lifestyles and store atmosphere in encouraging impulse buying behavior. Keyword : Shopping Lifestyle, Store Atmosphere, Impluse Buying
PENGARUH DISKON, FLASH SALE, DAN PENGGUNAAN SISTEM PEMBAYARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN DI TOKO I AM FASHION STORE BENGKULU Ardi Aprinawan Popi; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9759

Abstract

The main objective of this study is to analyze how much the variables of promotion and digital payment systems influence consumer purchase decisions. This type of research is a quantitative research, this research is a buyer of products sold at I am Fashon store Bengkulu. The sample extraction method uses proportional sampling or balanced sampling techniques. The number of respondents in this study was 120 people. The data collection method used questionnaires. Data analysis techniques using multiple linear regression analysis tests, determination coefficient analysis, and hypothesis tests. Based on the results of data processing, from the computer calculation, namely using SPSS 25, the regression equation is Y = 1.230 + 0.178X1 + 0.381 X2 + 0.356X3 + ei with a value of R Square R2 = 0.562 this value means that independent contributes 56.2% in influencing the dependent variable. The results of the hypothesis test obtained Discounts, Flash Sale, and Digital Payment Systems together have a positive and significant effect on the Purchase decision. Keywords: Discounts, Flash Sale, Digital Payment Systems, Purchase Decisions.  
PENGARUH BUDAYA ORGANISASI DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN PADA PT. SANDABI INDAH LESTARI – PKS KETAHUN BENGKULU UTARA Nur Arvian Eka Putra; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9821

Abstract

In general, human resources are one of the most important factors and cannot be separated from an organization, both institutions and companies. This study aims to determine how organizational culture and transformational leadership influence employee performance at PT. Sandabi Indah Lestari-PKS, Ketahun. The type of research used is a quantitative method. The sample of this study was all employees at PT Sandabi Indah Lestari-PKS, Ketahun, North Bengkulu, totaling 120 people. The data analysis techniques used were quantitative descriptive analysis and inferential analysis. Based on the results of the study, it is known that 1). Organizational culture has a significant effect on employee performance at PT.Sandabi Indah Lestari PKS, Ketahun, North Bengkulu. 2). Transformational leadership style has a significant effect on employee performance, PT. Sandabi3). Organizational culture and transformational leadership have a significant influence on employee performance at PT. Sandabi Indah Lestari - PKS, Ketahun, North Bengkulu. Keywords : Employee Performance, Organizational Culture, Transformational Leadership.
PENGARUH TALENT MANAGEMENT DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT. AGRO MUKO BUNGA TANJUNG ESTATE Nopela Liswanti; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9824

Abstract

This study aims to determine the effect of Talent Management and Career Development on Employee Performance at PT. Agro Muko Bunga Tanjung Estate. This study uses a quantitative approach with a survey method. The sample consisted of 154 respondents who are employees of PT. Agro Muko Bunga Tanjung Estate. Data collection was conducted through the distribution of questionnaires and analyzed using SPSS, including instrument testing, classical assumption testing, multiple linear regression, t-test, F-test, and determination coefficient. The results of the t-test hypothesis on the Talent Management variable showed t-calculated > t-table (14.922 > 1.976) and sig < a (0.00 < 0.05), the Career Development variable showed t calculated > t table (3.355 > 1.976) and sig < a (0.00 < 0.05). The results of the F test show that the calculated F value is 126.252 > F table 3.06 and sig 0.00 < 0.05. From the results of the study, it can be concluded that Talent Management and Career Development have a partial and simultaneous effect on the performance of employees at PT. Agro Muko Bunga Tanjung Estate.  Keywords : Talent Management, Career Development, Employee Performance  
PENGARUH INTEGRASI ENVIRONMENTAL SOCIAL GOVERNANCE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN PSYCHOLOGICAL SAFETY SEBAGAI MEDIATOR Tri Yunicha; Mimi Kurnia Nengsih
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of Environmental Social Governance (ESG) integration on Organizational Citizenship Behavior (OCB), with Psychological Safety serving as a mediating variable at PDAM Tirta Manna Bengkulu Selatan. A quantitative research design was employed in this study. The population comprised all employees of PDAM Tirta Manna Bengkulu Selatan, and a total of 77 respondents were selected using a saturated sampling technique. Data were collected through structured questionnaires and analyzed using linear regression analysis, t-tests, coefficient of determination (R²), and mediation analysis using the Sobel test with the assistance of SPSS software. The findings reveal that ESG integration has a positive and statistically significant effect on Psychological Safety. Furthermore, ESG integration significantly influences OCB, and Psychological Safety also exerts a positive and significant effect on OCB. The mediation analysis demonstrates that Psychological Safety partially mediates the relationship between ESG integration and OCB. These results suggest that effective ESG implementation not only contributes to organizational sustainability but also fosters a psychologically safe work environment, which subsequently enhances employees’ voluntary and extra-role behaviors reflected in Organizational Citizenship Behavior. Keywords: Integration Environmental Social Governance, Organizational Citizenship Behavior, Psychological Safety