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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Creative Research Management Journal Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Journal of Economics and Management Scienties International Journal Business, Management and Innovation Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Nengsih, Mimi Kurnia
Ekonomi Manajemen, Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Mak Pika Small Business Coffee Powder Marketing Strategy in Sekalak Village, Seluma Utara District, Seluma Regency Wisarjan Wisarjan; Sulisti Afriani; Mimi Kurnia Nengsih
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.334

Abstract

The purpose of the study was to find out how the marketing strategy was carried out by the small business coffee powder owner Mak Pika in Sekalak village, Seluma Utara sub-district, Seluma sub-district. The sample in this study was 52 people consisting of 12 employees for internal factors and 40 people for external factors, namely customers from Mak Pika coffee powder. The analytical method used is a SWOT analysis consisting of an Internal Strategy Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). Mak Pika's Small Business Strategy in Sekalak Village, North Seluma District, Seluma Regency supports an aggressive strategy, or SO strategy in the SWOT matrix. The result of the sum of the strengths possessed is 2.02 while the weakness is 1.31, then the internal factor quadrant is 2.02 + 1.31 = 3.33 which means that the ability of Mak Pika's Small Business in Sekalak Village, North Seluma District, Seluma Regency in utilizing strengths and minimize internal weaknesses. The opportunities for this strategy are 1.96 and the threats are 1.47. Then the external factor quadrant is 1.96 +1.47 = 3.43, meaning that the high ability of Mak Pika Small Business in Sekalak Village, North Seluma District, Seluma Regency in taking advantage of opportunities and overcoming threats faced by companies in marketing ground coffee business.
Marketing Strategy Of Bengkulu Latung Skin Craft At The Shop Bengkulu City Taste Dedi Hermanto; Ahmad Soleh; Mimi Kurnia Nengsih
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.449

Abstract

The purpose of the study was to determine the marketing strategy of lantung leather craft at the Taste Shop of Bengkulu City in order to obtain maximum sales results. The samples in this study were internal samples (21 people) + external samples (30 people) = 51 people, namely customers from the Sari Rasa Store, Bengkulu City. The analytical method used is a SWOT analysis consisting of an Internal Strategy Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). Based on the results of research on the marketing strategy of latung leather handicrafts, Based on the results of the discussion presented based on the results of previous studies, it can be concluded that the results of the SWOT analysis show that the internal strategic factor analysis summary (IFAS) / strengths and weaknesses of 3.16 and external strategic factor analysis summary (EFAS)/opportunities and threats of the Taste Shop business with a total of 3.41 from these results, it is better for the Taste Shop business to use the SO strategy, namely by utilizing all business strengths in order to seize and take advantage of existing opportunities optimally.
PENGARUH HARGA DAN KESADARAN MEREK TERHADAP MINAT MEMBELI PADA E-COMMERCE SHOPEE Muhamad Galy Njoman Ari Pribowo; Meiffa Herfianti; Mimi Kurnia Nengsih
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.222

Abstract

This study analyzes the influence of price and brand awareness on the buying interest of students of the Department of Informatics and Business of the Bangka Belitung State Manufacturing Polytechnic on the Shopee e-commerce platform. This research is motivated by the high use of e-commerce among students which is influenced by factors such as competitive prices and strong brand awareness. A quantitative approach was applied, with data collection through a questionnaire survey involving 90 respondents. Multiple linear regression is a useful method of analysis to assess the relationship between dependent variables (purchase intent) and independent variables (price and brand awareness). The research findings show that, both separately and in combination, price and brand awareness significantly and positively influence students' purchase intentions. Price has a significance value of 0.000 on its own, while brand awareness has a significance value of 0.002, both smaller than 0.05. Buying interest is significantly affected with an F value of 687.630, and a significance value of 0.000. The compatibility rate of the regression model was very high, with a determination coefficient (R²) of 94.2%, meaning 94.2% variation in students' buying interest with price variables and brand awareness.Keywords: Price, Brand Awareness, Buying Interest, E-Commerce  
Co-Authors Agung Mulyana Agusman, Kurniawan Ahmad Soleh Anggie Aditya Heriyanto Anisa Yani Arianto, Tezar Attilah Nopriani Baskautshar, Nayoan Chandra, M. Jeffri Arlinandes Chandra, Muhammad Jeffri Arlinandes Cornelia Nubatonis Damarsiwi, Eska Prima Monique Dayang Dea Dwi Sari Dedi Hermanto Domiinggo, Harry Ekowati, Sri Fery Gustian Gayatri, Ida Ayu Made Er Meytha Gustian, Fery Herfianti, Meiffa Herfianti, Meiffa Herlina, Meti Herry Novrianda Ida Ayu Made Er Maytha Gayatri Ima Andriyani Irayani Irayani Irayani, Irayani Izumi, Chalvina Firda Jumagar Lumban Sianta Karona Cahya Susena Kusuma, Merta Liswanti, Nopela Liviansyah, Liviansyah Lupita Sari M Jeffri Arlinandes Chandra Martizon, Ade Mikaresti, Pamella Mimi Vera Yustanti Muhamad Galy Njoman Ari Pribowo Muhamad Galy Njoman Ari Pribowo Neri Susanti Nopriani, Attilah Noviansyah Noviansyah Popi, Ardi Aprinawan Putra, Dindi Mandala Putra, Nur Arvian Eka Raihan, Muhamad Ratnawili Revaldo, Ardian Rivaldhy Muhammad Robiansyah, Anton Sari, Lupita Shar, Aan Siti Hanila Siti Hanila Sri . Handayani Sri Handayani Sri Handayani Sulisti Afriani Suwarni Suwarni Suwarni Suwarni Wagini Wisarjan Wisarjan Yesi Indian Ariska Yestasari, Resa Yulinda, Ade Tiara