Article Per Year (5 Year)
p-Index From 2021 - 2026
3.237
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Research in Social Science and Humanities Journal of Indonesian Management Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Business Management Jurnal Pengabdian Mandiri
Monique, Eska Prima
Fakultas Ekonomi Universitas Dehasen Bengkulu, Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Boston Consulting Group (BCG'S) Analysis On Powder Coffee 1001 Bengkulu City Safitri, Dian; Afriani, Sulisti; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.112

Abstract

In implementing the marketing strategy, it is always related to marketing recommendations consisting of four variables, namely: product, price, place, promotion. BCG analysis is based on the basic premise that a company should have a balanced portfolio of business, which produces more than the amount it uses. Its role is determined by two factors, namely: (1) Market Growth Rate (2) Relative Market Share. The BCG analysis has 4 cells representing 4 combinations showing the lowest growth rate and market share, namely: stars, cash cows, dogs, and question marks. The data collection methods used in this writing were the observation method, the interview method (unstructured), and the documentation method. BCG analysis was carried out based on data on the sales volume of Usaha Kopi Bubuk 1001 of Bengkulu City in 2018 and 2019 which were compared with the sales volume data of Usaha Kopi Bubuk Aroma in 2019, to obtain a relatively high level. From the results of research with BCG analysis, it can be seen that the market growth rate of Usaha Kopi Bubuk 1001 of Bengkulu City in 2019 is 14% and the relative market share is 1.6x, then Usaha Kopi Bubuk 1001 of Bengkulu City is in the Star position, which indicates that growth high market and relatively high market share, and it is related to the Product Life Cycle, the product position of Usaha Kopi Bubuk 1001 of Bengkulu City is in the Growth stage, so the strategy used by Usaha Kopi Bubuk 1001 of Bengkulu City is the Hold strategy.
An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Ilahi, Wahyu; Susena, Karona Cahya; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.113

Abstract

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.
Analysis of Radix Guitar Marketing Strategy on Queen Guitars Gallery, Bengkulu City Yanuardi, Yanuardi; Soleh, Ahmad; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.114

Abstract

In conducting marketing activities a company has several objectives to be achieved, both short-term goals and long-term goals. In the short term it is usually to win the hearts of consumers, especially for newly launched products. Whereas in the long term it is carried out to maintain existing products in order to exist. Likewise, the Queen Guitars Gallery of the City of Bengkulu, of course, requires the role of marketing activities and strategies. Based on this, then to find out the exact strategy used by the Queen Guitars Gallery of the City of Bengkulu, a SWOT analysis is needed. The purpose of this study was to find out the marketing strategy of the Radix guitar at the Queen Guitars Gallery in the City of Bengkulu.From the results of IFAS and EFAS research in this study, there was a strength factor possessed by the Bengkulu City Queen Guitars Gallery of 25, while the weakness was 6.69. So the internal quadrant of the factor is 25-6.69 = 18.31, while the opportunity factor that is owned is 19.125 and for the threat factor is 7,15. So the external quadrant is a factor of 19.125-7,15 = 11,975. Based on this analysis, Queen Guitars Gallery of the City of Bengkulu is in quadrant 1 in the SWOT diagram. Based on the results of research carried out at the Bengkulu City Queen Guitars Gallery, it can be concluded that the appropriate strategy is an aggressive strategy or Strength opportunity (SO) strategy, because the Bengkulu City Queen Guitars Gallery currently has great strength and opportunity, so this strategy which can be used for the progress of the Queen Guitars Galllery City of Bengkulu.
The Influence Of Marketing Mix On Customer Satisfaction Of Online Transportation Services Maxim Bike In Bengkulu City Aliano, Dio; Monique, Eska Prima; Rydarto, Dennis
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7363

Abstract

Maxim Bike is an online transportation service that is part of the Maxim company which offers application-based transportation services in various cities in Indonesia, especially in Bengkulu City, this research aims to find out how much influence Marketing Mix has on customer satisfaction of Maxim Bike online transportation services. This type of research uses quantitative research. The analysis method in this type of research uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination and hypothesis testing. The number of samples studied amounted to 80 users of Maxim Bike transportation services. The results of the multiple linear regression analysis are the equation Y = 7,181 + -0.054 X1 + 0.116X2 + 0.152X3 + 0.054X4 + -0.100X5 + 0.241X6 + 0.163X7 + e. From the results of testing the t test hypothesis, it is known that the variable Product (X1) 0.610> 0.05, Price (X2) 0.118> 0.05, Promotion (X4) 0.482> 0.05, People (X5) 0.360> 0.05, Process (X7) 0.335> 0.05 has no significant effect because the significant value is greater than 0.05, while for the variable Place (X3) 0.025 < 0.05, Physical evidence (X6) 0.008 < 0.05 has a significant effect. For the f test test, a significant value of 0.000 <0.05 is generated, this indicates that the marketing mix has an effect simultaneously or together.
Pengolahan Sampah Rumah Tangga dalam Rangka Menambah Nilai Ekonomis serta Peningkatan Ekonomi Keluarga Ariska, Yesi Indian; Damarsiwi, Eska Prima Monique; Febliansyah, M. Rahman; Arif, Hilda Meisya; Susanti, Neri
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1097.285 KB)

Abstract

Along with the increase in population and high consumption patterns, the production of waste also increases every day, with an increase in waste production, there will be a buildup of waste that has a lot of negative impacts. To reduce the negative impact, the community service team, Lecturers of the Faculty of Economics, Dehasen University, carried out, (10) community service / counseling and socialization about household waste processing which was later expected to add economic value, (2) Inviting women on Jalan Merawan 14a RT 29 Sawah the width of the Ratu Agung sub-district, Bengkulu City to utilize and be creative with household waste into more valuable crafts. The targets who participate in this outreach/socialization are housewives who do not have knowledge about waste recycling processing. This community service activity has been running with methods and targets so that the results of housewives on Jalan Merawan 14a RT 29, Sawah Lebar, Ratu Agung District, Bengkulu City have knowledge about organic and organic waste and have been able to make craft creations that have economic value
Pengenalan Metode Pembayaran Cash On Delivery (COD) Dalam Kegiatan Transaksi Belanja Online Pada Warga Dusun II Desa Sidoluhur Suhardi, Mutia Aprizki; Febliansa, M. Rahman; Anzori, Anzori; Damarsiwi, Eska Prima Monique
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4752

Abstract

Most people often make payments using the Cash On Delivery method, but there are still many who don't know what Cash On Delivery really means. Some people are more familiar with the acronym than the practice of Cash On Delivery itself, blaming the courier as the party responsible for the shortage or error of the goods they ordered. Sidoluhur village is located in Sukaraja district, Seluma district, Bengkulu province. Many residents in Hamlet II of Sidoluhur Village still do not understand this problem. Therefore, efforts that can be made are by conducting an introduction which on this occasion is packaged in the form of a PKM activity with the title "Introduction to Cash On Delivery (COD) Payment Methods in Online Shopping Transaction Activities". The method used is in the form of lectures with presentation of material, then a practical method with its application on one of the online shopping sites on each of the residents' gadgets, and followed by a discussion session with residents who actively ask questions to obtain information. So by holding an introduction to residents in Dusun II Sidoluhur Village, they prefer the Cash On Delivery payment method with various conveniences, one of which is without having to leave the house. Thus the percentage of online purchases will increase.
Pendampingan Pencatatan Kas Harian Berbasis Aplikasi Catatan Keuangan (Buku Kas Harian) Pada UMKM Arabian Kebab Bang Aji Bengkulu Syahputra, Paldi Awan; Damarsiwi, Eska Prima Monique; Nasution, Suswati; Kresnawati, Kresnawati; Putri, Lydia Gustina; Harwini, Dewi; Tambunan, Denis Ryanto; Yulianti, Oni
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8879

Abstract

MSMEs have an important role in supporting the local economy, but many business actors still face obstacles in financial recording, especially in recording daily cash flow systematically. This community service activity aims to assist UMKM Arabian Kebab Bang Aji Bengkulu in managing daily cash records based on simple financial applications, namely the Daily Cash Book. The implementation method consists of observation, training, direct assistance, and evaluation of the use of the application. The results of the activity show that MSME owners are getting used to using the application to record daily income and expenses, so that they can monitor the financial condition of their business more regularly and accurately. With this assistance, it is hoped that MSMEs can improve financial literacy and make more informed business decisions based on well-documented financial data.
Sosialisasi Pembuatan Kerajinan Bingkai Foto Untuk Menumbuhkan Kreativitas Berwirausaha Pada Anak-anak Di SDN 24 Kota Bengkulu Ardiana, Rina; Anggriani, Ida; Damarsiwi, Eska Prima Monique; Effendi, Yanto
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6707

Abstract

The aim of this Community Service Activity is to increase the creativity of children at SD Negeri 24 Bengkulu City by socializing the making of handicrafts from rice paper to foster entrepreneurial creativity. The material provided is about the positive activity of making handicrafts from rice paper so that it can open up insight that handicrafts can also be used as a business opportunity from an early age. The technique and method for implementing Community Service activities used is socialization. Techniques for implementing Community Service activities used by 25 students at SDN 24 Bengkulu City. This Community Service activity is in the form of a scientific article published in the Dehasen Scientific Journal for the Nation. It is hoped that this activity will be useful and increase knowledge and understanding for children at SDN 24 Bengkulu City.
Tax Collection Reform: Challenges And Solutions For Improving Taxpayer Compliance Susena , Karona Cahya; Damarsiwi , Eska Prima Monique; Putriani, Ririn
Journal of Business Management Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v1i2.250

Abstract

Tax is an obligation that must be fulfilled by individuals or legal entities to the state without direct compensation, which is used for the benefit of the state for the welfare of the people. To manage taxes, a tax law system is needed that regulates the relationship between the government as collector and the people as tax payers. In Indonesia, tax collection faces various problems, such as weak regulations, lack of socialization, low tax awareness and knowledge, and economic problems. Apart from that, incomplete databases and suboptimal law enforcement are also challenges. The solution to overcome this problem is through tax reform which includes: improving tax regulations, increasing outreach to increase knowledge and awareness of taxpayers, evaluating policies, providing a more complete and secure database, and more firm and consistent law enforcement. In addition, tax collection must be carried out fairly, based on law, without disrupting the economy, efficiently and with a simple system.
The Impact Of Online Marketing And Product Quality On Consumer Purchase Intention Of Ms Glow Skincare In Bengkulu City Zuzan, Analia; Monique, Eska Prima; Indriasari, Nia
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.7788

Abstract

his research method uses quantitative research and data collection using questionnaire techniques, with a sample of 120 respondents. The results showed that multiple linear regression Y = 10,002 + 0.004 X1 + 0.997 X2+ 0.120. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables of online marketing and product quality on consumer interest in skincare MS Glow Bengkulu City. The results show that the online marketing test results (XI) show tcount 2.005> ttable 1.980 and significant 0.047 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that online marketing has a positive and significant effect on consumer buying interest in skincare MS Glow Bengkulu City. The results of the product quality test (X2) show tcount 31.466> ttable 1.980 and sigfinikasi 0.00<0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that product quality has a positive and significant effect on consumer buying interest in skincare MS Glow Bengkulu City. The results of comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 48.903> 3.07, it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between online marketing (XI), product quality (X2) on buying interest (Y) MS Glow skincare consumers Bengkulu City. This can be seen at a significance level of 0.000 <0.05
Co-Authors Ahmad Soleh Akbar Ilahi Aliano, Dio Andriani Prawitasari Ardiana, Rina Arif, Hilda Meisya Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Danofi, Alwin Dian Safitri Effendi, Yanto Elma, Tiara F.A, Raden Ajeng Flaura Febliansa, M. Rahman Febliansyah, M. Rahman Fitriano, Yun Hanila, Siti Harwini, Dewi Hidayah, Nenden Restu Ida Anggraini Ida Anggriani Ilahi, Wahyu Karona Cahya Susena, Karona Cahya Kontesa, Cecilia Kresnawati, Kresnawati Liza Yulianti M Jeffri Arlinandes Chandra Meliani, Nita Mulyadi, Singgi Nasution, Suswanti Nasution, Suswati Natasya, Adelia Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari, Nia Nugroho , Husnul Penola, Yola Prasetia, Zelinda Prawitasari, Andriani Puspita, Sinta Dian Putri, Lydia Gustina Putriani, Ririn Rivaldhy Muhammad Rydarto, Dennis Selsa Dlayorza Siti Hanila Subagia, Nyoman Gede Suhardi, Mutia Aprizki Sulisti Afriani, Sulisti Syahputra, Paldi Awan Tambunan, Denis Ryanto Tanti Harlena Tawakal, Anzori Yanuardi Yanuardi Yulianti, Oni Zuzan, Analia