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All Journal Jupiter Pixel : Jurnal Ilmiah Komputer Grafis CommIT (Communication & Information Technology) Journal of Animation & Games Studies Jurnal Mirai Management JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi INTECOMS: Journal of Information Technology and Computer Science Jurnal ULTIMA InfoSys Journal of Education Technology Simtek : Jurnal Sistem Informasi dan Teknik Komputer Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer Prosiding National Conference for Community Service Project Jurnal Teknimedia: Teknologi Informasi dan Multimedia Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Telcomatics KLIK: Kajian Ilmiah Informatika dan Komputer Journal of Information System and Technology (JOINT) Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech)
Wibowo, Tony
Universitas Internasional Batam
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Jupiter

 1 
Analisis Persepsi Penonton Terhadap Modern Dance Sebagai Media Promosi Digital di Kalangan Umat Buddha Novita Chris; Tony Wibowo
JUPITER (Jurnal Penelitian Ilmu dan Teknologi Komputer) Vol 15 No 1c (2023): Jupiter Edisi April 2023
Publisher : Teknik Komputer Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281./5257/15.jupiter.2023.04

Abstract

Advertising is a digital marketing strategy that can be formed from a combination of several elements that complement each other to influence audience perception. One element that is starting to be widely used today is the dance element. Advertisements with dance elements have attracted the attention of many people. The purpose of this study was to measure the audience's perception of the use of advertising with dance elements. This study is important to find out the effectiveness of this digital marketing technique. This study used a hybrid method that compares the conclusions of quantitative and qualitative methods using the help of statistical applications and structural equation modeling. Through the conclusion of the study, this study revealed that the perception of the audience's purchase intention can be influenced by the creativeness, entertainment and informativeness of the dance element advertisement. Dance creativity was also found to have a significant effect on changes in advertising value. This study also found that dance entertainment also influenced changes in attitudes towards advertising. This research provides insight for companies to measure the effectiveness of dance element advertisements.
Analisis Kualitatif Terhadap Persepsi Efektivitas Gamifikasi e-Marketplace di Indonesia: Studi Kasus Kota Batam Jose Manuel Budiman; Tony Wibowo
JUPITER (Jurnal Penelitian Ilmu dan Teknologi Komputer) Vol 15 No 1d (2023): Jupiter Edisi April 2023
Publisher : Teknik Komputer Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281./6310/15.jupiter.2023.04

Abstract

Currently, gamification and appearance are one of the main things that users pay attention to when visiting an e-Marketplace website. This is because the appearance is one of the main things user sees when visiting the website. Meanwhile, gamification helps in beautifying e-Marketplace websites with various features such as mini-games, ranks, and points. With the development of the game industry in Indonesia, the demand for game products such as top-ups, game-related merchandise, and some services such as game boosting is increasing. Seeing the relationship between the appearance of a website by users and the increasing popularity of e-Marketplace games that are full of potential, researchers researched to see user perceptions of the appearance of e-Marketplace games that implement gamification. The results of the study show that the implementation of this gamification can work properly. Other result include user perceptions also showing an interest in the interaction and experience of using display gamification of an e-Marketplace game.
Co-Authors Afandi Afandi Agus Yanto Alex Alex Alex Chandra Aloisius Johnny Aloysius Edward Marselino Dolok Saribu Anastya Putri Andreas Andreas Andriyanto Andriyanto Angeline Angeline Anthony Anthony Antony Antony Arini Ferya Putri Asep Didi Kurniadi Aulia Andary Benny Kosasih Boby Candra Calvin Calvin Calvin Hadi Prananda Cherlyn Cherlyn Christian, Yefta Crystina Crystina Dandy Satyahadi Darwin Darwin Deli Deli Della Fairly Delphy Lijaputra Desy Desy Dharma Putra Dian Putri Manelsi Dona Maydalena Edi Hendry Edi Yulianto Putra Edo Lee Egnes Egnes Eka Meriyadi El Vin Ho Elvin Endrico Ericson Hermanto Eriec Tanijaya Erwan Tri Anugrah Febrin Theresya V Lingga Felicia Canesta Felnando Felnando Felnando Xie Fionna Fionna Gabrie Luvia Gianti Gianti Giovanno Estevan Hendra Wijaya Lim Herdina Herdina Ivan Hendardi Jacky Lim Jaslina Jaslina Jenny Herlina Jensen Tanedy Jeremy Riantono Jerremy Alexander Jeslyn Jeslyn Jessica Go Jimmy Prawira Samudra Jose Manuel Budiman Joy Christian Tedjo Joycelin Joycelin Julia Veronica Julia Veronica Junaidi Kwok Junaidi Kwok Kalon Kennedy Kelfia Limanda Kelly Sandrine Kelvianto Kelvianto Kerly Miranda Kevin Junaidi Leslyn Kho Lindy Rubianti Lip Son Lisanto Lisanto Loren Loren Lydia Fangestu Maya Melenia Febriany Mega Lispy Mendy Ervina Nando Fransco Nelson Donglas Nercy Hanty Nico Putra Tanuwijaya Novita Chris Patrick Chuang Paulina Paulina Pratama, Jimmy Priscelia Lee Putra Agung Winata Putra, Edy Yulianto Rainal Agus Setiawan Ricky Jong Ricky Ricky Ricky Verniando Rido Renando Riody Djohansyah Rosita Tandiono Said Teguh Putra Ramadhan Sakilah Dwi Cahyani Sama, Hendi Sety Sety Sherley Sherley Sherley Sherley Sherly Ozella Slin Slin` Sophia Loren Stefanie Stefanie Steven Salim Steven Steven Syahputra, Bayu Sylvia Sylvia Tan, David Tasya Raehan Annisa Putri Tia Jesi Titi Yulina Tjahyadi, Surya Tony Jack Tan Ding Valiant Michelle Vera Novilia Veren Veren Vicky . Vincent Limken Vindriyanto Vindriyanto Virya Dharma Lim Vivia Ellysinta Vivien Christy Apriyanti Vladimir Lim Wenseslaus Harley Hardiwinata Widya Widya William linarta William Nurdin Wijaya Wilson Tungli Winson Kennedy Wiranto Mahendrako Wisely Liang Yoga Walanda Yudi Yudi Yuki Estrada