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Novitaningtyas, Ivo
Universitas Tidar
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Examining The Effect of Travel Influencers on Travel Intention in Indonesia’s Super-Priority Tourism Destinations Ivo Novitaningtyas; Ni Made Adelia Clarita; Gracia Alya Quina Akhmad; Nikken Nur Fanydia Ningsih
Tulisan Ilmiah Pariwisata (TULIP) Vol 9, No 1 (2026): Juni
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.9.1.1-12.2026

Abstract

The widespread adoption of social media has reshaped how travelers gather information and form travel intentions, particularly through the influence of travel influencers. As Indonesia promotes its super-priority tourism destinations, understanding this influence becomes increasingly relevant. This study examines the impact of travel influencers, modeled as a second-order construct with five dimensions: content expertise, inspiration, attractiveness, trustworthiness, and authenticity on travel intention. This study using a quantitative approach and data from 121 respondents collected via online survey. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that travel influencers significantly and positively influence travel intention to visit super-priority tourism destinations in Indonesia. Theoretically, this study contributes by offering a multidimensional conceptualization of travel influencers in tourism marketing research. Practically, it provides insight for tourism stakeholders and tourism marketers to collaborate with influencers who demonstrate credibility, inspiration, and authenticity in promoting super-priority tourism destinations in Indonesia.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Agustin, Hesti Ahmad Zahid, Reza Akbar, Bintang Mukhammad Burhanudin Andhatu Achsa Anggraeni Purnama Dewi Apsari, Farah Afra Arrosadi, Arina Hidayat Astiti, Sonia Okky Axel Giovanni Bharata, Risma Wira Bintang Mukhammad Burhanudin Akbar Budi Hartono Budi Lestari Budi Rahardjo Budi Rahardjo Cahyani, Annisa Putri Clarisa Alfa Lionora Dea Eka Martshita Dea Tanti Safitri Deni Ramdani, Deni Destiningsih, Rian DEWI FITRIANI Diar Marlina Verawati Dinar Melani Hutajulu Fadilah, Ihwan Febriani, Devita Nurul Fifit Nilasari Fitrah Sari Islami Galuh Tiyasherlinda Ghufron Ulinuha Gracia Alya Quina Akhmad Hadi Sasana Hanung Eka Atmaja Husnul Hotimah Indah Lusiana Islami, Fitrah Sari Ivansyah, Nur Fajar Izzah Nur Masyithoh Jihad Lukis Panjawa Khaerani, Anisa Zahra Khairul Ikhwan Khusna, Siti Lailatul Kusuma, Aditya Indra Luh Putu Ratna Sundari Lusiana, Indah Mas Eko Affandi MUH NURUL HUDA Ni Made Adelia Clarita Nikken Nur Fanydia Ningsih Nining Yulia Putri Norma Santi Novi Erawati Nugroho, Ramadhani Lukman Nuraini, Firda Nurfagfira, Uslifa Nurmala, Ahya Nurunnisa, Ika Amalia Nuwun Priyono Oky Pujianto Pardongan Sihombing Puspitasari, Amanda Yola Putri, Indah Ayu Johanda Rahmawati, Heni Ramdani, Deni Rita Dewi Anggraeni Purnamasari Rizqy, Dea Saefudin Safitri, Dea Tanti Sholeh Nur Rohmat Sih Bagas Pangerando Sijabat, Yacobo P Siti Nurhidayah Sonia Aprilia Saputri Sudati Nur Sarfiah Suko Rina Adibatunabillah Tisa Ayu Septiani Tri Puji Hastutik Tri Yulianingsih Trisyaningsih, Melati Utami, Dati Mega Utpala Rani Verawati, Dian Marlina Wulandari Wulandari Yanuariza, Yasmin Vitra