Article Per Year (5 Year)
p-Index From 2020 - 2025
8.878
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Jurnal Ekonomi JRMA (Jurnal Riset Manajemen dan Akuntansi) INTEGRALISTIK Trikonomika: Jurnal Ekonomi Jurnal Manajemen dan Bisnis Among Makarti Pro Bisnis JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Jurnal MD E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agribisnis Jurnal Pariwisata JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Economica: Jurnal Ekonomi Islam Jurnal Pengabdian Pada Masyarakat JURNAL MANAJEMEN JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Performance JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis JURNAL PEMASARAN KOMPETITIF Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen JASF (Journal of Accounting and Strategic Finance) Revenue: Jurnal Manajemen Bisnis Islam Jurnal Manajemen Jurnal Bina Manajemen Jurnal Manajemen dan Bisnis Kreatif Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Airlangga Journal of Innovation Management Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Kalacakra Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Inspirasi Ekonomi : Jurnal Ekonomi Manajemen MASTER: Jurnal Manajemen Strategik Kewirausahaan JELAJAH: Journal of Tourism and Hospitality Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Pada Masyarakat Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Penelitian dan Pengabdian Masyarakat Economic and Education Journal (Ecoducation) Jurnal Nusa Manajemen Ecoducation Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat (Jubdimas)
Novitaningtyas, Ivo
Universitas Tidar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 69 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 69 Documents
Search

 3   4   5   6   7 
Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Mie Gacoan Cabang Magelang Nuraini, Firda; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 2 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i2.740

Abstract

In this modern era a lot of progress in the business world. The competition is so tight that every manufacturer continues to develop its business to win the competition. The purpose of the study was to analyze the effect of price and service quality on consumer purchasing decisions at Mie Gacoan Magelang branch. Quantitative methods are used in this study by utilizing primary data from questionnaires distributed to consumer respondents from Mie Gacoan Magelang branch. The sample used was 100 respondents based on the purposive sampling method. Data analysis methods, namely descriptive statistics, coefficient of determination, correlation coefficient, significant F test, and significant t test. The results showed that the perception of price and service quality had a simultaneous influence on purchasing decisions. The results have implications for Mie Gacoan to make efforts to increase consumer purchasing power by lowering prices and increasing promotions for the products offered. From the results of this study, it can be used as a reference for further researchers by developing the variables studied and adding populations and samples to develop the research.
Pengaruh Kualitas Pelayanan Ditinjau Dari Dimensi Servqual Terhadap Loyalitas Tamu Hotel Sarasvati Apsari, Farah Afra; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 3 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i3.779

Abstract

Guest loyalty is an important aspect that determines the sustainability of the hospitality business. The purpose of this study was to examine the effect of service quality based on the servqual dimension on guest loyalty at the Sarasvati Hotel, Magelang. This study uses a quantitative approach. The data used are primary data. Primary data was obtained by distributing questionnaires to 50 hotel guests as respondents. The data that has been collected is then analyzed based on multiple linear regression using SPSS. The results of the study indicate that service quality has a simultaneous effect on guest loyalty. Furthermore, among the 5 servqual dimensions, only the tangible dimension has a significant effect on guest loyalty, while the other dimensions, such as responsiveness, empathy, reliability, and assurance, have no effect. The results provide managerial implications for Hotel Sarasvati to improve service quality in the form of tangible aspects such as buildings, facilities, and the appearance of human resources in order to increase guest loyalty
Strategi Pengembangan Bisnis Mental Healthiness Event Organizer Berbasis Analisis SWOT dan Business Model Canvas Khusna, Siti Lailatul; Utami, Dati Mega; Nurunnisa, Ika Amalia; Kusuma, Aditya Indra; Khaerani, Anisa Zahra; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1482

Abstract

Mental health is quite an interesting issue and is discussed by the public. Several cases in Indonesia show the phenomenon that students tend to be prone to mental health problems such as stress, anxiety and depression. Based on these conditions, the Mental Healthiness Event Organizer business opportunity can be developed. This article aims to identify the internal and external conditions of the Mental Healthiness Event Organizer business and formulate a business development strategy, specifically in the study of Arcadia Tesi. SWOT analysis is used to identify the conditions of internal factors and external factors. The results of the analysis show a strategy formulation that can be applied to develop a business model based on the business model canvas. The results show several strategies that can be implemented by Arcadia Tesi, such as establishing strategic alliance partnerships with the mental health community, educational institutions and other institutions, diversifying products according to the needs of potential partners, emphasizing points of differentiation and unique selling points that differentiate them from competitor products, maximizing online and offline marketing communications, as well as operational cost efficiency. The results provide managerial implications for entrepreneur Mental Healthiness Event Organizer Arcadia Tesi to develop their business, as well as becoming reference material for further research.
Pengaruh Kualitas Pelayanan Berbasis CHSE Terhadap Loyalitas Wisatawan Dimediasi Kepuasan Wisatawan (Studi Wisatawan Luar Daerah di Kawasan Borobudur) Novitaningtyas, Ivo; Lionora, Clarisa Alfa; Achsa, Andhatu; Hartono, Budi; Nurhidayah, Siti; Agustin, Hesti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1824

Abstract

This research examines the impact of implementing the CHSE certification policy in the tourism sector especially the accommodation or hospitality business on tourist behavior based on satisfaction and loyalty. This study uses a quantitative approach. This research uses primary data obtained from 73 tourists selected based on the purposive sampling method. The sample criteria are tourists who have stayed at a hotel or homestay around Borobudur Temple more than once and come from outside the province of Central Java. The data collection method uses questionnaires distributed online and offline. The data analysis method uses PLS-SEM. The results show that tourist satisfaction mediates the influence of CHSE-based service quality on tourist loyalty. The results provide managerial implications for accommodation business managers to become CHSE-certified to satisfy overnight tourists and increase tourist loyalty.
PENDAMPINGAN PENINGKATAN KUALITAS PEMBELAJARAN SISWA SEKOLAH DASAR MELALUI RUMAH BELAJAR DI MAGELANG Febriani, Devita Nurul; Wulandari, Wulandari; Nurfagfira, Uslifa; Zahid, Reza Ahmad; Novitaningtyas, Ivo
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 3 No 1 (2024): Jurnal Pengabdian Masyarakat, Maret 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v3i1.342

Abstract

Peningkatan kualitas belajar siswa sekolah dasar melalui pembentukan rumah belajar di Desa Dukun Magelang dengan metode pembelajaran berbasis digital menggunakan Kahoot. It bertujuan untuk meningkatkan motivasi dan kualitas belajar siswa di desa mitra agar terdorong untuk melanjutkan Pendidikan ke tingkat lanjut dengan memberikan nuansa belajar baru dan dapat memaksimalkan penggunaan teknologi pada bidang Pendidikan yang belum diaplikasikan secara maksimal di sekolah dasar yang ada di Desa Dukun. Pelaksanaan PKM ini dilakukan dengan metode ceramah, metode pelatihan, serta metode pendampingan dan tatap muka. Hasil dari program PKM ini adalah terciptanya buku pedoman mitra yang berguna untuk keberlangsungan program dan juga terbentuknya rumah belajar. Terciptanya kerjasama dengan desa mitra dan guru Sekolah Dasar di wilayah Desa Dukun, dan terdapat peningkatan pembelajaran siswa sekolah dasar yang awalnya hanya 13 persen menjadi 85 persen capaian pembelajaran. Hal tersebut terbukti bekerja dengan baik karena siswa mampu mengingat sebagian besar materi yang disampaikan dan adanya peningkatan pemahaman mitra PKM dan siswa sekolah dasar mengenai teknologi Kahoot.it dan manfaatnya dalam pembelajaran.
THE EFFECT OF SERVICE QUALITY, PROMOTION, AND PRICE ON CUSTOMER SATISFACTION OF GOJEK USERS Astiti, Sonia Okky; Verawati, Dian Marlina; Novitaningtyas, Ivo
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 4 No. 2 (2022): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v4i2.2653

Abstract

Transportation is one of the service sectors that has changed due to the development of internet technology. If initially there was only conventional transportation, now online-based transportation appears. As time goes by, more and more online transportation companies are struggling with one another to win the hearts of consumers. Customer satisfaction is one of the important factors that needs to be considered in running a business if you want to be sustainable. This study aims to determine the effect of service quality, promotion, and price on consumer satisfaction of Gojek users in Magelang. This study uses a quantitative approach by distributing questionnaires to 100 respondents as a sample based on the purposive sampling method. Questionnaires were distributed to 100 respondents who have used Gojek's online transportation services for at least the last 3 months and are domiciled in Magelang. The data that has been collected is then processed using the SPSS version 25 data processing application and analyzed using the Classical Assumption Test and Multiple Linear Regression Test. The results showed that service quality had a significant effect on consumer satisfaction, promotion had a significant effect on consumer satisfaction, and price was also significant on consumer satisfaction. Simultaneously, the variables of service quality, promotion, and price have a significant effect on consumer satisfaction of Gojek users in Magelang.
Diskon Harga, Visual Merchandising, Dan Atmosfer Toko Sebagai Anteseden Pembelian Impulsif Di Minimarket Nugroho, Ramadhani Lukman; Novitaningtyas, Ivo; Lionora, Clarisa Alfa
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/sfx00477

Abstract

Pertumbuhan ritel modern didukung oleh perubahan perilaku konsumen dan persaingan yang kompetitif dalam bisnis ritel. Salah satu upaya yang dilakukan oleh pelaku usaha, khususnya di sektor ritel adalah melalui strategi peningkatakn pembelian impulsive oleh konsumen. Terdapat berbagai cara yang dapat dilakukan oleh toko ritel untuk meningkatkan pembelian impulsif. Indomaret sebagai salah satu ritel di Indonesia menerapkan strategi dengan memberikan diskon harga, menampilkan informasi promosi melalui digital signage, serta memutar musik untuk menciptakan suasana yang nyaman. Penelitian ini bertujuan untuk memberikan bukti empiris mengenai peran diskon harga, visual merchandising, dan atmosfer toko terhadap pembelian impulsif. Metode pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 120 orang responden. Analisis data dilakukan dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa diskon harga, visual merchandising, dan atmosfer toko berpengaruh terhadap pembelian impulsif. Berdasarkan temuan ini, Indomaret khususnya di Kota Magelang dapat terus mengembangkan strategi diskon harga yang lebih kreatif, memperindah tampilan toko, serta meningkatkan kenyamanan suasana toko agar dapat mempertahankan konsumen dan menghadapi persaingan bisnis.
ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM PEMASARAN DIGITAL (STUDI PADA PENGGUNAAN INSTAGRAM UNTUK BISNIS) Rizqy, Dea; Achsa, Andhatu; Novitaningtyas, Ivo
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.14

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan media sosial berupa Instagram sebagai media pemasaran digital dan bagaimana dampaknya terhadap penjualan produk pada usaha Raffa Gorden. Penelitian ini merupakan penelitian kualitatif dengan menggunakan pendekatan deskriptif. Data yang digunakan dalam penelitian ini meliputi data primer dan data sekunder dimana data primer diperoleh dari hasil observasi dan wawancara, sedangkan data sekunder diperoleh melalui metode dokumentasi dengan melihat data-data yang tersimpan meliputi transaksi penjualan, catatan keuangan dan data insight Instagram pada akun Raffa Gorden. Data yang telah terkumpul selanjutnya dianalisis menggunakan metode reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa bisnis Raffa Gorden telah menggunakan Instagram sebagai media pemasaran digital dengan baik, Raffa Gorden telah memanfaatkan hampir seluruh fitur-fitur Instagram dengan optimal. Lebih lanjut, dampak yang diperoleh melalui pemasaran digital menggunakan media sosial Instagram bagi bisnis tersebut adalah meluasnya jangkauan pasar dan peningkatan penjualan produk.
Analisis Kualitas Pelayanan Kantor Balai Desa Kebonrejo terhadap Kepuasan Masyarakat Safitri, Dea Tanti; Novitaningtyas, Ivo
Economic and Education Journal (Ecoducation) Vol. 4 No. 2 (2022): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemerintah Daerah khususnya tingkat desa memiliki tanggungjawab untuk memenuhi kebutuhan masyarakat didesa. Dalam pemenuhan tanggungjawabnya pemerintah harus dapat memberikan pelayanan masyarakat sebaik mungkin agara masyarakat merasa puas terhadap kinerja pemerintahan. Penelitian ini memiliki tujuan untuk mengetahui pengaruh yang diberikan dari kualitas pelayanan terhadap kepuasan dari masyarakat. Metode dari penelitian ini menggunakan regresi linear berganda dengan sampel sebanyak 50 orang. Hasil dari penelitian menunjukan bahwa variabel Kualitas Pelayanan memiliki pengaruh terhadap variabel Kepuasan Masyarakat (Y) sebesar 68,6%. Kualitas pelayanan di desa Kebonrejo lebih ditekankan pada aspek sevrqual untuk meningkatkan kepuasan masyarakat.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Agustin, Hesti Ahmad Zahid, Reza Akbar, Bintang Mukhammad Burhanudin Andhatu Achsa Anggraeni Purnama Dewi Apsari, Farah Afra Arrosadi, Arina Hidayat Astiti, Sonia Okky Axel Giovanni Bharata, Risma Wira Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Budi Hartono Budi Hartono Budi Lestari Budi Rahardjo Budi Rahardjo Cahyani, Annisa Putri Clarisa Alfa Lionora Dea Eka Martshita Dea Tanti Safitri Deni Ramdani, Deni Destiningsih, Rian DEWI FITRIANI Diar Marlina Verawati Dinar Melani Hutajulu Febriani, Devita Nurul Fifit Nilasari Fitrah Sari Islami Galuh Tiyasherlinda Ghufron Ulinuha Hadi Sasana Hanung Eka Atmaja Husnul Hotimah Ihwan Fadilah Indah Ayu Johanda Putri Indah Lusiana Islami, Fitrah Sari Ivansyah, Nur Fajar Izzah Nur Masyithoh Jihad Lukis Panjawa Khaerani, Anisa Zahra Khairul Ikhwan Khusna, Siti Lailatul Kusuma, Aditya Indra Luh Putu Ratna Sundari Lusiana, Indah Mas Eko Affandi MUH NURUL HUDA Nining Yulia Putri Norma Santi Novi Erawati Nugroho, Ramadhani Lukman Nuraini, Firda Nurfagfira, Uslifa Nurmala, Ahya Nurunnisa, Ika Amalia Nuwun Priyono Oky Pujianto Pardongan Sihombing Rahmawati, Heni Ramdani, Deni Rita Dewi Anggraeni Purnamasari Rizqy, Dea Saefudin Safitri, Dea Tanti Sholeh Nur Rohmat Sih Bagas Pangerando Sijabat, Yacobo P Siti Nurhidayah Sonia Aprilia Saputri Sudati Nur Sarfiah Suko Rina Adibatunabillah Tisa Ayu Septiani Tri Puji Hastutik Tri Yulianingsih Trisyaningsih, Melati Utami, Dati Mega Utpala Rani Verawati, Dian Marlina Wulandari Wulandari Yanuariza, Yasmin Vitra