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<![CDATA[Pendampingan Manajemen Kelompok Sadar Wisata (Pokdarwis) Untuk Peningkatan Kapasitas Organisasi Desa Wisata Ngargogondo ]]>
<![CDATA[Islami, Fitrah Sari]]>;
<![CDATA[Novitaningtyas, Ivo]]>;
<![CDATA[Agustin, Hesti]]>
<![CDATA[ Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Yayasan Pondok Pesantren Sunan Bonang Tuban ]]>
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DOI: 10.61231/jp2m.v2i4.298
<![CDATA[This community service activity aims to improve the understanding and skills of tourism village managers (pokdarwis) regarding institutional management, tour package management, and tourism service management. The method of community service activities is carried out using lectures, tutorials, and discussions. The results of the implementation of this program show that the understanding and skills of partners regarding institutional management, tour package management, and tourism service management have increased. Thus, it is hoped that the existence of the Ngargogondo Tourism Village can continue to develop and continue to provide a positive impact on the surrounding community. In addition, with optimal management, it is hoped that this tourism village can support Borobudur Temple as a strategic national tourism area in Indonesia]]>
<![CDATA[Strategi Pemasaran "Genteng Super Berkah Sokka Masinal" dalam Meningkatkan Penjualan dan Pencapaian Keunggulan Kompetitif: Marketing Strategy of "Sokka Masinal Super Blessing Roof Tiles" in Increasing Sales and Achieving Competitive Advantage ]]>
<![CDATA[Rahmawati, Heni]]>;
<![CDATA[Novitaningtyas, Ivo]]>;
<![CDATA[Lionora, Clarisa Alfa]]>
<![CDATA[ MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 2 (2024): MASTER: Jul 2024 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/master.v4i2.1486
<![CDATA[Jumlah industri genteng yang banyak di Kebumen membuat persaingan semakin ketat. Salah pelaku pada industri ini adalah Genteng Super Berkah Sokka Masinal yang mengalami fluktuasi penjualan di setiap tahunnya. Penelitian ini bertujuan untuk menganalisisi posisi dan daya saing perusahaan guna merumuskan strategi yang tepat untuk meningkatkan penjualan dan mencapai keunggulan kompetitif. Penelitian ini menggunakan pendekatan kualitatif dimana pengumpulan data melalui observasi dan wawancara. Analisis SWOT dan Keunggulan Kompetitif Porter menjadi alat analisis utama dalam penelitian ini. Penelitian mendapatkan temuan bahwa perusahaan berada pada kwadran III dan menghadapi persaingan yang ketat. Strategi Weakness–Oppotunities (WO) merupakan pilihan strategi yang tepat sehingga perusahaan diharapkan memaksimalkan penerapan teknologi sebagai media pemasaran, bekerjasama dengan distributor, meningkatkan kompetensi pemasaran melalui pelatihan dari dinas terkait dan beraliansi strategis dengan sesame industri genteng. The large number of roof tile industries in Kebumen makes competition even tighter. One of the players in this industry is Sokka Masinal's Super Berkah Roof Tiles, which experiences sales fluctuations every year. This research aims to analyze the company's position and competitiveness in order to formulate appropriate strategies to increase sales and achieve competitive advantage. This research uses a qualitative approach where data is collected through observation and interviews. SWOT analysis and Porter's Competitive Advantage are the main analytical tools in this research. The research found that the company was in quadrant III and faced intense competition. The Weakness–Oppotunities (WO) strategy is the right strategy choice so that companies are expected to maximize the application of technology as a marketing medium, collaborate with distributors, increase marketing competence through training from related agencies and make strategic alliances with fellow roof tile industries.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR, SALES PROMOTION DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE ]]>
<![CDATA[Oky Pujianto]]>;
<![CDATA[Andhatu Achsa]]>;
<![CDATA[Ivo Novitaningtyas]]>
<![CDATA[ Airlangga Journal of Innovation Management Vol. 4 No. 1 (2023): Airlangga Journal of Innovation Management ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/ajim.v4i1.45502
<![CDATA[The increasing number of e-commerce in Indonesia makes competition among e-commerce increasingly tight. Shopee is an e-commerce in Indonesia which succeeded in occupying the first position as the e-commece platform of choice for the Indonesian people in 2022, besides that in the first quarter of 2022 Shopee also experienced an increase in opinion reaching 64.4 percent and shopee experienced an increase in gross transaction value of 38.7 percent. Purchasing decisions made in this E-commerce are an important factor in the achievement of the increase achieved by shopee e-commerce, of course before consumers make transactions consumers will consider aspects of brand ambassadors, sales promotion, and also brand awareness. This research is quantitative research. The data collection used in this study was through direct surveys to 150 research respondents using the Classical Assumption Test and Multiple Linear Regression Test with the help of the SPSS 24 data processing tool. The results showed that the variables of brand ambassador, sales promotion and brand awareness had a significant and significant effect on purchasing decisions in Shopee e-commerce. The results of the f test show the results that the brand ambassador, sales promotion, and brand awareness variables simultaneously have a positive and significant effect on the purchasing decision variable in Shopee e-commerce.]]>
<![CDATA[Pengembangan Model Bisnis UMKM dan Strategi Pemasarannya ]]>
<![CDATA[Andhatu Achsa]]>;
<![CDATA[Diar Marlina Verawati]]>;
<![CDATA[Ivo Novitaningtyas]]>
<![CDATA[ Airlangga Journal of Innovation Management Vol. 4 No. 2 (2023): Airlangga Journal of Innovation Management ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/ajim.v4i2.49859
<![CDATA[This research aims to formulate marketing strategies and develop business models for SMEs in Tourism Village, that is Ngargogondo Village. This research was conducted based on a qualitative descriptive approach for exploratory purposes. Primary data was obtained based on interviews and observations, secondary data was obtained from literature and government documents. Data was analyzed based on SWOT analysis and Business Model Canvas (BMC). The research results show that SMEs in Ngargogondo Village need to improve product aspects, marketing communication aspects and distribution aspects. The products offered require increased innovation and diversification to support the value proposition. In marketing, social media influencers are needed to increase audience awareness of these SME products and to improve distribution channels. The research results provide managerial implications for SME owners to implement innovative marketing strategies. By implementing the proposed strategy related to marketing aspects, SMEs in Ngargogondo Village are expected to develop and be sustainable to support Borobudur as a national tourism strategic area. The research results also provide theoretical implications in the form of methods that can be used to formulate marketing strategies and develop SME business models. Future research can replicate the method or combine it with other strategy formulation tools.]]>
<![CDATA[Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang ]]>
<![CDATA[Lestari, Budi]]>;
<![CDATA[Novitaningtyas, Ivo]]>
<![CDATA[ Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 2 No. 3 (2021): Jurnal Nasional Manajemen Pemasaran dan SDM ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/jnmpsdm.v2i3.374
<![CDATA[Abstract This study aims to examine the effect of product variation and service quality on consumer repurchase interest at the Coffeville-Oishi Pan Magelang cafe. This study uses a quantitative approach. This study uses primary data obtained from 100 respondents as a sample selected based on the convenience sampling method. The data that has been collected was analyzed based on multiple linear regression analysis using SPSS. The results showed that product variations and service quality had a significant simultaneous effect on consumers' repurchase interest. The product variation has a positive and significant effect on consumer repurchase interest, but service quality has a positive and insignificant effect on consumer repurchase interest. The results provide managerial implications for Coffeville-Oishi Pan Magelang to increase product variety and improve health protocol-based services in order to increase consumer repurchase interest. With the increasing interest in repurchasing consumers, it is hoped that the cafe business that is run can develop and be sustainable. Abstrak Penelitian ini bertujuan untuk menguji pengaruhi variasi produk dan kualitas pelayanan terhadap minat beli ulang konsumen pada cafe Coffevillage-Oishi Pan Magelang. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data primer yang diperoleh dari 100 responden sebagai sampel yang dipilih berdasarkan metode convenience sampling. Data yang telah terkumpul dianalisis berdasarkan analisis regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa variasi produk dan kualitas pelayanan berpengaruh signifikan secara simultan terhadap minat beli ulang konsumen. Adapun variasi produk memiliki pengaruh yang positif dan signifikan terhadap minat beli ulang konsumen, tetapi kualitas pelayanan memiliki pengaruh positif dan tidak signifikan terhadap minat beli ulang konsumen. Hasil memberikan implikasi manajerial bagi Coffevillage-Oishi Pan Magelang untuk meningkatkan variasi produknya dan meningkatkan layanan berbasis protokol kesehatan agar dapat meningkatkan minat beli ulang konsumen. Dengan meningkatnya minat beli ulang konsumen maka diharapkan agar bisnis cafe yang dijalankan dapat berkembang dan berkelanjutan.]]>
<![CDATA[Pengaruh Moderasi Brand Image terhadap Hubungan antara Promosi dan Loyalitas pada Pelanggan ShopeeFood di Magelang ]]>
<![CDATA[Fitriani, Dewi]]>;
<![CDATA[Novitaningtyas, Ivo]]>
<![CDATA[ Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 2 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/jnmpsdm.v3i2.704
<![CDATA[promotion affects loyalty with the brand image as a moderating variable. This study uses a quantitative approach with primary data obtained from respondents' responses through questionnaires and secondary data as reference material sourced from journals, articles, and books. The number of samples is 100 respondents who are ShopeeFood customers. Samples were taken based on the purposive sampling method. Data analysis using the SPSS tool. To test the hypothesis using multiple linear regression analysis and analysis of the interaction test of moderating variables. The results show that promotion has a positive and significant effect on loyalty, and brand image plays a role in strengthening the drive for loyalty. These results provide managerial implications for ShopeeFood to improve new strategies in promoting its products and strengthening its brand image so as to encourage customer loyalty. Thus, ShopeeFood is expected to be able to plan the right strategy, and attract and provide good service in order to create a positive brand image in the minds of consumers so that consumers have the potential to become loyal customers.]]>
<![CDATA[Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Mie Gacoan Cabang Magelang ]]>
<![CDATA[Nuraini, Firda]]>;
<![CDATA[Novitaningtyas, Ivo]]>
<![CDATA[ Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 2 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/jnmpsdm.v3i2.740
<![CDATA[In this modern era a lot of progress in the business world. The competition is so tight that every manufacturer continues to develop its business to win the competition. The purpose of the study was to analyze the effect of price and service quality on consumer purchasing decisions at Mie Gacoan Magelang branch. Quantitative methods are used in this study by utilizing primary data from questionnaires distributed to consumer respondents from Mie Gacoan Magelang branch. The sample used was 100 respondents based on the purposive sampling method. Data analysis methods, namely descriptive statistics, coefficient of determination, correlation coefficient, significant F test, and significant t test. The results showed that the perception of price and service quality had a simultaneous influence on purchasing decisions. The results have implications for Mie Gacoan to make efforts to increase consumer purchasing power by lowering prices and increasing promotions for the products offered. From the results of this study, it can be used as a reference for further researchers by developing the variables studied and adding populations and samples to develop the research.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Ditinjau Dari Dimensi Servqual Terhadap Loyalitas Tamu Hotel Sarasvati ]]>
<![CDATA[Apsari, Farah Afra]]>;
<![CDATA[Novitaningtyas, Ivo]]>
<![CDATA[ Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 3 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/jnmpsdm.v3i3.779
<![CDATA[Guest loyalty is an important aspect that determines the sustainability of the hospitality business. The purpose of this study was to examine the effect of service quality based on the servqual dimension on guest loyalty at the Sarasvati Hotel, Magelang. This study uses a quantitative approach. The data used are primary data. Primary data was obtained by distributing questionnaires to 50 hotel guests as respondents. The data that has been collected is then analyzed based on multiple linear regression using SPSS. The results of the study indicate that service quality has a simultaneous effect on guest loyalty. Furthermore, among the 5 servqual dimensions, only the tangible dimension has a significant effect on guest loyalty, while the other dimensions, such as responsiveness, empathy, reliability, and assurance, have no effect. The results provide managerial implications for Hotel Sarasvati to improve service quality in the form of tangible aspects such as buildings, facilities, and the appearance of human resources in order to increase guest loyalty]]>
<![CDATA[Strategi Pengembangan Bisnis Mental Healthiness Event Organizer Berbasis Analisis SWOT dan Business Model Canvas ]]>
<![CDATA[Khusna, Siti Lailatul]]>;
<![CDATA[Utami, Dati Mega]]>;
<![CDATA[Nurunnisa, Ika Amalia]]>;
<![CDATA[Kusuma, Aditya Indra]]>;
<![CDATA[Khaerani, Anisa Zahra]]>;
<![CDATA[Novitaningtyas, Ivo]]>
<![CDATA[ Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/jnmpsdm.v4i4.1482
<![CDATA[Mental health is quite an interesting issue and is discussed by the public. Several cases in Indonesia show the phenomenon that students tend to be prone to mental health problems such as stress, anxiety and depression. Based on these conditions, the Mental Healthiness Event Organizer business opportunity can be developed. This article aims to identify the internal and external conditions of the Mental Healthiness Event Organizer business and formulate a business development strategy, specifically in the study of Arcadia Tesi. SWOT analysis is used to identify the conditions of internal factors and external factors. The results of the analysis show a strategy formulation that can be applied to develop a business model based on the business model canvas. The results show several strategies that can be implemented by Arcadia Tesi, such as establishing strategic alliance partnerships with the mental health community, educational institutions and other institutions, diversifying products according to the needs of potential partners, emphasizing points of differentiation and unique selling points that differentiate them from competitor products, maximizing online and offline marketing communications, as well as operational cost efficiency. The results provide managerial implications for entrepreneur Mental Healthiness Event Organizer Arcadia Tesi to develop their business, as well as becoming reference material for further research.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Berbasis CHSE Terhadap Loyalitas Wisatawan Dimediasi Kepuasan Wisatawan (Studi Wisatawan Luar Daerah di Kawasan Borobudur) ]]>
<![CDATA[Novitaningtyas, Ivo]]>;
<![CDATA[Lionora, Clarisa Alfa]]>;
<![CDATA[Achsa, Andhatu]]>;
<![CDATA[Hartono, Budi]]>;
<![CDATA[Nurhidayah, Siti]]>;
<![CDATA[Agustin, Hesti]]>
<![CDATA[ Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/jnmpsdm.v5i2.1824
<![CDATA[This research examines the impact of implementing the CHSE certification policy in the tourism sector especially the accommodation or hospitality business on tourist behavior based on satisfaction and loyalty. This study uses a quantitative approach. This research uses primary data obtained from 73 tourists selected based on the purposive sampling method. The sample criteria are tourists who have stayed at a hotel or homestay around Borobudur Temple more than once and come from outside the province of Central Java. The data collection method uses questionnaires distributed online and offline. The data analysis method uses PLS-SEM. The results show that tourist satisfaction mediates the influence of CHSE-based service quality on tourist loyalty. The results provide managerial implications for accommodation business managers to become CHSE-certified to satisfy overnight tourists and increase tourist loyalty.]]>
