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All Journal Jurnal Manajemen dan Organisasi Jurnal Ekonomi JRMA (Jurnal Riset Manajemen dan Akuntansi) INTEGRALISTIK Trikonomika: Jurnal Ekonomi Jurnal Manajemen dan Bisnis Among Makarti Pro Bisnis JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Jurnal MD E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agribisnis Jurnal Pariwisata JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Economica: Jurnal Ekonomi Islam Jurnal Pengabdian Pada Masyarakat JURNAL MANAJEMEN JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Performance JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis JURNAL PEMASARAN KOMPETITIF Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen JASF (Journal of Accounting and Strategic Finance) Revenue: Jurnal Manajemen Bisnis Islam Jurnal Manajemen Jurnal Bina Manajemen Jurnal Manajemen dan Bisnis Kreatif Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Airlangga Journal of Innovation Management Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Kalacakra Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Inspirasi Ekonomi : Jurnal Ekonomi Manajemen MASTER: Jurnal Manajemen Strategik Kewirausahaan JELAJAH: Journal of Tourism and Hospitality Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Pada Masyarakat Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Penelitian dan Pengabdian Masyarakat Economic and Education Journal (Ecoducation) Jurnal Nusa Manajemen Ecoducation Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat (Jubdimas)
Novitaningtyas, Ivo
Universitas Tidar
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Innovation-based Human Resources Performance Improvement Strategy to Support Tourism Recovery at Tourism Village Dian Marlina Verawati; Andhatu Achsa; Ivo Novitaningtyas
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.18901

Abstract

Research aim: This study aims to analyze the internal and external factors of human resource performance in order to formulate a strategy to improve human resource performance based on innovation in tourism villages in the Magelang area Design/Methode/Approach: This research uses a descriptive qualitative approach. Primary data were obtained based on interview data collection methods and participatory observation. SWOT analysis was used as the data analysis method. Research Finding: The results showed strategy formulations to improve human resource performance. The proposed strategies become an effort to restore tourism activities in the new normal era after Pandemi Covid-19. Theoretical contribution/Originality: This study identified the internal and external conditions of human resources based on innovation factors. Practitioner/Policy Implication: The results give implications to the manager in order to improve human resource performance including increasing the intensity of human resource training and development programs, increasing the competence of human resources to innovate and create an integrated tour package according to the needs of tourists, providing adequate health facilities for human resources, increasing cooperation with other tourism actors, and make a long term of human resource development planning based on innovation. Research limitation: This research conducted limited on the tourism villages in the Magelang area as a tourism object. Further research can develop other tourism areas with different characteristic to expand research benefits.
The Analysis of Intention and Use of Financial Technology: (The Case of E-money) Budi Rahardjo; Bintang Mukhammad Burhanudin Akbar; Ivo Novitaningtyas
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.70

Abstract

The rapid development of technologies affects the financial technology sector, especially e-money in Indonesia. This research aims to analyze the determinant from intention and use behavior of financial technology (e-money) using UTAUT2 as the model. This research took place in Jabodetabek, with a total sample of 300 people as the respondents. The purposive sampling method is used as the sampling method in this study. The scale which is used in this study is the Likert scale with a range of 1-5. Data were analyzed using descriptive and Structural Equation Modeling (SEM). The results show that performance expectations, effort expectancy, social influence, facilitation conditions, and habits are factors that influence the intention and use of e-money. On the other hand, hedonic motivation and price value do not affect behavioral intention. It indicates that using financial technology is a must and not depend on user motivation or the price of the technology. These results provide implications about several factors as the determinant of e-money for stakeholders to develop the strategy for e-money based on the most influential factor that affects consumers as users. While developing e-money technology, the developer should take into account factors such as performance expectations, effort expectancy, social influence, facilitation conditions, and habits.
Pengaruh Motivasi Kerja, Beban Kerja, dan Audit MSDM terhadap Kinerja Karyawan pada Perawat Rumah Sakit Harapan Magelang Nurmala, Ahya; Hartono, Budi; Novitaningtyas, Ivo
Jurnal Manajemen dan Organisasi Vol. 15 No. 3 (2024): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v15i3.56317

Abstract

Employee performance is one of the key factor in determining the success of an organization or company. Employee performance is influenced by several aspects, including work motivation, workload, and human resource management (HRM) audits. This study aims to determine the influence of work motivation, workload, and HRM audits on the performance of nurses at Harapan Hospital Magelang. This study employs a quantitative method with a causal associative approach. Data analysis conducted using descriptive statistical analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis with a significance level of 0.05, hypothesis testing, and model feasibility testing using SPSS version 26. The results of this study demonstrate that the variable of work motivation has a positive and significant effect on nurse performance, with a ???????????????????????? value of 5.144, which is greater than the ???????????????????????? value of 1.983 and a significance value of 0.000, which is less than 0.05. Additionally, the study proves that the workload variable also has a positive and significant effect on nurse performance, with ???????????????????????? of 5.438 greater than thecritical ???????????????????????? value of 1.983 and a significance value of 0.000, which is less than 0.05. However, in this study, the HRM audit variable does not have influence on nurse performance, with the ???????????????????????? value-1.968, which is greater than the ???????????????????????? value -1.983 and a significance value of 0.052, which is greater than 0.05.
Pendampingan Manajemen Kelompok Sadar Wisata (Pokdarwis) Untuk Peningkatan Kapasitas Organisasi Desa Wisata Ngargogondo Islami, Fitrah Sari; Novitaningtyas, Ivo; Agustin, Hesti
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i4.298

Abstract

This community service activity aims to improve the understanding and skills of tourism village managers (pokdarwis) regarding institutional management, tour package management, and tourism service management. The method of community service activities is carried out using lectures, tutorials, and discussions. The results of the implementation of this program show that the understanding and skills of partners regarding institutional management, tour package management, and tourism service management have increased. Thus, it is hoped that the existence of the Ngargogondo Tourism Village can continue to develop and continue to provide a positive impact on the surrounding community. In addition, with optimal management, it is hoped that this tourism village can support Borobudur Temple as a strategic national tourism area in Indonesia
Strategi Pemasaran "Genteng Super Berkah Sokka Masinal" dalam Meningkatkan Penjualan dan Pencapaian Keunggulan Kompetitif: Marketing Strategy of "Sokka Masinal Super Blessing Roof Tiles" in Increasing Sales and Achieving Competitive Advantage Rahmawati, Heni; Novitaningtyas, Ivo; Lionora, Clarisa Alfa
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 2 (2024): MASTER: Jul 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v4i2.1486

Abstract

Jumlah industri genteng yang banyak di Kebumen membuat persaingan semakin ketat. Salah pelaku pada industri ini adalah Genteng Super Berkah Sokka Masinal yang mengalami fluktuasi penjualan di setiap tahunnya. Penelitian ini bertujuan untuk menganalisisi posisi dan daya saing perusahaan guna merumuskan strategi yang tepat untuk meningkatkan penjualan dan mencapai keunggulan kompetitif. Penelitian ini menggunakan pendekatan kualitatif dimana pengumpulan data melalui observasi dan wawancara. Analisis SWOT dan Keunggulan Kompetitif Porter menjadi alat analisis utama dalam penelitian ini. Penelitian mendapatkan temuan bahwa perusahaan berada pada kwadran III dan menghadapi persaingan yang ketat. Strategi Weakness–Oppotunities (WO) merupakan pilihan strategi yang tepat sehingga perusahaan diharapkan memaksimalkan penerapan teknologi sebagai media pemasaran, bekerjasama dengan distributor, meningkatkan kompetensi pemasaran melalui pelatihan dari dinas terkait dan beraliansi strategis dengan sesame industri genteng. The large number of roof tile industries in Kebumen makes competition even tighter. One of the players in this industry is Sokka Masinal's Super Berkah Roof Tiles, which experiences sales fluctuations every year. This research aims to analyze the company's position and competitiveness in order to formulate appropriate strategies to increase sales and achieve competitive advantage. This research uses a qualitative approach where data is collected through observation and interviews. SWOT analysis and Porter's Competitive Advantage are the main analytical tools in this research. The research found that the company was in quadrant III and faced intense competition. The Weakness–Oppotunities (WO) strategy is the right strategy choice so that companies are expected to maximize the application of technology as a marketing medium, collaborate with distributors, increase marketing competence through training from related agencies and make strategic alliances with fellow roof tile industries.
PENGARUH BRAND AMBASSADOR, SALES PROMOTION DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE Oky Pujianto; Andhatu Achsa; Ivo Novitaningtyas
Airlangga Journal of Innovation Management Vol. 4 No. 1 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i1.45502

Abstract

The increasing number of e-commerce in Indonesia makes competition among e-commerce increasingly tight. Shopee is an e-commerce in Indonesia which succeeded in occupying the first position as the e-commece platform of choice for the Indonesian people in 2022, besides that in the first quarter of 2022 Shopee also experienced an increase in opinion reaching 64.4 percent and shopee experienced an increase in gross transaction value of 38.7 percent. Purchasing decisions made in this E-commerce are an important factor in the achievement of the increase achieved by shopee e-commerce, of course before consumers make transactions consumers will consider aspects of brand ambassadors, sales promotion, and also brand awareness. This research is quantitative research. The data collection used in this study was through direct surveys to 150 research respondents using the Classical Assumption Test and Multiple Linear Regression Test with the help of the SPSS 24 data processing tool. The results showed that the variables of brand ambassador, sales promotion and brand awareness had a significant and significant effect on purchasing decisions in Shopee e-commerce. The results of the f test show the results that the brand ambassador, sales promotion, and brand awareness variables simultaneously have a positive and significant effect on the purchasing decision variable in Shopee e-commerce.
Pengembangan Model Bisnis UMKM dan Strategi Pemasarannya Andhatu Achsa; Diar Marlina Verawati; Ivo Novitaningtyas
Airlangga Journal of Innovation Management Vol. 4 No. 2 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i2.49859

Abstract

This research aims to formulate marketing strategies and develop business models for SMEs in Tourism Village, that is Ngargogondo Village. This research was conducted based on a qualitative descriptive approach for exploratory purposes. Primary data was obtained based on interviews and observations, secondary data was obtained from literature and government documents. Data was analyzed based on SWOT analysis and Business Model Canvas (BMC). The research results show that SMEs in Ngargogondo Village need to improve product aspects, marketing communication aspects and distribution aspects. The products offered require increased innovation and diversification to support the value proposition. In marketing, social media influencers are needed to increase audience awareness of these SME products and to improve distribution channels. The research results provide managerial implications for SME owners to implement innovative marketing strategies. By implementing the proposed strategy related to marketing aspects, SMEs in Ngargogondo Village are expected to develop and be sustainable to support Borobudur as a national tourism strategic area. The research results also provide theoretical implications in the form of methods that can be used to formulate marketing strategies and develop SME business models. Future research can replicate the method or combine it with other strategy formulation tools.
Strategi Pemasaran Pada Usaha Jasa Wedding Ren Organizer Ihwan Fadilah; Dian Marlina Verawati; Ivo Novitaningtyas
Jurnal Bisnis dan Kewirausahaan Vol 1 No 1 (2024): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify the current business conditions of REN Organizer using the Business Model Canvas (BMC) approach and then develop a new business model using SWOT analysis. SWOT analysis is used to determine internal conditions based on the service marketing mix and external conditions with economic, political, social, technological, environmental, and legal factors. The analysis results obtained in the form of REN Organizer's business conditions show that the business has strengths and several opportunities that have not been maximized. Therefore, the strategy formulation obtained includes increasing promotions through social media, improving products by increasing vendor collaboration according to client needs and adding other sources of capital to improve product quality and resources. This strategy aims to develop a new business model for REN Organizer to become a more developed Wedding Organizer.
Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang Lestari, Budi; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 2 No. 3 (2021): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v2i3.374

Abstract

Abstract This study aims to examine the effect of product variation and service quality on consumer repurchase interest at the Coffeville-Oishi Pan Magelang cafe. This study uses a quantitative approach. This study uses primary data obtained from 100 respondents as a sample selected based on the convenience sampling method. The data that has been collected was analyzed based on multiple linear regression analysis using SPSS. The results showed that product variations and service quality had a significant simultaneous effect on consumers' repurchase interest. The product variation has a positive and significant effect on consumer repurchase interest, but service quality has a positive and insignificant effect on consumer repurchase interest. The results provide managerial implications for Coffeville-Oishi Pan Magelang to increase product variety and improve health protocol-based services in order to increase consumer repurchase interest. With the increasing interest in repurchasing consumers, it is hoped that the cafe business that is run can develop and be sustainable. Abstrak Penelitian ini bertujuan untuk menguji pengaruhi variasi produk dan kualitas pelayanan terhadap minat beli ulang konsumen pada cafe Coffevillage-Oishi Pan Magelang. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data primer yang diperoleh dari 100 responden sebagai sampel yang dipilih berdasarkan metode convenience sampling. Data yang telah terkumpul dianalisis berdasarkan analisis regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa variasi produk dan kualitas pelayanan berpengaruh signifikan secara simultan terhadap minat beli ulang konsumen. Adapun variasi produk memiliki pengaruh yang positif dan signifikan terhadap minat beli ulang konsumen, tetapi kualitas pelayanan memiliki pengaruh positif dan tidak signifikan terhadap minat beli ulang konsumen. Hasil memberikan implikasi manajerial bagi Coffevillage-Oishi Pan Magelang untuk meningkatkan variasi produknya dan meningkatkan layanan berbasis protokol kesehatan agar dapat meningkatkan minat beli ulang konsumen. Dengan meningkatnya minat beli ulang konsumen maka diharapkan agar bisnis cafe yang dijalankan dapat berkembang dan berkelanjutan.
Pengaruh Moderasi Brand Image terhadap Hubungan antara Promosi dan Loyalitas pada Pelanggan ShopeeFood di Magelang Fitriani, Dewi; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 2 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i2.704

Abstract

promotion affects loyalty with the brand image as a moderating variable. This study uses a quantitative approach with primary data obtained from respondents' responses through questionnaires and secondary data as reference material sourced from journals, articles, and books. The number of samples is 100 respondents who are ShopeeFood customers. Samples were taken based on the purposive sampling method. Data analysis using the SPSS tool. To test the hypothesis using multiple linear regression analysis and analysis of the interaction test of moderating variables. The results show that promotion has a positive and significant effect on loyalty, and brand image plays a role in strengthening the drive for loyalty. These results provide managerial implications for ShopeeFood to improve new strategies in promoting its products and strengthening its brand image so as to encourage customer loyalty. Thus, ShopeeFood is expected to be able to plan the right strategy, and attract and provide good service in order to create a positive brand image in the minds of consumers so that consumers have the potential to become loyal customers.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Agustin, Hesti Ahmad Zahid, Reza Akbar, Bintang Mukhammad Burhanudin Andhatu Achsa Anggraeni Purnama Dewi Apsari, Farah Afra Arrosadi, Arina Hidayat Astiti, Sonia Okky Axel Giovanni Bharata, Risma Wira Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Budi Hartono Budi Lestari Budi Rahardjo Budi Rahardjo Cahyani, Annisa Putri Clarisa Alfa Lionora Dea Eka Martshita Dea Tanti Safitri Deni Ramdani, Deni Destiningsih, Rian DEWI FITRIANI Diar Marlina Verawati Dinar Melani Hutajulu Febriani, Devita Nurul Fifit Nilasari Fitrah Sari Islami Galuh Tiyasherlinda Ghufron Ulinuha Hadi Sasana Hanung Eka Atmaja Husnul Hotimah Ihwan Fadilah Indah Ayu Johanda Putri Indah Lusiana Islami, Fitrah Sari Ivansyah, Nur Fajar Izzah Nur Masyithoh Jihad Lukis Panjawa Khaerani, Anisa Zahra Khairul Ikhwan Khusna, Siti Lailatul Kusuma, Aditya Indra Luh Putu Ratna Sundari Lusiana, Indah Mas Eko Affandi MUH NURUL HUDA Nining Yulia Putri Norma Santi Novi Erawati Nugroho, Ramadhani Lukman Nuraini, Firda Nurfagfira, Uslifa Nurmala, Ahya Nurunnisa, Ika Amalia Nuwun Priyono Oky Pujianto Pardongan Sihombing Rahmawati, Heni Ramdani, Deni Rita Dewi Anggraeni Purnamasari Rizqy, Dea Saefudin Safitri, Dea Tanti Sholeh Nur Rohmat Sih Bagas Pangerando Sijabat, Yacobo P Siti Nurhidayah Sonia Aprilia Saputri Sudati Nur Sarfiah Suko Rina Adibatunabillah Tisa Ayu Septiani Tri Puji Hastutik Tri Yulianingsih Trisyaningsih, Melati Utami, Dati Mega Utpala Rani Verawati, Dian Marlina Wulandari Wulandari Yanuariza, Yasmin Vitra