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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

Analisis Perceived Risk, Trust, Price Terhadap Online Purchase Intention dengan Attitude sebagai Variabel Intervening pada Gen Z di Kota Surabaya Thobari, Muhammad Burhanuddin; Cahyani, Regita; Mujanah, Siti; Fianto, Achmad Yanu Alif
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.6438

Abstract

In the development of digitalization, online shopping is the main choice for consumers, especially generation Z in Surabaya City. However, online purchasing decisions are still influenced by several factors such as perceived risk, trust, price, and consumer attitudes. Therefore, it is important to understand the influence of these factors on online purchase intentions in this generation. This study aims to analyze the effect of Perceived Risk, Trust, and Price on Online Purchase Intention with Attitude as an intervening variable in generation Z in Surabaya City. This research uses quantitative methods with purposive random sampling techniques. The sample consisted of 100 Gen Z respondents in Surabaya City. The data was collected using a questionnaire that had been tested for validity and reliability, and analyzed using IBM SPSS STATISTIK 25 path analysis. The results showed that Perceived Risk, Trust, and Price have a significant effect on Online Purchase Intention directly or indirectly through Attitude as an intervening variable. Consumer trust plays an important role in strengthening positive attitudes towards online shopping, while perceived risk has a negative effect on purchase intention. Consumer attitudes play an important role in mediating the influence of Perceived Risk, Trust, and Price on Gen Z online purchase intentions. Increasing trust and decreasing perceived risk can increase Gen Z's intention to make online purchases.
Co-Authors Achmad Romadhon Achmad Yanu Aliffianto Ade Budi Setiawan Amar Amar Analia, Grestin Angelliza Chantica, Jessy Ardila, Maisyah Ardillah Wahyudi, Andi Arief Fazlul Rahman, Arief Fazlul Arifki, Muhammad Andrian Arsi, Fadli Aswad Eka Putra Aulia Rahman Bara, Raisa Shabrina Batu Biana Adha Inapty, Biana Adha Bilbina, Zahwa Arzeti Budiarto, Mukti Chaerany, Chesia Desrianti, Dewi Immaniar Dewi Agustina Erwan , Erwan Eti Rahmawati Faitullah, Faitullah Haerunnisa Haerunnisa, Haerunnisa Hafizky, Imam Hariani, Widika Shepia Hasibuan, Abdurrozzaq Hasibuan, Nurfaizah Hendrayani, Iin Husniati, Andi Iin Yulianti, Iin Irawan, Fenny Jessy Angelliza Chantica Jumaidi, Lalu Takdir Kaharuddin Kholisah, Tri Ariqoh Khusna, Hikmatul Kuntoro, Ardino Alit Kusumaningrum, Hesti Latifah Mutiah Nurhidayah Lestari, Baiq Anggun Hilendri Madani, Ahmad Mandala, Wilad Surya Megawati - Muhammad Saleh Musayyadah Tis’in Nafisah, Nisrina Alya Nananda, Nova Dwi Nasution, Keyla Harista Nifriza, Ifna Nofirda, Fitri Ayu Noryani, Noryani Novalina Serdiati Nugraha, Muhammad Ardian Satrio Nuraini, Agis Permata, Maulidya Prihartini, Nandwi Suci Putriani, Silvia Rahmalia, Indah Ramadanil Pitopang Raspiyahni, Raspiyahni Rizki, Septien Widyawati Romadhon, Achmad Salman Alfarisi Sangadji, Muhammad Nur Saputri, Tika Dwi Septian, Desak Putu Jessy Setiana, Hania Sihombing, Dionisius Siti Mujanah Siti Zazak Soraya Sitorus, Samuel Indra Syabandi, Ramandika Thobari, Muhammad Burhanuddin Tiwatu, Amila Farwizah Ulya, Ahmad Rosyadi Viana, Zelita Widya Laila Yazid, Muhammad Umai Yuda, Bagus Rahma