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Journal : Journal of Ekonomics, Finance, and Management Studies

Pengaruh FOMO, Brand Image, dan Price Consciousness Terhadap Repuchase intention dengan Purchase Decisions Sebagai Variabel Intervening Botol Minum Corkcicle pada Gen Z Cahyani, Regita; Thobari, Muhammad Burhanuddin; Mujanah, Siti; Fianto, Achmad Yanu Alif
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.6629

Abstract

Technological advancements and increasing market demands are forcing companies to continuously strive to improve the consumer behavior landscape, especially among generation Z. One of the increasingly prominent phenomena is Fear of Missing Out (FOMO), which is the fear of missing out on pleasant or profitable experiences that others are having. This FOMO, triggered by constant exposure to interesting content on social media, encourages generation Z to make implusive purchases. In addition to FOMO, strong brand image and price consciosness also play an important role in purchasing decisions. The data was collected using a questionnaire that had been tested for validity and reliability, and analyzed using IBM SPSS STATISTIK 25 path analysis
Co-Authors Achmad Romadhon Achmad Yanu Aliffianto Ade Budi Setiawan Amar Amar Analia, Grestin Angelliza Chantica, Jessy Ardila, Maisyah Ardillah Wahyudi, Andi Arief Fazlul Rahman, Arief Fazlul Arifki, Muhammad Andrian Arsi, Fadli Aswad Eka Putra Aulia Rahman Bara, Raisa Shabrina Batu Biana Adha Inapty, Biana Adha Bilbina, Zahwa Arzeti Budiarto, Mukti Chaerany, Chesia Desrianti, Dewi Immaniar Dewi Agustina Erwan , Erwan Eti Rahmawati Faitullah, Faitullah Haerunnisa Haerunnisa, Haerunnisa Hafizky, Imam Hariani, Widika Shepia Hasibuan, Abdurrozzaq Hasibuan, Nurfaizah Hendrayani, Iin Husniati, Andi Iin Yulianti, Iin Irawan, Fenny Jessy Angelliza Chantica Jumaidi, Lalu Takdir Kaharuddin Kholisah, Tri Ariqoh Khusna, Hikmatul Kuntoro, Ardino Alit Kusumaningrum, Hesti Latifah Mutiah Nurhidayah Lestari, Baiq Anggun Hilendri Madani, Ahmad Mandala, Wilad Surya Megawati - Muhammad Saleh Musayyadah Tis’in Nafisah, Nisrina Alya Nananda, Nova Dwi Nasution, Keyla Harista Nifriza, Ifna Nofirda, Fitri Ayu Noryani, Noryani Novalina Serdiati Nugraha, Muhammad Ardian Satrio Nuraini, Agis Permata, Maulidya Prihartini, Nandwi Suci Putriani, Silvia Rahmalia, Indah Ramadanil Pitopang Raspiyahni, Raspiyahni Rizki, Septien Widyawati Romadhon, Achmad Salman Alfarisi Sangadji, Muhammad Nur Saputri, Tika Dwi Septian, Desak Putu Jessy Setiana, Hania Sihombing, Dionisius Siti Mujanah Siti Zazak Soraya Sitorus, Samuel Indra Syabandi, Ramandika Thobari, Muhammad Burhanuddin Tiwatu, Amila Farwizah Ulya, Ahmad Rosyadi Viana, Zelita Widya Laila Yazid, Muhammad Umai Yuda, Bagus Rahma